Practical eCommerce - Marketing

NOVEMBER 14, 2023

The post Ecommerce Benefits of Content Marketing appeared first on Practical Ecommerce. Done well, content helps merchants attract, engage, and retain customers.

eCommerce 104

eCommerce Content Marketing Marketing Marketers 104

Search Engine Land

FEBRUARY 14, 2024

This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce. Ecommerce might seem different, but it’s often quite similar, especially when buyers are thinking about expensive items like furniture or home decor.

Customer Journey 99

Customer Journey eCommerce SEO Customer 99

Search Engine Land

DECEMBER 5, 2023

Google’s helpful content system has put pressure on ecommerce websites to improve their content’s value for users. This article explores practical ways to make ecommerce content more helpful without reinventing the wheel. Dynamic content on category pages Historically, content on ecommerce category pages hasn’t been great.

eCommerce 117

eCommerce User-Generated Fashion Retail 117

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. There are many things a B2B marketer can learn from a good eCommerce marketing strategy; the eCommerce business model has just evolved.

eCommerce 220

eCommerce Gen Z Transform Millennials 220

Practical eCommerce - Marketing

OCTOBER 8, 2023

The post New Gmail and Yahoo Policies Impact Ecommerce appeared first on Practical Ecommerce. New rules from top email services aim to reduce spam and deliver messages that recipients want.

eCommerce 115

eCommerce Email Marketing Marketing Marketers 115

Scoop.it!

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Let’s dive in.

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

Hubspot Marketing

FEBRUARY 29, 2024

million ecommerce websites around the world. It’s hard not to be intimidated by the sheer number of ecommerce sites shoppers have to choose from, especially since I’m in the process of launching my own ecommerce business — a vintage home goods store. Keep this in mind when naming and organizing your ecommerce web pages.

eCommerce 83

eCommerce SEO Shoppers Shipping 83

Practical eCommerce - Marketing

DECEMBER 13, 2022

WhatsApp offers ecommerce merchants an excellent engagement and sales channel. The post Using WhatsApp for Ecommerce appeared first on Practical Ecommerce. Here's how to get started.

eCommerce 111

eCommerce 111

Search Engine Land

SEPTEMBER 12, 2023

Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. Test and learn from with a larger dataset than usual During the holiday season, I’ve seen ecommerce site traffic surge by as much as 70%.

eCommerce 140

eCommerce PR Marketing Marketers 140

Search Engine Land

OCTOBER 3, 2023

Fashion ecommerce is going through a period of change. Resale ecommerce, or “recommerce,” is growing quickly and entering the mainstream. The core focus of trend analysis in ecommerce should always be to: Identifying opportunities for value creation. Informing SEO (and general marketing) activities for maximum impact.

Fashion 110

Fashion eCommerce SEO Product 110

Search Engine Land

OCTOBER 13, 2023

Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. In this article, I unpack these advantages and explain why your ecommerce business should be running Amazon Ads over Google Ads. Why is Amazon Ads undervalued?

eCommerce 130

eCommerce Real Estate Advertising Advertisers 130

Neil Patel

OCTOBER 26, 2020

In 2019, ecommerce sales were $3.53 Online shopping was a popular past time before the pandemic, but ecommerce has grown by 20 percent in 2020 alone. With the right preparation, ecommerce retailers can achieve double-digit conversion rates and consistent, year-over-year growth. trillion worldwide. trillion by 2023.

eCommerce 133

eCommerce Retail User-Generated Shoppers 133

Practical eCommerce - Marketing

NOVEMBER 22, 2022

Instagram is a proven engagement and revenue generator for ecommerce. The post 28 Instagram Tools for Ecommerce Marketing appeared first on Practical Ecommerce. These 28 tools — free and premium — streamline creating, posting, monitoring, and more.

eCommerce 115

eCommerce Marketing Marketers 115

Martech

JANUARY 23, 2024

It takes data and a solid ecommerce strategy to break through to book fans on digital channels. This year-round strategy translated into strong holiday sales during a successful ecommerce holiday season. The post How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales appeared first on MarTech.

