Sat.Nov 26, 2022

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Increase Website Traffic: 8 Secrets From Popular Blogs via @sejournal, @seocopychick

Search Engine Journal

Let’s break down the eight ways you can increase website traffic with insights from popular blogs and brands. The post Increase Website Traffic: 8 Secrets From Popular Blogs appeared first on Search Engine Journal.

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15 Social Media Marketing Metrics You Need to Track

Digital Marketer

Social media marketing is one of the most important aspects of any online marketing strategy. It allows businesses to connect with current and potential customers in a way that wasn’t possible before. With more and more social media platforms popping up regularly, there are many ways that a brand can connect with its audience through social media. But, like any other marketing strategy, tracking your social media marketing campaigns and the associated ROI is much needed to determine their effect

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How to image swap dynamic content on Apple Mail with Litmus Personalize

Litmus

An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. This is a big problem, as dynamic content is usually time sensitive. Therefore when Apple caches images when an email is sent, by the time the recipient has opened the email, the content is no longer relevant. We ran into this problem for recent email campaign—and Carin Slater (our Email Marketing Specialist) found a workaround.

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Why SMS Marketing Should be Part of your Digital Strategy in 2023 & How to Make it Work

Digital Marketer

Photo credit: Rodnae Productions. Short message service (SMS) is one of the most underrated yet effective mobile advertising channels. Research conducted by Statista in 2021 shows that SMS and texting experienced a 75 percent year-over-year increase in popularity among customers—higher than email and in-app messaging. Similarly, as people become more comfortable interacting with businesses via mobile devices, now is an excellent time to leverage SMS marketing.

Law 77
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Weekend Favs November 26

Duct Tape Marketing

Weekend Favs November 26 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Vadoo – is a video hosting platform that helps brands and creators to engage and grow their audiences by uploading, recording, and sharing videos with just one click.

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Helping Affiliates Create Satisfactory Long-Form Content

Digital Marketer

Source: Pexels. Affiliates are important to have, if you own a business (brick-and-mortar or online). Nowadays, in the online realm, you and your business will need all the publicity that you can get. That’s where affiliates come in! With affiliates, you’ll be able to spread the word further about your product or service. One of the best ways to go further with affiliates is to have them produce long-form content.

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The Anatomy of High-Converting Sales Copy

Digital Marketer

And no, you don’t need to be a copywriter or hire one. Yet. Can this post alone help you write your high-converting sales copy? Keep reading. Will it feel like a lot of work? Maybe. Will it work? Yes. When some entrepreneurs and marketers think of writing copy, they either turn to AI or Google their way through it. Maybe they get lucky and score a free template they can copy and paste.

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The Ultimate Guide for Creating Diversity-Friendly Ads

Digital Marketer

Introduction. We live in the most diverse and multicultural times in the history of the world. Technology has helped people migrate from different countries with much more ease than ever before. In the United States alone, it is estimated that by 2044 the sum population of all minorities will surpass the population of white Americans. Any savvy businessman or marketer knows that this means their brand needs to adapt fast or be prepared to get left behind.

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What Services Should I Offer As a Copywriter?

Digital Marketer

Copywriters are a rare breed of freelancer. Not only do we have extensive knowledge of marketing but we geek out on the principles of human psychology, and have a flair for the written word in a way that allows us to sell in a cool and sophisticated way…. And because of that… we tend to sort of be good at… a lot of things? Or at least that’s what your clients probably think.

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How to Create Evergreen Content That Generates Traffic to Your Site

Digital Marketer

Every digital marketer understands that publishing articles or blog posts on your website is an excellent way to create content for your SEO strategy and build awareness. On top of that, you also get to connect to your audience on a deeper level. However, many marketers focus on publishing seasonal content or articles on trending topics, which can drive traffic, but only for a limited time.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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5 Strategies for Growing Your Business Through Digital Marketing

Digital Marketer

Digital marketing is a powerful way to connect with more people who are interested in what you have to offer. Growing your business through digital marketing can help you reach your ultimate goal: more revenue. In fact, a study by StrategyR revealed that the compound annual growth rate of digital marketing from 2020-2026 is projected at 13.9%. This means more businesses will be embracing digital marketing and reaping its benefits.

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3 Mistakes to Avoid for Better Results from Customer Surveys

Digital Marketer

Have you ever run a customer survey only to be disappointed by the results? And it wasn’t because the feedback told you something about your brand you didn’t want to hear… but rather, because it didn’t tell you anything at all? Your hope for the survey was to gain insight on customer behavior. Insight you could use to improve your marketing. Instead, you feel like the survey was a waste of time.