Jeff Bullas
FEBRUARY 21, 2023
In 1997 Netflix launched a DVD-by-mail service that started to disrupt the trip to the local video store. In 2000 Netflix wanted to sell its business to the Blockbuster video store chain (who had over 9,000 stores at its peak) for $50 million. But they weren’t interested as they thought the price was too high. In 2007 Netflix disrupted its own business model by launching a video streaming service.
Adams & Knight Marketing
FEBRUARY 21, 2023
Excerpt from PRWeek. Click here for the complete article. Healthcare experts outline the importance of an overabundance of communication in the 60 days before the end of the public health and national emergency for COVID-19. “We've been proactively talking to our healthcare clients about the three R's: retention, recruitment and representation,” says Reem Nouh, chief strategy officer at integrated marketing agency Adams & Knight. “We're really focused more on diversity, equ
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Aspiration Marketing
FEBRUARY 21, 2023
HubSpot Surveys and Google Forms allow users to create and distribute surveys, but there are some key differences. For users trying to determine which survey method is best for them, we've broken down the key differences between the two platforms.
Martech
FEBRUARY 21, 2023
B2B marketers use account-based marketing (ABM) strategies to engage the right decision makers within prospective organizations. These strategies can help marketers gain a competitive edge when they’re run with the right data. Leading with awareness The first thing to consider in their ABM strategy is the brand presence of their own organization. “I think this is really crucial because you really need to have a baseline level of awareness in the marketplace,” said Megan Creighton, head of digita
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Roundtable
FEBRUARY 21, 2023
Google's John Mueller said on Mastodon that for small and local businesses, "in most cases," core web vitals work should not be at the top of their list. He said this because the page experience ranking factor is not huge and more so, for sites with very few pages, Google doesn't usually have CrUX data for the pages on that site, and in those cases, the data is not used.
Martech
FEBRUARY 21, 2023
Artificial intelligence promises a bold new future but seems to be flailing in the present. Right now, Microsoft’s AI-powered Bing and Google’s Bard are more famous for their mistakes than their milestones. But AI is a lot more than those two. Its successes are all around us, we just haven’t been aware of them. Do you use Grammerly? That’s AI. When Gmail finishes sentences for you, that’s AI.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Many Chat
FEBRUARY 21, 2023
Coaches, consultants, and infopreneurs are constantly searching for new ways to guarantee a profitable launch. This simple Manychat strategy for Conquista Tu Mundo with Johnny Abraham, developed by Marketex, is definitely one to add to your launch playbook to ensure the winning trifecta: drive sales, increase brand awareness, and attract leads. Overview The global personal development market share is set to increase by a staggering $755.16 million by 2027.
Search Engine Roundtable
FEBRUARY 21, 2023
Google has just added a new feature to export your data in bulk, on an ongoing basis, from Google Search Console to Google's BigQuery. Daniel Waisberg from Google said on Twitter, "I have been dreaming about this for a long time, so excited to see it live.
Search Engine Land
FEBRUARY 21, 2023
Microsoft’s plan to leverage its investment in ChatGPT’s parent company, OpenAI, is moving fast, with ChatGPT already surfacing in the Microsoft Bing interface. Mere months after Alphabet CEO Sundar Pichai referred to chatbots as a “ code red ,” Google soft-launched Bard , its answer to ChatGPT. And user interest is keeping up.
Search Engine Journal
FEBRUARY 21, 2023
Download our pocket guide and discover which tools will be most essential to your agency's success this year. The post Agency SEO Tools For Better Research, Reporting & Workflow [Ebook + Sortable Features List] appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
FEBRUARY 21, 2023
Based on P&Ls provided by a sample of sellers, the fees incurred by a typical Amazon seller include a 15% transaction fee, referred to as a referral fee by Amazon, and 20-35% in Fulfillment by Amazon fees, which encompass storage and other fees. Additionally, advertising and promotional expenses on Amazon can amount to up to 15% of the total fees, with the overall costs varying according to category, product price, size, weight, and the seller’s business model. marketplacepulse.com Whi
Martech
FEBRUARY 21, 2023
In my previous article, I wrote about why creative marketing teams must break free from the outdated operating models to ensure longevity. It included a five-point framework for creating a high-performing organization: Proposition : Aligning and concentrating your marketing firm’s or in-house agency’s efforts with a focused vision, positioning strategy and value proposition.
