Sat.Oct 01, 2022

article thumbnail

Google Testing Things To Know On Right Search Panel

Search Engine Roundtable

Google is testing the placement of the Things To Know section on the right-side panel. Typically, you find these within the main search results in the middle portion of the search results.

134
134
article thumbnail

WordPress Gutenberg 14.2 Offers Better User Experience via @sejournal, @martinibuster

Search Engine Journal

Newly released Gutenberg 14.2 features numerous improvements that make editing on WordPress a smoother experience. The post WordPress Gutenberg 14.2 Offers Better User Experience appeared first on Search Engine Journal.

134
134
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Google: Page Speed Issues Wouldn't Lead To Your Site Being Removed From Google Search

Search Engine Roundtable

Google's John Mueller said that your site or page would not be removed from the Google Search results over page speed issues. He was asked about this on Twitter and said no, page speed won't lead to your site on the basis of page speed.

132
132
article thumbnail

How to Write a LinkedIn Recommendation in 2020 [Quick Tip]

Hubspot Marketing

When you get a recommendation from someone you respect and admire, you may feel honored and want to return the favor. But figuring out how to write a LinkedIn recommendation that is specific, honest, succinct, and helpful isn’t easy. Most people get stuck. You might not know how to start or what to say. But with some simple templates and tips, you’ll be writing stellar testimonials on LinkedIn for your favorite people.

article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

Google Search: When A Brand Becomes More Popular Than The Meaning Of The Word

Search Engine Roundtable

There are some brands that have generic names that have become more popular than the actual meaning of the word. In those cases, Google Search may rank or show information about the brand over the meaning of the word.

Branding 123
article thumbnail

Drupal Warns of Critical High Severity Vulnerability via @sejournal, @martinibuster

Search Engine Journal

Drupal issued security advisories for two vulnerabilities that can allow access to sensitive data. The post Drupal Warns of Critical High Severity Vulnerability appeared first on Search Engine Journal.

120
120

More Trending

article thumbnail

Why marketers should care about consumer privacy

Martech

The U.S. is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy.

Law 120
article thumbnail

Google "More Like This" Star Search Snippet Feature

Search Engine Roundtable

Google is testing a new feature that places a large and smaller star next to the search result snippet. When you click on the star icons, you are presented with a box beneath that search result snippet that shows a "more like this" section.

Place 109
article thumbnail

How customer journey orchestration affects process: Getting started on CJO

Martech

This is the second article in a three-part series. The first part can be found here. If you are considering implementing customer journey orchestration (CJO), then you most likely already know some of its benefits. These include providing more and better opportunities to coordinate how a customer sees offers across channels and guiding that customer toward a conversion opportunity.

article thumbnail

Google Tests Shady Design For Product Panels

Search Engine Roundtable

Google is testing another design for the product panels in Google Search. This new design shades the boxes for some of the products and reviews, etc. It also moves some of the filters around.

Product 105
article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

B2B PPC Experts Give Their Take On Google Search On Announcements via @sejournal, @brookeosmundson

Search Engine Journal

Google hosted its 3rd annual Search On event on September 28th. The event announced numerous Search updates revolving around these key areas: Visualization Personalization Sustainability After the event, Google’s Ad Liason, Ginny Marvin, hosted a roundtable of PPC experts specifically in the B2B industry to give their thoughts on the announcements, as well as how they may affect B2B.

SEO 100
article thumbnail

Daily Search Forum Recap: September 30, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing "more like this" star feature.

104
104
article thumbnail

Fall seasonal marketing: A guide to the (other) most wonderful time of the year

Sprout Social

It’s finally fall–time for pumpkins, apples, hayrides and Halloween. But the first day of fall is more than an excuse to break out your cardigan collection. It’s an opportunity to leverage seasonal marketing to connect with your audiences. Bringing a little autumn coziness into your marketing strategy is a great way to keep your content fresh and engaging.

Food 101
article thumbnail

Understanding Hashtags on TikTok

Digital Marketer

TikTok hashtags work differently when compared to Instagram and Facebook. On TikTok, hashtags help get you discovered by your ideal audience, help you find your community and can increase your reach. Since the workings of hashtags on TikTok are unique, you need to understand how the algorithm deals with hashtags and how you can use them to build a business on TikTok.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

YouTube Searches For Health Topics To Show Personal Stories via @sejournal, @MattGSouthern

Search Engine Journal

YouTube is updating the way it delivers search results for health-related queries, adding a section dedicated to personal stories from patients. The post YouTube Searches For Health Topics To Show Personal Stories appeared first on Search Engine Journal.

