Tue.Jul 19, 2022

article thumbnail

Google Ads & AdSense Advertiser Console Delayed Again - Confirmed

Search Engine Roundtable

On Friday, the Google Ads, AdSense, Analytics, consoles, and more were delayed, super slow, and overall buggy. Well, it is happening again today, Tuesday morning. Google Ads has even confirmed it again after reports started coming in at around 3 am ET. This seems to also be impacting the AdSense console.

article thumbnail

10 Shopify Store Examples To Inspire Your Ecommerce Strategy via @sejournal, @jasonjzotara

Search Engine Journal

Set up your Shopify store for success by ensuring it looks great, navigates well, and optimizes SEO efforts. Here are 10 examples to get started. The post 10 Shopify Store Examples To Inspire Your Ecommerce Strategy appeared first on Search Engine Journal.

eCommerce 136
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press.

article thumbnail

Promotions and discounts: UX/CX considerations for ecommerce brands

Econsultancy

Retail brands are reportedly set to ramp up promotions and discounts in the coming weeks as the impact of inflation takes its toll. According to a report by CNN in June, a number of US retail brands including Walmart, Target, and Urban Outfitters are sitting on unsold inventory as consumers have pulled back on spending due to rising living costs, as well as shifted their spending to new categories.

Promotion 118
article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

Google May Investigate Potential Google Search Recipe Bug

Search Engine Roundtable

Google may investigate a potential bug in Google Search with the recipe search results carousel. There are reports of sites dropping out from the recipe carousel without the URLs dropping out from the normal search results.

117
117
article thumbnail

5 PPC Advertising Lessons From A B2B Growth Marketer via @sejournal, @TheCopyTrail

Search Engine Journal

Whether you're new to PPC or not, agency or in-house, here are 5 insightful lessons you'll need to adapt as a B2B growth marketer. The post 5 PPC Advertising Lessons From A B2B Growth Marketer appeared first on Search Engine Journal.

More Trending

article thumbnail

Google Clarifies Title Tag Guidance via @sejournal, @martinibuster

Search Engine Journal

Google's update to their documentation on how to control title tags in the search results makes the guidelines clearer. The post Google Clarifies Title Tag Guidance appeared first on Search Engine Journal.

SEO 102
article thumbnail

Daily Search Forum Recap: July 19, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We had another Google Ads, AdSense, etc outage or massive delay in reporting again today.

112
112
article thumbnail

Sitecore transitions core solution to a modern cloud architecture

Martech

Digital experience platform Sitecore has announced the availability of Experience Management Cloud (XM Cloud) representing the transition of its core CMS solution, as well as associated capabilities like personalization, to a modern cloud architecture. XM Cloud combines a headless CMS solution with a WYSIWYG authoring interface suitable for use by marketing or other business teams.

Analytics 102
article thumbnail

Google Icons For Things To Do & Other Features Like Places To Stay

Search Engine Roundtable

Google is now testing placing icons next to the Things To Do, How To Get There and Places To Stay search feature. Previously, I don't think I have ever seen the icons before and as Saad AK said on Twitter, the places to stay feature might be new too.

Place 98
article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

Webinar: These 4 proven methods will maximize your marketing efforts

Martech

It’s commonly accepted that some marketers hate “process” and that great ideas can’t conform to rigid timelines, workflows, or structures. However, when marketers report spending only 26% of their workweek on the actual marketing job, the way that marketers work needs to change. Join experts from Adobe and learn how to make sure your marketing work is strategically aligned so that you can transform how work gets accomplished.

Transform 106
article thumbnail

Live Stream Shopping Accelerates Ecommerce

Practical eCommerce - Marketing

Live-stream shopping increases engagement and drives sales. Dominant in China, live-streaming is becoming popular in the U.S. and elsewhere. Here's how to get started. The post Live Stream Shopping Accelerates Ecommerce appeared first on Practical Ecommerce.

article thumbnail

Unbabel provides AI translations for Zendesk

Martech

AI-powered language platform Unbabel announced a new integration with customer service software company Zendesk that provides translations so agents can provide service to customers who speak in another language. The integration adds value to Zendesk’s CX capabilities. Last month, the company was acquired by an investor group for approximately $10.2 billion.

article thumbnail

Bing Tests Knowledge Panel Poll Tests

Search Engine Roundtable

Microsoft Bing may be testing polls for the knowledge panels they display on the right panel. If you search for [joe biden], and scroll down the right side knowledge panel, you may see a friendly poll or test.

94
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

The One Email KPI To Watch in the Age of Mail Privacy Protection

Content Marketing Institute

Don’t let new email privacy features get your success metrics down. Pick a privacy-immune KPI and work to improve that number. Here’s how to do it.

