Mon.Nov 07, 2022

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Ultimate Affiliate Marketing Guide For Philippines

Calvyn Lee Blog

The Philippines is an archipelagic country in Southeast Asia. It consists of 7,641 islands and has a thirteen-large population in the world. The Philippines is known as a multicultural country with diverse ethnicities throughout the islands. There are two highly-developed cities there – Manila, the capital, and Quezon, the largest urban area. The economy of the Philippines is rapidly growing and changing.

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Most Popular Types of Content for Engagement in 2023

Aspiration Marketing

We define "engagement" broadly as all the ways people can interact with your content , e.g., in blog posts and social media. It can be leaving a comment, engaging with a chatbot, sharing a post, or mentioning you in a newsletter. It's also engagement if visitors return to your blog to read the next post or if they subscribe to your newsletter.

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Google Search Ranking Algorithm Update November 4th and 5th - Unconfirmed

Search Engine Roundtable

Google has been busy, on Friday morning, November 4th, I began to see new signals of another Google search ranking algorithm update. Over the next 24 hours, those signals escalated and while Google has not confirmed there was an update, there are for sure signs that there was a Google search update.

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10 Unmissable lessons from Ann Handley’s new “Everybody Writes” book

Businesses Grow

I love great writing. I hang on to magical sentences when I read a special book, dreaming that I could write that well some day. For that reason, it will take me weeks to savor the wisdom of Ann Handley’s newly-revised edition of her classic Everybody Writes book. However. Since this is a new book that should be at the top of your book-buying list, I wanted to provide a few big lessons for you now.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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10 Reviews Gives You A Ranking Boost In The Google Local Results, Study Says

Search Engine Roundtable

Joy Hawkins and her team published another local ranking study, this one says that hitting ten reviews on your local listing will result in a ranking boost in the Google local results. But getting more than ten reviews does not help you rank better in Google Maps or the Google local pack.

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Nostalgic Websites: What 32 Popular Sites Used to Look Like

Hubspot Marketing

It’s no secret that website design trends (and best practices) have changed dramatically since the internet’s debut. Reflecting on nostalgic websites and comparing them to their present-day counterparts is an excellent way to understand why updating your site is so necessary. With the help of the Wayback Machine , we can see what our favorite websites looked like in years past.

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Why Your Digital Product Isn't Selling — and How to Fix That [Expert Insights]

Hubspot Marketing

You’ve created a digital product, put it up on your website and announced it to your audience. But despite the hard work you poured into bringing your online course, ebook, or other digital product to life, it’s not selling. When you’re in this situation, it’s tempting to give up. To throw your arms in the air and declare, "nobody wants my product — it was all a waste of time.

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Google Local Reviews Shows Number Of Reviews In City

Search Engine Roundtable

Google's local listings show for some listings the number of reviews left by a specific reviewer in a particular location. So if a specific person left 15 reviews and those reviews are for businesses within a particular city, Google may show that.

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7 Dos and Don'ts of Attending or Hosting Twitter Spaces

Hubspot Marketing

With new social media platforms and features popping up every day, ever wonder about the etiquette you should follow? In this article, we’ll be covering Twitter Spaces etiquette for attendees, hosts, and speakers. Twitter Spaces Etiquette for Attendees. 1. Listen more than you speak. On Twitter Spaces , everyone has a role to play. The host is there to set the tone and guide the conversation.

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Doing More With Less: 30 Minutes Of Local SEO Every Week via @sejournal, @drumming

Search Engine Journal

Save time while ensuring your local SEO is up to date. Try these 5 quick tips for more traffic, reviews, and customers. The post Doing More With Less: 30 Minutes Of Local SEO Every Week appeared first on Search Engine Journal.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How SEO and content marketing work together

Search Engine Land

SEO and content marketing go together so well. They just work. For best results, you shouldn’t do content marketing without considering how SEO fits in. Conversely, you shouldn’t do SEO without understanding how content provides substance and connection to what ultimately matters at the heart of it all: your audience. . With both content and SEO working together, you’ll hit two bullseyes: SEO drives targeted, relevant traffic from Google – not random people who won’t car

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Google’s John Mueller On How To Handle Negative SEO Attacks via @sejournal, @MattGSouthern

Search Engine Journal

Google Search Advocate John Mueller shares an easy way to deal with negative SEO attacks, such as competitors building spammy links to your domain. The post Google’s John Mueller On How To Handle Negative SEO Attacks appeared first on Search Engine Journal.

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Excel pivot table best practices for search marketers

Search Engine Land

In 7 useful Excel formulas and functions for PPC , I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an analytical approach to search marketing. My “weapon of choice” for manipulating search data is Excel and one of my favorite features of the platform is pivot tables.

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12 Ultimate Tools & Tactics For Effective Content Strategies In 2023 via @sejournal, @semrush

Search Engine Journal

Configure the right content marketing strategy to beat your competition with this ultimate checklist plus the best marketing tools by Semrush. The post 12 Ultimate Tools & Tactics For Effective Content Strategies In 2023 appeared first on Search Engine Journal.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Twitter’s demise would cost marketers an important, useful channel

Martech

Looking at Twitter’s financials, it is difficult to see a way for it to survive. The company was in bad financial condition long before Elon Musk bought it, only turning a profit twice in the last decade. Musk’s purchase has made its finances even worse by adding debt and scaring off revenue. For brands Twitter has provided a unique, immediate channel for connecting with consumers.

