Hubspot Marketing

JULY 28, 2022

We've all heard this maxim, “First impressions last”, so we are aware how important it is to strike a good impression. Showed up late for a job interview? That's a bad first impression. Eat a clove of garlic and forget to brush your teeth before a first date? Also a bad first impression. It turns out that the "make a good first impression" principle holds true not only in face-to-face encounters but in email interactions as well.

Customer 145

Customer Non-Profit User-Generated Customer loyalty 145

Search Engine Roundtable

JULY 28, 2022

The fourth version of the Google Product Reviews Update is now rolling out - this update is called - you guessed it - the July 2022 Google Product Reviews Update. This update, like previous updates, will take about two to three weeks to fully roll out.

Product 140

Product 140

Hubspot Marketing

JULY 28, 2022

Twitter has more than 192 million daily active users — a number that is projected to continue growing over the coming years. However, that the platform has millions of users doesn’t guarantee that you’ll become a Twitter power user or that you’ll get thousands of followers, even if you tweet regularly. Gaining followers and engagement on Twitter is easier said than done.

Branding 126

Branding Analytics Marketing Strategy Marketing 126

Search Engine Roundtable

JULY 28, 2022

We have seen Google Search test infinite scroll search results on and off for years, even launching continuous scroll on mobile officially. But now we are seeing Google Maps test infinite scroll in its search results interface.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Sprout Social

JULY 28, 2022

Mastering emerging features is the best way to stay ahead of the curve with social media. By being an early adopter, you have an edge on your competition when the feature takes off. TikTok has been quietly rolling out and expanding TikTok Stories–short, segmented videos that serve as TikTok’s answer to popular story features on Facebook, Instagram and Snapchat.

Management 123

Management Branding Marketing Marketers 123

Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2 times bigger than console, and growing at 1.7 times the rate of the industry overall.

Gen Z 120

Gen Z Advertising Advertisers Millennials 120

Search Engine Journal

JULY 28, 2022

Twitter's transparency report indicates that press freedoms are under pressure and most reasons for account suspension in decline except for child safety violations. The post Twitter Transparency Report Shows Dark Side Of Social Media appeared first on Search Engine Journal.

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Search Engine Roundtable

JULY 28, 2022

Fabrice Canel from Microsoft said on Twitter last night that 5% of all URLs downloaded are over the new BingBot user agent. To take you back, in April, Bing announced a new user agent for its crawler, BingBot.

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Search Engine Journal

JULY 28, 2022

Meta’s latest earnings report reveals the company’s first-ever year-over-year decline in advertising revenue, signaling a downward trend that it expects to continue. The post Meta Reports First Ever Decline In Ad Revenue appeared first on Search Engine Journal.

Advertising 108

Advertising Advertisers 108

CopyBlogger

JULY 28, 2022

A writer at work who stands out from their coworkers can always confidently answer the question: What’s it like working. Continue Reading. The post 7 Often Overlooked Steps to Be a Better Writer at Work appeared first on Copyblogger.

Content Marketing 108

Content Marketing Marketing Marketers 108

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Roundtable

JULY 28, 2022

Google has updated its Google Merchant Center policy to no longer disapprove the login required and restricted purchase free listings. Google said instead, Google will mark them as active but may notice the products "have limited visibility on Google.

Product 106

Product 106

Hootsuite

JULY 28, 2022

So your podcast audience has exploded, but the revenue from those fancy sock ads isn’t exactly covering rent yet. Or maybe you’re tired of social media algorithms hiding your content from even your most dedicated followers. Enter Patreon, a platform that makes it easy for content creators to monetize their online following! With Patreon, users can launch a personalized subscription-based site in just a few easy steps, allowing creators to offer exclusive content to subscribers and generate a con

Shipping 106

Shipping User-Generated Price Social Media Marketing 106

Search Engine Journal

JULY 28, 2022

In this week's Ask An SEO, Kayle Larkin shares tips on how to influence which sitelinks show up on Google Search results pages. The post Why Isn’t Google Showing The Sitelinks I Want? Ask An SEO appeared first on Search Engine Journal.

SEO 105

SEO 105

Martech

JULY 28, 2022

Yesterday we reported that Google had again pushed back the target date for deprecating third-party cookies on Chrome. They will now start phasing them out in late 2024. The reason given was feedback from Google Privacy Sandbox participants that they needed more time to evaluate proposed alternatives to cookie tracking. Reaction was quick to come, especially from the identity resolution and data platforms in the adtech and martech spaces.

Advertising 102

Advertising Advertisers Digital Marketing Place 102

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Content Marketing Institute

JULY 28, 2022

Web3 is a new and unfamiliar world. We asked Content Marketing World 2022 speakers whether content marketers should dive in – or watch and wait. Here’s what they suggest.

