Search Engine Roundtable
MAY 26, 2022
Google Search has started to roll out the first broad core update of the year, the May 2022 broad core update. It started on May 25, 2022 at about 11:30am ET and will now roll out for the next couple of weeks.
Sprout Social
MAY 26, 2022
We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Learn more here. Fourteen hours. That’s the average amount of time TikTok users spend on the app each month.
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Content Marketing Institute
MAY 26, 2022
Old, inaccurate, and irrelevant content can drag your site down in Google’s (and your audience’s) eyes. Invest the time to find those pieces, delete what doesn’t work, and update what could work again. You may just spin your content chaff into SEO gold.
Hubspot Marketing
MAY 26, 2022
Let's face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. Ever found yourself scratching your head with a depleted budget at the end of the month, quarter, or year?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
MAY 26, 2022
DuckDuckGo's search syndication deal with Microsoft is the root of an issue leading to data being tracked in the company's allegedly private mobile web browser. The post DuckDuckGo’s Search Deal Prevents Browser From Blocking Microsoft Trackers appeared first on Search Engine Journal.
Search Engine Roundtable
MAY 26, 2022
Google posted in the Google Ads community forums about upcoming changes coming to Display Campaigns. Google said these changes are for simplifying campaign creation and management. Also Optimized targeting is now set as the default targeting method when you create new Display campaigns.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
CopyBlogger
MAY 26, 2022
Need a refresher on how to use a comma? You’re not alone … A comma is the brave little toaster. Continue Reading. The post Quit Trashing Your Writing Voice with This Rookie Mistake appeared first on Copyblogger.
Search Engine Journal
MAY 26, 2022
TikTok now allows businesses to manage their accounts with third-party tools such as Hootsuite, Sprinklr, Sprout Social, and others. The post TikTok Brings Account Management To Third-Party Tools appeared first on Search Engine Journal.
Search Engine Roundtable
MAY 26, 2022
Google AdSense announced it is changing how some ad extension settings work for search styles for AdSense for Search. This change is happening on June 23, 2022.
Search Engine Journal
MAY 26, 2022
YouTube is rolling out an update to analytics reports that will benefit content creators who make videos in different formats. The post YouTube Analytics Now Separates Data By Video Type appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
MAY 26, 2022
Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with advertisers, are fairly minor and some have already started rolling out to accounts. Reuse audiences. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign.
Search Engine Roundtable
MAY 26, 2022
Despite Alexa.com formerly shutting down on May 1st and the web site saying it was retired, the backend APIs and tools seems to still work. Not that any of that matters for SEO but I found it interesting, nevertheless.
Search Engine Journal
MAY 26, 2022
Proposed California law would hold social media companies liable for harmful effects on minors. The post California Bill Allows Parents To Sue For Child’s Social Media Addiction appeared first on Search Engine Journal.
Buffer Marketing
MAY 26, 2022
Seeking opportunities to give back has always been part of the Buffer DNA. We started the wonderful tradition of profit sharing and charitable contributions at the end of 2017. Since then, we've been in the privileged position to make donations to charitable organizations every year as part of our profit sharing. We set aside 8 percent of our 2021 profit for profit sharing, we then match 20 percent of that total for our charitable donations.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
MAY 26, 2022
Automate the creation of new ecommerce category pages by clustering product inventory and automatically aligning SKUs to search demand with Python - no coding required! The post How To Automate Ecommerce Category Page Creation With Python appeared first on Search Engine Journal.
Search Engine Roundtable
MAY 26, 2022
Google Ads emailed some advertisers earlier this week about three new audience targeting and reporting features.
Search Engine Journal
MAY 26, 2022
Hear Google's executive team share their vision and strategy for the future growth of Google Ads and how you can stay ahead of the curve. The post Google Execs Share Vision & Strategy For Google Ads appeared first on Search Engine Journal.
Quikly
MAY 26, 2022
When it comes to tried and true marketing channels, there’s no better example than email marketing. So it goes without saying that while many email marketing strategies have resulted in great brand success, they also aren’t anything consumers aren’t used to.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
MAY 26, 2022
Today, social media management platform Hootsuite announced it has joined TikTok’s Marketing Partner Program. Through the partnership, Hootsuite has launched an integration that allows brands to manage, execute and optimize TikTok content at scale. About 38.5% of Hootsuite’s customers have planted a flag on TikTok, with the rest (around 63%) planning to launch TikTock content sometime this year, according to an internal Hootsuite study.
Litmus
MAY 26, 2022
As marketing leaders, many of us place high value on our organization’s ability to deliver personalized and contextually relevant customer experiences—in email and other marketing channels. But as Gartner recently pointed out (and many of us are experiencing firsthand!), the senior marketing leadership role has evolved. We’re now architects of the customer experience, and tasked with nurturing those relationships.
Martech
MAY 26, 2022
It’s never a good sign for a company when the Federal Trade Commission gets snarky. So, it was bad news for Twitter on Wednesday when the FTC said : “Twitter to pay $150 million penalty for allegedly breaking its privacy promises – again.” The social media firm was fined for allegations it used email addresses and phone numbers it had collected to target advertising, violating an earlier agreement with the FTC.
Six & Flow
MAY 26, 2022
If you're a recruitment agency you know that finding and getting new clients is essential to your success. But how can you do that effectively?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Digital Marketer
MAY 26, 2022
Hiring is one of the hardest but most important aspects of running a growing marketing agency. Jeff Hunter has hired over 150 people in his agency using an experiential hiring process. This process saves you and your team valuable time. His process sifts out the not-so-great candidates and helps you find awesome humans that fit into your culture, meet the requirements of the position, and have the work ethic necessary to succeed.
Search Engine Journal
MAY 26, 2022
Meta is making changes to its transparency for ads related to social issues, elections, and politics. Learn how this may impact future advertising efforts. The post Meta Brings Transparency To Electoral & Political Ads appeared first on Search Engine Journal.
OnPassive Marketing
MAY 26, 2022
Email marketing is a vital component of any online marketing strategy, and it’s constantly growing. As more people turn to the Internet to communicate with others, email has become a valuable part of the process. Learn how email can help you reach your goals. What Is Email Marketing? Email marketing is sending email messages to a group of people to generate leads, build relationships, and deliver information.
Kuno Creative
MAY 26, 2022
Every company wants to be on the first page of Google searches relevant to their product and service lines. But are your competitors beating you to those coveted spots? An SEO competitor analysis can tell you if and how your competitors are jumping ahead in SERP results and offer intel on how to earn a bigger slice of the digital market share. Before you can uncover untapped opportunities to improve your own SEO strategy , you first need to know what to analyze in your SEO competitor comparison.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Roundtable
MAY 26, 2022
Here is a recap of what happened in the search forums today.
Zumvu
MAY 26, 2022
If you have made it to this post, you’re probably familiar with cPanel. Well, regardless of the fact that it is being used by over one million users to manage websites and servers, the cost has become a problem for many.
The Next CMO
MAY 26, 2022
Alan Gonsenhauser Principal and Founder, Demand Revenue. When private equity and venture portfolio companies require significant assistance building their marketing organization and infrastructure, where do they start? Do they have the time and resources to hire a full-time Chief Marketing Officer (CMO)? What about losing valuable time and momentum during gaps of employment?
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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