Jeff Bullas

JANUARY 8, 2023

Ebook publishing. If you have writing skills and have always wanted to publish a book, self-publishing an ebook can be a great side hustle. However, these 10 ideas are a great place to start if you’re looking to make money on the side. You handle the marketing and customer service, while the supplier handles the rest.

Affiliate Marketing 292

Affiliate Marketing eBook Management Advertising 292

Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

Now that a framework is in place, let’s talk about the more granular pieces of data across the buyer’s journey. Download our ebook The B2B Marketer’s Guide to Decoding Metrics for an in-depth look at how to get the steps above rolling. Select the Appropriate Metrics for Your Business.

eBook 134

eBook Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

MAY 6, 2016

But you spent valuable time and money on grabbing their attention in the first place, so why not make the most of your efforts and re-engage these folks? To learn more about how you can build your own personalized, targeted reactivation campaigns, download our ebook, Awaken Sleepy Email Subscribers with Reactivation Campaigns.

eBook 91

eBook Thought Leadership Health Promotion 91

Adobe Experience Cloud Blog

FEBRUARY 25, 2016

With the right report in place, you can tell which programs bring in the most new names. For a more comprehensive deep-dive into what data you should be tracking, download our ebook The Essential 5: Top Reports That Every Consumer Marketer Needs to learn how to take your metrics and credibility to the next level.

eBook 91

eBook Thought Leadership Finance Marketing 91

Adobe Experience Cloud Blog

DECEMBER 9, 2015

Marketers need to engage consumers at the right place and the right time, and your messages need to be seen wherever the consumers are (essentially, everywhere, all the time). Author: Vyoma Kapur Microsoft recently cited the average person’s attention span is 8 seconds—this means that you need to up your game when it comes to marketing.

eBook 92

eBook Thought Leadership Customer Acquisition SEO 92

Hubspot Marketing

FEBRUARY 22, 2023

Kickback Email: The kickback email is your follow-up message to the lead a short time after the exchange takes place. Offer unique industry insights in an ebook or report. Lead magnets like industry reports, studies, and ebooks help position your brand as an authority on a particular topic. Be trustworthy. Add social proof.

eBook 145

eBook Finance User-Generated Transform 145

Hubspot Marketing

AUGUST 11, 2023

People are accustomed to seeing ads on websites now, so their eyes glaze over static images that stay in one place. See that CTA slide-in just now? You probably did, because something on the page just changed. Which words will entice your audience to take action more? Don't believe me? 6) Test the button size.

eBook 94

eBook User-Generated Place Customer 94

Jeff Bullas

JANUARY 3, 2023

Companies pay a higher commission on informational products like eBooks and a lower commission on physical products (like the ones you find on Amazon). . Keywords, especially long-tail keywords , have an important place in affiliate marketing. Searching for the keyword vegan on Clickbank shows me supplements and eBooks I can promote.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Lynton Web

MARCH 9, 2023

Here are six places you can incorporate the findings of your personas. Tailored content can include: Ebooks and other gated content: Each ebook, guide, or downloadable content can solve a common problem or address a recurring question found within each persona.

Inbound Marketing 119

Inbound Marketing eBook Entertainment Marketing 119

Lynton Web

APRIL 11, 2024

Generate leads : Including calls-to-action (CTAs) in your blog posts and offering valuable resources like eBooks or whitepapers can help you generate leads and nurture them through the buyer's journey. Blog Strategy: SEO and Keywords It's important to have a solid strategy in place to get the most out of your blogging efforts.

Whitepaper 105

Whitepaper SEO eBook Place 105

Hubspot Marketing

JULY 4, 2022

The leads download an ebook, then become an MQL once they start a trial, then an SQL when the sales person follows up with that prospect, an opportunity when they do a trial review call, and a customer when they purchase. But what if they start a trial and then download an ebook? Trigger-Based Marketing Email Examples.

eBook 145

eBook CRM Marketing Marketers 145

Lynton Web

APRIL 6, 2023

Use Paid Media to Announce New Content Paid media can support the release of a new piece of content like a case study or eBook, especially if the content includes new research or campaign results. Here, they may find gated content or a form asking for more questions in return for a helpful ebook, whitepaper, or product demo.

