Calvyn Lee Blog
NOVEMBER 2, 2022
Malaysia is situated in Southeast Asia and includes thirteen states and three federal territories with an administrative capital of Putraya. The country is separated into Peninsular Malaysia and Borneo’s East Malaysia by the South China Sea. Malaysia is the 45th most populous country in the world. Malaysia is also multiethnic, which influences social and political fields.
Trade Press Services Newsletter
NOVEMBER 2, 2022
The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Produced by MarketingProfs and CMI , the annual study surveys more than 1,100 content marketers from around the globe about their experience with and predictions for the future of B2B content marketing.
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Calvyn Lee Blog
NOVEMBER 2, 2022
Thailand is a country in Southeast Asia. Initially, Thailand was an agricultural region, but since the 60s, more and more people moved to the capital, Bangkok, and other cities, which boosted urban development of the country. Today, Thailand is considered as an emerging economy and newly-industrialized area. The country is the second largest economy in Southeast Asia after Indonesia and the fourth richest one after Malaysia , Singapore, and Brunei.
Hubspot Marketing
NOVEMBER 2, 2022
Do you remember your first A/B test you ran? I do. (Nerdy, I know.). I felt simultaneously thrilled and terrified because I knew I had to actually use some of what I learned in college for my job. There were some aspects of A/B testing I still remembered — for instance, I knew you need a big enough sample size to run the test on, and you need to run the test long enough to get statistically significant results.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
NOVEMBER 2, 2022
Online directories are an easy way for businesses to build links and draw traffic to their site. Learn the benefits of using an online directory. The post How To Use Relevant, Targeted Directories For Link Building appeared first on Search Engine Journal.
Search Engine Roundtable
NOVEMBER 2, 2022
Google's John Mueller was asked if sites that are verified with Google Search Console get crawled more often or at a higher priority. The answer is no, "crawling is independent of Search Console," John said.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
NOVEMBER 2, 2022
Google announced that it is doing away with similar audiences segments. Starting May 2023 new similar audiences segments will no longer be generated in Google Ads and in August 2023 existing similar audiences segments will be removed from Google Ads.
Hubspot Marketing
NOVEMBER 2, 2022
Are you planning a virtual event and not sure which platform to use? From large platforms like Hopin to smaller, more niche platforms, we've got you covered. Check out our list of the 10 best platforms to host your next virtual event. What is a virtual event platform? Key Features to Look For in a Virtual Event Platform. Best Virtual Event Platforms.
AWeber
NOVEMBER 2, 2022
Social media is a powerful tool for raising awareness of your brand and engaging your audience. And that's what most people use it for. But it's also an excellent tool for moving people into the "subscribe" stage of your marketing funnel. Trouble is, social media can be unreliable. What would you do if Instagram shut down tomorrow? Or Facebook has an outage?
Hubspot Marketing
NOVEMBER 2, 2022
The job search process can feel daunting. Every step of the process — from finding relevant opportunities to interviewing — is a major time investment. However, an organized to-do list can keep you on track. In this post, you’ll learn the essential steps for an organized job search and tips to help you land your dream gig. Let’s get started. Table of Contents. 10 Important Steps in the Job Search Process. 10 Job Search Tips. 3 Resume Examples Tailored to Different Niches.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Roundtable
NOVEMBER 2, 2022
Google has finally added the Google Lens button to the Google.com homepage search bar. Rajan Patel from Google announced this quietly on Twitter saying the Google homepage, which rarely changes, has changed and pointed at the Google Lens button.
Martech
NOVEMBER 2, 2022
Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). There are links to all the articles at the end of the post. Channel groups are rule-based definitions of your website’s traffic sources that let you monitor the performance of all of the channels sending traffic to your website.
Search Engine Roundtable
NOVEMBER 2, 2022
The past 30-days or so was pretty heavy between the October 2022 spam update and then several unconfirmed updates that were pretty strong, it was a bumpy road. Google also renamed the webmaster guidelines to the search essentials, rolled out new site name, favicons and ad labels and more.
Econsultancy
NOVEMBER 2, 2022
In today’s consumer landscape where loyalty is fluid, omnichannel is a reality, and behaviours have shifted, personalisation is no longer a nice to have for brands. According to Movable Ink’s Audience of One 2022 report, 61% of consumers said that they are more likely to make purchases from brands that personalise customer interactions. Moving beyond that immediate conversion driver.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
NOVEMBER 2, 2022
Learn tips for surviving crises from a Ukrainian team; their business processes helped them stay strong through the invasion of Ukraine. The post 5 Lessons For Surviving Crises From The Ukrainian Team Of SE Ranking appeared first on Search Engine Journal.
