Search Engine Journal
JUNE 13, 2025
Streamline social media marketing with this free planner template to schedule, organize, and improve your content strategy. The post Social Media Planner: How To Plan Your Content (With Template) appeared first on Search Engine Journal.
Search Engine Roundtable
JUNE 13, 2025
Google Ads is now showing the estimated audience size in the custom segments for some advertisers. This can help you see if the reach will be large enough for you to properly test the campaign.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sprout Social
JUNE 13, 2025
YouTube offers marketers a unique mix of reach, intent and influence. Yet, proving a clear return on investment (ROI) is where most teams hit a wall. While paid campaigns offer detailed metrics, linking views to value is a common struggle. Organic videos build audience equity over time but rarely deliver immediate proof of performance. And when you run paid and organic strategies at once, it’s hard to determine which strategy is driving real impact.
The Drum
JUNE 13, 2025
Celebrity endorsements from the likes of David Beckham used to be the holy grail of marketing. Not anymore, says Annie Johnson at Cygnus – authenticity is now king. Once upon a time, influencer marketing was all about star power. From David Beckham sipping soft drinks (Becks loves a brand deal) to supermodels fronting luxury perfume ads. Brands turned to celebrity clout to sell products.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Search Engine Roundtable
JUNE 13, 2025
Google has yet again dropped support for more of its structured data elements/markup that it uses for rich results in the search results page. Google calls this "Simplifying the search results page.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
JUNE 13, 2025
Google announced that it will be dropping more of the opt-out options available to Google AdSense publishers. Specifically, Google said that by July 7th it will remove the additional ad technology vendors opt-out control from AdSense Blocking controls.
Search Engine Journal
JUNE 13, 2025
Join Meagan McLoughlin, Principal Marketing Manager at CallRail, as she breaks down how you can transform your lead-nurturing and management strategies. The post How To Save PPC Campaigns From Poor Conversions & Wasted Budget appeared first on Search Engine Journal.
The Drum
JUNE 13, 2025
Ad professionals who love craft may be shaken by news that US credit card company Coign wowed Fox News audiences with a cheap-as-chips AI ad. Ipsos’ Pedr Howard brings the findings. It was an ad hyped as “Fully made with AI”. Digging deeper, it seems Coign meant the only production. “We don’t have the advertising budget of the big, woke credit card companies, and with AI, we don’t need to.
Search Engine Journal
JUNE 13, 2025
Google begins experimenting with Audio Overviews in search results. US searchers can opt in to the experiment via Search Labs. The post Google Launches Audio AI Overviews In Search Labs Test appeared first on Search Engine Journal.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
The Drum
JUNE 13, 2025
Born from client ratings, peer reviews and global creative rankings, The Drum Recommends is building a more transparent, data-led way to match brands and agencies. Every day, thousands of marketers visit The Drum to track the industry’s biggest moves. But when it comes to one of the most important decisions a brand can make, choosing the right agency, many are still flying blind.
Martech
JUNE 13, 2025
If you find yourself increasingly turning to large language models (LLMs) like Google Gemini or ChatGPT when searching for information online, you’re not alone. Many people treat traditional search and LLMs as a binary choice — one or the other. But in reality, search engines and generative search are experiential competitors, not direct ones. They do very different things, as the table below shows: Search Engines Generative Search Competitor in function Competitor in experience Built for links
The Drum
JUNE 13, 2025
The crayon maker’s brand activation boss, Mimi Dixon, and agency Dentsu Creative’s PR EVP, Holly Gilbert, share how they transformed a nostalgic idea into a nationwide movement – and picked up The Drum’s top awards along the way. Crayola didn’t just walk away with a handful of trophies at The Drum Awards for Marketing Americas 2025. It walked away with hearts and headlines too, thanks to a campaign that was part time capsule, part cultural reset – and a masterclass in brand authenticity.
Search Engine Roundtable
JUNE 13, 2025
At Google I/O, Google said it will roll out AI Mode to all users based in the U.S. Well, that rollout seems to have started some time yesterday. If you try to go to AI Mode in the U.S. when signed out of Google or in incognito mode, it should work for you.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Martech
JUNE 13, 2025
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. When measured by conversion rate, the average AI search visitor (tracked to a non-Google search source like ChatGPT) is 4.4 times as valuable as the average visit from traditional organic search, according to research by Semrush. (Semrush is parent company of MarTech publisher Third Door Media.
Search Engine Roundtable
JUNE 13, 2025
Google recently was testing showing vertical search shortcuts in the autocomplete search suggestions. Now Google is testing a "back to all" option in the autocomplete.
