Fri.Nov 29, 2024

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Marketing Tech Stack Audit Guide for Marketing Operations

MarketingOps

How to audit your marketing technology stack? If you are in the process of auditing your marketing tech (MarTech) stack and you feel overwhelmed, we are here to help. This guide will help you through the process and through auditing your marketing technology stack appropriately. Table of content What is a marketing technology audit? Why audit your marketing technology?

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What Is a Product Marketing Manager? Job Description and Salary

Hubspot Marketing

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. I hate to tell you this, but without marketing, your product (no matter how amazing it is) will never be found by the customers whose problems it would solve.

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9 Best WordPress Backup Plugins Reviewed in 2024

Zumvu

Businesses, bloggers, and even entrepreneurs use websites to be on the fast lane of today's fast-paced digital world. WordPress dominates over 40% of worldwide sites, it is helping users create and maintain their site because of its flexibility and ease of usability.

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SEO Analytics: The “I Can’t Believe It’s This Easy” Guide

Backlinko

SEO analytics involves digging into your site’s data to see how it’s doing. You track metrics like traffic, rankings, and user behavior to figure out what’s working. And what’s not. Why do it? It helps you stop wasting time on activities that don’t work. And double down on what does. At Backlinko, SEO analytics is central to what we do. It’s a major reason we were able to grow the site to 645K organic sessions per month.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Leverage AI in Your Email Marketing Campaign: Best Practices for 2025

Vertical Response

Want to leverage AI in your email marketing campaign for better results? In this article, we’ll explore how AI can enhance personalization, optimize send times, and automate segmentation. Stay tuned for actionable strategies to boost your ROI and engagement. Key Takeaways AI transforms email marketing by enhancing personalization, optimizing send times, and automating segmentation for improved engagement and ROI.

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How to Write an Article People Want to Read (in 7 Steps)

Backlinko

Every day, over 7.5 million blog posts get published. But how many of them actually get read? With the average attention span of adults hovering at just over 8 seconds, it’s no surprise that many people don’t make it to the end of an article. But when you write an article, you’re looking to accomplish more than just catching attention. You want to create content that leads to real results.

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How AI is shaping digital advertising

illumin

Digital advertising has always grown and changed as technology evolves. With the continued development of artificial intelligence, digital advertising is seeing major shifts. AI has been front and center in minds and headlines through 2023 and 2024, with no signs of slowing down. The rise of platforms like ChatGPT and debates surrounding legal regulations have captured the imaginations of advertisers and audiences across the globe.

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10 Best Grammarly Alternatives Reviewed in 2024

Zumvu

Whether you are a student or a content creator, you need to write correctly and compellingly. For years, Grammarly has dominated the market of grammar-checking tools, providing users with one seamless experience after another in improving writing.

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Our 10 Favorite Marketing Podcasts for 2025

Use Insider

The marketing industry moves fast. Blink and you might miss the next big trend. Because times change, and so do people’s preferences. What made audiences stop and say “wow” yesterday might just make them yawn today. Viral campaigns have probably been copied, rehashed, and worn thin by now. Originality fades fast when everyone’s doing the same thing.

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12 Editorial Skills You Need to Become a More Efficient Editor

Hubspot Marketing

I consider myself to be a good editor, but I only got to where I am today by practicing my editorial skills. Being a good editor is a muscle you have to practice. In this piece, I’ll go over how to improve your editing skills with 12 strategies I used (and still use) to edit more efficiently while maintaining the integrity of the original author's words.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.