David Meerman Scott
OCTOBER 5, 2022
When a customer begins the buying journey for a complex sale, he or she usually wants to learn about their sales representative. This is true of both big-ticket consumer purchases as well as B2B products and services.
Econsultancy
OCTOBER 5, 2022
With more and more brands exploring a presence in the metaverse ( however you define it), new opportunities for creators and influencers are arising. One main area of opportunity is characterised by the virtual influencer – a digital persona who acts just as any other influencer would, but who is entirely computer-generated. The concept has been around for a while, but a combination of the.
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Sprout Social
OCTOBER 5, 2022
Autumn leaves are falling. Pumpkin spice lattes are brewing. Scary movies are playing. The magic of spooky season is in the air and it’s time for your brand to get in on the fun. In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Keep reading (if you dare).
Litmus
OCTOBER 5, 2022
We’re counting down the days: Litmus Live—the premier email marketing event of the year—is just 19 days away! With Litmus Live 2022 just around the corner, we asked three Litmus Live speakers to share a bit about themselves and their sessions: Aaron Beatty — Director of Digital Engagement, Attain Partners. Fernando Rubino Pereira — Global Email Marketing Manager, Canyon Bicycles.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
OCTOBER 5, 2022
Over the last few weeks, Instagram has been introducing new surfaces (what Instagram calls placements) and ad creative tools to give businesses more options to create engaging posts, reach more customers, and grow their brand. Music optimization for Reels. To increase the adoption of Reels, Instagram has introduced free, high-quality songs from the Meta Sound Collection library.
AWeber
OCTOBER 5, 2022
Jared Polin of FroKnowsPhoto has 1.4 million YouTube subscribers and more than 232K email subscribers. But his success didn’t happen overnight. He cultivated his following over time with incredible content, a smart email strategy, and persistence. His journey began in 2008, when Polin filmed a video of himself talking about his camera gear. It was awkward.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
OCTOBER 5, 2022
Twitter wall at Opticon. “The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. The gap is between the experiences customers increasingly expect and demand from brands and the struggle most brands face in coming even close to fulfilling those needs.
Search Engine Land
OCTOBER 5, 2022
Facebook has just announced two new ways for you to customize your feed. The new features will allow you to show more or less of the content that’s suggested to you based on the platform’s AI. Show more of what you like, and less of what you don’t. The first new feed-ture is the ability to select Show more or Show less on posts from people and communities you’re connect to as well as posts that Facebook recommends.
Search Engine Journal
OCTOBER 5, 2022
Google is making it easier to implement the Google tag across an entire website by integrating it with Google Ads and Google Analytics. The post Google Integrates The Google Tag With Ads & Analytics appeared first on Search Engine Journal.
Search Engine Land
OCTOBER 5, 2022
The title tag is one of the most important SEO elements. It can have a great impact on your rankings. In my experience, optimizing title tags can give rankings a strong boost. There are many different ways to approach optimizing a title tag. One is making sure they fit within the 55-60 character limit. Though other SEOs suggest it’s okay to have title tags that are up to 70 characters long.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
ConsumerTalk
OCTOBER 5, 2022
Are you a genius in the kitchen but lack the marketing skills to make your brand known? Here are some steps you can take to make your food recipes go viral on TikTok.
Martech
OCTOBER 5, 2022
This four-part series presents a framework that describes the roles and responsibilities of marketing operations leaders. This part discusses MOps leaders as psychologists, in addition to their roles as modernizers (see part 1 ) and orchestrators (see part 2 ). Exposure to marketing during my early educational journey was limited. With a heavy math/science background, I chose the “easy” path and majored in engineering.
Search Engine Journal
OCTOBER 5, 2022
In a series of updates to Instagram advertising, the app is surfacing ads in more places, such as public profiles and the Explore tab. The post Instagram Is Now Putting Ads In Your Profile Feed appeared first on Search Engine Journal.
Martech
OCTOBER 5, 2022
Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. This spurred demand for digital events platforms (DEP) that could hopefully deliver the value once created at in-person events. Although in-person events are taking place, virtual events will remain an important channel.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
OCTOBER 5, 2022
While Google still doesn’t show you which ad showed for a search term, structure your PPC campaigns and try 3 RSA experiments you can run. The post 3 Experiments To Run For Responsive Search Ads Testing appeared first on Search Engine Journal.
