Adobe Experience Cloud Blog

JULY 10, 2015

and link to a trial download or an ebook. We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. Enter, Marketing Automation. Marketing: Redux. How was your coffee?”

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership Transform 134

Adobe Experience Cloud Blog

JUNE 29, 2015

Just like you’d do with any other piece of content, your marketing automation platform is a key piece of the puzzle here to map content to the lead profile. But chances are, you’re not using video in your marketing automation platform to help you better understand your leads. And you’re not alone.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Whitepaper eBook 134

Adobe Experience Cloud Blog

APRIL 6, 2015

A good marketing automation platform combined with mobile insights will help you: Listen: Your marketing automation platform should help you listen to how people engage on one channel and use that knowledge on your other channels. How are you integrating mobile into your cross-channel marketing efforts?

Marketing Automation Platform 129

Marketing Automation Platform Thought Leadership Marketing Marketers 129

Adobe Experience Cloud Blog

JANUARY 22, 2020

As a next step, marketing can create optimized content experiences for leads by linking one piece of content to another (for example, when a lead watches a webinar, send them a related ebook). Marketo marketing automation platform makes lead follow up easy.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Adobe Experience Cloud Blog

MAY 15, 2014

Because of this, your team might be tempted to simply choose a “suite” solution – a marketing solution offered by a large software stack provider – instead of the best solution for marketing’s needs. Download our new ebook, Sweeter than Suite Solutions: Choose Your Own Marketing Automation Platform.

Thought Leadership 134

Thought Leadership Marketing Automation Platform eBook Marketing 134

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Sometimes all you need to add is information on how to contact support if the customer needs help or has questions. Segment and Set Rules.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Adobe Experience Cloud Blog

SEPTEMBER 17, 2014

But to create meaningful segments, you need a platform that can divide your audience in meaningful ways. In our new ebook, Asking the Right Questions: How to Evaluate Marketing Automation , we explore the range of segmentation capabilities available to marketers today. Questions about segmenting your database?

eBook 134

eBook Thought Leadership Marketing Automation Platform Traditional Marketing 134

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

MAY 8, 2014

In our new ebook, Unmask Inbound Visitors: Using Real-Time Personalization to Increase Web Conversion , we explain how personalization software makes it possible to “unmask” those anonymous leads, identifying their intent, potential to purchase, profile, and/or firmographics. Determine Your Audience. Sit Back and React.

eBook 123

eBook Thought Leadership Marketing Automation Platform Marketing Mix 123

Adobe Experience Cloud Blog

MAY 24, 2019

And by using a marketing automation platform, you can personalize your digital ads and make sure they reach your targeted audience. But rather than whisking people away to another site to download an ebook or sign up for a free trial, they can complete those actions right on Twitter. It’s hard to beat a tweet.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Adobe Experience Cloud Blog

APRIL 16, 2014

But as effective as these models are, converting free trial/freemium users into paid customers comes with unique challenges, which we discuss in our new ebook, SaaS Providers: Accelerate Conversion of Trial & Freemium Users to Customers with Marketing Automation , The Conversion Challenge. Personalized Web Experience.

Customer 129

Customer eBook Thought Leadership Marketing Automation Platform 129

Adobe Experience Cloud Blog

OCTOBER 9, 2013

Client X now needed help to start using their marketing automation platform properly. Education is bigger than than the ability to “use” a marketing automation platform. Download our ebook How to Succeed with Marketing Automation: A Change Management Lesson Plan. So what went wrong?

New Markets 134

New Markets Marketing Automation Platform Education Thought Leadership 134

Litmus

NOVEMBER 19, 2020

Whatever step you and your team are at in the process of choosing a new platform, you’ll want to refer to our 2019 State of Email Service Providers ebook. It also includes insights from leading ESPs on the strengths of their platforms, perfect to help you make your considerations as you narrow down your list.

Marketing Automation Platform 68

Marketing Automation Platform New Technology eBook Education 68

Adobe Experience Cloud Blog

JANUARY 24, 2014

Touches could include emails, webinars, phone calls, tradeshows, ebook downloads and more. Unfortunately, low-end marketing automation platforms don’t do any better. In other words, individuals are definitely having more than one touch, or engagement, with a company before they buy. So what’s the answer?

CRM 134

CRM Thought Leadership Marketing Automation Platform eBook 134

Adobe Experience Cloud Blog

AUGUST 24, 2016

If you have a marketing automation platform, it’s important to map out your customer revenue model, taking into account your unique business cycle and its complexity, sales velocity, and the flow of customer leads. What’s your take on customer base marketing? Looking for more on customer base marketing?

Thought Leadership 91

Thought Leadership Marketing Automation Platform CRM eBook 91

Adobe Experience Cloud Blog

AUGUST 13, 2018

Direct mail can help drive consumers to opt-in pages, especially when combined with a marketing automation platform. You can automate subsequent campaigns to update consent when necessary, or convince consumers to renew consent after they have opted out.

Direct Mail 92

Direct Mail Law Thought Leadership Direct Marketing 92

Adobe Experience Cloud Blog

MARCH 2, 2016

FlipMyFunnel published an ABM stack outlining more than 900 technology vendors to assist the ABM marketer. At the center of the technology stack are marketing automation platforms, like Marketo, that track account insights and engagement, and enable companies to create personalized relationships with their buyers.

Thought Leadership 91

Thought Leadership Marketing Automation Platform eBook Marketing 91

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

Using personalization/targeting —Use a marketing automation platform to assist with ABM and content targeting/personalization. Use available data to identify top customers and prospects, and engage with them through marketing and sales efforts.

Inbound Marketing 134

Inbound Marketing Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 11, 2014

At Marketo, we use our multi-touch attribution capabilities to measure the return on investment of every marketing program we run. This is actually one of the places that a marketing automation platform can make a huge difference.

