Aspiration Marketing
JUNE 30, 2025
User experience (UX) is everything in today's digital landscape. Enhancing your website's UX is crucial for stakeholder engagement, customer support, and business profitability. To achieve this, start by conducting UX research. UX research process entails studying user behaviors, needs, and preferences to improve your digital platform's aesthetic and functionality.
Seth's Blog
JUNE 30, 2025
Spend enough time inventing possible futures in your head and you won’t have any time to build the future we will all share. Time to get to work.
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Hubspot Marketing
JUNE 30, 2025
Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. Wording, structure, even emojis — everything counts. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Not surprisingly, 52% of job seekers say the overall quality of a job description is an influencing factor when they decide to apply for a job.
Search Engine Roundtable
JUNE 30, 2025
Google is reportedly rolling out a new way to conduct broad match keywords experiments and A/B testing. Google wrote this "new approach is aimed at delivering faster results and reducing some of the common experimentation errors, by diverting traffic and budget within the existing campaign (instead of creating a campaign copy for the experiment treatment arm).
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Hubspot Marketing
JUNE 30, 2025
If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to start. Some of the most effective marketing I’ve ever done — from the early days of my career to my time at Drift — came from moments when there was no budget at all. When you don’t have big dollars to hide behind, you’re forced to get creative, move fast, and figure out what actually gets attention.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
The CMO Survey
JUNE 30, 2025
About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Data Integration and Organizational Capacity are the Biggest Obstacles to Marketing Technology Success Share Post Share Email Media Sources 1851 Franchise ABC News Acceleration Economy Ad Age AdExchanger AdNews Advertising Age Advertising Specialty Institute AdWeek AdWorld AiThority Alight Analytics AList All Africa American Marketing Assoc
The Drum
JUNE 30, 2025
What does French art have in common with cross-platform measurement? For Comscore’s CMO Jackelyn Keller, both prove that creativity isn’t separate from the method; it’s part of a bigger creative shift – and it starts with the language we use. “Creative alchemy is this fusion of art and insight,” says Comscore CMO Jackelyn Keller. “Somehow now there’s this assumption that ‘art’ is art and ‘science’ is science, and we’ve kind of divorced the two.
Search Engine Journal
JUNE 30, 2025
As AI reshapes buying behavior, marketers need smarter insights. Here’s how to keep up. The post How Enterprise Search And AI Intelligence Reveal Market Pulse appeared first on Search Engine Journal.
The Drum
JUNE 30, 2025
AI and DCO can help marketers realize hyper-personalization. or iterate towards a mean. James Dutton at IPG Mediabrands explains how to get the most from creative tech. Consumer attention is fleeting. To hold it, modern marketing demands precision, relevance, and innovation. Creative technology, powered by AI and dynamic creative platforms, is helping brands to achieve these goals and redefine how they connect with audiences.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Search Engine Roundtable
JUNE 30, 2025
Microsoft released its Microsoft Advertising trust and safety report, which revealed it removed or restricted over one billion ads. The company also suspended over 475,000 advertiser accounts over the year.
Marketing Insider Group
JUNE 30, 2025
Search engines have become incredibly advanced at crawling and indexing websites—but that doesn’t mean they can understand every piece of content without help. Structured data and technical SEO recommendations play a pivotal role in helping search engines interpret, categorize, and rank your site more accurately. When implemented properly, they can unlock new visibility opportunities and future-proof your digital presence.
Search Engine Journal
JUNE 30, 2025
Google has launched a new integrated version of Search Console Insights, offering simplified performance data in the main dashboard. The post Google Integrates Search Console Insights Into Main Platform appeared first on Search Engine Journal.
Search Engine Roundtable
JUNE 30, 2025
Google is testing showing the ability to search in AI Mode within the Chrome search bar on desktop and Android devices. This is obviously being tested both in the US and in India, where AI Mode is available.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Search Engine Journal
JUNE 30, 2025
Most top-ranking websites fail HTML validation. Google explains why perfect code isn’t required, and what matters instead. The post Google: Many Top Sites Have Invalid HTML And Still Rank appeared first on Search Engine Journal.
Buffer Marketing
JUNE 30, 2025
Ever scrolled through Instagram Reels and thought, “Wait, everyone’s using that same sound… and I can’t get enough of it!” That’s actually how I discovered Makeba by Jain back in 2023. Even though the song was originally released in 2015, it exploded years later on Instagram Reels thanks to a now-iconic combo: that beat paired with Bill Hader’s perfectly timed dance moves.