Content Marketing 99

Content Marketing Marketing Marketers 99

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. Staying up-to-date on trends. Finding on-screen talent. Recording videos remotely. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Mastering the art of video has never been more important. Today, 66% of social media users say short-form video is the most engaging type of social content.

Social Media Marketing 95

Social Media Marketing User-Generated Analytics Product 95

Martech

JULY 28, 2022

QR codes are shaking up the marketing world (did you see that Coinbase Superbowl commercial?). This seminar will teach you everything you need to know about how QR codes can be used to unlock mobile engagement and revenue, channel attribution, and first-party data in a cookieless world. Join QR marketing expert Brian Klais, CEO of URLgenius, to learn enterprise-grade QR strategies and best practices you won’t hear anywhere else and change how you think about QR code opportunities.

Marketing 94

Marketing Marketers Performance Marketing 94

Buffer Marketing

JULY 28, 2022

A Google Business Profile is a hidden gem that many small business owners can use to their advantage. Just as search engine optimization can fuel your growth in the Google rankings, Google Business Profiles are another way to direct eyes from organic searches to your business. We’ve highlighted the impact of Google Business Profiles for your business in Google’s search rankings.

Promotion 94

Promotion SEO Communications Customer 94

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

CMO Network

JULY 28, 2022

Before you jump into Web3, NFTs, the metaverse, or crypto, leaders need to ask different questions, starting with, what new value can I create in Web3? Here is a complete list of questions to ask and considerations for creating new value, delivering innovative experiences, and building communities.

Customer 93

Customer Branding CMO 93

Martech

JULY 28, 2022

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.

Marketing 92

Marketing Marketers Digital Marketing Transform 92

AWeber

JULY 28, 2022

Effective email marketing is all about sending the right email to the right person at the right time. Now, you can send your emails at the right time for each of your subscribers with AWeber, no matter what timezone they’re in. That timing is important. Getting the content, subject lines, and branding of your emails is important, too. But if your emails arrive at a time when your subscribers are likely to be offline (or asleep), they’ll just get pushed down in the inbox by other emails.

Email Marketing 89

Email Marketing Customer Product Branding 89

Search Engine Journal

JULY 28, 2022

Google is delaying the deprecation of third-party cookies in Chrome by another year, with plans to start phasing them out in 2024. The post Google Gives Third-Party Cookies Another Year appeared first on Search Engine Journal.

Advertising 88

Advertising Advertisers 88

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Martech

JULY 28, 2022

A marketing performance management (MPM) system employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. Its purpose is to help marketers allocate future spend and bring it in line with business goals. Read next: How to decide if you should get a marketing performance management platform.

Price 87

Price Analytics Customer Journey Management 87

yorCMO

JULY 28, 2022

A change in mindset means a change in the question asked. It’s no longer, “How can we achieve this result?” Instead, it becomes, "What does it take to become our customer’s favorite?". It’s a shift from tactical thinking to strategic thinking. When this happens, teams will start pitching their ideas, begin thinking more creatively, and work together in a cross-functional way.

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Quikly

JULY 28, 2022

Things are changing in the retail space — and fast. In order to meet growing demands, you’ll have to move just as quickly as a retail marketer.

Retail 98

Retail Marketing Marketers 98

Search Engine Journal

JULY 28, 2022

Shopify is laying off 10% of workforce due to anticipated shopping trends that failed to materialize. The post Shopify Lays Off 10% Of Workforce appeared first on Search Engine Journal.

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Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Litmus

JULY 28, 2022

Drumroll please: We’re thrilled to announce our keynote speakers for Litmus Live 2022— the premier email marketing event for email pros, by email pros. Four experts are headlining our lineup for the most anticipated email event of the year: Kason Morris – Head of Learning Experience Design, Salesforce. Morgan Matthews – Head of People and Finance.

Finance 81

Finance Transform Education Thought Leadership 81

Search Engine Journal

JULY 28, 2022

How do enterprise and SaaS software differ? Check out these main differences to make the best decision for your marketing organization. The post How Do Enterprise & SaaS Marketing Software Solutions Differ? appeared first on Search Engine Journal.

Marketing 80

Marketing Marketers Advertising Advertisers 80

Kuno Creative

JULY 28, 2022

Imagine if a journalist, trained in investigating facts, researching an issue, citing sources and telling a narrative story morphed with a marketing person, trained in writing snappy, engaging, SEO-rich content that provided useful information at every stage of the buyer's journey ?

Branding 77

Branding SEO Inbound Marketing Marketing 77

OnPassive Marketing

JULY 28, 2022

Social media marketing is a relatively new mode of marketing and gaining attention online. It’s been around for a while, but more and more people are taking advantage of social media as an easy way to promote their brand. This post talks about how social media marketing specialists can help your brand. Who Is a Social Media Marketing Specialist?

Social Media Marketing 74

Social Media Marketing Branding Marketing Marketers 74

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding