Search Engine Journal
NOVEMBER 14, 2022
Prepare for UA's last day collecting your website data and get to know three "hidden" metrics that are useful for Google Ad campaigns. The post Google Analytics 4: Three Metrics You Should Know To Optimize Google Ads appeared first on Search Engine Journal.
Businesses Grow
NOVEMBER 14, 2022
A few short items for you today. Too short for a blog post, too big to ignore. Let’s start with a news item showing that we could be heading into a golden age for freelance content creators. Digiday reported that more agencies are outsourcing their content needs to freelance creators as the work becomes more challenging. A research report showed that 71 percent of in-house marketers and 68 percent of agencies are outsourcing their content needs to freelance creators.
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Search Engine Roundtable
NOVEMBER 14, 2022
Google Ads is sending emails out to some advertisers offering to pay them $100 in Google Ads credits for enrolling in automatically applied recommendations. The response from the PPC community is almost all against doing this for any amount of money, let alone $100.
Hubspot Marketing
NOVEMBER 14, 2022
Over the last 18 months, the creator economy has been all the rage — and it's proven to be incredibly lucrative. In fact, as of 2022, the creator economy's market size is estimated at $104.2 billion. The creator economy is made up of bloggers, podcasters, YouTubers, newsletter writers, TikTok and Instagram influencers, and others who are trying to build real businesses by creating and distributing valuable and entertaining content.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Roundtable
NOVEMBER 14, 2022
It seems as if I see more volatility signals on the weekends with Google Search than I do during the weekdays. We may have had another Google search ranking algorithm update, unconfirmed, this weekend, around November 11th and 12th.
Search Engine Journal
NOVEMBER 14, 2022
Learn how to repair image-related SEO issues to easily give your website the competitive SEO advantage you need in 2023. The post 10 Image SEO Tips To Make A Website Users Will Love appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
NOVEMBER 14, 2022
The good news: There are so many ways to make money on social media! The bad news: There are so many ways to make money on social media…. Where do you start? Earning a living as a creator is possible with the right strategy and mindset, but it can be overwhelming to figure out how. And brands… As you know, social media changes constantly. What’s working to drive sales from social media right now?
Martech
NOVEMBER 14, 2022
Well, friends, it’s that time of year again. If you’re a retailer, I hope you’re hanging in there, all your campaigns are going according to plan, and the screaming-down-the-hall moments are few and far between. This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023.
Search Engine Roundtable
NOVEMBER 14, 2022
The Information wrote a piece that says Apple is at least four years or more away from building its own search engine - Apple Search. We have been talking about Apple's quiet efforts in building its own search engine for many years now and to see they are reportedly this far away, is a bit sad.
Search Engine Journal
NOVEMBER 14, 2022
TikTok is launching several initiatives to support small businesses, including tips from successful creators and $100 in ad credits. The post TikTok Offers New Resources & Ad Credits For Small Businesses appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
NOVEMBER 14, 2022
Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content marketing. Those technology numbers may not change all that soon. Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute’s annual report on B2B content marketing. via Content Marketing Institute/MarketingProf’s
Hootsuite
NOVEMBER 14, 2022
We’ve all been there: You’re scrolling through your For You Page with your phone on silent mode when a video of someone talking comes up. You want to know what they’re saying, but there aren’t any captions to read. And since your headphones aren’t within reach, you keep scrolling. If you’re a creator or social media marketer, this isn’t the experience you want your followers to have.
Search Engine Land
NOVEMBER 14, 2022
A new report shows that the cost per lead has increased for about 91% of industries in Google. The hardest hit industries are Arts & Entertainment (up 134%), Travel (up 69%), and Furniture (up 54%). Industries that saw a decrease in cost per lead are Finance & Insurance (down 2%), and Education and Instruction (down 29%). Making sense of the data.
AWeber
NOVEMBER 14, 2022
More and more YouTubers are using YouTube automation to let their audience know about new videos via email. And the YouTubers sending these emails are getting more channel views. If you haven’t set up automated emails for your YouTube channel, here’s a video explaining how: We’ve got amazing news for YouTubers: You can now include video titles in the subject line of these emails.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Land
NOVEMBER 14, 2022
There are numerous cases of businesses losing all of their reviews that they have acquired over the years in their Google Business Profile listings. The issue seems to be related to Google automatically applying suggested edits from the web to those business profile listings, which in turn can create a new CID for that business listing, and with that, the reviews get disassociated from that business listing.
Search Engine Journal
NOVEMBER 14, 2022
Multiple experts warn of a possible Twitter outage and encourage users to download their data now while they still can. The post Experts Predict Twitter Outage & Advise Downloading Your Data appeared first on Search Engine Journal.
