Aspiration Marketing
SEPTEMBER 11, 2024
So, you've poured your heart and soul into your podcast. But how do you get your show in front of the listeners it deserves? This is where social media and content marketing come in. By leveraging these powerful tools, you can transform your podcast from a hidden gem into a vibrant community hub, attracting new listeners and fostering engagement with your existing audience.
Martech
SEPTEMBER 11, 2024
We now can generate more content than ever before, but should we? What if we knew what buyers wanted and made more of that instead of producing what’s fast and/or easy? Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content.
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Content Marketing Institute
SEPTEMBER 11, 2024
Your audience is almost always distracted. But when they gather around to listen, they engage with you in a deeper way. Try these expert-approved ideas for building audio into your content and marketing strategies.
Martech
SEPTEMBER 11, 2024
Do your customers feel like you’re giving them enough attention? Forty-four percent of Americans say they feel ignored by the media and most advertisers. And it’s not that consumers aren’t hearing from brands. Part of the problem is they’re inundated with ads and worry about being tracked online. A full 67% of consumers said they hate being “trailed” by targeted ads.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Search Engine Land
SEPTEMBER 11, 2024
Google Search is rolling out a change to its About this page/result feature where it includes links to the Internet Archive’s Wayback Machine. This enabling searches to view the previous version of a given webpage. Google added this feature likely because of the complaints about Google removing the cache link from that feature. What Google said. “We know that many people, including those in the research community, value being able to see previous versions of webpages when available.
Martech
SEPTEMBER 11, 2024
Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy but could complicate ad targeting and reporting for you. Key changes. Automatic restriction of certain URL parts and custom parameters. Potential pausing of ads using highly targeted UTMs.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
SEPTEMBER 11, 2024
Organizations often claim to be customer-centric. However, the reality frequently falls short of this. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. The hidden cost of boundaries: Why siloed teams hurt revenue and customer satisfaction Putting boundaries between marketing, sales and customer success in your business coul
Search Engine Land
SEPTEMBER 11, 2024
Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. The U.S. Department of Justice claimed that through acquisitions and anticompetitive conduct, Google seized sustained control of the full advertising technology (“adtech”) stack: the tools advertisers and publishers use to buy and sell ads, and the exchange that connects them.
Buffer Marketing
SEPTEMBER 11, 2024
It’ll come as no surprise that many of the Buffer team are active on most social media platforms. We have several TikTokers, Instagrammers, YouTubers, Threaders, and more, many of whom use these networks to support their small businesses and side projects or grow their personal brands. Over the past year or so, though, LinkedIn has quickly become many Bufferoos’ social platform of choice.
Search Engine Land
SEPTEMBER 11, 2024
Google is experimenting with a new way to make ads more distinguishable in its search results. The update introduces a taller gray background for ads, accompanied by a “Sponsored” label and subtitles like “Promoted products” or “Promoted results.” This is a shift from Google’s current more subtle labelling approach.
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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.
Hubspot Marketing
SEPTEMBER 11, 2024
Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale. But in 2024, professionals across industries are starting to take advantage of AI as a handy assistant. As a writer and entrepreneur, I lean on AI tools every day to help lighten my workload.
Search Engine Land
SEPTEMBER 11, 2024
As businesses race to adopt artificial intelligence , many struggle with a crucial question: How can they harness this powerful technology without losing the trust of their customers and employees? Recent high-profile AI failures, like Google’s flawed AI Overviews , have made headlines, leaving the public wary of AI’s potential risks. With trust being harder to earn and easier to lose, even a small misstep could damage your brand’s reputation, eroding years of hard-earned loyalty.
Hootsuite
SEPTEMBER 11, 2024
How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? And when is the best time to post? The answer is, it depends — on your industry, the social networks you use, your audience demographics, and many more nuanced factors. But social media benchmarks can help you get pretty close to a more concrete answer.
Businesses Grow
SEPTEMBER 11, 2024
Have you heard of social object theory? I think this is one of the most overlooked and even undiscovered marketing ideas. In fact, social objects are probably fueling a great deal of your marketing success! Social objects come from a theory proposed by sociologist Karin Knorr Cetina. It creates a remarkably simple and useful ignition point for a word-of-mouth marketing effort.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Lynton Web
SEPTEMBER 11, 2024
Ensuring your website is accessible to all users is critical to modern web design and development. This guide will walk you through conducting a basic accessibility audit on your website, helping you identify and address common issues that may prevent some users from fully engaging with your content. What is Web Accessibility? Web accessibility is the principle that everyone should be able to access your content.
Traackr
SEPTEMBER 11, 2024
Learn about the beauty influencer marketing trend, PHA Toner, and what creators and brands are driving it forward on social media.
Search Engine Land
SEPTEMBER 11, 2024
For businesses that prioritize profit margins and cash flow, the ability to manage an advertising budget is a fundamental skill. Overspending due to human error almost always means a difficult conversation with clients and stakeholders. Allocating and managing a budget in PPC looked very different a decade ago. Today, as nearly everything gets automated, the terms of engagement are very different.
Dana Nicole
SEPTEMBER 11, 2024
Last Updated on September 11, 2024 I’m here to give you some tips on growing your email list. And I’m not going to spit out email marketing stats to convince you as to why a list will be one of the best decisions you make for your business. (We’ve all seen the stat that email supposedly drives $36 for every $1 spent. But this stat was from research conducted in 2018/2019 and at this point, it’s as stale as that unopened box of All-Bran cereal you bought to “get more fiber.
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Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A
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