Social Media Examiner
FEBRUARY 21, 2023
Do prospects message your business on Instagram or Facebook? Wondering how to answer inbound inquiries quickly—even outside of business hours? In this article, you’ll discover how to use automatic responses to connect instantly with your future customers on Instagram and Facebook. Why Response Time to Inbound Inquiries Matters for Customer Acquisition on Facebook and Instagram […] The post How to Improve Customer Acquisition on Facebook and Instagram appeared first on Social Media Examiner
Martech
FEBRUARY 21, 2023
The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Drastically reduce the stress related to a business exclusively powered by people—such as eroding salaries, mass churn and unbalanced account ratios. While it all sounds great in theory, executives often wonder where to even begin, and how the presumed benefits can become their organization’s reality.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
FEBRUARY 21, 2023
When choosing the best CMS for your business, it's important to consider your specific needs, as well as the technical capabilities and resources available. The post The 4 Best Content Management Systems To Use In 2023 appeared first on Search Engine Journal.
Search Engine Land
FEBRUARY 21, 2023
Google is rolling out a feature over the next week that will allow you to automate a daily bulk export of your Search Console performance data to BigQuery. This will allow you to run complex queries over your data to an external storage service, where you can do deeper analysis in a more automated fashion, Google announced. The export. Google said you could configure an export in Google Search Console “to get a daily data dump into your BigQuery project.” This includes all of your Se
Buffer Marketing
FEBRUARY 21, 2023
So often as a mission-based business owner, it can feel like I have the most important message in the world—but nobody wants to listen to it. When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out.
Search Engine Land
FEBRUARY 21, 2023
Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. One thing will remain constant throughout this period — customers expect excellent experiences when interacting with a brand. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and 58% will focus more on customer service.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
FEBRUARY 21, 2023
Wondering which SEO priorities you should do first? The key is to keep the fundamentals at the forefront of your SEO strategy. Learn how. The post 5 Ways To Drastically Improve The ROI Of Your SEO Strategy appeared first on Search Engine Journal.
Search Engine Land
FEBRUARY 21, 2023
The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Drastically reduce the stress related to a business exclusively powered by people—such as eroding salaries, mass churn and unbalanced account ratios. While it all sounds great in theory, executives often wonder where to even begin, and how the presumed benefits can become their organization’s reality.
Search Engine Journal
FEBRUARY 21, 2023
Learn about Google Search Console's Bulk Data Export feature and how it can enhance SEO analysis for large websites. The post Google Search Console Bulk Data Export Is Here appeared first on Search Engine Journal.
Search Engine Land
FEBRUARY 21, 2023
Microsoft and NVIDIA have announced a 10-year partnership on Tuesday to make Xbox PC games available on NVIDIA’s cloud gaming service, GeForce NOW. The service currently has over 25 million members across 100 countries. As per the agreement, players will have the ability to stream Xbox PC games from GeForce NOW to various devices like PCs, macOS, smartphones, Chromebooks, and more.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Roundtable
FEBRUARY 21, 2023
Google AdSense is updating the Sites page, where you define which sites you want to monetize using AdSense. The updates are coming on March 20, 2023, and include a redesigned Sites page and some changes to the rules on how site management works.
Martech
FEBRUARY 21, 2023
Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. One thing will remain constant throughout this period — customers expect excellent experiences when interacting with a brand. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and 58% will focus more on customer service.
Search Engine Journal
FEBRUARY 21, 2023
Takeaways from the opening arguments in the Supreme Court case involving Google and Section 230, with implications for internet regulation and free speech. The post Tech Giants On Trial: Why Gonzalez v. Google Matters appeared first on Search Engine Journal.
CMO Network
FEBRUARY 21, 2023
This past week Uber Technologies Inc. announced it will make seven-year deals with both Alphabet Inc.’s Google Cloud and Oracle Corp to eliminate its reliance on the global hardware supply chain and turn to cloud for its future growth as the debate between on-prem and public cloud continues on.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Hubspot Marketing
FEBRUARY 21, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The fashion industry and major sports leagues are two different industries that have countless collaboration opportunities. In 2022, major sports and fashion saw a number of intersection points beyond team merch, including: Serena Williams walking a Vogue runway shortly after announcing her retirement from tennis.
Content Marketing Institute
FEBRUARY 21, 2023
You don’t need a perfect memory. But remember that the internet has one – and so do the AI content tools that depend on it. But what happens when they remember incorrect information that affects your content program?
Search Engine Roundtable
FEBRUARY 21, 2023
Google's John Mueller said on Mastodon that an existing site would not drop in ranking just because it uses an exact match domain. "Changes like that would be due to other reasons," he added.
David Meerman Scott
FEBRUARY 21, 2023
Oral arguments begin in the U.S. Supreme Court today in Gonzalez v. Google , an important case about Artificial Intelligence amplifications of content on social networks. The lawsuit argues that social media companies should be legally liable for harmful content that their algorithms promote.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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