Search Engine Land
NOVEMBER 14, 2022
Why is content marketing important? That’s a loaded question, but worth considering, because the benefits of content marketing are almost too numerous to count. To sum it up, content marketing is important because it’s a cost-effective, sustainable marketing method that nurtures your audience, answers their questions, and builds their trust – all of which helps your business generate better leads, more conversions, and more sales.
Social Media Examiner
NOVEMBER 14, 2022
Want to grow the reach of your Facebook business page? Wondering how to take advantage of Facebook unconnected distribution? In this article, you’ll discover how to optimize your Facebook content for more exposure via unconnected distribution. Unconnected Distribution and Facebook Reach Facebook started as a platform for connected distribution. In other words, users would only […].
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Land
NOVEMBER 14, 2022
With the recent developments on Twitter, you may have heard about Mastodon in the news. Perhaps you’ve already joined to protest or find an alternative. Although you can use Mastodon as an alternative to Twitter, there is no such requirement. This article will discuss how digital marketers can join Mastodon, what to expect, and how to use it. I will also highlight a few tips to make it easier for you to absorb the flow of information in Mastodon.
Spiralytics
NOVEMBER 14, 2022
With the advent of remote and hybrid work setups and the digitization of most business processes, e-signatures are becoming increasingly popular. But with their increasing popularity comes a common question: is an electronic signature legal in the Philippines? In this post, we’ll discuss everything about e-signature so you can navigate the murky waters of its legality in the Philippines.
Search Engine Journal
NOVEMBER 14, 2022
LinkedIn is teaming up with GitHub to launch over 40 software development courses through LinkedIn Learning, all of which are free until March 2023. The post LinkedIn + GitHub Launch 40+ Free Courses appeared first on Search Engine Journal.
Hubspot Marketing
NOVEMBER 14, 2022
Wondering what elements make up a successful blog post? We reviewed our top 8 blog posts on the Marketing Blog in 2022. Traffic-wise, each of these posts has received over 500,000 organic views since publishing and earns at least 40,000 views monthly. Let’s see what they have in common and what marketers can learn from them. 445 Best Instagram Captions for 2022: Good, Cool, Funny, & Cute. 12 Incredible Answers to "What Is Your Greatest Weakness?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Roundtable
NOVEMBER 14, 2022
Last week I reported on how Google Local reviews can display how many reviews a specific reviewer left in a specific city. Well, Google is also doing this by category, how many reviews a specific reviewer left for the business category type.
Practical eCommerce - Marketing
NOVEMBER 14, 2022
A thriving TikTok presence can engage customers and prospects while having a bit of fun. Here's our list of top creators on the channel. The post 15 TikTok Creators for Marketing Inspiration appeared first on Practical Ecommerce.
Hubspot Marketing
NOVEMBER 14, 2022
The creator economy is changing marketing in various ways, and keeping up can be challenging for content marketers unfamiliar with this relatively new landscape. Fortunately, HubSpot invests in creators and keeps a pulse on the latest content creation trends. I spoke to creators in HubSpot's Creator Program and asked for their advice on how marketing professionals can adapt to the creator economy.
Search Engine Journal
NOVEMBER 14, 2022
Here's how to conduct competitive ad text research directly within Google Ads in 7 easy steps. The post Google’s New Ad Insights Feature & 7 Tips For Competitive Ad Research appeared first on Search Engine Journal.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
NOVEMBER 14, 2022
For the last several hours, Google Ads users have been noticing issues logging in. Google Ads product liaison Ginny Marvin tweeted the following response, stating that the problem was caused by an authentication issue: An issue with Google account authentication is preventing some users from accessing Google services, including Google Ads and Display & Video 360.
Digital Marketer
NOVEMBER 14, 2022
My name is Adrian Boysel, and I have something special to share with the Digital Marketer community. This advice is something that I’ve previously only shared on stage or on camera. But today, I’m going to document one of the most important and personal keynote presentations I’ve ever delivered: how to generate six figures of revenue in six months.
Search Engine Journal
NOVEMBER 14, 2022
Elon Musk fires nearly all Twitter contract employees, with one fired working parent tweeting how the timing couldn't be worse. The post Twitter Fires 80% of Contractor Employees With No Formal Notice appeared first on Search Engine Journal.
Quikly
NOVEMBER 14, 2022
Consumer psychology is more commonly used in e-commerce than one might think. Many retail brands have incorporated psychological elements into their online presence, but spotting it may take a little help from consumer psychology experts.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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