Tue.Nov 08, 2022

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How to Improve Your LinkedIn Profile for 2023

Aspiration Marketing

LinkedIn continues to be the number one platform for B2B networking, offering profile numerous configuration elements that are often criminally underutilized. We are sharing some of the core areas to focus on when looking to establish a great LinkedIn profile.

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5 Ways to Double Your Website Sales Without Spending More on Advertising

Jeff Bullas

If you’re looking for ways to increase your website sales without spending any additional money on advertising, you’ve come to the right place. In this blog post, we’ll discuss five strategies that you can use to achieve this goal. Implementing even one or two of these tactics can have a significant impact on your bottom line. So, let’s get started!

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The Top 7 Content Marketing Mistakes You Need To Stop Doing Today

Marketing Insider Group

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. If your strategy ship is sinking, it’s not too late to anchor into a new method.

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More From Google On AI Content - It's About If The Content Is Helpful

Search Engine Roundtable

Since the October Spam update and the helpful content update, many SEOs are saying AI-generated content is being targeted by Google. The answer, as I said previously, is not really. Danny Sullivan from Google said again, it is not about if a human or a machine wrote it but rather if the content is helpful.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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9 Chrome Extensions To Increase Your Productivity via @sejournal, @krisjonescom

Search Engine Journal

When you struggle with productivity, Chrome extensions can really come through for you. Check out these to get more done in your day. The post 9 Chrome Extensions To Increase Your Productivity appeared first on Search Engine Journal.

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Google Rewriting Your Titles Is Not A Sign Of A Quality Issue, Said Google

Search Engine Roundtable

Google's John Mueller said on Twitter that Google rewriting your page titles is not a sign of a quality issue with your page or site. He said, some pages have good titles, some have bad - that is just the web. I am sure my title here could be better, so Google have at it.

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More Spend On PPC Than SEO, Twitter Poll

Search Engine Roundtable

This should come as no surprise - but more people and companies spend more on PPC than on SEO. A Twitter poll from Lily Ray shows that but so does every other spending survey done in this industry.

SEO 100
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9 holiday marketing ideas to drive sales this season

AWeber

For many businesses, the holiday season is the best time of year for sales. Whether you sell giftable crafts or a business course, December is a time when people are opening their wallets and making purchases. It’s important to run promotions to encourage your customers and potential customers to spend at your business. And around the holidays, you can make your marketing really fun!

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6 Things a HubSpot Portal Audit Will Tell You

Lynton Web

HubSpot is a robust platform that can bring all your processes together in a seamless fashion. As your business starts to grow and change, so should your HubSpot strategy and execution. Assessment is a critical part of any strategy and your portal should be one piece of the whole that your stakeholders should continually evaluate. A portal audit can help companies better understand how they are actually using HubSpot and what they are doing well and not so well.

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What Is the Main Action a Writer Takes When Proofreading?

CopyBlogger

What is the main action a writer takes when proofreading? Well, proofreading is simple. That may seem like a sacrilegious. Continue Reading. The post What Is the Main Action a Writer Takes When Proofreading? appeared first on Copyblogger.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Instagram Lets Users Schedule Posts & Reels In The App via @sejournal, @MattGSouthern

Search Engine Journal

Instagram users with professional accounts can now schedule posts and reels up to 75 days in advance directly from the mobile app. The post Instagram Lets Users Schedule Posts & Reels In The App appeared first on Search Engine Journal.

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10 Google Analytics 4 settings to check before the holiday season

Search Engine Land

Technically, you don’t need Google Analytics 4 (GA4) to measure your holiday sales efforts this season because Universal Analytics (UA) is still active. However, next year at this time UA will no longer be tracking data and the individual accounts will likely be permanently shut down and closed sometime around January 2024. From next year on, the only analytics data you’ll have (from a Google-owned analytics platform, anyway) will be from GA4.

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Google Allows Custom Dimensions In GA4 Reports via @sejournal, @MattGSouthern

Search Engine Journal

Google is updating the GA4 custom report builder with the ability to add dimensions and metrics that are important to your business. The post Google Allows Custom Dimensions In GA4 Reports appeared first on Search Engine Journal.

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Budweiser Is Focusing On Nostalgia In The Holiday Season

CMO Network

Budweiser is launching 2022 Limited-Edition holiday cans featuring the Clydesdales along with a program designed to recognize the contributions of those who have to work on the holidays they celebrate. The campaign's appeal to nostalgia is analyzed.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What is a Canonical URL? A Guide for SEO via @sejournal, @tessabonacci

Search Engine Journal

Gain more control over what pages represent your content best - by placing canonical tags. Here's what you need to know. The post What is a Canonical URL? A Guide for SEO appeared first on Search Engine Journal.

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How Peace First Is Building A Global Community Of Young Social Change Makers - And How Brands Can Help

CMO Network

Through its digital platform — the world’s largest incubator for youth-led social change initiatives — Peace First offers young people ages 13-30 the skills and resources necessary to turn their ideas into action.

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6 email metrics to help reach marketing goals and make business decisions

Martech

Metrics like clicks and opens are crucial for measuring campaign performance. But other metrics have a bigger impact on your business and marketing strategy. “It’s not just about getting those easy-access metrics that are available in your email service provider’s dashboard,” said Kath Pay, founder and CEO of boutique consultancy Holistic Email Marketing at The MarTech Conference.

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Google Ad Grants: Everything You Need to Know (+ 10 Helpful Tips)

Hubspot Marketing

If you're a nonprofit, you should be a member of Google for Nonprofits, a program that includes a free membership and access to various products. One product that should be on your radar is Google Ad Grants. With Google Ad Grants, qualifying nonprofits have access to up to $10,000 per month in search ads shown on Google.com. Nonprofits like DonorsChoose , Days for Girls , and We Care Animal Rescue all use Google Grants in their campaigns and drive more traffic through organic search.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The moving target of permissible PII

Martech

Online advertising is becoming more personalized. Audience-specific ad experiences are driven by data, supplied both knowingly and gleaned from our online activity. All this serves as the fountainhead turning customer insights into personalized marketing , telling marketers: . What to advertise to us and when. And even what language and imagery are used based on deep insights from past purchase data, website and app visitation, time-on-site, and even our personality types.

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How brand marketing helps improve E-A-T signals: An introduction

Search Engine Land

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T. . In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

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How To Do Affiliate Marketing on Instagram

Hubspot Marketing

Affiliate marketing on Instagram works the same as other platforms, where a business pays someone (i.e., an influencer) a commission for attracting people to purchase its product or service. The amount of commission paid is tracked through a unique code or URL. Instagram used to have a native program for creators, but it ended in August of 2022. Not to worry, though, because you can still make money from affiliate marketing on Instagram.

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Comparing Social Media Scheduling Tools

Practical eCommerce - Marketing

Social media scheduling tools streamline what was once a manual, burdensome task. Selecting a tool depends largely on a user's preferred channels and features. The post Comparing Social Media Scheduling Tools appeared first on Practical Ecommerce.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Craft creative and unique TikTok bios with these 7 tips

Sprout Social

TikTok bios are the best place to show your personality, brand and creativity. But with over 1 billion monthly active users, TikTok is a crowded place. So how can you make your TikTok bio stand out from the rest? In this post, we’ll share some of the best TikTok bio ideas that will help you get more followers , views and likes. We’ll also show you some examples of awesome TikTok bios from successful brands and influencers.

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9 Veteran CMOs Share Their Insightful Priorities For 2023

CMO Network

“We can do anything but we can’t do everything, so we must be focused and intentional if we are to be great.” Veteran CMOs have learned this lesson over time. So what are they focused on for next year? Hear from the CMOs of AMD, Campbell's, Chobani, Indeed, Wendy's and more.

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How to Reply to YouTube Comments With Shorts

Social Media Examiner

Want a faster way to respond to YouTube comments? Wondering how to reply to video comments with YouTube Shorts? In this article, you’ll learn how to respond to YouTube comments with Shorts, giving you new opportunities to create content while building a community. #1: How to Respond to YouTube Comments With Shorts This YouTube feature […]. The post How to Reply to YouTube Comments With Shorts appeared first on Social Media Examiner.

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How NBC Sports Next Medaled in Olympic Content for Kids

Content Marketing Institute

The content team at NBC Sports Next expertly threaded its way through executive moguls and pandemic-related detours to reach Olympic kid-content glory. Here’s how they developed a repeatable process to attract the next generation of viewers.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Google Search Shopping Pre-Owned Green Leaf Labels

Search Engine Roundtable

Google is showing a green leaf label that says "pre-owned" on Google Shopping results, which I guess are pre-owned. This shows both in the desktop and mobile Google Search shopping results.

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Scary, Fun Times In Digital Advertising

CMO Network

Giants shrank and expanded at frightening speed in the blood sport known as digital advertising, right before our eyes in the first days of November. And adding that to the results from earnings season makes one wonder, What is happening at Twitter, Meta, Alphabet, Snap, Amazon and Apple?

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New Google Merchant Center User Interface Being Tested

Search Engine Roundtable

I am hearing some reports that Google is testing a new user interface for the Google Merchant Center. The new interface is not just some design changes but an overhaul of the way you use Merchant Center.

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The increasing importance of the digital shelf for FMCG brands

Econsultancy

What is the digital shelf? What does it mean for FMCG brands and how can they win there, including making the most of evolving retail media networks?

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.