Jeff Bullas

FEBRUARY 22, 2023

You might have heard digital marketers and entrepreneurs going on about the importance of copywriting for businesses. But if you’ve never heard the term before, you might be wondering, what the heck is copywriting anyway? To break it down in simple terms, copywriting is the art of crafting words that persuade the reader or viewer to take a particular action, such as making a purchase, signing up for a newsletter, or attending an event.

Copywriting 287

Copywriting Advertising Advertisers SEO 287

Aspiration Marketing

FEBRUARY 22, 2023

Outbound marketing strategies, unsurprisingly, are techniques for reaching out to potential customers. In contrast to inbound marketing, which focuses on attracting prospects to you, outbound marketing concentrates on the customer who might have a problem but isn't looking for a solution. In essence, outbound marketing centers its efforts on ways of leading your potential customers to be attracted to your brand.

Outbound Marketing 221

Outbound Marketing Marketing Strategy Inbound Marketing Marketing 221

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. The problem is these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great – but who has time to create them all? In this article, we’ll explain what a lead magnet is, as well as provide lead magnet ideas you can create today by repurposing content you already have.

eBook 145

eBook Finance User-Generated Transform 145

Search Engine Journal

FEBRUARY 22, 2023

When it comes to B2B marketing, there’s nothing quite like LinkedIn Ads. Here’s everything you need to know to get started with them. The post LinkedIn Ads: A Complete Guide For Beginners appeared first on Search Engine Journal.

Marketing 129

Marketing Marketers Advertising Advertisers 129

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Content Marketing Institute

FEBRUARY 22, 2023

What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. 2 spot? Discover the surprising and not-so-surprising findings in our newly released research.

Content Marketing 124

Content Marketing Marketing Marketers 124

Econsultancy

FEBRUARY 22, 2023

According to research by McKinsey, 76% of consumers say that personalised communication has been a key factor in prompting their consideration of a brand, with 78% indicating they are more likely to make repeat purchases from a brand that delivers on this. However, there is certainly no one-size-fits-all approach to personalisation, and neither is it a guaranteed fast-track to success.

Customer Journey 115

Customer Journey Customer Communications Branding 115

Martech

FEBRUARY 22, 2023

The rise of TikTok has been nothing short of revolutionary. Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report.

Gen Z 110

Gen Z Millennials User-Generated Marketing 110

Search Engine Roundtable

FEBRUARY 22, 2023

Joy Hawkins and friends re-did a study they did years ago to discover that now the services you add to your Google Business Profiles now have an impact on your local rankings - at least way more than it did in 2019.

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110

ConsumerTalk

FEBRUARY 22, 2023

It stands to reason that if someone with influence in the culture says good things about your products, more people might give them attention and try them. Influencers can be powerful resources for building your CPG brand voice and marketing yourself to the right audiences.

Branding 105

Branding Product Marketing Marketers 105

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages. Few companies have too much product content.

Customer Journey 105

Customer Journey Transform Content Marketing Thought Leadership 105

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

AWeber

FEBRUARY 22, 2023

Artificial intelligence (also referred to as AI) is taking over. It is everywhere from social media, digital assistants, chat bots, to the transportation industry. It’s even in food services. Have you seen these AI-robot fast food restaurants ? As the use of artificial intelligence continues to expand, it's no surprise that it has made its way into email marketing.

Food 104

Food Email Marketing Promotion Communications 104

Martech

FEBRUARY 22, 2023

Algorithms are at the heart of marketing and martech. They are used for data analysis, data collection, audience segmentation and much, much more. That’s because they are at the heart of the artificial intelligence which is built on them. Marketers rely on AI systems to provide neutral, reliable data. If it doesn’t, it can misdirect your marketing efforts.

User-Generated 100

User-Generated Marketing Marketers Branding 100

Search Engine Land

FEBRUARY 22, 2023

Social media as we’ve known it seems to be in its dying days – with one notable exception, Tiktok. That’s according to a new social media engagement rate benchmark report. TLDR. There are five important takeaways for brands from the 2023 Social Media Benchmark Report, which was released today by Rival IQ: Organic engagement: falling or flatlining.

Retail 100

Retail Food Advertising Advertisers 100

CMO Network

FEBRUARY 22, 2023

When it comes to the customer experience and the desire for brands to strengthen their ties to consumers, the past few years have dramatically changed how we view this During the pandemic, even the best-prepared companies were caught off guard in their ability to be agile and responsive.

Customer 91

Customer Branding CMO 91

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

FEBRUARY 22, 2023

Despite announcing an end to layoffs at a meeting held on November 21st, Elon Musk has continued to terminate Twitter employees, even after already forcing out approximately two-thirds of the workforce in just a few weeks. What’s happening. Musk intends to revamp Twitter’s ad targeting system to resemble that of Google’s search ads, which primarily focus on keywords searched for rather than a user’s activity or profile data.

Advertising 98

Advertising Advertisers Management 98

Search Engine Roundtable

FEBRUARY 22, 2023

Google, at about 5pm ET last night on February 21, 2023, has unleashed the sixth product reviews update. This is named the February 2023 product reviews update and it expands to several more languages in addition to just English.

