Tue.Mar 07, 2023

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Free Guest Posting vs. Paid Guest Posting: Finding That Sweet Spot

Jeff Bullas

According to reports, in 2022, 64% of small businesses have their own website. It seems like every business is chasing better rankings, higher traffic, and more impressive conversions. If you want your business to shape up, you need to get smart with SEO. And while on-page enhancements and technical SEO strategies are powerful in their own right, they’re not enough.

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How to Implement a HubSpot Conversion Campaign

Aspiration Marketing

Conversion campaigns are a set of marketing efforts aimed at converting website visitors. While conversions can be many things (subscribers, downloads, and more), we'll look at conversions into paying customers as an essential part of many digital marketing strategies, aiming to increase revenue, grow their customer base, and achieve their overarching business goals.

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The Ultimate List of AI Image Generator Tools – Create Powerful Visuals for Your Next Digital Marketing Campaign

Jeff Bullas

Humans working with an AI image generator now co-create more than 20 million images every day. The platforms that provide the tech to do this include Midjourney, Stable Diffusion, Artbreeder, and DALL-E. Why does that matter for marketing? Marketing is both an art and a science. A compelling image with a call to action turns attention into clicks and leads for entrepreneurs.

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3 ways to rethink content’s role in your B2B GTM strategy

Martech

ChatGPT and generative AI’s increasing capabilities are putting a spotlight on content. Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. We can use this moment to improve the value of content while it is top of mind for all stakeholders. It’s also a great time to demonstrate how our audience’s content consumption evolves.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How TikTok Is Evolving From Social Media App to Entertainment Platform

Hubspot Marketing

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. TikTok is one step closer to being an entertainment app. An example of this transition is its recent collaboration with Snoop Dogg. In early 2022, Snoop Dogg acquired Death Row records becoming the owner of the infamous label’s catalog of music.

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Salesforce unveils Einstein GPT

Martech

Today, Salesforce unveiled Einstein GPT, a generative AI tool that creates personalized content across every Salesforce cloud CRM. The announcement came during day one of the company’s TrailblazerDX’23 event. The company also announced a partnership with OpenAI, out of which a ChatGPT app (currently in beta) is available for Slack. The partnership will also make other “out-of-the-box” integrations between Salesforce tools and ChatGPT.

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More Trending

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Elementor WordPress Contact Form Plugin Vulnerability Exposes Up To 200,000 Sites via @sejournal, @martinibuster

Search Engine Journal

Vulnerability discovered in Metform Elementor Contact Form Builder plugin affects hundreds of thousands of WordPress websites The post Elementor WordPress Contact Form Plugin Vulnerability Exposes Up To 200,000 Sites appeared first on Search Engine Journal.

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How A Startup Used ChatGPT To Raise $120 Million And Transform Customer Experience

CMO Network

SOCi, a leading marketing platform for multi-location brands, announced today a fundraise of $120 million to develop a transformative line of AI-based marketing products and grow into new markets.

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YouTube Updates Ad Policy To Allow More Profanity In Videos via @sejournal, @MattGSouthern

Search Engine Journal

YouTube now allows more profanity in videos. Moderate profanity is eligible for full ad revenue, while strong profanity may receive limited ads. The post YouTube Updates Ad Policy To Allow More Profanity In Videos appeared first on Search Engine Journal.

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8 Best Video Tools to Use in 2023 for Content Creation with a Spark

Scoop.it!

There are many types of content that marketers, creatives, and business owners should invest in nowadays to build their competitive advantage. While written content remains the foundational pillar of all marketing activities, we have to note the importance and rising popularity of video content as well. To make sure that your video content is on par with your storytelling, and that you’re able to portray your brand and business properly with video, you should be able to produce high-quality vide

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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SaaS Seo: A Four-Step Strategy For Growth via @sejournal, @krisjonescom

Search Engine Journal

Check out this four-step SaaS SEO strategy to keep a leg up on your competition and ultimately come out on top. The post SaaS Seo: A Four-Step Strategy For Growth appeared first on Search Engine Journal.

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Why understanding the product is a must in martech, MOps

Martech

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance. We work on delivering the message — not the messaging itself.

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Google Ads Launches Performance Max For Travel Goals via @sejournal, @MattGSouthern

Search Engine Journal

Performance Max for travel goals is Google's new AI-powered tool for hotel advertisers, enabling them to create multi-format ads and reach more travelers across channels. The post Google Ads Launches Performance Max For Travel Goals appeared first on Search Engine Journal.

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Google Ads Improves Automated Assets, Acquisition, More

Practical eCommerce - Marketing

Recent changes to Google Ads enhance flexibility and streamline navigation. Improvements address automatically created assets, customer acquisition, and interface design. The post Google Ads Improves Automated Assets, Acquisition, More appeared first on Practical Ecommerce.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Microsoft Launches Local Search Ads For Bing via @sejournal, @MattGSouthern

Search Engine Journal

Microsoft announces local search ads for Bing and new updates to help advertisers track conversions and create custom audiences. The post Microsoft Launches Local Search Ads For Bing appeared first on Search Engine Journal.

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How to dial in your ad messaging in an automated marketing world

Search Engine Land

Google and Microsoft have forced marketers away from manual controls in favor of automation. Responsive search ads have replaced expanded text ads. Performance Max is the new way forward for ecommerce. Multi-platform is coming to a Bing account near you. These days, experienced search marketers have fewer ways to differentiate themselves in performance marketing campaigns.

