Trade Press Services Newsletter

AUGUST 1, 2024

One fundamental truth reigns supreme in the B2B marketplace: trust is the cornerstone of every successful transaction. Whether it’s a large corporation vying for a lucrative contract or a startup seeking qualified investors, the currency of trust is essential for success. Why? People, especially in the B2B world, buy from brands they trust. They want to know that the brands they support understand their pain points and can deliver real value.

Whitepaper 261

Whitepaper Branding Thought Leadership Marketing 261

Aspiration Marketing

AUGUST 1, 2024

Does the journey to launching your dream website seem endless? You're envisioning a site that's visually stunning and incredibly user-friendly. Yet, achieving this feels like a marathon with no finish line. Good news for marketers feeling stuck in this cycle: launch pad websites offer a swift and efficient way to elevate your ideas!

Marketing 221

Marketing Marketers 221

Search Engine Land

AUGUST 1, 2024

Google Ads is experiencing a significant outage affecting multiple reporting tools and product management features. Why we care. This outage is impacting advertisers’ ability to manage campaigns and access critical performance data. Details: Down: Report Editor, Dashboards, Saved Reports in web interface. Affected: Products, Product Groups, Listing Groups pages across web, API, and Google Ads Editor.

Advertisers 124

Advertisers Advertising Management Product 124

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. As AI use in business grows, too many companies and solo entrepreneurs try to use it to replace jobs.

Email Marketing 124

Email Marketing Food Marketers Marketing 124

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Marketing

Social Media Examiner

AUGUST 1, 2024

Wish you were more persuasive? Wondering how to tap into people's beliefs to improve your marketing results? In this article, we’ll explore how people’s beliefs impact the buyer journey. Why Beliefs Matter in Marketing As marketers, we often use tactics and strategies to reach our target market and audience. But what if there was a […] The post How to Leverage Buyer Beliefs to Improve Your Marketing appeared first on Social Media Examiner.

Marketing 116

Marketing Marketers Target Market Social Media Marketing 116

Search Engine Land

AUGUST 1, 2024

Digital advertising spend increased across retail media, paid search, and paid social in Q2 2024, despite rising ad prices, according to new data from Skai. By the numbers: Retail media spend grew 21% year-over-year. Paid search spend increased 6% YoY. Paid social spend rose 13% YoY. The big picture. Higher ad prices drove most of the spending growth, while ad volumes (clicks and impressions) slowed or decreased in some channels.

Price 115

Price Retail Advertisers Advertising 115

Search Engine Land

AUGUST 1, 2024

Enterprise SEO will always be a unique challenge for those who are in the field and doing the work. Most enterprises make changes more slowly than the SEO landscape evolves. This will be even more true in 2024, given how rapidly AI and tools like ChatGPT, Gemini and Copilot are building a presence in how people find information and how much they trust it.

SEO 113

SEO PR User-Generated Education 113

Content Marketing Institute

AUGUST 1, 2024

Great news! The 2025 budget is bigger, and you can add a new role on your content and marketing team. Do you go for a position related to analysis, operations, creation, or something else? Here are two dozen options to contemplate.

Content Marketing 108

Content Marketing Marketing Marketers 108

Search Engine Land

AUGUST 1, 2024

Reddit will continue blocking Microsoft and other search engines and AI models from crawling its content using robots.txt – unless they strike a content licensing deal. That’s what Reddit CEO Steve Huffman said in a new interview. Why Reddit is blocking search engines. Noting it’s been “a real pain in the ass to block these companies,” here’s what else Huffman told technology news site The Verge : “Without these agreements, we don’t have any say or knowledge of how our data is

SEO 106

SEO 106

Hubspot Marketing

AUGUST 1, 2024

It may sound weird, but I can’t think of AI media planning without thinking of the 1999 Robin Williams movie Bicentennial Man. OK, fine, I can’t think of artificial intelligence (AI) in general without it coming to mind, but I can explain. The movie follows the “life” of Andrew, a robot purchased to do household chores, only to realize he can do far more and wants to become human.

User-Generated 105

User-Generated CRM Management Product 105

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Direct Mail

Martech

AUGUST 1, 2024

Facebook and Instagram parent Meta ad revenue was up 22% last quarter. The company’s overall revenue increased by the same percentage to $39.07 billion, its fourth straight quarter with +20% growth. Net income surged 73% to $13.465 billion. The company’s operating margin improved to 38% from 29% in the previous year. Meta reported 3.27 billion daily active people (DAP) in the quarter.

Retail 104

Retail User-Generated Price Advertisers 104

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. Today’s landscape of search engine tools powered by AI For many SEOs, Google remains the loudest voice in the room.