Market Trends 134

Market Trends Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JULY 15, 2015

Once the above hard work is put in, the easier part is building the assembly line itself in your marketing automation platform of choice.

Manufacturing 134

Manufacturing Thought Leadership Transform Fashion 134

Adobe Experience Cloud Blog

DECEMBER 18, 2018

Maybe they’d like to read a case study with someone who faced similar challenges, or maybe they prefer a full guide ebook with some theory, best practices, and use cases? All types of visitors can be surveyed—new, returning, or known names in your marketing automation platform— as well as those coming from a specific source.

Customer Journey 134

Customer Journey Transform Thought Leadership Price 134

Adobe Experience Cloud Blog

AUGUST 13, 2015

There are countless uses for this type of technology, but in the context of marketing automation, it provides the opportunity to eliminate guess work. Which content (blogs, ebooks, etc) should you send to a certain type of lead? How should you score a lead from a particular marketing channel?

Transform 134

Transform Thought Leadership Shipping Analytics 134

Hubspot Marketing

MARCH 4, 2019

And all-in-one WordPress plugin for marketing. In addition to free content marketing tools, if you really want to build a growth machine, HubSpot has a world-class CMS and the most powerful marketing automation platform in the industry and allows you to centralized everything to a free CRM.

Content Marketing 107

Content Marketing Analytics Marketing Marketers 107

Adobe Experience Cloud Blog

JUNE 15, 2016

Marketo is the top marketing automation platform, along with other core marketing technologies like New Relic and Optimizely. Check out our ebook, How Successful Companies Fuel Growth with Marketo. Want to learn more and see how other high growth companies have kicked it up a notch?

eBook 91

eBook Thought Leadership Marketing Automation Platform CRM 91

Rock Content

APRIL 27, 2020

According to Salesforce , 67% of marketing leaders state that they use a Marketing Automation platform. To answer this question, we show you some activities that your company can improve by implementing automation. What are the best 3 tips to improve your automation strategy? billion by 2023.

CRM 65

CRM Customer Acquisition User-Generated Marketing 65

Adobe Experience Cloud Blog

DECEMBER 18, 2008

We recently announced our new eBook, 101 B2B Marketing and Sales Tips from The B2B Lead , and we get at least 10 new form downloads a week. In this new era of marketing automation and analytics, Marketers have the ability to create more sophisticated, measurable programs that integrate with many vehicles or mediums.

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48

Adobe Experience Cloud Blog

JUNE 25, 2020

But you need technology to efficiently plan, promote, and deliver your event—especially if you’re planning to run multiple events throughout the year or you have a small marketing team. Six solutions you will need to manage a growing calendar of virtual events include: A marketing automation platform.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Adobe Experience Cloud Blog

APRIL 25, 2014

As we explore in our new ebook, Marketing With a View: How to Use Your Marketing Calendar to Land Your Goals , a calendar should do a lot more than save dates. Here are three signs that your marketing calendar is holding you back. You Have More than One Calendar.

Marketing Automation Platform 132

Marketing Automation Platform eBook Thought Leadership Fashion 132

Adobe Experience Cloud Blog

JANUARY 30, 2018

As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. These two solutions are core to successful marketing programs. Landing Pages.

Marketing Automation Platform 133

Marketing Automation Platform Whitepaper CRM eBook 133

Martech

MAY 10, 2023

Marketing automation platforms (MAPs). Tools like Salesforce and Acoustic help teams automate marketing and sales processes like lead nurturing, email marketing, lead scoring, landing page creation, and more. You can also download a free eBook on the Agile Marketing Navigator.

Marketing 80

Marketing Marketers Traditional Marketing Management 80

Adobe Experience Cloud Blog

APRIL 17, 2015

Companies looking to invest in marketing automation software can choose from a variety of systems—but not all marketing automation platforms are created equal. Comparing different platforms is simpler when an enterprise knows exactly which features to look for. And, what were the features you looked for?

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Communications 134

Adobe Experience Cloud Blog

JANUARY 9, 2014

Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. But if you add marketing automation to the mix, you can launch your marketing results out of this world. Ready to learn more about social marketing and marketing automation?

eBook 134

eBook Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JUNE 2, 2016

Actionable Tip: While removing all templates in the next 12 months seems a bit extreme, the actionable lesson here is that marketers must use data to create targeted programs. Some marketing automation platforms, like Marketo, have already jumped on board and are incorporating these capabilities. Curious where to start?

Thought Leadership 91

Thought Leadership Transform Marketing Automation Platform Marketing 91

Adobe Experience Cloud Blog

JANUARY 9, 2014

Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. But if you add marketing automation to the mix, you can launch your marketing results out of this world. Ready to learn more about social marketing and marketing automation?

eBook 125

eBook Thought Leadership Marketing Marketers 125

Adobe Experience Cloud Blog

AUGUST 25, 2017

For example, you can receive Mixpanel analytics reports in Slack or get a notification each time someone downloads your ebook on Unbounce using tools like Workbot. However, email marketing apps aren’t made to hold excessive amounts of customer data, they’re made to design and send emails.

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 16, 2016

Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix. Allowing your employees to market for you enables you to reach new audiences and entices prospects on a personal level.

Marketing Automation Platform 92

Marketing Automation Platform Thought Leadership Marketing Marketers 92

Adobe Experience Cloud Blog

SEPTEMBER 13, 2016

This can manifest as a sales-focused dashboard and view that makes it easy for marketing and sales teams to work together to identify high-value accounts from a particular list, decision-makers that should be prioritized, and hot leads based on certain engagement behaviors. Choose a Complete ABM Solution.

Thought Leadership 134

Thought Leadership CRM Marketing Automation Platform eBook 134