108
108
article thumbnail

Today’s Most Successful Market Innovators Are Looking At “How,” Not “What”

CMO Network

Today’s most successful market innovators are those looking at and re-thinking the “how” of our lives, not the “what.” In other words, they are achieving market advantage by transforming the stuff consumers do, not the stuff they buy.

article thumbnail

How To Connect Your YouTube Channel To Shopify via @sejournal, @MattGSouthern

Search Engine Journal

YouTube is introducing an easy way to link Shopify stores with channels, which allows content creators and businesses to feature their products across YouTube. The post How To Connect Your YouTube Channel To Shopify appeared first on Search Engine Journal.

Product 91
article thumbnail

Top Search Engine Advertising Tips To Boost Your Business

OnPassive Marketing

Search engine advertising can be an essential part of your marketing strategy. If you haven’t looked into the options and are still unsure, look at this article to see what you need to know before investing in SEO or PPC marketing. What Is Search Engine Advertising? Search engine advertising (SEA) is a form of online marketing that uses search engine results pages (SERPs) as the primary means of delivering advertising to consumers.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Small Business Marketing: How To Safely Try New Strategies via @sejournal, @hethr_campbell

Search Engine Journal

How to reduce marketing risk: Learn how other small- to medium-sized businesses are successfully increasing their marketing ROI, which will help you follow suit. The post Small Business Marketing: How To Safely Try New Strategies appeared first on Search Engine Journal.

article thumbnail

The top 5 influences on consumer behavior

Quikly

Chances are if you’re looking to understand consumers, there’s a behavior — or set of behaviors — you want to get a good grasp on.

98
article thumbnail

YouTube Reduces Length Of Copyright Dispute Process via @sejournal, @MattGSouthern

Search Engine Journal

YouTube is shortening the length of the copyright dispute and appeal process, which should help reduce the impact of false claims. The post YouTube Reduces Length Of Copyright Dispute Process appeared first on Search Engine Journal.

86
article thumbnail

5 Signs It's Time to Find a New Inbound Marketing Agency

Kuno Creative

Take the average of the people closest to you for a glimpse of where you’re headed, as the adage goes. Or in other words, “Show me your friends and I’ll show you your future.” Whether this is accurate for relationships is debatable, but there’s a certain truth to it when you’re working with an inbound marketing agency.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

The Marketing Career Path | Advice for the Marketing Professional #3

Set Up

In this Marketer Musings segment, the following mashup presents marketing leaders sharing advice that they wish they had known as a younger marketer, as well as advice they would give to current marketing executives in executive, CMO, or VP roles similar to their own. Read Part 1 and Part 2. #1 - Learn every day | Liz Brown , SVP of Marketing & Communications at Little League International.

CMO 72
article thumbnail

Grow Revenue With HubSpot Payments

Kuno Creative

Expectations have soared in terms of what customers need and want when they make a purchase. This includes making invoice payment as easy as possible for the customer and as quickly as possible for your team.

article thumbnail

How ClimateAi Is Working With Companies To Accelerate Climate Resilience In Mission-Critical Supply Chains

CMO Network

ClimateAi is a climate resilience platform for the world and a pioneer in applying artificial intelligence to mitigate the impact of climate change on lives, livelihoods and nature.

CMO 70
article thumbnail

A simplified method on How to Start a WordPress Blog Differently 2022.

Marketing Blogo

Originally posted on September 27, 2021 @ 9:18 pmHave you ever thought on how to make a WordPress blog the right way? Well to create a WordPress blog can be intimidating, especially when you are not a web designer. In this post today, I will guide you through the whole process on how to make.

62
article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

HubSpot vs. Intercom: How do their Service solutions compare

Six & Flow

There are multiple customer service platforms available in today’s ecosystem, but if you’re looking to build authentic relationships with your customers, it’s likely you have both HubSpot and Intercom in the running.

article thumbnail

List of Best Multi-Services Apps to Look Out for in 2022

Zumvu

There are many businesses in the market which are giving their best efforts to satisfy the wishes of their customers, that too in a modernized manner desired by them.

article thumbnail

Enterprise digital transformation: A data-driven approach

Welcome Software

Before it was the world’s largest franchise network and one of the largest real estate companies , McDonald’s had a humble beginning. Despite having a reputation for consistent menus and recipes, McDonald’s used to have an eclectic selection of locations. Documented today in the @nonstandardmcd Twitter account, a shrinking number of McDonald’s have unique themes—from a train-themed restaurant in Springfield, Missouri to a turquoise logo used in Sedona, Arizona, nons

article thumbnail

Using Design Ops to Scale Your Agency (And Make Things Simpler)

Zumvu

With a new-age demand for good design, agencies are forced to face the pressure from clients. Meet Design Ops, a way to scale agencies and increase efficiency.

52
article thumbnail

What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.