The business case for personal branding in one photograph
Businesses Grow
AUGUST 22, 2022
Over the years, I have relentlessly laid out the business case for personal branding. It is the only sustainable competitive advantage any of us have in the long term. Today I am going to take this argument a step further. I can make an effective business case for personal branding in one picture. And it is going to scare the crap out of you. Here is the picture: Yes, this is a scary-looking fish.
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