Content Marketing Institute
OCTOBER 5, 2022
Over 1,000 content marketers reveal their salaries, career paths, working conditions, and more. Find out what they had to say in CMI’s Content Marketing Careers & Salary: 2023 Outlook.
Search Engine Journal
OCTOBER 5, 2022
Twitter announces two updates that will improve the ability to discover videos and makes it easier to watch them in full screen mode. The post Twitter Emulates TikTok With Two New Features appeared first on Search Engine Journal.
Sprout Social
OCTOBER 5, 2022
If you’re a business leader, you’re probably thinking about the emergence of quiet quitting, or doing the bare minimum at work. It’s impossible–and inadvisable–not to. Only 32% of workers report being engaged at work, with the rest ambivalent, or worse, actively disengaged like 18% of workers. At this point, there’s no disputing that the pandemic irrevocably changed the way we work.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
OCTOBER 5, 2022
What do you do when you have multiple cluster posts without a pillar page? Follow these tips to ensure a good fit in content structure. The post Do I Write Separate Pillar Posts For Each Category? appeared first on Search Engine Journal.
Digital Marketer
OCTOBER 5, 2022
Uzair Kharawala runs SF Digital Studios alongwith his wife Farzana, and is also a DigitalMarketer Certified Partner. He is one of the very few professionals who is both a Google Partner & YouTube Certified. His content is regularly featured on portals like SEMRush, Social Media Examiner, DigitalMarketer and he is also a keynote speaker at Traffic & Conversion 2022.
Search Engine Journal
OCTOBER 5, 2022
Five technology companies will work together in the new Speech Accessibility Project to bring voice recognition to those with non-standard speech patterns. The post Google, Apple, Meta, Amazon & Microsoft Join To Improve Voice Recognition appeared first on Search Engine Journal.
Duct Tape Marketing
OCTOBER 5, 2022
How To Use Immersion To Create Amazing Experiences written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dr. Paul J. Zak. In this episode of the Duct Tape Marketing Podcast , I interview Dr. Paul J. Zak. Dr. Zak is a Professor at Claremont Graduate University. A four-time tech entrepreneur, his most recent company Immersion Neuroscience is a software platform that allows anyone to measure what the brain loves in real-time to improve outcomes in entertainment, education
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
OCTOBER 5, 2022
The lawsuit filed by the state of Arizona alleged the search engine company collected location data even after users opted out of tracking. The post Google Settles Consumer Privacy Lawsuit For $85 Million appeared first on Search Engine Journal.
Slick Text
OCTOBER 5, 2022
As of September 30th, carriers now allow only registered toll-free numbers to send messages on their networks. While this might sound intimidating, it simply means that carriers will need to approve your business and use case before you’re able to […]. The post What Is Toll-Free Registration? The Latest SMS Update appeared first on SlickText.
Six & Flow
OCTOBER 5, 2022
At Inbound 2022, Alison Elworthy (HubSpot) and Sid Kumar (HubSpot) delivered a presentation on how a RevOps framework should be adopted by organisations to experience successful scale.
Influence & Co
OCTOBER 5, 2022
This article was originally published on Sales & Marketing Management.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Power Digital Marketing
OCTOBER 5, 2022
Though it feels and seems impossible, it’s true – the 2022 holiday season is just weeks away. And Amazon is looking to kick things off with their first-ever Fall Prime Early Access sale. . The two-day event takes place October 11th-12th and, like the traditional mid-summer eComm shopping experience, offers Prime members exclusive, steep discounts that may result in sales far surpassing Black Friday and Cyber Monday numbers. .
Orbit Media Studios
OCTOBER 5, 2022
Great marketers are always improving their websites. They update content, add pages, target new phrases and test new calls to action… They optimize. But eventually it’s time for a big change. The messaging is off. The design looks old. The backend is clunky. Results are flat. Usually after 4 years, it’s time to change everything: the copy and code, the layouts and look.
Search Engine Land
OCTOBER 5, 2022
Google has just announced three additional feature capability updates to their tag. These updates are intended to “help advertisers and businesses strengthen their measurement strategies and efforts.” Now, Google has added three new features. Tag coverage summary Google Ads and Analytics integrations CMS integrations. The new updated tag.
Hootsuite
OCTOBER 5, 2022
If you’re not using sales automation software yet, you’re wasting valuable time and money. Imagine a tireless fleet of employees taking care of all the mundane, repetitive tasks that keep your business running. Meanwhile, your other team members are focusing on important projects, like closing sales. Working together, these teams ensure your business operations are coordinated and effective.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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