Health 80
article thumbnail

Search News Buzz Video Recap: Google Core & Product Reviews Update Done, Local Search Ranking Bug Fixed, Search On Event Recap & More

Search Engine Roundtable

Google has finished rolling out both the September 2022 core update and product reviews update on Monday, September 26th - yes, there is a lot of confusion. Google fixed a bug with the local search rankings and service area businesses. Google had its big Search On event.

Product 79
article thumbnail

Traditional vs. Headless CMS: Digital Evolution And Content Velocity

Search Engine Journal

Would your business benefit from a headless content management system? Discover what it is, plus the pros and cons before you decide on a CMS. The post Traditional vs. Headless CMS: Digital Evolution And Content Velocity appeared first on Search Engine Journal.

article thumbnail

Nissan’s ‘Heisman House’ Campaign Keeps Old Jocks Making New Hijinks

CMO Network

Nissan has brought back its Heisman House advertising campaign this fall for the 12th football season, and it may be one of the most notable versions ever of one of the longest-running automotive ad campaigns.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Software Industry Traffic Trends Show Zoom Down, Others Up [New Data] via @sejournal, @gregjarboe

Search Engine Journal

Learn how paid search campaigns for the top 95 software companies in the U.S. fared in 2022 and how you can adapt your strategy. The post Software Industry Traffic Trends Show Zoom Down, Others Up [New Data] appeared first on Search Engine Journal.

article thumbnail

New ‘Brotherhood’ Ad Campaign Features Real Dodge Owners

CMO Network

Dodge keeps intensifying its efforts to refine its brand to the most extreme of any automaker that’s devoted to American consumers who like good, old-fashioned power under the hood and gravel-scraping performance at the corners.

Fashion 72
article thumbnail

Feature Fridays: How Mobiles.co.uk uses Litmus Personalize in preparation for Black Friday

Litmus

[link]. For this week’s edition of Feature Friday we’re talking all things Black Friday ! This email from British smartphone retailer Mobiles.co.uk features personalized dynamic content automation by Litmus Personalize , powered by Kickdynamic. Personalization techniques include: Countdown timers. Social proof. Product Automation. Countdown Timers.

article thumbnail

How GHOST Built A Brand Where Authenticity Is Undefeated

CMO Network

When Dan Lourenco and Ryan Hughes started GHOST, they wanted to build something with authenticity at its core, not a fake version of fitness. Today, GHOST is one of the fastest growing brands in the industry across a multitude of categories.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

What are the types of Paid advertisements you must know?

OnPassive Marketing

Advertising is a one-time, costly investment for most advertisers. Before investing in it, you need to know where and how you will promote your product or service. The following article discusses the different types of paid advertisements that must be considered before you start. What Is Paid Advertisement? Paid advertisement is a form of marketing where businesses pay to have their promotional materials placed on another business’s website, social media platform, or email newsletter.

article thumbnail

Selling With Service: Five Sales Lessons From A Harvard Business School Professor

CMO Network

Read about five lessons that should convince you that selling with service is today’s best sales strategy.

CMO 92
article thumbnail

A comparison of traditional marketing and growth marketing

OnPassive Marketing

Traditional marketing techniques are the most popular in use today, but with so many new modes of advertising emerging, marketers are always looking for more effective ways to gain attention. Find out what growth marketing is and how it differs from traditional marketing. What Is Traditional Marketing? Traditional marketing is a more linear approach to marketing that relies on tried-and-true methods like print ads, television commercials, and radio spots.

article thumbnail

State Farm Ads Count On ‘Jake’ For Relatability Amid Football Stars

CMO Network

State Farm advertising competes with a galaxy of other brand icons in the industry. But none may be so relatable as the insurer's "Jake" character.

article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

Weekend Favs October 1

Duct Tape Marketing

Weekend Favs October 1 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

article thumbnail

Create A Stand-Out Site With Our Two New HubSpot Themes

Lynton Web

If you’re a restaurant or event-based company, you may feel your website theme options are limited. You still need a compelling online presence, though. So, what do you do? Opt for a generic, run-of-the-mill theme, or stand out with a theme built just for your industry? With our two brand-new HubSpot themes, we’ve made it easy to choose the latter. Bussin’ and Brightlane, created for the restaurant/food service and event/conference industries, make it easy to design a website that accelerates yo

Food 52
article thumbnail

3D Chrome Google Sign

Search Engine Roundtable

101
101
article thumbnail

Brand Love Letters: “Dear Apple”

CMO Network

Dear Apple, think different.

article thumbnail

What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.