Fri.May 27, 2022

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Social Media PR: 6 Tactics to Improve Your Social Public Relations

Hubspot Marketing

Compared with public relations, social media is the new, cool kid on the block, and since the early 2000s has become a significant means of communication between brands and their audience. These days, PR departments, regardless of the brand or organization, go to social media first to spread the latest information about services and products and gain the broadest coverage.

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5 Top Google Business Profile FAQs From The Official Help Forum via @sejournal, @sherrybonelli

Search Engine Journal

Plenty of questions are coming up on Google Business Profile features and bugs in the Help forum. Here are the top ones answered. The post 5 Top Google Business Profile FAQs From The Official Help Forum appeared first on Search Engine Journal.

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Trending Sources

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Targeted Advertising: A Simple Guide to Reaching Your Customers

Hubspot Marketing

Let's face it: There's quite a bit of negative sentiment around targeted advertising. It’s not unwarranted — consumers often complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.”. Done right, however, ad targeting has the potential to attract new customers, help retain existing ones and boost your brand profile.

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Google Displaying Less Sitelinks For The Past Couple Months

Search Engine Roundtable

The other day, I reported on Search Engine Land that Google seems to be showing fewer sitelinks in the search snippets. Not that Google is showing sitelinks less often in general, but rather that I cannot find any sitelinks that are made up of 6 links and I am more often finding 2 or 4 sitelinks in a snippet.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Three key ideas shaping customer relationships in the new age of experience

Econsultancy

With customer needs being ever-evolving, businesses need to be adaptable and customer-centric in order to avoid being left behind. With this in mind, Merkle has launched its 2022 imperatives , focusing on three key ideas that will aid businesses on their journey of customer experience transformation: the need to expand your vision for customer data, measurement as a catalyst for change, and commerce experiences to drive next-generation loyalty.

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Do No-Indexed Pages With Canonical To New Page Pass Google Signals?

Search Engine Roundtable

Kenichi Suzuki asked Google's John Mueller an SEO question that got an interesting response. The question was "I'm curious about this thread. If page A has noindex and rel=canonical pointing to Page B, are the signals of A transferred to B?" John replied, "I don't think that's defined.".

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Google Maps Mobile Showing Justifications On The Map

Search Engine Roundtable

Google is now showing justifications directly in the Google Maps mobile interface and app for businesses that you might be interested in. Justifications are basically reviews or comments about the business that Google might think you want to see overlayed.

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Microsoft Ads: Reach Success With The Future Of Ad Exchanges - Ep. 273 via @sejournal, @lorenbaker

Search Engine Journal

New buyer personas emerging? Get more from your paid advertising and the Microsoft Advertising ecosystem on this episode of the SEJ Show Podcast. The post Microsoft Ads: Reach Success With The Future Of Ad Exchanges [Podcast] appeared first on Search Engine Journal.

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Instacart launches shoppable ads

Martech

This week, grocery delivery and pickup platform Instacart announced the rollout of shoppable ads. Participants in the pilot program include Dove, PepsiCo, Mondelez International and S.Pellegrino. Video and display units. Shoppable video and display units can be seen by users in the Instagram Marketplace as they shop products from specific grocery retailers.

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Important KPIs To Measure For An Organic SaaS Campaign via @sejournal, @TaylorDanRW

Search Engine Journal

Give a clearer report to SaaS executives with these important SEO KPIs that speak directly to their business goals. The post Important KPIs To Measure For An Organic SaaS Campaign appeared first on Search Engine Journal.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Daily Search Forum Recap: May 27, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is now showing fewer sitelinks for each snippet.

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Why we care about advertising: A marketer’s guide

Martech

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.

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Google Ads To Prohibit Some Skin Lightening Products

Search Engine Roundtable

Google Ads will prohibit some skin lightening products starting in June 2020. Any skin lightening product that imply the superiority of one skin tone over another will not be allowed to advertise on Google Ads.

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Contentstack debuts no-code Automation Hub

Martech

This week, content experience platform (CXP) Contentstack debuted their Automation Hub, a no-code composable architecture tool. What it does. The Automation Hub simplifies, on the front end, the deployment of composable architectures used for content creation in building digital experiences for customers. Instead of having to write code to integrate content from different sources and vendors, the Automation Hub allows marketers to pull everything together and build full content experiences using

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Google Tests Search Bar Menu Links In Box Button Like Interface

Search Engine Roundtable

Google Search is testing a new design for the search bar menu items, where Google shows images, videos, news, etc under the search bar. Instead of the normal links with icons, Google is testing shading them in blue and grayish background button like colors.

