Mon.Jan 09, 2023

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The 10 Best Sites to Buy TikTok Likes in 2023 (Updated)

Jeff Bullas

TikTok has shot up to be one of the top social media networks over the past year. They now match Instagram with roughly 1.1 billion monthly active users ; to accomplish this in a one-year time frame is no easy feat. That just goes to show how popular TikTok is among users and how much cultural importance social media holds over the world. It’s absolutely vital to expand your brand, business, or creative endeavor across a variety of social media networks.

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Viral Launch Review 2022 (How to Decide Quickly)

Dreamgrow

Hey, before I start this Viral Launch review, please take a minute to read my. Read more. The post Viral Launch Review 2022 (How to Decide Quickly) appeared first on Dreamgrow.

eCommerce 130
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Marketing that works. Marketing that heals. The time is now.

Businesses Grow

Today, I am proud and excited to introduce my new book — my best work — and an unmissable idea for this tumultuous marketing era. It is time for the next phase of human-centered marketing. It is time for modern marketing that works, marketing that customers actually want. It’s time for marketing that heals. My new book is called Belonging to the Brand: Why Community is the Last Great Marketing Strategy.

Health 136
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ThriveCart Review 2022: Why I Love it (And HATE It)

Dreamgrow

Hey, it’s Karl again. Welcome to my ThriveCart review. I first heard about ThriveCart way. Read more. The post ThriveCart Review 2022: Why I Love it (And HATE It) appeared first on Dreamgrow.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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FAQ Schema: A Guide For Beginners via @sejournal, @martinibuster

Search Engine Journal

Learn what FAQ schema is and how you can use it to improve your website's presence in Google search results. The post FAQ Schema: A Guide For Beginners appeared first on Search Engine Journal.

SEO 131
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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. But what is domain authority? How is it measured? And most importantly, how do you improve your website’s rating? Lucky for you, we’re ready to answer all of your questions.

SEO 132

More Trending

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SEM Strategy In 2023: More Ahead With Your Year In Review via @sejournal, @jonkagan

Search Engine Journal

2023 is going to be a wild year in search. Look back at the past year and prepare accordingly with this SEM guide. The post SEM Strategy In 2023: More Ahead With Your Year In Review appeared first on Search Engine Journal.

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What is marketing automation and how can it help B2B marketers?

Martech

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel.

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Google Updated The Googlebot's IP Addresses In JSON File

Search Engine Roundtable

Google has updated the JSON files with the list of IP addresses Googlebot. I believe Google added one new IP6 and one new IP4 IP address to the list. That is, if I am looking at the file correctly.

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3 Google Analytics 4 features to make up for lost data

Martech

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Aside from getting a major facelift and data model change, one of the platform’s most powerful upgrades was the addition and refinement of machine-learning capabilities. . Google Analytics now has the ability to combine observed data and unobserved data.

Analytics 122
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Google: Rolling Out An Algorithm Update Is Like Planting Seeds In A Garden

Search Engine Roundtable

Google's John Mueller said that with some Google search algorithm updates, it is like when you plant seeds in your garden. In short, he said it is not always easy to define when a search algorithm update launches precisely because you might not see anything sprout immediately after planting the seed.

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Advertisers React To Google’s ‘Remove Redundant Keywords’ Update via @sejournal, @brookeosmundson

Search Engine Journal

Google is updating one of its existing auto-applied recommendations policies, and advertisers aren't happy. Read on to understand how this affects you. The post Advertisers React To Google’s ‘Remove Redundant Keywords’ Update appeared first on Search Engine Journal.

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Dentists Now Can Use Google Local Service Ads

Search Engine Roundtable

Matt Casady spotted that Google added a new vertical to Local Service Ads. Google now allows dental practices and dentists to buy ads on Google Local Service Ads.

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Three fundamentals of an effective social commerce strategy

Econsultancy

With social media platforms including TikTok, Instagram, and Pinterest adding new commerce features – from shoppable Reels to product tagging in live-streams – brands are investing, and consumers are buying in. Consequently, social commerce is expected to be worth $1.2 trillion by 2025. So, how can marketers create an effective social commerce strategy?

Product 110
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What Marketing Leaders Think About Quiet Quitting [Executive Leadership Data]

Hubspot Marketing

Back in September, we covered quiet quitting : Specifically, what it is, how the term got popular, and ways to address it. Now, we’re hearing directly from marketing leaders and getting their thoughts on the phenomenon, courtesy of our Executive Leadership survey of 500+ leaders. In this article, you’ll find out what they think about quiet quitters (Spoiler alert: It’s not pretty), why they think it’s happening and how they plan to address it.

Health 108
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Arbitrage in Google’s Local Services Ads: What you need to know

Search Engine Land

Many great articles have exposed the seedy underbelly of Local Services Ads spam and fake reviews. There’s one on Search Engine Roundtable regarding fake reviews and another on Search Engine Land where Len Raleigh talked about location spam, reviews, names and ads. I recently learned from a client that the dark hole goes a little deeper than just being misleading on locations and reviews.