eCommerce 105

eCommerce Price Shoppers Customer 105

Search Engine Land

NOVEMBER 13, 2023

A 7-point ecommerce framework for Facebook and Instagram When they’re set up and managed correctly, ecommerce campaigns on Meta can print money for products with market fit. But with ecommerce, because they see the revenues and much of the pixel data, just take away all your audiences. But what exactly should you be looking at?

eCommerce 112

eCommerce User-Generated Advertising Advertisers 112

Marketing Insider Group

APRIL 10, 2023

ecommerce market. ecommerce as well. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. PPC Will Be Relevant for the Foreseeable Future PPC is one of the oldest ecommerce marketing vectors.

eCommerce 115

eCommerce Logistics Retail Manufacturing 115

Search Engine Land

APRIL 1, 2024

Do you work on an enterprise ecommerce site? Managing and optimizing your ecommerce product data I’ll use some dummy PIM data as an example of my process. For ecommerce, you might also want to include color and size (although most of these pages should be blocked from search engines).

eCommerce 85

eCommerce Product SEO Copywriting 85

Businesses Grow

JANUARY 17, 2024

Shein and the eCommerce revolution Shein is offering basement-level prices — think $3 for a bikini — and yet seems to be pulling off fast deliveries, respectable quality, and responsive customer service. Low prices have always had a place in the value shopper’s heart, but there is something more going on here.

eCommerce 98

eCommerce Fashion Shoppers Retail 98

Search Engine Land

AUGUST 2, 2023

With SEO planning for the holiday season already underway, schema usage seems to be a top priority for ecommerce brands that own the top-ranking keyword positions. Ecommerce is often a bellwether, where SEO strategies, tactics and techniques change before other sectors. Why we care. Trending schema types. About the data.

eCommerce 96

eCommerce SEO User-Generated Branding 96

Digital Marketer

DECEMBER 19, 2022

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. So, how exactly has ecommerce changed the way we do business? First, let’s look at how ecommerce affected the balance of the economy. What is eCommerce and How Has it Impacted the Economy?

Transform 79

Transform eCommerce Retail Entertainment 79

Martech

JULY 6, 2023

As a result, it’s a great snapshot of ecommerce trends. The wider adoption of hybrid shopping means this year’s Prime Day promotions could open up non-traditional ecommerce categories, like groceries. The post Ecommerce trends to watch for this Prime Day appeared first on MarTech. Why we care.

eCommerce 105

eCommerce Shoppers Retail Price 105

AWeber

MAY 3, 2022

But to get there, you may need to revaluate the ecommerce marketing strategies available to you. The industry is constantly evolving which means you need dynamic ecommerce marketing ideas to ensure that you always achieve the best ROI (return on investment) on your ecommerce marketing campaigns. Use SEO for ecommerce.

eCommerce 122

eCommerce Marketing Strategy Social Media Marketing User-Generated 122

Search Engine Land

JULY 24, 2023

The new capabilities were rolled out as part of the latest GA4 update, which saw new ecommerce dimensions and metrics added to the custom reports builder. In addition to being able to create reports from scratch, this new feature means that you can now edit standard ecommerce reports too. New ecommerce dimensions. Why we care.

eCommerce 98

eCommerce Customer Shipping Analytics 98

Search Engine Journal

SEPTEMBER 23, 2022

Here are 20 do's and don'ts for a successful ecommerce SEO strategy. The post SEO For Ecommerce Product Pages: 20 Do’s & Don’ts appeared first on Search Engine Journal. Give your online customers a compelling reason to buy your product.

eCommerce 143

eCommerce Product SEO Customer 143

Econsultancy

JULY 25, 2022

Join this webinar to gain the latest best practice insight and advice that will help you refine your existing ecommerce strategies and create ecommerce propositions from scratch.

