Search Engine Journal
JULY 25, 2022
Let's take a closer look at puffery in advertising and the hows and whys it can harm your brand. The post What Is Puffery & How It Affects Your Brand Reputation appeared first on Search Engine Journal.
Search Engine Roundtable
JULY 25, 2022
Google's Local Service Ads are supposed to be screened, guaranteed, and reviewed by someone contracted by Google. But supposedly, the reviews in many Local Service Ads are filled with fake reviews.
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Hubspot Marketing
JULY 25, 2022
Shopping habits have drastically changed over the past few years. For instance, while most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos.
Search Engine Roundtable
JULY 25, 2022
The Google Things To Know box, which was announced at Google I/O, and eventually has been showing up for about 1% of desktop queries, is no longer showing up for any desktop query now, according to RankRanger data.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
CXL
JULY 25, 2022
Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right.
Search Engine Roundtable
JULY 25, 2022
Google is testing mixing the search bar, where you normally see the vertical search options like videos, maps, images, shopping, news, etc - but also showing refinements for your searches.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
JULY 25, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google's Things to Know has been removed from the desktop search results.
Sprout Social
JULY 25, 2022
Not 100% sure what Instagram influencer marketing is all about? Well, now’s the time to learn! That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. Brands of all sizes are eager to find ways to feature creators in their campaigns. It’s no surprise that Instagram is the go-to network for influencers.
Martech
JULY 25, 2022
One of marketing’s greatest challenges is proving its value to the business. Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.
Search Engine Journal
JULY 25, 2022
From the skills you need to books and courses, you can definitely learn SEO for all kinds of local businesses. Begin with the basics here. The post How To Learn Local SEO: Recommended Skills, Reading & Courses appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Roundtable
JULY 25, 2022
Google has a section named "appears on these lists" that will show you which product review content (or comparison lists) has mentioned the product you are looking at. This works both on desktop and mobile and is displayed after you click on a product in the product carousel or product grid on mobile.
Heidi Cohen
JULY 25, 2022
Use this ultimate branding checklist to define your brand to ensure it stands out and grows in value over time. Includes questions to help you. The post The Ultimate Branding Checklist: How To Create Your Branding Strategy appeared first on Heidi Cohen.
Search Engine Roundtable
JULY 25, 2022
Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company.
Martech
JULY 25, 2022
CPG brands cutting quantity or quality to bolster earnings are enraging customers. Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. More than half of consumers (56%) reported seeing instances of shrinkflation (reducing size or quantity of packaged goods without reducing the price) in food and groceries.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Content Marketing Institute
JULY 25, 2022
Do unbranded content sites really produce business results? Most people who work in content marketing have gotten that question. The Future of Customer Engagement and Experience site offers a definitive answer. Here’s how it works for SAP and its audience.
Search Engine Roundtable
JULY 25, 2022
Google is now showing three local service ads listings in both the mobile and desktop interface. Previously, Google has shown two local service ads listings, but as Len pointed out on Twitter, Google is now showing three. The desktop interface has had three for some time, but mobile generally has shown only two listings.
Search Engine Journal
JULY 25, 2022
Google's John Mueller explains why Search Console CWV report never matches data from PageSpeed Insights. The post Difference Between Search Console CWV Report & PageSpeed Insights appeared first on Search Engine Journal.
Sachs Marketing Group
JULY 25, 2022
Providing equal opportunity is one of the hallmarks of a just and free society. Despite the occasional shortcomings of the law, there are still plenty of hoops for businesses to jump through to make that dream a reality. One of the more overlooked ones is ADA compliance. . The Americans with Disabilities Act was signed into law in 1990 with the aim of making all areas of public life accessible to individuals with disabilities – later in 2010, the Americans with Disabilities Act Standards for Acc
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
JULY 25, 2022
Load up your saddest playlist, because we’re talking about clients leaving you. Learn how to catch the signs early & reduce your agency’s churn. The post Customer Retention Fails: 5 Signs A Client Is About To Break Up With Your Marketing Agency appeared first on Search Engine Journal.
Econsultancy
JULY 25, 2022
Join this October’s webinar to hear all about the most important developments, trends and innovations in digital that you need to know about. Agenda to be confirmed soon. Register For details of we use the information you provide to us when you register for this webinar, please see our privacy policy here: [link] We would likke to communicate with you regarding the.
Search Engine Journal
JULY 25, 2022
A new report from LinkedIn shows that job postings have tripled for creator-related positions as brands invest in new ways to drive engagement. The post LinkedIn Reports Demand For ‘Creator’ Jobs Up 3X appeared first on Search Engine Journal.
Econsultancy
JULY 25, 2022
Join this webinar to gain the latest best practice insight and advice that will help you refine your existing ecommerce strategies and create ecommerce propositions from scratch. Econsultancy consultant Neil Perkin will walk you through key frameworks on how to think through ecommerce today, and provide tips on how to optimise your results. Source.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Sprout Social
JULY 25, 2022
I have a lot of conversations with social media managers about strategy and best practices for a social platform they’re just taking on. But I often feel the conversation should have started earlier. The missed conversation is whether they should start the new social media account in the first place. When starting a new social media channel, hitting “create account” shouldn’t be the first thing you do.
Econsultancy
JULY 25, 2022
The disciplines of content marketing and SEO are intertwined. Generally speaking, content marketing concerns the creation and publication of content to engage an audience, while SEO concerns the research of topics being searched for by people using Google (or other search engines). Both content marketers and SEOs will also have a focus on creating link-worthy […].
CMO Network
JULY 25, 2022
From juice closet to grocery store shelf Pressed started out more than a decade ago in LA as what it likes to call a “juice closet,” and has since grown into a lifestyle brand that sells cold-pressed juices and healthy treats in grocery stores, online, and at its more than 100 retail stores acros.
Digital Marketer
JULY 25, 2022
Kurian Tharakan is a best selling author, as well as the Founder and Managing Director of strategic marketing firm StrategyPeak Sales and Marketing Advisors, and is responsible for the creation of marketing strategy and execution for a wide array of clients and situations. He is also a DigitalMarketer Certified Partner! Learn more about Kurian here: [link].
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
David Meerman Scott
JULY 25, 2022
Last week, tickets for the first dates of Bruce Springsteen’s 2023 tour went on sale via Ticketmaster. Features built into the ticketing platform including “Verified Fan” and AI-powered dynamic algorithmic pricing of “Platinum Tickets” did what they are supposed to do, responding to huge initial demand by pricing tickets at many thousands of dollars, angering Bruce’s diehard fans.
Traackr
JULY 25, 2022
Use these tips and strategies to build an influencer marketing resume that no hiring manager will want to pass up.
Vertical Response
JULY 25, 2022
You need to reach your customers, and email is still one of the most effective ways to do that today. In 2022, email users will reach 4.3 billion. And by 2025, the figure is set to grow to 4.6 billion users. That means that half of the world’s population are your potential clients! VerticalResponse is a great choice if you’re looking for an affordable email marketing service that can help you communicate with your customers.
Econsultancy
JULY 25, 2022
Join this October’s webinar to hear all about the most important developments, trends and innovations in digital that you need to know about. Agenda to be confirmed soon. Register For details of we use the information you provide to us when you register for this webinar, please see our privacy policy here: [link] We would likke to communicate with you regarding the.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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