Search Engine Roundtable
NOVEMBER 2, 2022
Google announced a few new ways to find and use online deals while searching for products and holiday gifts this season. The updates include clippable coupons and promotion codes, a way to compare deals side-by-side and a new price insights view.
Influence & Co
NOVEMBER 2, 2022
Contact forms are a very familiar point of contact between business and customer, webpage and user. We meet them all the time, but do we ever stop to interrogate what makes them work — what makes them successful? How can marketers actually use contact forms to boost conversions and get new eyes on their content?
Martech
NOVEMBER 2, 2022
Recently, I attended an event hosted by the product management group Product Hive here in Utah that featured Spiff (a B2B SaaS company offering sales commission management software) Chief Product Officer Raphael Bres. Bres spent a lot of his presentation focusing on interpersonal and leadership skills, which reveals how important he considers them for product management. .
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Buffer Marketing
NOVEMBER 2, 2022
Here’s a question that puzzles most social media users … Why do some of my posts get more views than others? It’s a difficult question to answer. Each social network has a different algorithm. Each algorithm promotes and demotes posts in their own unique way. Learning why some posts go viral while others don’t is nigh on impossible.
ConsumerTalk
NOVEMBER 2, 2022
A day in the life of the average American adult bears many demands on the brain. They're dealing with hundreds of images from television and social media, work dilemmas and demands, and sometimes education classes at night.
Search Engine Land
NOVEMBER 2, 2022
The things that are vital for brands throughout the rest of the year are even more critical to social media success during the holidays. There’s more noise, people are distracted, and they’re busy. How do you ensure your posts cut through the noise and keep their attention through the holiday season? Here are seven tips to make your social media strategy holiday-ready. 1.
Hootsuite
NOVEMBER 2, 2022
What are the pros and cons of sponcon? Pro: It’s great marketing for your brand. Pro: You form professional relationships with influential social media creators. Pro: You get fresh, engaging content promoting your business. Con: you’re going to have to pay — that’s where the “sponsored” part comes in. Surprise! The best things in life are not free. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
NOVEMBER 2, 2022
Meta is rolling out new ways for creators to earn revenue directly from their Instagram audience. The post Instagram Launches New Ways For Creators To Earn Revenue appeared first on Search Engine Journal.
Search Engine Land
NOVEMBER 2, 2022
The new app will allow BigCommerce users to create shopping ad campaigns on Snapchat. The app was launched in the US and will extend to additional markets sometime next year. How it works. Brands and advertisers can optimize campaigns using the Snap Pixel to track conversions and measure results, view and analyze campaign performance across all ad accounts, and ensure campaigns are meeting their target goals.
Zumvu
NOVEMBER 2, 2022
A POS or point-of-sales system is an invaluable business device that has displaced the traditional cash register with constantly evolving, tech-driven results
Search Engine Land
NOVEMBER 2, 2022
Every time I start a new job, I get asked, “What does the relationship look like between you, the in-house enterprise SEO Director, and the SEO agency? When can we pull back on our budget for our SEO agency?”. This is a problem in the SEO industry. The tweet below illustrates the symptomatic problem within the industry. Choosing between an in-house SEO or SEO agency is like wishing everything you touched turned to gold, but instead, it’s just getting Cheetos powder on it. — annaleacrowe (@
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
OnPassive Marketing
NOVEMBER 2, 2022
Dropshipping and Affiliate Marketing are both methods of making money online. However, they do have notable differences. This article discusses the similarities and differences between the two so that you can make an informed decision about which to choose. What Is Dropshipping? Dropshipping is a business model in which E-commerce entrepreneurs sell products without carrying any inventory.
Search Engine Land
NOVEMBER 2, 2022
Amazon is now offering Snapchat users the ability to digitally try on eyewear in categories like sunglasses, reading glasses, or seasonal glasses from a number of popular brands including Maui Jim, Persol, Oakley, Ray-Ban, Costa Del Mar and others. Snap’s AR shopping investments. Snap has been investing heavily in AR shopping this year, including upgrades to allow brands and retailers the ability to change product information and pricing in real-time, access to better analytics, and the ab
Litmus
NOVEMBER 2, 2022
The submission window for the Email Excellence Awards is now closed… but the fun is just beginning! This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. We have narrowed the submissions down to the top four emails in each category. Now, we need your votes to help us decide who takes home the prize. .
Search Engine Journal
NOVEMBER 2, 2022
Keep up with Google Ads' recent changes for a healthy digital advertising ecosystem. Reimagine how to analyze and activate campaign data with this guide. The post How To Get More Out Of Search Terms Reporting In The Age Of Privacy And Automation appeared first on Search Engine Journal.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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