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5 Tips for Using Social Media in Government

Spiralytics

Social media is increasingly becoming a necessity in everyday life. Almost every industry and sector use this interactive channel to communicate with customers, clients, and employees. Even the government is using social media for various reasons. Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others.

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8 Digital Marketing Strategy Insights For Massive Agency Growth In 2023 via @sejournal, @CallRail

Search Engine Journal

Learn how to adapt your strategy to frequent market shifts and prepare for the future with these 2023 marketing agency predictions. The post 8 Digital Marketing Strategy Insights For Massive Agency Growth In 2023 appeared first on Search Engine Journal.

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How to Get Customers to Call You: Call Ads for Facebook and Instagram

Social Media Examiner

Want more warm customers and qualified leads to call your business? Wondering how to target Instagram and Facebook call ads to consumers in various stages of the sales funnel? In this article, you’ll learn how to use five features and tools to improve results from Meta’s Instagram and Facebook click-to-call ads. #1: How to Use […]. The post How to Get Customers to Call You: Call Ads for Facebook and Instagram appeared first on Social Media Examiner.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How investing in creators unlocks brand success on Twitter

Sprout Social

Brand-creator partnerships have grown from novelty into necessity. Some 74% of marketers planned to spend at least a quarter of their social media budget on creator Partnerships in 2022 — and for good reason. They are witnessing the steep growth of the #CreatorEconomy, as well as the impact and influence creators have on their target audiences. Sprout teamed up with Twitter to reveal data about how the social platform can help creators bridge the gap between marketers and target audiences.

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5 Content Marketing Ideas for December 2022

Practical eCommerce - Marketing

This installment of our long-running content ideas series suggests focusing on teaching a skill, end-of-year top 10 lists, lager beer, and more. The post 5 Content Marketing Ideas for December 2022 appeared first on Practical Ecommerce.

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7 Email Design Trends to Embrace in 2023 and Boost ROI

Zumvu

Emails with a wall of text would hardly impress the subscribers. In 2023, we are all set to welcome some new trends in the email design arena.

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Google’s John Mueller: “Search Is Never Guaranteed” via @sejournal, @MattGSouthern

Search Engine Journal

Google Search Advocate John Mueller said, "search is never guaranteed," in response to a site owner asking why their content isn't indexed. The post Google’s John Mueller: “Search Is Never Guaranteed” appeared first on Search Engine Journal.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Email marketing ideas for this 2022 black Friday

Vertical Response

Are you looking for ways to get a head start on your email marketing for Black Friday 2022? If so, you’re in luck! In this blog post, we will discuss some of the best ways to prepare for Black Friday and generate more sales through your email marketing campaigns. Stay tuned, because we’re about to dive into some of the most effective strategies that you can start using today!

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Google Ads’ Settings for Max Performance

Practical eCommerce - Marketing

The setup of accounts and campaigns in Google Ads directly impacts results. We address dos and don'ts for the most critical settings. The post Google Ads’ Settings for Max Performance appeared first on Practical Ecommerce.

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Google Search Moves Lyrics Results To Right Side

Search Engine Roundtable

Google has moved the lyric details from the main middle section of the Google Search results to the right side panel. Well, for most queries, but not all.

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The Biggest PPC Trends Of 2023, According To 22 Experts [Ebook] via @sejournal, @sejournal

Search Engine Journal

In this ebook, you’ll discover the PPC trends that will matter the most in 2023. The post The Biggest PPC Trends Of 2023, According To 22 Experts [Ebook] appeared first on Search Engine Journal.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Vlog #196: Rick Mariano On Automation and Human Touch For Marketing Account Strategists

Search Engine Roundtable

In part one we spoke about how Rick Mariano has helped build LocalEdge to provide high volume digital marketing services at a low cost. In this next part.

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5 Blogs That Are Making Money in 2022 (and How You Can, Too)

Neil Patel

Have you ever wondered how to make money blogging about the things you love? What if I told you it’s possible to write about your passions and make money with a blog? There are a variety of niches you can monetize in different ways. Finding the right one can bring in a steady stream of income. The average blogger sees up to $1,000 every month. I want you to aim higher.

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YouTube Shorts Now Available On TV via @sejournal, @BrianFr07823616

Search Engine Journal

YouTube Shorts are now available in a television-optimized format for connected TVs. The post YouTube Shorts Now Available On TV appeared first on Search Engine Journal.

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How Affiliate Marketing And Blogging Work together

OnPassive Marketing

Blogging has been a popular way to earn money online for quite some time. There are many ways to monetize a blog, and affiliate marketing is one of the most common methods. This article will give you a rundown of how these two schemes work together to make you money. What Is Affiliate Marketing? Affiliate marketing is performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s marketing efforts.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.