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How to Market an Ebook: 21 Ways to Promote Your Content Offers

Hubspot Marketing

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

eBook 145
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What Exactly Is an Inbound Marketing Campaign? It's More Than eBooks.

Kuno Creative

When you experience any marketing challenge—slow lead-generation, flat product demo signups or few qualified leads for sales, for example—your first inclination may be to create a content offer like an eBook, publish it with a landing page, send an email promoting it to a list and hope it moves the needle in the right direction.

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How to create an ebook: tips, strategies, and free tools

AWeber

Ebooks have been around since the dawn of the digital age. If anything, ebooks are getting hotter. Since 2011, ebook readers have risen to their highest levels : 30% report reading one in the past 12 months. Ebooks are convenient; you can read them anywhere. Especially if you know how to create an ebook for free.

eBook 87
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How to create, optimize and promote an ebook

Search Engine Land

As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. And if your appetizer (your ebook) impresses, your audience is likelier to partake in your main course (your products/services). What is an ebook?

eBook 85
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How ZoomInfo Solves Recruiting Pain Points

Your number one goal revolves around this: placing the right candidates at the right job. Download the eBook to see how ZoomInfo has helped alleviate recruiting pain points. As a recruiter, staffing candidates correctly is a critical element of the process.

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Insider Tips for Using ebooks in Your Content Marketing

OnDemand CMO

There’s no denying the appeal of ebooks: sleek and lightweight, these can live on your iPad or Kindle and are so popular that they even outsell physical books on Amazon. While a major moneymaker for publishers, ebooks also have great applications for your marketing strategy. What should you write about in your ebook?

eBook 87
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How to sell your ebook: From marketing and launching, to building an audience

AWeber

And that’s fantastic news for ebook creators. The ebook market should hit $14 billion in the U.S. If you want to sell ebooks in this climate, you’ll need to stand out from the other sellers. We’ve previously tackled how to create a successful ebook. Outline and draft your ebook with the help of AI writing tools.

eBook 78
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12 Plays to Kickstart Your Recruitment Process

That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. Good people are the foundation of any organization. To stay ahead in this race, every recruiter needs a good playbook. Download now!