Mon.Aug 22, 2022

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The business case for personal branding in one photograph

Businesses Grow

Over the years, I have relentlessly laid out the business case for personal branding. It is the only sustainable competitive advantage any of us have in the long term. Today I am going to take this argument a step further. I can make an effective business case for personal branding in one picture. And it is going to scare the crap out of you. Here is the picture: Yes, this is a scary-looking fish.

Branding 140
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Top 10 social media design trends and how to use them

AWeber

Whether you're a social media specialist or new to the game, staying on top of trends is a great way to set your socials up for success. Are you an entrepreneur looking to drum up excitement around a new product? Or a small business owner ready to reach new audiences? Whatever your reason, read on for the top hottest social media trends gracing our feeds right now and tips on how to use them.

Shoppers 114
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12 Essential YouTube Advertising Statistics for 2022

Hubspot Marketing

YouTube is the internet's second largest search engine, meaning that advertisers have significant potential when it comes to reaching audiences and driving conversions. In this post, discover essential YouTube advertising statistics you need to know in 2022. YouTube Advertising Reach Statistics. YouTube advertising revenues reached 7.34 Billion USD in Q2 of 2022, a 5% YoY increase. ( Statista , 2022).

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The Email Marketers Guide to Using List-Unsubscribe

Litmus

List-unsubscribe is a native unsubscribe option offered by popular inbox providers like iOS Mail, Gmail, Yahoo Mail, and Outlook.com to make it easy for users to unsubscribe from unwanted emails. Because it gives subscribers an alternative to designating your email as “spam,” list-unsubscribe also provides a benefit to email marketers. However, it is not a replacement for having unsubscribe messaging and links in your email.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Funnel Shoppers on Social Media

Practical eCommerce - Marketing

An entire customer journey can occur on social media — from initial awareness to post-purchase advocacy. Here are five stages of the process, each requiring a plan and a purpose. The post How to Funnel Shoppers on Social Media appeared first on Practical Ecommerce.

Shoppers 107
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3 ways to do segmentation in Google Analytics 4

Martech

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. However, the real magic starts when delving deeper — looking into groups within your audience and turning data into stories with segmentation.

Analytics 110

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Can you use AI-generated content without hurting your page rankings?

Martech

Last week Google announced it was changing its algorithm to rank content “ by people, for people ” higher than content written around SEO. But what about content written by machines for people? Has AI-generated content gotten to the point where it won’t hurt page rankings? Google says what it calls “automatically generated content” is SPAM and a violation of its guidelines.

SEO 103
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13 Apps to Run Social Media Contests

Practical eCommerce - Marketing

Social media contests are a fun way to engage consumers and attract leads. Here is a list of platforms for creating quizzes, sweepstakes, giveaways, and more. The post 13 Apps to Run Social Media Contests appeared first on Practical Ecommerce.

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Cruise: Ride-Hailing Goes Green—and Driverless

CMO Network

By taking on issues of safety, accessibility, and sustainability, it wants to transform cities themselves—and in doing so, improve the lives of residents and help to combat climate change.

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Alt Text: What It Is & How To Write via @sejournal, @olgazarzeczna

Search Engine Journal

Make your images more accessible to a wider audience and at the same time help your rankings. Apply best practices and avoid common mistakes today. The post Alt Text: What It Is & How To Write appeared first on Search Engine Journal.

SEO 93
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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What's TikTok's Attribution Manager & How Can Advertisers Use It?

Hubspot Marketing

TikTok just announced a new feature in its Ads Manager platform, which allows advertisers to customize their attribution window for better tracking and performance. Let’s break down how the attribution manager works, how to access it, and the benefits of using it. Breaking Down Key Attribution Terms. Before we get into this new TikTok feature, let’s first get a refresher on some key terms: Attribution – A reporting strategy that allows advertisers to know the path users are taking after clicking

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Google Search Console Update: More Data In Core Web Vitals Reports via @sejournal, @MattGSouthern

Search Engine Journal

Google Search Console will start reporting on the Core Web Vitals (CWV)scores of specific URLs, in addition to aggregate scores for URL groups. The post Google Search Console Update: More Data In Core Web Vitals Reports appeared first on Search Engine Journal.

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How To Ensure Optimal Visual Experiences Across Devices

Content Marketing Institute

Maximizing your content resources by adopting the COPE method – create once, publish everywhere – is a smart decision. Even smarter? COPE-M. It’s critical to ensure a great visual experience on every device.

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The Complete Guide to Using LinkedIn Hashtags in 2022

Hootsuite

Did you know the technical term for a hashtag is an octothorpe ? That’s exactly the kind of nerdy content that goes over well on LinkedIn, the world’s largest social media platform for professionals. (Professional nerdsss.). Over 830 million users search and apply for jobs, join groups, and share business news on LinkedIn. Connection is the core purpose of LinkedIn, whether you’re building your personal network or marketing your business.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Google Maps: Your Review Isn't Posted Email

Search Engine Roundtable

Google Maps is now notifying reviewers when their review isn't posted. The email says "your review isn't posted" and explains why. In the case below, Google said its moderation systems and processes considered the review to be fake.