User-Generated 101

User-Generated PR SEO New Technology 101

Litmus

AUGUST 1, 2024

Email personalization is consistently one of the biggest priorities for marketers—but it’s also one of the things that’s making them tear their hair out. There’s good reason for both of these facts. Personalized email helps captivate audiences with true 1:1 experiences, leads to more engaged subscribers throughout the customer journey, and increases conversions, conversion rates, and, ultimately, revenue growth.

Email Marketing 100

Email Marketing Customer Journey Marketing Marketers 100

Martech

AUGUST 1, 2024

Charles II of Spain What do artificial intelligence and the Holy Roman Empire have in common? Inbreeding by both produced something called the Habsburg Jaw. ( physical example at right ) The Holy Roman Empire was a motley collection of pieces of Europe that lasted from 1516 to 1918 and was ruled by the Habsburg family from start to finish. Staying in power for 402 years is no easy task.

User-Generated 98

User-Generated Market Segmentation Advertisers Advertising 98

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Tired of your emails getting lost in the noise? Ready to turn subscribers into customers? Our comprehensive toolkit will help you break through the noise and drive business impact. Key Benefits: Maximize Deliverability: Ensure your emails reach inboxes consistently. Personalize at Scale: Craft targeted messages that resonate with every recipient. Optimize for Results: A/B test your way to higher open rates, click-through rates, and conversions.

Email Marketing

Buffer Marketing

AUGUST 1, 2024

*taps mic * Are you listening? LinkedIn allows creators and brands to set up aptly named Audio Events on the platform similar to X/Twitter Spaces or Clubhouse. With the audio feature, you can live-stream interactive conversations with your LinkedIn audience — and beyond. LinkedIn Audio Events offer a unique way to engage with your professional network in real-time, providing opportunities for meaningful discussions, knowledge sharing, and community building.

User-Generated 97

User-Generated Promotion Branding Place 97

CopyBlogger

AUGUST 1, 2024

A key challenge many solopreneurs face is generating steady demand for their businesses. As a solopreneur, you don’t have access. Continue Reading The post Personal Branding For Solopreneurs: Step By Step Guide appeared first on Copyblogger.

Branding 97

Branding 97

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Why we care. RMNs saw 16.3% growth in the U.S. last year as more advertisers took advantage of retailers’ deep connection with shoppers.

Retail 94

Retail Shoppers Advertisers Advertising 94

The LeadG2 Blog

AUGUST 1, 2024

Generating high-quality leads is crucial for sustainable growth. However, many businesses overlook the significant ROI impact of effectively tracking lead sources. This blog provides a glimpse into discovering potential customers through inbound marketing, tracking these new leads, and ensuring accurate data collection.

Inbound Marketing 86

Inbound Marketing Customer Marketing Marketers 86

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.

Marketing

Scoop.it!

AUGUST 1, 2024

Ever notice how some brands always seem to have the perfect content at the perfect time? It’s not magic — it’s the result of smart content curation and savvy distribution. Mastering content curation and distribution sets you above the competition as a thought leader who knows their stuff. In this article, we’ll share why good content curation is so important and provide 5 actionable tips to help you achieve your goals.

Key Performance Indicator 64

Key Performance Indicator Analytics User-Generated Branding 64

Kuno Creative

AUGUST 1, 2024

If your company is about to launch a game-changing software, you probably don't need to be sold on the value of technology in the modern marketplace. But technologies like AI aren't just effective product components; they can help put those products into customers’ hands (or onto their computers). Kuno Creative understands that AI’s role in tech marketing is increasingly significant and we can help your company leverage it for a successful tech product launch.

Product 59

Product Marketing Marketers Customer 59

illumin

AUGUST 1, 2024

The cookieless plan put forth by Google has finally met its demise after years of limbo. Find out more about how Google intends to move forward. A plan set to push through earlier this year (that was long dreaded by marketers) will not be the case after all. Yes, you’ve heard it right: Google will NO longer be deprecating third-party cookies on its Chrome browser.

Advertisers 52

Advertisers Advertising Marketing Marketers 52

yorCMO

AUGUST 1, 2024

How using AI can address these issues and significantly boost your website visitors, product installs, and revenue.

Product 59

Product 59

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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

Bannerflow

AUGUST 1, 2024

Discover essential tips and strategies for creating high-performing ad creatives with Bannerflow.

Advertisers 52

Advertisers Advertising 52

Duct Tape Marketing

AUGUST 1, 2024

Mastering LinkedIn Ads: Transforming Clicks into Clients written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked , a company specializing in LinkedIn Ads account management. Wilcox is renowned for his in-depth knowledge of LinkedIn’s advertising platform and his ability to optimize ad campaigns for maximum ROI.

Transform 69

Transform eBook Thought Leadership Whitepaper 69