Content Marketing Institute
MARCH 2, 2023
Almost everybody loves best practices. But too many equate “best” with “infallible” or “in every circumstance.” Have you ever fallen into one of these five best practice traps in content marketing?
Aspiration Marketing
MARCH 2, 2023
In this edition of our Leadership Spotlight series, we had a Q&A with Francois Gouelo about his role as the CEO & co-founder of Enso Connect. Enso Connect is a leading guest experience platform for hospitality operators.
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Trade Press Services Newsletter
MARCH 2, 2023
Spring is almost here, and that means one thing: spring-cleaning. It’s the perfect time to dust off the cobwebs in your house, declutter your garage, and purge items you no longer use or need. The same approach to spring cleaning your home also works for your marketing efforts. Six Spring-Cleaning Tasks for Marketers Here are six ways to spring-clean your marketing programs and breathe new life and energy into your marketing endeavors. 1.
Hootsuite
MARCH 2, 2023
Are you looking to automate DMs on social media and live the good life, never having to manually reply to an FAQ again? Well, thank goodness you found this article. After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. At the end, we give several tips and tricks you can implement when automating DMs.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
MARCH 2, 2023
In this article, expert Greg Jarboe digs deeper into a CMI study and gives advice on what content marketers should prioritize. The post You Must Unlearn What You Have Learned About B2C Content Marketing appeared first on Search Engine Journal.
Search Engine Roundtable
MARCH 2, 2023
Here is the big Google webmaster report for March 2023, where I cover all the most important things that happened with Google search over the past month. The highlights include the Google product reviews update and a few unconfirmed updates. Of course, the Google Bard tease and AI content guidelines for Google Search, plus much more.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
MARCH 2, 2023
OpenAI has released APIs for ChatGPT and Whisper (which does speech-to-text conversion) at a price the company says is 10 times cheaper than its existing models. “ChatGPT and Whisper models are now available on our API, giving developers access to cutting-edge language (not just chat!) and speech-to-text capabilities,” the company said in a blog post.
Search Engine Roundtable
MARCH 2, 2023
Google Ads is updating its Malicious or unwanted software policy on May 9, 2023. The policy will be split into three policies, Malicious software, Compromised sites, and Unwanted software.
Martech
MARCH 2, 2023
Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less.
Search Engine Land
MARCH 2, 2023
If you’ve used ChatGPT for any period of time for tasks like creating content for SEO , you’ve likely noticed a few things: It’s great and a major time-saver for some tasks. It’s much worse than what you already do for other tasks. To get the most out of it, you must understand how it works, be willing to refine your prompts (sometimes several times), and QA the platform’s output.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
MARCH 2, 2023
Many people writing about ChatGPT have used the gimmick of revealing at the end that it was written by ChatGPT. Not only is it now cliché, it’s a bad idea for more important reasons as well. These reasons underscore the missing elements in discussions claiming ChatGPT will either solve all our problems or bring on the zombie apocalypse. 1. Authenticity Authenticity and its connection to the consumer — to our customers — has always been critical to messaging success, especially during and a
Search Engine Land
MARCH 2, 2023
In the coming months, Google Analytics 4 audience builder will be integrated into Google Ads, making it easier to create and apply audiences from Google Analytics 4 to Google Ads campaigns. To enable this feature, Google Ads is introducing a new cross-product access management model. This model allows a Google Analytics 4 property Admin to grant explicit permissions to users in a linked Google Ads account.
Hubspot Marketing
MARCH 2, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Activewear subscription brand Fabletics is looking to cover a new market — clothing for medical professionals. In February, the company launched its first line of medical scrubs, which it calls “The World’s First Activewear Scrubs Collection.
