Search Engine Journal
MAY 4, 2022
Facebook-parent Meta has partnered with Adobe to create Express Your Brand, a free online training program intended to help small business owners grow online. The post Meta, Adobe Partner On Free Training Program For Small Businesses appeared first on Search Engine Journal.
Hubspot Marketing
MAY 4, 2022
If you’re not sure what local citations are, don’t worry — you’ve probably come across them while looking for a new service-provider, brand, or company. For example, a few weeks ago, my sister came to town and wanted to take me out to dinner. She’s unfamiliar with the area’s local spots, so my sister took to Yelp to find a restaurant we’d both love.
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Content Marketing Institute
MAY 4, 2022
While content marketers may recognize terms related to content measurement, it’s easy to confuse their distinctions. Read on for explanations of 23 common measurement terms and how they fit into your content’s performance strategy.
Search Engine Journal
MAY 4, 2022
WordPress 6.0 takes big step toward fulfilling Gutenberg's promise to make WordPress easy to create websites and publish content. The post New Details of WordPress 6.0 Reveal Major Improvements appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot Marketing
MAY 4, 2022
Google’s keyword match types ensure that the money you spend on your Google Ad campaigns is well spent, ensuring you don’t waste money drawing in unqualified traffic that is not likely to do business with you. Read on to learn more about the different keyword match types for PPC ads, the type of traffic they generate, and how to use them. Keyword Match Types.
Search Engine Journal
MAY 4, 2022
With the right knowledge, tools, and help, managing hreflang tags for international webpages can be easy. Avoid mistakes and set it up with this beginner-friendly guide. The post Hreflang For Beginners: Getting Started With Multilingual Website Tags appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
MAY 4, 2022
Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here's what you need to know. The post Performance Max: 7 PPC Community & Google Team Insights appeared first on Search Engine Journal.
Martech
MAY 4, 2022
Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. Born in India, he immigrated to Canada five years ago, becoming a full-fledged citizen just before we spoke last month. Below is the transcript of our conversation. How did you come to be in marketing? What was the path that brought you here? I started as a journalist covering the media, entertainment and technology space back in India in 2013.
Search Engine Roundtable
MAY 4, 2022
As you know, last week, on April 26th, Google disabled the URL parameter tool within Google Search Console and stopped respecting any of the rules added to that tool. Some are asking if the recent crawl spikes they saw with Googlebot was related to this change.
Martech
MAY 4, 2022
Marketing is more complex than ever. And its evolution is accelerating. Agile, automation, blockchain, attribution… web3, DMP, CDP, DKIM… the metaverse …. Keeping up is essential. Are you? Test your martech IQ with our fun and informative 10-question quiz! The post So you think you’re a martech genius? appeared first on MarTech.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Industrial Marketer
MAY 4, 2022
B2B marketing has evolved in leaps and bounds with new B2B marketing trends appearing almost daily. Creative social media marketing, inventive content marketing, and influencer marketing are just a few of the trends the B2B marketing industry has experienced of late. As an industrial marketer, it’s important to keep up with the latest B2B marketing.
Search Engine Journal
MAY 4, 2022
Google's John Mueller answers if a technical site problem immediately preceding a core algorithm update could cause a loss of rankings. The post Technical Issues Usually Not a Trigger for Core Update Problems appeared first on Search Engine Journal.
Martech
MAY 4, 2022
“It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. “For some organizations and some leaders, the core tenants of ABM truly are a revolution.” Traditional demand gen, by itself, isn’t enough to encompass an effective ABM strategy ; marketers need to treat ABM as a separate activity.
CMO Network
MAY 4, 2022
According to a Social Commerce Market Analysis Report from Grandview Research, the global social commerce market was nearly $500 billion in 2020 and is expected to reach $3.4 trillion by 2028.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
MAY 4, 2022
Get tips on how you can better connect with prospects and customers by leveraging the power of first-party data. The post How To Harness First-Party Data & Win In A Cookieless Future appeared first on Search Engine Journal.
Influence & Co
MAY 4, 2022
Just as you wouldn’t send troops into battle unarmed, you shouldn’t send your sales force into conversations without the right tools. And for your sales team, the greatest secret weapon is sales enablement content. When created and deployed strategically, this content can showcase the company’s credibility, nurture and engage prospects, and address the objections that commonly arise during sales conversations.
Search Engine Roundtable
MAY 4, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google seems to now be offering SEO certification.
Martech
MAY 4, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and which comes first…trust or experience? Good experience gives customers what they want, bringing them closer to a sale, seamlessly.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Roundtable
MAY 4, 2022
Google announced a bunch of new travel search features the other day across flights, hotels, destinations of interest and more. These new features aim at helping you "get inspired and research your options so you can book with ease when the time is right," Google wrote.
Practical eCommerce - Marketing
MAY 4, 2022
The metaverse, where virtual and physical worlds collide, is booming. In four charts, we analyze the market size, participants, and outlook. The post Charts: Metaverse Market Size, Participants appeared first on Practical Ecommerce.
Search Engine Journal
MAY 4, 2022
Get ahead of the competition by understanding how local news sites can give you an advantage. Support your link building approach with these tips. The post 4 Tips For Getting Your Story On The Local News appeared first on Search Engine Journal.
Buffer Marketing
MAY 4, 2022
You’ve probably never envisioned yourself as a blogger. After all, you’re a small business owner, and probably not a trained writer. But you don’t have to be the perfect wordsmith to write compelling and engaging posts. Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur!
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
MAY 4, 2022
YouTube rolls out cross-channel live redirects, a new feature that allows streamers to send live viewers to other channels. The post YouTube Live Streamers Can Redirect Viewers To Other Channels appeared first on Search Engine Journal.
Econsultancy
MAY 4, 2022
“We’re entering a third era of customer experience,” argued Glyn Britton, Bionic’s Chief Customer Officer, at Econsultancy Live last week. Britton believes this is the case because – despite CX leaders being three times more likely to outperform their sector than mainstream competitors, according to Econsultancy research – “there are some really fundamental customer needs that digital hasn’t done a very good job of addressing yet.
Search Engine Roundtable
MAY 4, 2022
Microsoft Advertising posted its May 2022 update showing what is new and changing with the ad network. What is new is that the deadline for Responsive Search Ads was extended, auto-generated remarketing lists, you can manage images for your Audience Ads within the Editor tool, DSAs expanded and more.
Duct Tape Marketing
MAY 4, 2022
Understanding The Role Of The Chief Behind The Chief written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Cameron Herold. In this episode of the Duct Tape Marketing Podcast , I interview Cameron Herold. Cameron is t he founder of the COO Alliance, the World’s Leading Network for Seconds in Command. He’s the host of the Second in Command: The Chief Behind the Chief podcast, where he interviews COOs and other seconds to share their insights with his listeners.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Roundtable
MAY 4, 2022
Google is continuing its mobile search user interfaces with more variations of its grid search results format and full width video search result snippets.
Quikly
MAY 4, 2022
Gaining loyal email subscribers is only half the battle — now you have to keep them.
Search Engine Roundtable
MAY 4, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. If you use Google Ads Scripts, the Google Ads or AdWords API.
CMO Network
MAY 4, 2022
Ford finally gets to pull out all the stops in the third year of its Kentucky Derby sponsorship, highlighting the new F-150 Lightning — and Ford workers.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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