Mon.Feb 20, 2023

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Escape the 9-5 Grind: 5 Big Benefits of a Side Hustle that Pays Well

Jeff Bullas

Last year over 5 million new businesses were started. That was a record breaking number in the post-pandemic era. Why it matters This means that many people desire to have control over their life and income by breaking away from the typical 9-5 grind. And one of the best ways to do this is by starting an online side hustle , which allows you to start small with little risk and potentially grow it into something big.

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How To Improve Your Content Conversion Rate

Marketing Insider Group

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. Luckily, our experts know a lot about high-quality content and are sure the right content marketing strategy is the key to success. An effective strategy optimized for conversion is guaranteed to not only increase your business’s content conversion rate, but also gain more traffic, pr

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TikTok’s Latest Monetization Tool: Creativity Program Beta via @sejournal, @MattGSouthern

Search Engine Journal

Learn about TikTok's Creativity Program Beta, a new monetization tool to help creators earn more money with longer content. The post TikTok’s Latest Monetization Tool: Creativity Program Beta appeared first on Search Engine Journal.

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38 Prompts for Buffer’s AI Assistant

Buffer Marketing

Most weeks start in the same way for me. I’m sit, looking at my Buffer queue, scratching my head at what I should schedule across my social media profiles. Inspiration can be hard to come by. But recently, I’ve discovered a solution. Buffer’s AI Assistant. It is designed to simplify the process of social media scheduling, making it easier for me to come up with posts, refine my own ideas and help me create content that resonates with my audience. 0:00 / 1× Buffer's

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Meta is bringing the blue verification badge to Facebook and Instagram

Search Engine Land

Meta, the parent company of Facebook, has introduced a new subscription service, Meta Verified, that provides users the opportunity to acquire the highly sought-after blue verification badge on their Instagram and Facebook accounts. Users can achieve this by verifying their identity for a monthly fee of up to $15. How it works. Meta Verified is now available in New Zealand and Australia, with plans to expand globally in the near future.

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How to Develop an Instagram Video Strategy That Scales

Social Media Examiner

Looking for time-saving ways to create more Instagram videos? Looking for a scalable strategy? In this article, you’ll discover how to create more Instagram videos for Reels, Stories, and the feed. Why Marketers Need a Scalable Instagram Video Strategy for Instagram Video Posts From Stories to Reels, short-form video is crucial for reaching your target […] The post How to Develop an Instagram Video Strategy That Scales appeared first on Social Media Examiner.

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The Top 5 SEO Software Suites For Agencies via @sejournal, @clarkboyd

Search Engine Journal

This guide will highlight the areas in which each SEO software suite excels to help you navigate the highly competitive landscape of SEO. The post The Top 5 SEO Software Suites For Agencies appeared first on Search Engine Journal.

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Call tracking: What it is and how it works

Search Engine Land

Pay-per-click (PPC) campaigns live and die by their conversion data. Call tracking allows marketers to get valuable insights on all their campaigns. However, there can be some hesitations to use it. Brands are afraid of missing out on brand equity with an established number. The cost on top of any other marketing cost seems high. Understanding what call tracking is and how it can help will mitigate these concerns.

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3 signs of engaged loyalty program members

Quikly

Considering loyalty programs are tailored to meet the growing needs of consumers, it’s no surprise that program success is largely dependent on its members.

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The Best Ways to Get Visibility from Your CMO and Other Marketing Execs Who Can Move You Forward [Data]

Hubspot Marketing

Marketers in large organizations often deliver great work that falls through the cracks. Between juggling market research, campaign ideation, and collaborative projects, it can be challenging to take a step back and reflect on just how much work you've done — much less on communicating those accomplishments to marketing executives. But that doesn't mean that you should let your efforts fall silent.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Google: Don’t Use 403/404 Error Responses For Rate Limiting Googlebot via @sejournal, @martinibuster

Search Engine Journal

Google responds to increase in erroneous use of 403/404 responses from publishers and Content Delivery Networks as a way to rate limit Googlebot The post Google: Don’t Use 403/404 Error Responses For Rate Limiting Googlebot appeared first on Search Engine Journal.

SEO 90
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Video content guide: Why you should start creating videos now (plus examples)

Search Engine Land

We’re no longer in that phase where everyone was saying, “Video is blowing up.” Nope. Video has blown up, and it’s here. It’s there. It’s everywhere. These days, audiences expect and demand video content from creators and brands. On average, people watch 19 hours of online video per week – and across the last three years alone, consumption increased by 8.5 hours per week.

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4 tips to get the most out of CTV advertising

Martech

Connected TV (CTV) targeting has long been anticipated to revolutionize advertising. It’s taken longer for that promise to become real, but we’re now at the inflection point. The rise of streaming services and the proliferation of smart TVs are leading more people to cut the cord and turn to CTV. This switch leads to many advantages, including the ability to target specific demographics.

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Microsoft Limits Bing AI Chat Messages Per Day via @sejournal, @MattGSouthern

Search Engine Journal

Microsoft has implemented new changes to improve Bing's chat feature, including a cap of 50 chat turns per day. The post Microsoft Limits Bing AI Chat Messages Per Day appeared first on Search Engine Journal.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Bing limits chat sessions as OpenAI founder says AI tools are ‘somewhat broken’

Search Engine Land

Bing chat sessions are now capped at 50 questions per day and 5 per session, Microsoft announced. There have been many bad examples shared of the new Bing AI chat sessions featuring everything from gaslighting to accidental racism. Microsoft has said it didn’t anticipate extended chatting , which “can confuse the underlying chat model.” What’s changing.

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Google Business Profile Profile Strength Widget Now Live & Many Local SEOs Not Happy

Search Engine Roundtable

Last June, Google began testing a "profile strength" widget or status icon that shows you if you need to do more with your Google Business Profile. Well, that just went live on Friday and seemed to be fully rolled out. But many local SEOs are not happy with it.

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How Kind World Collective Is Championing Purpose-Driven Recruiting To Build A Better World

CMO Network

Kind World Collective was born to help both mission-driven companies to match with purpose-driven talent and individuals to find an inspirational place to work and pursue their passion and “North star”.

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Microsoft Bing Search APIs Price Going Up 10x

Search Engine Roundtable

Microsoft is increasing the price of using the Bing Search APIs by 10x the current cost, effective May 1, 2023, the company posted. That includes using the API for Bing image search, news search, video search, visual search, web search, entity search and more.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Meta Verified: New Subscription Bundle On Facebook & Instagram via @sejournal, @MattGSouthern

Search Engine Journal

Meta launches "Meta Verified" bundle offering users account verification, protection, support, and visibility for a monthly subscription. The post Meta Verified: New Subscription Bundle On Facebook & Instagram appeared first on Search Engine Journal.

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Google's Gary Illyes On Noindex With Redirects

Search Engine Roundtable

What happens when the noindex, nofollow directives are in the HTTP header and that URL is also being redirected somewhere, will Google respect or ignore the directive. Gary Illyes from Google hinted that Google will likely ignore the directive to be safe.

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How David’s Bridal Transformed To Serve Digital Customers

CMO Network

Today’s brides plan their weddings online by browsing Pinterest and social media before setting foot in a store. David’s Bridal created a digital experience to be with customers every step of the journey.

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Google Ads Tests Disabling Opt Out Of Search Partners & Display Network

Search Engine Roundtable

A week ago, Thanos Bertes posted on LinkedIn, which I found via Mike Ryan on Twitter, that Google Ads disabled the ability in campaign settings to easily opt out of your campaigns being also shown in the Google Search Partner network and the Google Display Network.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Online Shopping Behavior Trends

Neil Patel

Let me guess: you bought something online today, didn’t you? It’s ok! I’m not judging. But do you want to know how I knew? The average customer makes at least two transactions online every day , according to PYMNTS. Their research shows that shoppers’ online shopping behavior was mainly influenced by making retail purchases or ordering food online. It’s obvious that digital shopping is here to stay (which accelerated during the pandemic).

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Microsoft To Release Major Quality Improvement For Bing AI Chat On Thursday

Search Engine Roundtable

A major quality improvement should be coming to the new Bing AI Chat feature on Thursday, February 23rd said Mikhail Parakhin, the CEO of Advertising and Web Services at Microsoft.

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How Plus Media Solutions 10x’s The Industry Standard For Consumer Engagement

CMO Network

If businesses are to "directly engage their consumers around authentic, genuine details about their product, about their company," and about the local and global problems the business is helping to solve, then they will need help.

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Marketing for Talent Acquisition: Ideal Candidate Avatar

Digital Marketer

Marketing isn’t just for getting new clients. Hiring is more than just filling a role or getting a job done; it’s about building a high-performance team that grows your business. Building your team at work isn’t much different than building a sports team–each player has a specific role, is motivated by different things, and needs different types of coaching and support.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How To Create The Perfect Marketing Email in 2023

Vertical Response

As we close out 2020, it’s time to start thinking about how to set your marketing up for success in the coming year. If you want to learn how to create a campaign that will get results in 2023, read on for some tips. (give an overview of what will be covered in the blog post) Define your target audience – who are you trying to reach with your marketing campaign Our email marketing campaign is designed to target educated and independent consumers who are looking for top-tier products.

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Make an ounce worth more than an ounce

Ariyh

New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 16,051 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Wicked Reports Recession proof your ad spend with Funnel Vision by Wicked Reports. You’re probably missing 30% of your Facebook conversion data.

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How to write content better than the competitors

Dana Nicole

Last Updated on February 20, 2023 Ask any content writer or SEO the best way to rank higher in the SERPs, and they’ll tell you this: write something better than what’s already ranking. I’ve been guilty of dishing out this advice as well, but I got to thinking the other day: This advice is lazy, and here’s why. Yes, there’s plenty of bad content floating around the web.

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Daily Search Forum Recap: February 20, 2023

Search Engine Roundtable

Here is a recap of what happened in the search forums today.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.