Wed.Mar 22, 2023

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5 Ways You Can Leverage Data to Upgrade Your Email Marketing Game

Zumvu

There is a lot of competition in any given market, so setting yourself apart from the pack is essential. Again, leveraging data is the key here.

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How to Create NPS Surveys with HubSpot Service Hub

Aspiration Marketing

Obtaining customer feedback can be challenging at times, but that feedback is significantly helpful in improving your business–particularly when it comes to customer service. Fortunately, NPS surveys simplify the customer feedback process, and there are tools available to make this process even easier. If you’re looking to gain valuable feedback from your customers, here’s what you need to know about creating NPS surveys in the HubSpot Service Hub.

Customer 221
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Surprising and Expected Results From Tech Content Marketers [New Research]

Content Marketing Institute

Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers.

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Artifical Intelligence and Machine Learning: Whats the Difference?

Hubspot Marketing

Artificial intelligence and machine learning have been in the spotlight lately as businesses are becoming more familiar with and comfortable using them in business practices. Although often discussed together, AI and machine learning are two different things and can have two separate applications. Here’s everything you need to know about the difference between artificial intelligence and machine learning and how it relates to your business.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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GPT-4: How Is It Different From GPT-3.5? via @sejournal, @VincentTerrasi

Search Engine Journal

Learn how OpenAI's latest version of the popular tool has improved to revolutionize marketing and AI-driven communications. The post GPT-4: How Is It Different From GPT-3.5? appeared first on Search Engine Journal.

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How I Use AI Writing Tools as a Content Writer

Buffer Marketing

A slate of writing tools powered by artificial intelligence (AI) have recently made headlines as a new and more effective way to produce content. Most tech companies have even been implementing AI into their own tools as well, like we did earlier this year when we launched our AI assistant. I’ve written about my conflicted feelings about these very AI writing tools , but I’ve been making an effort to push past my hesitation and add AI into the articles I write for the Buffer blog.

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Microsoft Introduces Category-Based Targeting For Search Ads via @sejournal, @MattGSouthern

Search Engine Journal

Microsoft's new search advertising solution for retailers can improve campaign performance with category-based targeting and boosted bids. The post Microsoft Introduces Category-Based Targeting For Search Ads appeared first on Search Engine Journal.

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How to Use AI Tools to Strengthen Your Email Campaigns

Influence & Co

Email marketing is an invaluable tool for any business looking to drive sales and generate leads. In fact, 64% of small businesses rely on email marketing to connect with customers.

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Best Email Extractor from Website Tools for 2023

Customers.ai

Building an email list without an email extractor from your website can feel like this: Even if you can get a big list, it’s often not the right list. Doing it the traditional way is time-consuming, difficult, and yields bad results. That’s a pretty bad trifecta! Thankfully, Customers.ai has our Unicorn X-Ray tool which lets you extract emails from up to 20% of your anonymous website visitors.

Law 103
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Vimeo CEO Anjali Sud On How To Talk To Employees—And The Future Of Video

CMO Network

The places that we're going to streamline, to shift or adapt away from, are the things that we didn't need to be great at to begin with. We ended up getting distracted by all of that shininess.

Place 98
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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3 recession-defeating marketing strategies

Martech

At least thrice a week, somebody asks me if our agency business has declined because of economic uncertainty. My answer: No. Enterprise companies have not slowed down or pulled back. If anything, they are accelerating. Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. You might not think that sounds like a large number, but it is if you scale that number to industries.

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Google Analytics has increased the number of allowed properties

Search Engine Land

Google Analytics has increased the number of Properties that can be added to an account, from the previous default value of 100 to 2000. What’s changed. This modification provides greater flexibility in managing Properties and eliminates the need to seek support for additional capacity. Moreover, a new limitation has been introduced for the number of subproperties that can be associated with a Property, currently set at 400.

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More ecommerce shoppers using buy-now-pay-later

Martech

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. BNPL up, revenues down. Despite this rise, revenue decreased 19% for that period. This suggests inflation is making shoppers use the payment plans to purchase lower-priced items. Last year, BNPL purchases were up 14% over 2021, and revenue from them grew 27%.

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Google explains why Bard rarely lists citations and links to content creators

Search Engine Land

Google began to open Bard yesterday and as more of us began to use it and compare it to competitors like Bing Chat and OpenAI’s ChatGPT, we are noticing differences between them. One of the big differences between Google Bard and Bing Chat is that Bard seems to rarely show citations and links to publishers and content creators. Why Google rarely shows citations.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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TikTok CEO To Testify In Hearing On Data Privacy And Online Harm Reduction via @sejournal, @kristileilani

Search Engine Journal

Learn more about tomorrow's hearing with TikTok CEO about data privacy and creating a safer digital space for younger audiences. The post TikTok CEO To Testify In Hearing On Data Privacy And Online Harm Reduction appeared first on Search Engine Journal.

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5 steps to optimize your brand in search by Digital Marketing Depot

Search Engine Land

In paid search, your most effective and cost-effective strategy should be to leverage your own valuable brand equity. Your online brand space is where you should be most confident at securing transactional web traffic associated with your products or services. Your brand is constantly under attack in paid search from businesses and brands freeloading on your brand equity, bidding on your brand terms, and using your brand name and trademarks in their ad copy.