Inbound Marketing 98

Inbound Marketing Whitepaper eBook Advertising 98

Trade Press Services Newsletter

NOVEMBER 2, 2022

Yet only 40 percent of B2B content marketers have a written marketing plan in place. Instead, they want timely, relevant and practical content delivered through earned media and organic marketing channels such as bylined articles , case studies and eBooks. Speaking engagements are back with a bang.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Search Engine Land

DECEMBER 6, 2023

You can also demonstrate your expertise within the field with whitepapers and ebooks. B2B marketers often place a greater emphasis on “micro-conversions” compared to those in the B2C sector. CTAs should be clear, compelling, and strategically placed. Bounce rate. Pageviews per session.

SEO 108

SEO CRM B2C eBook 108

AWeber

AUGUST 8, 2023

Typically, a digital product may be a piece of media like an eBook. If you think it sounds niche, consider this: Amazon sells approximately half a billion eBooks per year. Online courses, training videos, webinars, eBooks, music, PDFs, digital art, widgets, and apps. What are examples of digital products? Subscription?

Product 91

Product eBook Price User-Generated 91

Hubspot Marketing

DECEMBER 21, 2020

Ebooks are one of the most common types of content copywriters can create. Since ebooks are meant to contain extensive information, it's best to take the drafting process one section at a time. Here's an example of a general ebook template. This is the closing of your ebook. Featured Resource: Ebook Templates.

Copywriting 143

Copywriting eBook Communications Marketing 143

Hubspot Marketing

DECEMBER 1, 2023

Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information. Here are some common places a business might get visitors: Email marketing. Offer ebooks for download on specific blog posts. Social media. Nurture your leads.

User-Generated 110

User-Generated Whitepaper eBook Analytics 110

Hubspot Marketing

JUNE 30, 2023

The name of the thing you are promoting -- whether it's a free ebook, whitepaper, template, guide, crash course, or presentation -- should align with the name of it on the landing page. For example, if you mention that people can download a crash course on Facebook advertising on the CTA, you shouldn't call it an ebook on the landing page.

eBook 96

eBook PR Whitepaper Place 96

Exposure Ninja

DECEMBER 4, 2023

Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists. This could be based on an eBook they downloaded or simply a selection they made in a drop-down menu when signing up for your email list. Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists.

Email Marketing 52

Email Marketing Law eBook Marketing 52

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Pro Tip: Place a short SlideShare presentation on your landing page to help you seal the deal! Think of it like a ticket to a movie or a concert.

Whitepaper 96

Whitepaper Customer eBook Energy 96

Search Engine Land

MAY 12, 2023

You can add any type of content you’ve created to your resource library, including gated and ungated content like: Blogs and articles Guides Ebooks Reports White papers Podcast episodes Videos Webinars Courses Tools Templates Why do you need a resource center on your website? consider linking to landing pages for each of these.

Whitepaper 97

Whitepaper eBook SEO Education 97

AWeber

NOVEMBER 14, 2023

And that’s fantastic news for ebook creators. The ebook market should hit $14 billion in the U.S. If you want to sell ebooks in this climate, you’ll need to stand out from the other sellers. We’ve previously tackled how to create a successful ebook. Outline and draft your ebook with the help of AI writing tools.

eBook 81

eBook Real Estate Price Marketing 81

Hubspot Marketing

JANUARY 13, 2023

This can be an ebook , a course, or a template. HubSpot Ebook Templates. Email is a great place to reach the people who already know your brand and product or service. We talked about lead capture best practices once you have a visitor on your site … but how can you get them there in the first place? Featured Resource.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

AWeber

NOVEMBER 9, 2022

You’ve probably seen it yourself: websites offering huge gifts to compel website visitors to join their email lists — 10-page ebooks, 5-day courses, 25-page white papers and beyond. The problem is, while a great lead magnet is a valuable list-growth tool, you probably feel overwhelmed by the idea of writing a 10-page ebook.

eBook 110

eBook Whitepaper Health eCommerce 110

Exposure Ninja

MARCH 18, 2022

You might use different CTAs depending on who the content is aimed at – if it’s aimed at top of the funnel traffic , you could include a CTA for your email list or an eBook. Package Up Your Best Content as an eBook. Make your blog content go further by repurposing it as an eBook.