Product 90

Product 90

Search Engine Land

FEBRUARY 22, 2023

With the release of groundbreaking AI tools like ChatGPT, many wonder if AI-generated content is the future of marketing and to what extent we can use it. When it comes to SEO, there are a lot of questions today about machine-generated content. Is it an option? How would it impact the search results? Will it improve your SEO program? While the answers will evolve over time, right now many people are simply trying to understand what ChatGPT is, and the benefits and drawbacks from an SEO content p

SEO 98

SEO User-Generated Education Place 98

Hubspot Marketing

FEBRUARY 22, 2023

As we grow up, all humans learn about cause and effect. While it’s not quite as nuanced as causal research, the concept is something our brains begin to comprehend as young as 18 months old. That understanding continues to develop throughout our lives. In the marketing world, data collection and market research are invaluable. That’s where causal research, the study of cause and effect, comes in.

Customer loyalty 86

Customer loyalty Market Research Price Marketing Strategy 86

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Land

FEBRUARY 22, 2023

Ever since Microsoft announced the new Bing AI search and chat experience , they have been mentioning the technology “Prometheus.” Early on, Prometheus was described as a model to power the integration of Bing Search and AI chat. Now, Microsoft explained in more technical detail how Prometheus works to just that. “We developed a proprietary technology we call Prometheus, which is a first-of-its-kind AI model that combines the fresh and comprehensive Bing index, ranking, and ans

SEO 97

SEO Product Marketing Marketers 97

Search Engine Roundtable

FEBRUARY 22, 2023

Microsoft's Jordi Ribas, Corporate Vice President of Search & AI at Microsoft put together a detailed blog post explaining the Prometheus technology and how Bing uses it to make Bing AI chat fast and current.

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Search Engine Land

FEBRUARY 22, 2023

Digital advertising is dynamic. It requires us to make the best possible account adjustments at the right time. But to make informed decisions, we must fully understand micro and macro trends. The correct data, analysis and insights drive optimizations that positively impact PPC performance. This is why creating a holistic monitoring plan that considers all relevant data points is key to tracking PPC metrics and results.

Advertising 92

Advertising Advertisers Communications Customer 92

CMO Network

FEBRUARY 22, 2023

If the goal of He Gets Us is to target a diverse range of young people and “spiritually open skeptics,” the actions of some of the campaign’s affiliated groups and donors might make the skeptics even more skeptical.

Gen Z 84

Gen Z Millennials Marketing Marketers 84

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Search Engine Land

FEBRUARY 22, 2023

Google has updated the Google Search Console user and permissions management feature to incorporate functionality related to ownership and user management. These features were in the old Google Webmaster Tools and has finally been brought over to the current version of Google Search Console. What is new. Google added to Google Search Console’s user and permissions management these features: Distinguishing between verified and delegated owners Easier, immediate removal of verified owners (n

Management 91

Management SEO 91

Influence & Co

FEBRUARY 22, 2023

People will never outgrow or out-evolve their desire for a good story. And our exclusive report, " The State of Contributed Content 2023 ," proves it. The report is filled with fascinating statistics and significant insights, all of which point to one thing: If you have something to say, now is the year to say it.

Content Marketing 81

Content Marketing Marketing Marketers 81

Search Engine Land

FEBRUARY 22, 2023

Microsoft is now bringing the new Bing AI search and chat experience to mobile both on iOS and Android using the Bing mobile app and Edge mobile app browser. Plus, this will allow you to search in Bing Chat from your mobile phone using voice. Microsoft is “beginning to roll out the incredible capabilities of the new Bing and Edge on your smartphone along with some exciting new features, such as voice input,” wrote Yusuf Mehdi, Corporate Vice President & Consumer Chief Marketing O

Marketing 89

Marketing Marketers SEO 89

Search Engine Roundtable

FEBRUARY 22, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bear with me - a lot going on today.

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81

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Neil Patel

FEBRUARY 22, 2023

Are you looking to increase traffic to your travel website? Then, you might as well get a piece of the pie. The travel industry is lucrative, and the competition is fierce. Therefore, rival businesses in this space need to ensure an effective travel SEO strategy to remain competitive and drive more customers. Travel SEO helps websites become more visible in search engine results pages (SERPs) when implemented effectively.

SEO 81

SEO Customer Journey User-Generated Analytics 81

CMO Network

FEBRUARY 22, 2023

When the content of an idea speaks to your heart and soul, you may not need a celebrity to provide the storytelling; the idea becomes the star.

Advertising 88

Advertising Advertisers CMO 88

Search Engine Roundtable

FEBRUARY 22, 2023

Last week we had reported that Google Ads campaigns were seeing mass disapproval and suspensions but now I am seeing new reports of Google Ad account suspensions across multiple verticals. I am not sure if this is a new thing or just something Google Ads advertisers need to more often deal with but it seems like something triggered this week.

Advertising 75

Advertising Advertisers 75

Digital Marketer

FEBRUARY 22, 2023

You’ve probably seen it all over the internet… making waves on just about every social media platform out there. Artificial intelligence, let me rephrase that – CHATGPT3. The monster that has awakened Microsoft to invest $10 billion. But why? Does Microsoft truly believe that AI will change the way we consume information and produce it? Or the even bigger question… Will artificial intelligence replace us as humans in the content marketing world?

Marketing 74

Marketing Marketers Target Market Advertising 74

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding