Thu.Jan 23, 2025

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CRO vs. SEO: What's the Difference and Why You Need Both

Aspiration Marketing

Think CRO and SEO are locked in a battle for your marketing budget? Think again. While they might seem like separate strategies, they're actually the dynamic duo of the digital world. In this blog, we'll explain the key differences between CRO and SEO and show you why using both is the secret weapon your business needs to conquer the online world.

SEO 205
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How to Write a Content Brief [Template + Examples]

Hubspot Marketing

I've worked in a lot of different industries as a freelancer, as a manager of freelancers, as a marketer, as a writer and you know what never changes? The need for content creators to be crystal clear on their assignments. One of the simplest ways to achieve this is to write content briefs. Don't be deceived, though: Even though a content brief is simple, it's still important to get it right.

Logistics 113
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24 Up-To-Date PPC Statistics to Know

Backlinko

Pay-per-click (PPC) advertising is one of the most effective paid channels helping businesses increase visibility and build awareness. If youd like to learn about the state of PPC in 2025, find the latest data on PPC usage, most used ad platforms, and PPC benchmarks, weve curated a list of 24 essential PPC statistics to help you answer these questions.

B2C 101
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HubSpot’s SEO collapse: What went wrong and why?

Martech

Hubspots SEO strategy is the talk of the SEO world today. Why? Just look at this image: Organic traffic appears to have declined sharply, dropping from 13.5 million in November to 8.6 million in December, according to Semrush ( disclosure: Search Engine Land is a Semrush company ). HubSpots blog seems to have taken most of the impact. It may be that Google wants to stop rewarding websites that publish content outside their area of expertise that lack depth and topical authority on.

SEO 107
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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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Gen Z is turning this CEO's business model upside down

Hubspot Marketing

"This whole entire generation is about to turn all of our business models on its head." I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation she gets it. Im sure her being a millennial, thus closer to Gen Z than the average CEO, helps her keep in step with younger consumers, but I also think how intentional she is as a marketer sets her apart.

Gen Z 92
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A beginner’s guide to footfall attribution: the basics

illumin

In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. Forrester predicts that $28.7 trillion USD of global retail sales will still occur offline in 2028. Footfall attribution is the method used to track and analyze the relationship between online ads, digital campaigns, and the number of people visiting physical stores, helping businesses figure out how their marketing efforts drive customers into their locat

Retail 95

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What can marketers learn from the Savannah Bananas?

Martech

Its not easy to describe the Savannah Bananas to someone who hasnt witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment. The Bananas play a game they call Banana Ball, which resembles baseball in many ways, but with shorter games, 11 rules you won’t find in baseball and more than a hint of vaudeville thrown in for good measure.

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4 TikTok Alternatives to Consider

Buffer Marketing

With all the uncertainty surrounding the TikTok ban (which is on pause as of writing this article), creators who have built massive followings on the platform are understandably concerned about what the future holds. TikTok has been a game-changer for short-form video content, helping countless creators reach new heights in their careers, connect with global audiences, and even turn their passion into a full-time income.

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10 martech predictions of what won’t happen in 2025

Martech

Every year, the martech world is flooded with bold predictions about whats next. But lets face it: some of those predictions are never going to happen. Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. 1. Martech becomes less expensive In most areas of technology, devices get smaller and cheaper every day, but martech software keeps getting more cumbersome and expensive.

PR 96
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How to Use Microsoft Clarity: A Powerful Analytics Alternative

Social Media Examiner

Feeling overwhelmed by traditional analytics tools? Looking for a more intuitive way to understand your website visitors? In this article, you'll explore how Microsoft Clarity offers a user-friendly alternative to complex analytics platforms, providing valuable insights for marketers of all skill levels Why Microsoft Clarity Matters for Marketers in 2024 Microsoft Clarity has emerged as […] The post How to Use Microsoft Clarity: A Powerful Analytics Alternative appeared first on Social Med

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Bombora integrates with Audigent’s PMPs

Martech

B2B intent data platform Bombora has announced integrations with Audigent’s private marketplaces (PMPs). Audigent, a part of Experian, is a data activation, curation and identity platform. Audigent’s Smart, Contextual and Cognitive PMP products package privacy-safe first-party data and match audiences to premium advertising inventory across channels.

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6 Steps to Win at Real Estate SEO

Backlinko

Want more buyers and sellers from Google without relying on Zillow or Redfin? Or more leads for listings that support your cold-calling and door-knocking efforts? Then, become skilled at real estate SEO. SEO is about ranking your site in search engine results pages (SERPs). This will attract qualified buyers and sellers to your agency. Just look at Campion & Company, a small real estate agency in Boston.

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Print Ads Are an Ecommerce Opportunity

Practical eCommerce - Marketing

Magazines and catalogs can provide valuable brand advertising, an often overlooked approach by marketers. The post Print Ads Are an Ecommerce Opportunity appeared first on Practical Ecommerce.

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How To Improve Your Travel SEO In 10 Steps

Backlinko

Travel SEO is about turning strangers into guests. But its no small task competing with major sites like Booking.com, TripAdvisor, and Expedia. With so many players in the market, standing out in search engine results can feel impossible. Yet, small players can still succeed. Live Oak Lake, a boutique resort in Texas built a strong direct booking website that ranks No. 1 for search terms like waco cabins.

SEO 72
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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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How to use WhatsApp eCommerce: Benefits, examples & templates

Use Insider

WhatsApp is a fantastic channel for online stores looking to deliver timely and engaging messages to their customers. Its also growing in popularity as more eCommerce marketers are realizing its potential. However, most eCommerce brands are still only scratching the surface of WhatsApps capabilities. At the same time, Metas recent developments have dramatically expanded the apps potential for use cases like: Collecting first-party data from leads and customers.

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The Best E-Commerce Platform for SEO

SMA Marketing

The e-commerce platform you choose is crucial in determining your online store’s visibility and success through search engine optimization. Your e-commerce platform choice should align with specific needs, such as ease of use. However, you must also consider what opportunities for SEO are accessible. Evaluating E-Commerce Platforms for SEO There are many variables to consider.

SEO 52
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71 Content Creators Statistics: Key Insights (2025)

Spiralytics

Whenever you’re free(and sometimes when you aren’t!)it feels like second nature to pull up a video or stream from your favorite content creator. Maybe it’s a travel vlogger taking you somewhere scenic, a gamer pulling off epic wins, or a lifestyle influencer sharing everyday tips. Over the past few years, content creators like these have woven themselves into everyone’s routines, shaping how people relax, learn, and even shop.

Gen Z 52
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SMS automation: Strategies, examples, and 5 best tools in 2025

Use Insider

SMS automation can help you generate more revenue, improve customer satisfaction, and maximize your marketing budget. Setting up automated messages that are effective in achieving these goals requires: Choosing the right SMS marketing platform that fits your business needs. Using proven SMS templates and automation strategies that are easily customizable to your workflows.

Price 52
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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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The Benefits of Curated Content in Enhancing Online Learning Platforms

Scoop.it!

Online learning platforms have become indispensable tools for individuals seeking knowledge and skill development. A recent study projects the global online education market to grow by a CAGR of 12.9% in the next few years. This is driven by the demand for flexible and accessible learning opportunities. As online learning evolves, integrating curated content has become crucial for delivering personalized, high-quality learning experiences tailored to learners’ specific needs.

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The Framework That Transformed My Business (And Can Transform Yours Too)

Duct Tape Marketing

The Framework That Transformed My Business (And Can Transform Yours Too) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Nick Sonnenberg In this episode of the Duct Tape Marketing Podcast , I interviewed Nick Sonnenberg, founder of Leverage, a leading operational efficiency consultancy, and author of the bestselling book Come Up for Air.

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Is HubSpot the Best CRM for Email Campaigns

Six & Flow

If you're searching for the best CRM for email campaigns , you're likely looking for a solution that doesn't just send emails but also integrates seamlessly with your sales and marketing strategies. Precisely, why we love HubSpota platform designed to do just that and so much more! Let's break down why HubSpot is a top contender for managing CRM and email marketing together and how it can drive your campaigns towards exceptional results.

CRM 52
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How to build an effective SMS marketing strategy (Tools & templates)

Use Insider

SMS remains among the most popular marketing channels due to its simplicity, high open rates, and massive potential reach. Tons of online and physical businesses use SMS tactics at different journey lifecycle stages like welcome messages, cart recovery prompts, or appointment reminders. While effective, these tactics shouldnt be used in isolation. Instead, brands that truly maximize their SMS efforts and spending have a data-driven strategy that underpins their efforts.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Looking for HubSpot Implementation Services? Elite Partner Here

Six & Flow

If youre considering HubSpot implementation services, youre already on the right track to transform your business operations. But finding the right partner to guide you through HubSpot CRM implementation and onboarding is critical. Thats where Six & Flow comes in. As a HubSpot Partner , we dont just offer serviceswe deliver tailored, seamless solutions designed to maximise your ROI and drive business growth.

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How to promote data literacy in your marketing team

Martech

What insights is your company missing because your teams dont fully understand the data they rely on? In a world where data-driven strategies are key, brands must enable more team members to access, comprehend and use the data that fuels success. Heres how to foster a culture of data literacy and accessibility that drives meaningful marketing results.

Promotion 113
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AI-powered martech news and releases: January 23

Martech

Elon Musk may be right about the funding for Stargate. If you havent heard of Stargate (likely because you pay attention to things that matter), its a company that intends to invest $500 billion over the next four years building new AI infrastructure [data centers] for OpenAI in the United States. It was launched Tuesday with a press event at the White House, leading the press to call it Trump’s ambitious AI infrastructure venture.