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A winding path to marketing and analytics

Martech

Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. It also brings needed perspective to a question everybody with a tight budget is asking: How do you know when you have enough data?

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Email Marketing Campaigns: Creating One That Works

Many Chat

Email marketing campaigns are incredibly effective in many ways. A small business can customize a message that reflects its brand and reach only a target audience. Larger businesses can contact large customer groups with email automation. And Google analytics and metrics from your email service provider make it easy to track results of your email marketing strategy.

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Are you making this SMS marketing mistake?

Quikly

Navigating strong customer relationships through mobile devices comes with a learning curve, and mistakes are bound to happen. One of the biggest? Treating SMS marketing like all other marketing channels.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Benefits of Encouraging Reminders on Instagram Posts

Many Chat

When preparing to launch a product or announce a big event, brands typically use Instagram as their go-to source of promotion. Now there’s a new way to create anticipation for your brand’s release. Usually, brands create a posting schedule geared around creating a buzz for a new release or announcement. This could be a culmination of static posts, Stories, and videos to constantly remind followers of what’s about to happen.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. How? With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

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Why Carousel Posts on Instagram Make for a Successful Tactic

Many Chat

Looking for ways to boost engagement on Instagram without changing up your entire marketing strategy? It may be more about your post type rather than the content you are producing. Have you ever tried reading a spreadsheet and being completely lost as to the end result? Or maybe the concept didn’t have the impact you were trying to achieve. Sometimes simple visualization tools like a bar chart can make all the difference in achieving the total view of what you’re trying to communicate.

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The value of consumer discounts

Quikly

If you were to ask a consumer psychologist what the brain science behind consumer discounts is, they might mention elements of scarcity, pleasure and urgency. The bottom line? The value is largely based on money saved and time sensitivity.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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What Does a Demand Generation Manager Do? (And How to Become One)

CXL

The average B2B buyer has 27 brand interactions before deciding. Very few, if any, of these interactions are with a sales rep. Instead, buyers are self-directed, gathering information from social media, websites, webinars, and online events. This behavior has marketers pledging to up their demand generation budgets. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you.

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A Guide To Leveraging Influencer Marketing For SaaS Products

OnPassive Marketing

Influencer marketing is a powerful strategy to promote software-as-a-service (SaaS) products. It involves working with influential people in the targeted industry or category to promote the product. This can be done through social media, email marketing, or even in-person meetings. The goal is to get the influencers involved in the product promotion and positively impact the product.

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Search News Buzz Video Recap: Google May Core Update, Google Ranking Tremors Galore, Google Marketing Live Ad News & More

Search Engine Roundtable

After over six months of waiting, we finally got a new Google broad core update, the May 2022 core update, I discuss some of what we are seeing early on.

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How to Promote a Blog Post ? 10 Proven Tactics to Promote a Blog Post and Drive Massive Traffic.

Marketing Blogo

Before we dive into the main topic of how to promote a blog post, let’s see what Lucy Literado of Reply.io once said about blog post promotion. “Content promotion is a tough job for every marketer out there mostly because great results require great effort. At Reply, we started using LinkedIn prospecting to enhance our.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Sustainability For Leading Brands: Liquid I.V. CEO Addresses Current Brand Strategy

CMO Network

Mike Keech: Given the urgency and scale of the challenges facing us today, I’m inspired by solutions that go beyond sustainability.

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Setup Partner Feature | Response Media

Set Up

At Set up , we have the privilege of partnering with multiple established marketing agencies with groundbreaking business practices and leadership styles. In this series, we will highlight these leaders’ stories in order to inspire, educate, and unlock new ways of thinking to marketers. Today’s feature is Josh Perlstein , the CEO of Response Media. What gap in the market led to the creation of your agency?

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Google Failte Fest Event?

Search Engine Roundtable

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How Ameex helped revamp new truck parts

Welcome Software

Ameex’s association with the client. Many corporations have a digital and commerce strategy in the wake of the COVID-19 pandemic. Merely adopting a digital strategy, however, does not imply that your company will thrive overnight. Many firms understand that it takes years for them to gain the benefits of such a strategy. Ameex has been helping clients and turning them digitally successful for decades.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.