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Is TikTok Facing A US Ban? via @sejournal, @MattGSouthern

Search Engine Journal

The RESTRICT Act, introduced by a bipartisan group of senators, could ban the Chinese-owned social media app TikTok in the US. The post Is TikTok Facing A US Ban? appeared first on Search Engine Journal.

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Google February 2023 product reviews update is finished rolling out

Search Engine Land

Google has confirmed that the February 2023 product reviews update is now finished rolling out. This update announced on February 21, 2023, has officially completed rolling out over a 14-day period. February 2023 product reviews update. As a reminder, the February 2023 product reviews update started to roll out at about 5 p.m. ET on February 21. This update took 14 days to roll out after it was announced.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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3 Ways to Improve Paid Acquisition on YouTube

Social Media Examiner

Want to get in front of more of your ideal prospects using YouTube? Wondering which types of YouTube ads will work best? In this article, you’ll discover three ways to advertise your products or services with YouTube and Google. #1: YouTube Shorts Ads for Video Action and App Campaigns Easily the most significant creative change […] The post 3 Ways to Improve Paid Acquisition on YouTube appeared first on Social Media Examiner.

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Use of AI for SEO and content to grow 5x this year

Search Engine Land

Building authority has a compounding effect on how brands perform in organic search. And the acceleration of AI in search is only increasing the importance of developing authority, trust and credibility as a signal on the topics or areas you are known for or known to be helpful for. That’s according to new research from enterprise SEO platform BrightEdge.

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Google: Hyphens In Domain Names Not Considered Low Quality

Search Engine Roundtable

Google's John Mueller was asked if having hyphens in your domain name, like www.my-site-goes-here.com, can cause ranking issues in Google Search. John Mueller said no, domains with hyphens are not seen as low quality by Google algorithms.

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Is A Fractional CMO The Right Fit For Your Business?

yorCMO

In this comprehensive evaluation guide, we’ll take a close look at the role of a fractional CMO, what they can offer your business, and how to find the right fit for your business. The post Is A Fractional CMO The Right Fit For Your Business? appeared first on yorCMO.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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TikTok introduces a “Series” feature enabling creators to sell premium episodes

Search Engine Land

TikTok is now looking to expand its content offerings by allowing creators to sell premium episodes of their shows directly to viewers. How it works. The new feature, which is still in the testing phase, would allow TikTok users to purchase access to exclusive episodes of their favorite series, with creators setting their own prices for the content.

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Paid Verification On Social Media Is Becoming More Accessible. What Can You Expect From It Moving Forward?

Rock Content

Remember when having a verified account on social media was a dream for most influencers and creators, and a “must-have” for brands to testify their authenticity? Well, this dream now has a price and can be purchased by anyone on Twitter, Facebook, and Instagram. Since it first appeared on Twitter in 2009, the blue mark aims to testify to the authenticity of notable business accounts and public figures.

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Code-free custom conversion, and 5 other new Microsoft Ads updates

Search Engine Land

Microsoft has just announced six new updates for March. Let’s dive in. What’s new. Code-free custom conversion setup wizard UET tags with deletion option Custom combinations Multimedia Ads with logos New shopping markets in North America Local Search Ad extensions Code-free custom conversion setup wizard. Microsoft has simplified the process of setting up custom conversion tracking.

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How Haleon built social media intelligence in-house

Martech

Social media platforms are an important arena for consumers to talk about brands that affect their lives. That’s why Haleon assembled an in-house team to own social media for their many over-the-counter products. Haleon was created last year out of a joint venture between GSK’s and Pfizer’s consumer products, which include Advil, Excedrin, Robitussin, Tums and other household brands.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Google expands Local Service Ads to more than 70 new businesses

Search Engine Land

Google has added more than 70 different types of Local Services Ads (LSAs) to their network. How LSAs work. Local Services Ads allow you to showcase your services prominently at the top of Google’s search results pages and attract high-quality phone calls, messages, and appointment bookings in your selected areas. You can efficiently monitor your leads’ performance, including listening to call recordings with potential customers, and manage your listings, such as updating your hours

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Hunting The Climate GigaCorn: The Next Big Winners In The Decarbonization Economy

CMO Network

A gigacorn is a company that can mitigate or remove at least a billion tonnes of GHG emissions with an enterprise value greater than one billion dollars.

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Lynton Earns Prestigious HubSpot Platform Enablement Accreditation

Lynton Web

We're excited to announce that Lynton has earned the HubSpot Platform Enablement Accreditation, adding to our other HubSpot accreditations, including the HubSpot CRM Implementation Accreditation and HubSpot Onboarding Accreditation. As a leading HubSpot consulting and implementation services provider, these accomplishments demonstrate our extensive experience driving high user adoption rates through customized training and change management engagements within the HubSpot platform.

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A Marketer’s Guide to Google Analytics 4

Set Up

Getting More From Your Data Guest Blog by Three Five Two This blog is written by Sarah Woodward , the EVP of Growth at Three Five Two. For years marketers, analysts, and product managers have struggled to get a complete picture of their customers' cross-platform journey. Now, Google Analytics 4 (“GA4”) is here to change that. Leveraging machine learning, GA4 provides marketers with real-time insights into customer behavior, preferences, and motivations, making it easier for them to take action t

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.