Search Engine Journal
JUNE 30, 2025
Google’s June 2025 core update is now rolling out and may take up to three weeks to complete. The post Google Rolls Out June 2025 Core Update appeared first on Search Engine Journal.
Search Engine Roundtable
JUNE 30, 2025
The other day, I complained that Google told us we'd have more core updates, more often. Well, Google also said they would support more structured data, and Google did the complete opposite of that.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
The Drum
JUNE 30, 2025
Channel 4 Sales leaders break down how creative technology is making TV more measurable and personalized – while doubling down on what it’s always done best: delivering cultural impact at scale. For Channel 4’s senior team, TV isn’t a format – it’s a future-facing creative playground. And thanks to a powerful blend of programmatic innovation, digital transformation and cultural responsibility, it’s reclaiming its place at the top of the media mix.
Search Engine Roundtable
JUNE 30, 2025
Over the past couple of weeks, I've been hearing buzz that some think that Google Search Console will show the "query fan-out" queries in Google Search Console. It does not, Google Search Console at best will show you the query used by the searcher, not how Google AI is expanding the query with its query fan-out technique.
Martech
JUNE 30, 2025
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Which martech categories need to include AI or risk disappearing? The trend in the martech landscape suggests platforms are more likely to incorporate AI rather than disappear as standalone applications.
Businesses Grow
JUNE 30, 2025
Back in my corporate days, one company executive would randomly roam the halls, pop into an office, and ask, “What are your three things?” He was asking us to identify the three most important things we needed to accomplish that week. And, until those three things were finished, we should not be working on anything else. My office had a direct line of view down the hallway, and my anxiety would rise when I saw him on the prowl.
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Martech
JUNE 30, 2025
Marketing operations (MOps) professionals are the unsung heroes of the marketing world. They wear so many hats, and it feels like they get new ones daily. Whether it’s campaign management, data analysis or coordinating across departments, there’s a lot to juggle. But with the rise of AI, there’s hope. AI can take some heavy lifting off your plate, especially the time-consuming tasks that eat up your day.
The Drum
JUNE 30, 2025
It happened with REN, will it happen again? 181st Street Communications’ Sian Conway-Wood explores whether Unilever can take Dr Squatch to the next level without repeating past mistakes. When rebels sell out to the rule-makers, the question isn’t “can they scale?” It’s “can they stay weird?” REN and Dr Squatch don’t seem like brand twins. One whispered Scandi minimalism.
Martech
JUNE 30, 2025
Microsoft Advertising is revamping its approach to enforcing ad policy compliance. Instead of outright disapproving entire ads, it reviews individual ad assets (e.g., headlines, descriptions, and images). This move gives advertisers more flexibility and less disruption when policy issues arise. Instead of pulling down full ads, Microsoft can now flag only the problematic elements, allowing the rest of the ad to keep running as long as the minimum number of approved assets remains.
The Drum
JUNE 30, 2025
From business meetings to banter, Google’s new speech translator has its strengths and weaknesses, says Oliver Barham at Locaria. But does this spell the end of learning foreign languages? Testing the boundaries of technology is always fun, especially when that technology promises to dissolve one of humanity’s oldest barriers: language. When Google unveiled its real-time English-Spanish speech translator in May, powered by Gemini AI and available to AI Pro subscribers, we at Locaria couldn’t res
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Search Engine Journal
JUNE 30, 2025
CMOs looking to improve ROAS should rethink video. This article outlines why social content repurposing is killing performance and what to do instead. The post The Strategy Gap: Social Video Is Not PPC Video appeared first on Search Engine Journal.
The Drum
JUNE 30, 2025
Retail media has become one of marketing’s fastest-growing channels, but brands and agencies face challenges in data sharing, creative execution and measurement. At The Drum’s roundtable, experts discuss the work still required to fulfil its potential for advertisers. Retail media has rapidly become one of marketing’s most disruptive forces, as brands reallocate budgets to reach shoppers at the point of purchase and retailers take on the role of media owners.
Search Engine Journal
JUNE 30, 2025
Germany is pursuing a ban on DeepSeek due to alleged illegal transfers of user data to China. The post DeepSeek App Faces Ban In Germany For Illegal Transfer Of User Data appeared first on Search Engine Journal.
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