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7 Best SEO Certifications: Are They Worth It? via @sejournal, @BennyJamminS

Search Engine Journal

Every day is a new opportunity to learn in the ever-evolving SEO industry. Check out these 7 courses, including learning outcomes, duration, and pricing information. The post 7 Best SEO Certifications: Are They Worth It? appeared first on Search Engine Journal.

SEO 88
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Google Search Console Video Index Report Now 100% Live

Search Engine Roundtable

A month ago, Google started to slowly roll out the video index report within Google Search Console. Now that rollout is complete, Google announced on Twitter this morning.

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How location data helps marketers acquire new customers and expand campaigns

Martech

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Even though many consumers buy products and services online through e-commerce channels, they also like to get out and visit store sites. “A lot of money and a lot of time and resources are going into attracting the consumer to come to different retail locations,” said Charm Bianchini, senior director, demand generation and field marketing for location intelligence company Ne

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Google: API Not Impacted By Search Console Indexing Label Bug

Search Engine Roundtable

Last week we reported that Google Search Console had an embarrassing bug where it was reporting pages as being indexed, when those pages were not indexed by Google Search. The good news is that the URL Inspection tool API was not impacted by this bug, Daniel Waisberg from Google confirmed.

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Instagram Tests BeReal Clone ‘Candid Challenges’ via @sejournal, @MattGSouthern

Search Engine Journal

Instagram confirms it’s testing a new photo-centric feature called Candid Challenges, which shares similarities with increasingly popular app BeReal. The post Instagram Tests BeReal Clone ‘Candid Challenges’ appeared first on Search Engine Journal.

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Google: Just Because You Didn't Write It, Doesn't Mean Google Won't Count It Against You

Search Engine Roundtable

Google's John Mueller explained that Google doesn't really care who wrote the content on your site and saying someone else wrote it and you did not write it won't save you from ranking issues related to the quality of that third-party content.

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What is SEO in Digital Marketing: 6 Benefits of SEO in Business

Marketing Blogo

Originally posted on October 26, 2021 @ 10:45 amWhat is SEO in digital marketing and the benefits of SEO in business is the main focus in this post, as this will help to understand the importance of SEO in digital marketing and why SEO matters. It’s important you know what is SEO and how does.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Vlog #186: Jill Fecher On Creating Your Own Job Description At A Digital Marketing Agency

Search Engine Roundtable

Jill Fecher is the Chief Growth Officer at Cypress North and we spoke about her work history and her previous experience in traditional media. We spoke about how she joined Cypress North and why she joined that company.

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An Overview Of Customer Marketing

OnPassive Marketing

Marketing is a crucial tool for businesses to draw in and keep clients. Customer marketing is a sort of advertising that can boost client retention and unite various corporate divisions. The next logical step for your business may be to establish a customer marketing strategy if you want to create a smooth customer experience. This post defines customer marketing and its advantages and examines various customer marketing strategies.

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Daily Search Forum Recap: August 22, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Many SEOs don't seem too concerned about the upcoming Google helpful content update.

SEO 75
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Retail loyalty programs tactics worth implementing

Quikly

Loyalty programs cracked the code on success when brands realized member retention was based on creativity.

Retail 97
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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5 YouTube features to use to boost engagement

Sprout Social

When you want to explore a new hobby or learn something new, where do you go? The answer is probably “YouTube.” The second-most popular social platform has come a long way since the “Charlie bit my finger” days. And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 billion monthly users in just two years.

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Modern PPC Opportunities & Challenges [Podcast] via @sejournal, @lorenbaker

Search Engine Journal

With the holidays coming, what challenges and opportunities exist in PPC right now? Kirk Williams has a few ideas. The post Modern PPC Opportunities & Challenges [Podcast] appeared first on Search Engine Journal.

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Ciara Is Elevating The Rum Industry

CMO Network

The businesses that Ciara has founded are pretty incredible: Dare To Roam, which makes travel accessories, R&C Fragrances, Lita by Ciara Clothing and The House of LR&C, which combines the Good Man Brand, LITA by Ciara clothing and the Human Nation collections.

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Poll: Many SEOs Say The Content They Produce Is Helpful & Not Concerned

Search Engine Roundtable

As you know, Google will soon roll out the helpful content update and it has some SEOs and site owners a bit on edge. But a recent poll Aleyda Solis posted on Twitter shows that almost 50% of SEOs feel the content they produce is helpful and are thus not worried about this algorithm update.

SEO 74
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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.