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19 Key User-Generated Content Statistics

Backlinko

User-generated content (UGC) has become a powerful element in marketing initiatives, helping build authentic and trusting relationships between brands and consumers. User-generated content comes in a wide range of formats, including reviews, Q&As, images and videos.

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MarTech’s ecommerce experts to follow

Martech

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. Amy is also the founder of the Digital Course Academy, which teaches users how to build and launch successful online courses.

eCommerce 112
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How to make your ecommerce content more helpful

Search Engine Land

Google’s helpful content system has put pressure on ecommerce websites to improve their content’s value for users. This article explores practical ways to make ecommerce content more helpful without reinventing the wheel. This is because not all users will be familiar with your brand.

eCommerce 117
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The synergy of customer journey mapping and ecommerce SEO

Search Engine Land

This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce. Ecommerce might seem different, but it’s often quite similar, especially when buyers are thinking about expensive items like furniture or home decor.

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8 Ways Ecommerce Content Marketing Influences Conversion Rates

Scoop.it!

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Let’s dive in.

eCommerce 107
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Meta Ads for ecommerce: 7 things to test and iterate

Search Engine Land

But while there are overlaps, both channels retain the unique characteristics that make them complementary channels rather than contesting ones: Paid search typically has been used to capture demand – though the emergence of campaigns like Demand Generation is moving things in a different direction. Here are the top considerations.

eCommerce 112
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Ecommerce brand debuts AI-generated product review summaries

Search Engine Land

The AI-generated summaries of customer reviews – called Review Bytes – appear on product pages, highlighting pros and cons. This is innovative and smart use of AI in ecommerce that could potentially drive more sales for the company. The active noise canceling is amazing, although it can be disorienting for some users.