Law 103
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Apple Ad Network Gives Marketers A New Opportunity via @sejournal, @brookeosmundson

Search Engine Journal

Learn how Apple is claiming its place in the search market, the revenue streams for its services category, and the challenges it faces. The post Apple Ad Network Gives Marketers A New Opportunity appeared first on Search Engine Journal.

Marketing 101
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How to build a ‘helpful’ content strategy for 2023

Search Engine Land

Between the roll-out of the helpful content update and the emphasis of E-E-A-T on every query and search result, Google is clear about the significance SEOs should place on good, valuable content in 2023. Given that, I’d like to break down the approach, process, and resources my team uses to tackle content this year. I’m not just talking about a content calendar, which is one facet of your content strategy.

Transform 101
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Google Site Name Documentation Clarifies M-Dot & WWW Are Considered Domain-Level

Search Engine Roundtable

Google has once again updated the relatively new documentation around Site Names in Google Search, this time to clarify that www and m-dot prefixes for domain names are generally considered root domain names for Site Names in Google Search.

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Why Marketing Leaders Must Focus On Connectivity And Innovation In 2023

CMO Network

For sports fans the world over, the post-holiday season is where the action really begins to heat up and appetite for more achievements for a New Year kicks in The same can be said for most CMOs who are also looking for areas they can improve their own companies offering for 2023.

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LG web3 partnership launches immersive experiences on TVs

Martech

At CES, 3D cloud streaming platform Oorbit announced a partnership with LG Electronics, allowing users to engage in immersive experiences on LG TV sets. Oorbit hosts multiplayer games and other virtual experiences that users access with a persistent digital identity across these experiences. Immersive music. Oorbit will host virtual concerts and other immersive music experiences through the ELYNXIR virtual world made by PIXELYNX.

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How to Create an Instagram Sales Funnel That Converts—Without Ads

Social Media Examiner

Do you need a better way to nurture your Instagram following? Do you want to avoid paying for customer acquisition? In this article, you’ll discover how to use organic Instagram content to convert followers into customers, one step at a time. #1: Set Up Your Instagram Sales Channels A successful Instagram sales funnel starts with […]. The post How to Create an Instagram Sales Funnel That Converts—Without Ads appeared first on Social Media Examiner.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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5 Content Marketing Ideas for February 2023

Practical eCommerce - Marketing

Our monthly content-ideas article is a long-running series to help merchants attract prospects. This month's ideas include Groundhog Day, Black History Month, more. The post 5 Content Marketing Ideas for February 2023 appeared first on Practical Ecommerce.

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Microsoft, BigCommerce team up to launch new marketplace Ads and Listings

Search Engine Land

Microsoft and BigCommerce just announced a new partnership called “Microsoft Ads and Listings in the BigCommerce Marketplace.” The new collaboration enables BigCommerce merchants in the US, UK and ANZ to directly integrate their stores and reach Microsoft Advertising’s audience of more than a billion people. What BigCommerce says. Seamless partner app integrations like Microsoft Ads and Listings uplevel the value and opportunities that we can deliver to our merchants all over the wor

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Vlog #205: Mark Saltarelli On Start Up Campaigns and B2B Marketing with Demand Generation

Search Engine Roundtable

Mark Saltarelli used to work at Cypress North for a couple of years but wanted to go in-house and joined Order, a later-stage startup. We spoke a bit about his history in digital marketing, first working at Toast, then FullFunnel, then Cypress North.

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Google Local Service Ads are now available for dentists

Search Engine Land

Last week Google updated its Help Center to include a new vertical: Dentists. The change was first noted by Matt Casady who wrote about the update on Local U. Carrie Hill posted about it on Twitter. Great new vertical in LSAs! Jump on this one before your competitors do! [link] — Carrie Hill (@CarrieHill) January 5, 2023. How it works. Prospective dentists will need to complete verification before being eligible to advertise.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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6 Important Skills For Remote Job Seekers

Zumvu

Employees are quitting their 9 - 5 jobs for remote jobs that pay more and also allow them to spend more time on things they like.

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How to create an awards page that adds authority to your website (plus 7 examples)

Search Engine Land

If you’ve racked up awards or accolades for your business, you’re not wrong in wanting to show them off. Your achievements signify you’re doing a few things right, so why wouldn’t you display them on your website? The key is to ensure you don’t look too company-focused or braggy – after all, a cardinal sin of content is using too much “I” or “we” language and forgetting to talk to your audience with “you” language.

Law 97
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Link Building for Lawyers: How Does it Affect Rankings?

Neil Patel

As a lawyer, what one marketing tactic would you say is the most likely to drive traffic to your website? Word of mouth is great. So are positive reviews on Google. Perhaps your social media presence also plays a role in your traffic building efforts. If you really dug into the data, though, I suspect you’d find that link building plays a larger role than you may expect.

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What’s The “Big Idea?” Oatly’s Extensive Support Of Small Coffee Entrepreneurs

CMO Network

So, Oatly would commit to shifting consumption of animals to plants in order to help secure the longevity of the world we share.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.