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

Neil Patel

JULY 29, 2021

With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. They pass along a useful ebook, webinar, or email course, asking for very little (if anything) in return from visitors. How Lead Magnets Can Grow Your Business.

Customer 145

Customer eBook Whitepaper User-Generated 145

Marketing Insider Group

MAY 3, 2021

If everything you create comes from a place of self-promotion and is narrow, it won’t work. They’ll respect that you have expertise and are coming from a place of offering insights. From eBooks to video to social media posts, you are creating a narrative. Your Content Is All About You. Make Your Audience the Star.

Content Marketing 118

Content Marketing Whitepaper Thought Leadership eBook 118

Marketing Insider Group

FEBRUARY 14, 2023

XYZ is back in-stock for a limited time only Free Ebook inside! Dollar Shave Club) You left your stuff at our place… (Shinesty) Hey, forget something? Emails like this need to offer something of value and often include useful information like important documents, ebooks, newsletters, etc. Here’s 20% off.

Gen Z 132

Gen Z eBook Digital Marketing SEO 132

Search Engine Land

NOVEMBER 27, 2023

Keywords geared toward conversions Conversions for SEO include: Sales Leads Email and SMS subscriptions Higher pageviews that drive CPM revenue App and ebook or information downloads Phone calls Live chat sessions Free trials If you get someone on your email list because you provided solutions, you can bring them back to shop once they’re ready.

SEO 129

SEO PR Law eBook 129

Litmus

FEBRUARY 24, 2021

Download the ebook ?. Either way, if your links don’t send your subscribers to the right place, there won’t be a conversion. Unfortunately, it can cause the colors in your email to feel all over the place. Every time. Watch out for the most common email mistakes. Knowledge is power. Broken links. Inconsistent client rendering.

eBook 80

eBook Health Marketing Marketers 80

Marketing Insider Group

MARCH 2, 2023

Here are a few ideas: Incorporate calendars to facilitate easy appointment booking Service calculators to help potential customers find the right service and price point for their needs Reliable and accurate navigation menus on each page More stand-out buttons for email subscription, ebook downloads, social media accounts – you name it!

Whitepaper 92

Whitepaper eBook Fashion User-Generated 92

AWeber

MARCH 14, 2023

Because it allows you to connect with them in a place they check every day: their inbox. To increase your chances of getting them to sign up, try offering an incentive such as a free ebook, coupon or exclusive video in exchange for their email address. Why capture your YouTube subscriber's email address?

Real Estate 105

Real Estate eBook Email Marketing Communications 105

Martech

SEPTEMBER 20, 2023

“What we’ve built is a verification pixel you can place into an ad creative, into an ebook, a video, an email signature, and we can detect every time that ad is seen — the company, industry, all those attributes — and understand if that was the target audience it was intended for.”

eBook 94

eBook CRM Customer Journey Advertising 94

Hubspot Marketing

OCTOBER 25, 2023

Download an ebook. For instance, you can place the word “finally” at the sentence's beginning, middle, or end. Words like “really” or “incredibly” are often considered fluff and don’t add much value when a more powerful adverb could be in its place. Sign up for an account. That’s why knowing how to write a CTA is essential.

Whitepaper 117

Whitepaper Copywriting User-Generated PR 117

Marketing Insider Group

FEBRUARY 23, 2021

Place them in strategic locations and repurpose them to get in front of a larger audience. The first subscription service has 5-star reviews placed strategically throughout its website and has sent you two case studies via email. Place case studies in various places on your website. Place on Landing Pages.

Marketing Strategy 115

Marketing Strategy Content Marketing eBook Marketing 115

Use Insider

AUGUST 21, 2023

Discover more peak season solutions from some of the world’s top-performing brands in our new peak ebook, Peak-a-boo ! Our new peak season ebook is packed with insights and advice on boosting sales during peak season. If you’d like to follow in their footsteps, download our brand-new ebook.

Marketing Strategy 52

Marketing Strategy Customer loyalty eBook Retail 52