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Instagram unveils two new advertising channels

Martech

Instagram unveiled two new advertising channels this week. One, which it calls Reminder Ads, is available now, and the other, ads in search results, is expected to launch in the coming months. Dig deeper: How Haleon built social media intelligence in-house What are they. Reminder Ads is designed to “ help advertisers build awareness, anticipation, and consideration for upcoming moments.

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6 steps to a winning enterprise SEO strategy

Search Engine Land

I had a financial accounting professor back in college who refused to give an “A” on an exam, even if you got all the answers right if the way you got to the answer did not align with her methodology. For her, it was less about right and wrong. It was more about how you came to the answers. The same rule applies to your enterprise SEO strategy.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Google And OpenAI Launch New Features For Their AI Tools. What Will Happen Going Forward?

Rock Content

If you work with the internet, or at least access it for fun, you’ve certainly come across a flood of news and Artificial Intelligence tools, haven’t you? AI is booming more than ever and several companies and market giants are in the race – for gold – to show themselves as a leader in AI, launching new tools and products that deliver the latest technologies to their audience.

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The Top 3 Ways To Build Authority By Going Beyond Just Link Building via @sejournal, @lorenbaker

Search Engine Journal

Get pro tips on how to increase your brand authority by publishing unique, relevant, and authoritative content that gets referenced and cited by others. The post The Top 3 Ways To Build Authority By Going Beyond Just Link Building appeared first on Search Engine Journal.

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Google Bard is here and disappointing vs. Bing Chat and ChatGPT

Search Engine Land

As of writing, Bard has been open to a small portion of the public for a full day. I’ve had the opportunity to play around with Google’s new AI chatbot, and I’m getting mixed results. This article covers initial thoughts on Bard, details on how I got early access, concerns with AI answers, and first-hand experiences. How I got early access to Bard Google has confirmed that early access to Bard is currently only available in the U.K. and U.S.

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Join us for the new Best of Breed Marketing Summit for this year’s #MartechDay (May 2)

Chief Martec

The first Tuesday in May is #MartechDay — a day to celebrate all the wonderful people working in the martech industry and the amazing practitioners who bring these capabilities to life in marketing organizations around the world. On last year’s #MartechDay, Frans Riemersma and I released the updated 2022 marketing technology landscape and hosted the The Stackies 2022: Marketing Tech Stack Awards.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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New Microsoft Ad solution targets shoppers based on categories, uses keywords as “boosters”

Search Engine Land

Microsoft has just announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. The approach aims to maximize reach and performance for advertisers while simultaneously increasing advertising revenue for retailers. The limitations of traditional keyword targeting. Keyword targeting has long been the go-to approach for search advertising in retail media.

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Opera Introduces AI-Powered Features In Desktop Browsers via @sejournal, @MattGSouthern

Search Engine Journal

Opera introduces AI-powered features, enhancing desktop browsing with AI Prompts, ChatGPT, ChatSonic, and plans for a browser AI engine. The post Opera Introduces AI-Powered Features In Desktop Browsers appeared first on Search Engine Journal.

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How to keep up with macro trends that impact PPC performance

Search Engine Land

Understanding macro trends is crucial for making informed decisions within your PPC account. This is why businesses must create a holistic monitoring plan that takes all relevant data points into account. 3 ways to stay on top of PPC performance covered how to monitor your paid search performance comprehensively. This article will demonstrate how to set up monitoring and analysis processes for macro-level events that impact your overall PPC performance and business.

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Beyond the AI Hype: Aligning Marketing Strategy with Organizational Goals

David Meerman Scott

With all the hype about large language model AI services like ChatGPT , I’ve spoken with many marketers and executives who are diving into using the tools but not thinking through how they will help achieve company goals.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Marketing for Quality, Not Quantity: How it Adds Value to Your Practice and Ensures Long-Term Success

yorCMO

Marketing for quality, not quantity, may be one of the most important business decisions your firm will make. By focusing on building meaningful relationships with clients and prospects, you can add value to your practice and ensure long-term success. The post Marketing for Quality, Not Quantity: How it Adds Value to Your Practice and Ensures Long-Term Success appeared first on yorCMO.

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Panera To Adopt Amazon One Checkout

CMO Network

Panera Bread announced that it will roll out Amazon One checkout technology to speed checkout and create a personalized customer experience.

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Instagram launched Reminder ads and initiates testing for Search Result Ads

Search Engine Land

Instagram unveiled two new ad products to offer businesses additional avenues for discovery and increased visibility – Reminder Ads and Search Result Ads. Reminder Ads. Instagram collaborated with brands like Starz to experiment with a unique ad format, streamlining the process for businesses to announce, remind, and inform users about upcoming events or launches that may pique their interest.

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Using AI in Marketing for Improved Performance (in 2023)

The Next CMO

Artificial intelligence (AI) has become an increasingly popular tool in the marketing industry due to its ability to process and analyze large amounts of data, personalize customer experiences, and improve campaign performance. Though there are many benefits, it’s important that marketers aren’t too reliant on artificial intelligence.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.