Martech
JUNE 13, 2025
Customer data platforms (CDPs) have an identity crisis. Ten years after they first emerged, CDPs finally got their nod from Gartner — a birthday gift wrapped in validation. But something’s off. Once the darling of martech, the CDP has gone from must-have to maybe. Between 2020 and 2023, it was gold rush season. Everyone wanted one. Everyone wanted to be one. “We have {insert a CDP feature} — does that make us a CDP now?
The Drum
JUNE 13, 2025
For Jenny Jones, success in advertising comes down to three things: Pooh Bear-level wisdom, just enough naivety to be dangerous, and being the kind of person people actually want in the room. Of all the advice we’ve been given in the 10 Questions on Advertising series so far, trust Winnie the Pooh to be the one to make us want to go out and change the world.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Martech
JUNE 13, 2025
Most ABM programs run on static data and generic assumptions. Marketers spend countless hours crafting personalized campaigns based on firmographics, technographic, and third-party intent signals—the same data their competitors have access to. It doesn’t have to be that way. What if the most valuable intelligence for your ABM campaigns is already sitting in your CRM and buried in sales call transcripts?
The Drum
JUNE 13, 2025
From sharp humor in wellness to culture-driven sports collabs and bold calls for real allyship, this week’s best ads challenge familiar narratives. Whether poking fun at celebrity trends or spotlighting overlooked global issues, these campaigns prove how a clear idea, well executed, can cut through the noise and stick. Cointreau and Aubrey Plaza spoof celebrity tequila with ‘Any Tequila’ Why it works: It cuts through the celebrity spirits clutter with sharp humor while reinforcing Cointreau’s ro
Seth's Blog
JUNE 13, 2025
If our day (and our work) would get better if we had more: Division Shortcuts Momentary viral jolts Breaking news and doom …we know where to get it. If not, then why are we spending our magical attention there?
The Drum
JUNE 13, 2025
Ad professionals who love craft may be shaken by news that US credit card company Coign wowed Fox News audiences with a cheap-as-chips AI ad. Ipsos’s Pedr Howard brings the findings. It was an ad hyped as “Fully made with AI”. Digging deeper, it seems Coign meant the only production. “We don’t have the advertising budget of the big, woke credit card companies, and with AI, we don’t need to.
Advertisement
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Exposure Ninja
JUNE 13, 2025
Pay-per-click (PPC) still works really well in 2025. It’s one of the fastest ways to get your brand in front of the right audience, drive clicks, and generate revenue. But it only works well if you know what you’re doing. The wrong approach can leave you pouring money into campaigns that barely move the needle. That’s where an experienced PPC agency comes in.
Search Engine Roundtable
JUNE 13, 2025
This week in search, we of course covered some Google search ranking volatility. Google Search had serving issues across Google Search, Discover and Google Lens yesterday. Google's Sundar Pichai said AI Mode.
Exposure Ninja
JUNE 13, 2025
Scroll through Instagram, and you’ll see DIYers flaunting IKEA hacks, fitness gurus flexing in Gymshark gear, and even that cute cat video subtly featuring Purina. Google anything, and you’ll be hit with sponsored ads and branded links. Even your commute is surrounded by branded marketing — from your local bus wrapped in ads to your coffee cup covered in a logo.
The Drum
JUNE 13, 2025
The satirical work hopes to remind everyone that you need Cointreau to make a “Margarita MargaRight”. Cointreau is again teaming up with the famously irreverent Aubrey Plaza for the latest evolution of its ‘MargaRight’ campaign. And this time, the partners are launching a new tequila brand.well, kind of. In a world where celebrity tequila brands are a dime a dozen, the orange liqueur brand is debuting its own.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Search Engine Roundtable
JUNE 13, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google had some serious issues with Google Search, Discover.
The Drum
JUNE 13, 2025
Once you’ve polished the adtech pipes to a shine, what’s next? It’s the creative that’s in them, stupid, writes DAIVID’s Barney Worfolk-Smith. The origins of the adtech industry can be traced back as far as 1995 with the arrival of the first ad servers (I know, I was there). Three decades on, it has grown to 12 Lumascape sheets of around 4,500 adtech businesses, along with a guestimated similar number of unfunded start-ups.
The Drum
JUNE 13, 2025
The beer brand scooped a Gold at The Drum Awards for Marketing (Americas) 2025 for its Super Bowl spot with Matt Damon and David Beckham. The Drum caught up with head of Stella Artois US Kevin Bell and Artists Equity’s Josh Jefferis to hear what happens when Matt Damon and Ben Affleck pitch you a Big Game spot. At a time when beer brands are grappling with shifting drinking habits and a noisy marketing landscape, Stella Artois is doubling down on culture, creativity and celebrity collaboration i
Expert insights. Personalized for you.
122 
Let's personalize your content