AWeber
MARCH 2, 2023
Donations are the lifeblood of nonprofit organizations. But to secure them, you need a solid fundraising strategy. Maybe you're looking to start a nonprofit. Or perhaps you’re an established organization or business looking to raise funds on their behalf. Whatever your situation, there are many ways you can encourage people to donate. In this post, we'll show you how to raise money for nonprofits while building lasting donor relationships.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Social Media Examiner
MARCH 2, 2023
Want to boost conversions on your website? Looking for a process to make a landing page that converts? In this article, you’ll discover how to create sales pages that convert. Why Landing Pages Matter for Social Media Marketers You’re reading this on a website about social media so you already know you can sell through […] The post Landing Pages That Convert: A Framework for Success appeared first on Social Media Examiner.
Quikly
MARCH 2, 2023
Predicting marketing patterns and consumer trends is helpful for any brand marketer. And as email marketing develops, knowing what’s to come can help marketers better serve subscribers and stand out from the crowd.
CopyBlogger
MARCH 2, 2023
Not knowing how to find clients for content writing can derail even the most determined new writers. There’s no shortage. Continue Reading The post How to Find Clients for Content Writing (with the ‘State, Story, Strategy’ Technique) appeared first on Copyblogger.
Marketing Insider Group
MARCH 2, 2023
Design trend changes often feel like the heavy duty cycle on your washing machine. There seems to be a new– and somehow better– option at every aggressive turn! When it comes down to it, design preferences change in the blink of an eye. But, you can’t build a website without making some concrete design decisions. If you look to famous brands for guidance you’ll see conflicting answers at almost every turn.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Scoop.it!
MARCH 2, 2023
You might have heard that content is an elixir for growing a small business. Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. But how do you start to create high-performing content that cuts through the noise, moves people to take action, and grows your business? That’s precisely what we’ll be discussing in this blog post.
Marketing Insider Group
MARCH 2, 2023
“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. We use stories to share information, connect with others, and create meaning in our lives. It’s no wonder that storytelling has become an essential tool for marketers looking to build strong relationships with their audience.
Search Engine Roundtable
MARCH 2, 2023
Google's John Mueller was asked if Google Search would be impacted if you block other crawlers, like Bing or the ChatGPT crawler. John said no, "Google doesn't care if you block other crawlers.
InTouch Marketing
MARCH 2, 2023
The internet has become a crowded marketplace, with businesses of all shapes and sizes vying for the attention of online consumers. In this fast-paced digital world, your website is often the first point of contact between your business and potential customers.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Land
MARCH 2, 2023
Google Panda name revealed In 2011, Google’s Amit Singhal and Matt Cutts revealed that Google Panda was the true name of the update that was informally referred to as Farmer when it launched Feb. 24. “Well, we named it internally after an engineer, and his name is Panda. So internally we called a big Panda,” Singhal said in a Wired interview with Steven Levy.” He was one of the key guys.
Kuno Creative
MARCH 2, 2023
When marketing and sales leaders come together to prepare a sales enablement plan , they typically include efforts like writing case studies and email templates, fostering interdepartmental communication and hosting sales training. While these are necessary endeavors, there’s another critical initiative many businesses overlook: website redesign. If your site already has plenty of compelling content and strategically placed conversion points, you might assume it will fulfill your sales enablemen
Search Engine Roundtable
MARCH 2, 2023
Google's John Mueller said on Twitter, "when it comes to web pages in Google Search, hashtags are just words, they have no special meaning or effect." So if you are big into hashtagging everything, Google will consume it as just content on the page.
Litmus
MARCH 2, 2023
You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). All hail. You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible. But, the inevitable day draws near.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Roundtable
MARCH 2, 2023
Google's John Mueller spoke a bit more about when you should update the date in the lastmod tag in the XML sitemap file. He said on Twitter if you are "providing something new for search engines that you'd like reflected in search," then update the date, if not, then don't.
CMO Network
MARCH 2, 2023
With increasingly distributed teams, the challenge of keeping everyone up-to-date and focused is an ever-present concern for every CMO.
Search Engine Roundtable
MARCH 2, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I posted the big Google webmaster report.
Marketing Sherpa
MARCH 2, 2023
Here is a summary of this week’s MECLABS SuperFunnel Research Cohort LiveClass. It was written with the help of artificial intelligence, part of our exploration into using AI in marketing (scroll down to the Process section if you are curious for how it was written).
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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