eCommerce 83

eCommerce 83

Digital Marketer

JUNE 7, 2023

But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. Whether you’re new to social media or looking to enhance your existing social media strategy for ecommerce, this blog is here to help. What is Ecommerce Social Media Marketing? Let’s get started!

eCommerce 82

eCommerce Gen Z Millennials Social Media Marketing 82

Search Engine Journal

SEPTEMBER 30, 2022

Ecommerce keyword research informs and directs your SEO strategy so you know what to optimize for. Learn how to do keyword research for ecommerce. The post How To Effectively Perform Keyword Research For Ecommerce appeared first on Search Engine Journal.

eCommerce 134

eCommerce SEO 134

Search Engine Land

AUGUST 9, 2023

This is innovative and smart use of AI in ecommerce that could potentially drive more sales for the company. I expect more ecommerce brands to provide similar experiences soon because doing good and helpful things for shoppers also tends to be good for SEO. Why we care. Ahead of Amazon.

eCommerce 91

eCommerce Product Branding Shoppers 91

Digital Marketer

JULY 13, 2023

Are you a business owner looking to build a successful ecommerce website? Search engine optimization can make or break an online store – optimizing for search engines is essential for any ecommerce website if you want to stand out from the competition and increase traffic. ” What is Ecommerce SEO, & How Does It Work?

eCommerce 78

eCommerce SEO Price Product 78

Practical eCommerce - Marketing

JULY 19, 2022

The post Live Stream Shopping Accelerates Ecommerce appeared first on Practical Ecommerce. Live-stream shopping increases engagement and drives sales. Dominant in China, live-streaming is becoming popular in the U.S. and elsewhere. Here's how to get started.

eCommerce 99

eCommerce 99

Search Engine Journal

JUNE 9, 2022

These 21 elements are must-haves for your ecommerce site's success. The post 21 Must-Have Features For Ecommerce Sites appeared first on Search Engine Journal. Do you want to attract more online shoppers?

eCommerce 138

eCommerce Shoppers 138

Hubspot Marketing

AUGUST 1, 2022

Are you thinking of launching an ecommerce business? Before you start, learn everything you need about ecommerce with these 8 podcasts. This list of ecommerce podcasts offers it all – education, inspiration, and entertainment. Ecommerce Playbook. He also brings in entrepreneurs to talk about their ecommerce journey.

eCommerce 133

eCommerce Fashion Retail Health 133

Martech

JULY 13, 2023

Amazon is an ecommerce giant. Taken as a whole, each Prime Day has a slightly different feel based on current ecommerce trends and buying behaviors. That’s because, across the entire ecommerce landscape, discounts peaked before Prime Day during Independence Day sales. The post Ecommerce sets new Prime Day record, up 6.1%

eCommerce 90

eCommerce Retail Shoppers Price 90

Sachs Marketing Group

SEPTEMBER 4, 2023

Some of the most important SEO tips for ecommerce sites include providing a secure shopping environment, optimizing product pages, using structured data, and improving website speed. Search Engine Optimization (SEO) is the backbone of any ecommerce business that wants to stand out in the crowded online marketplace.

eCommerce 74

eCommerce SEO Shoppers Price 74

Hootsuite

JULY 6, 2022

Are you thinking about getting into Instagram eCommerce? Here’s everything you need to know about making the most of Instagram eCommerce in 2022. What is Instagram eCommerce? Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Source: Instagram.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Martech

MARCH 22, 2023

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. Dig deeper: What you need to know to grow your ecommerce business Used most for groceries. BNPL up, revenues down. Get MarTech! In your inbox.

Shoppers 94

Shoppers eCommerce Price Promotion 94

Practical eCommerce - Marketing

MAY 1, 2023

The post Demand-side Platforms Automate Ecommerce Ads appeared first on Practical Ecommerce. Demand-side platforms enable merchants to scale advertising across multiple media types. It's an option for advertising on Google and Meta.

eCommerce 76

eCommerce Advertising Advertisers Marketing 76