Dreamgrow
MAY 9, 2022
Last Updated on May 31, 2022 by Karl Welcome to my Kartra review 2022. You’re. Read more The post Kartra Review 2022 (Seven-figure biz for $99/month?) appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
Hubspot Marketing
MAY 9, 2022
Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022? We surveyed over 300 social media marketers in the United States and got the answer.
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David Meerman Scott
MAY 9, 2022
The most exciting aspect of my book The New Rules of Marketing & PR is I have the honor of showcasing some of the best examples of building successful marketing programs. There are more than 50 profiles throughout the book, many of them featuring the marketers’ own words from interviews with me.
Sprout Social
MAY 9, 2022
If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. So if you’re hitting a bit of a dead spot in your brainstorming, we’ve put together 15 TikTok ideas that will boost engagement and get your audience tapping that heart button.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
MAY 9, 2022
If you don’t proactively troubleshoot or actively execute your SEO plan, you won’t get the organic traffic your site deserves. Here are 11 quick hits to create a successful SEO plan.
Hubspot Marketing
MAY 9, 2022
According to Hubspot Blog Research on content and media planning, 14% of media planners currently leverage non-fungible tokens (NFTs). Conversations surrounding NFTs and Web3 have risen in the past year and continue to pique marketers’ interest. In this article, we’ll cover what NFTs are, how brands are using it, and if it’s worth the investment. So, how exactly do they work?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
MAY 9, 2022
In a new video from Google, Developer Advocate Alan Kent shares six tips for optimizing images for ecommerce websites. The post 6 Image Optimization Tips From Google appeared first on Search Engine Journal.
Many Chat
MAY 9, 2022
ManyChat hosted its second annual Instagram Summit in April 2022. Charlene Ormo, co-founder and CEO of After Click Media, shared a presentation that explained how to fill your pipeline with leads via Instagram DM Automation by ManyChat. . If you were a PowerPass holder at Instagram Summit, there’s still time to rewatch the on-demand sessions. If not, don’t worry; this article explores some of the tips she shared.
Search Engine Journal
MAY 9, 2022
Google shares a preview of new advertising features it will be announcing at Google Marketing Live on May 24. The post Google Shares Sneak Peek At New Advertising Features appeared first on Search Engine Journal.
CMO Network
MAY 9, 2022
Best known as a designer, he’s also a serial entrepreneur and has founded several companies, including: The John Varvatos fashion brand, John Varvatos Records, Villa One tequila and his new clothing line, OTD.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
MAY 9, 2022
Google's John Mueller is asked if "plagiarizing" one's own content was okay. Mueller's response teaches a valuable lesson. The post Is Google Okay With Multiple Variations of the Same Content? appeared first on Search Engine Journal.
Quikly
MAY 9, 2022
B2C marketing is a vast area of tactics, strategies and practices designed to serve the needs of consumers through various channels. And learning them doesn’t come easily — it takes skill to successfully maneuver through the marketplace and into the hearts of consumers.
Search Engine Journal
MAY 9, 2022
HTTP/3 is a significant step forward for the web – but what does it mean for your organization's SEO goals and strategy? The post How HTTP/3 Helps Feed SEO’s Need For Speed appeared first on Search Engine Journal.
Practical eCommerce - Marketing
MAY 9, 2022
Contributor Matt Umbro is a long-time pay-per-click agency exec. Here are four questions he would ask a prospective agency if the roles were reversed. The post 4 Questions for a Prospective PPC Agency appeared first on Practical Ecommerce.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
MAY 9, 2022
Google's John Mueller answers a question about how to handle unwanted spammy backlinks. The post Google: What to do About Spammy Links from “Malicious Domains” appeared first on Search Engine Journal.
Martech
MAY 9, 2022
“Our digital future was happening well before a global pandemic; it just simply accelerated it,” said Mark Bornstein, VP of content marketing at ON24, in his presentation at The MarTech Conference. “But the way in which we engage has changed, and our ability to learn about people is changing as well.” Industry experts have been well aware of the digital-first environment for years now.
Search Engine Journal
MAY 9, 2022
Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here's what you may have missed. The post Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts appeared first on Search Engine Journal.
Zumvu
MAY 9, 2022
You may not always realize it, but there's a salesperson ready to talk you into buying something as soon as you walk into their store.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
MAY 9, 2022
Cord cutting is gaining steam again, with 30% of US cable users saying it’s likely they will end their subscriptions in the next six months. That’s up from 26% last year and about the same as in 2020, according to a new poll from YouGov. Cable subscriptions down. Overall, there are about 30 million fewer cable subscribers in the US this year than in 2020 where there were slightly more 140 million.
Search Engine Roundtable
MAY 9, 2022
Google has added new local business profile guidelines for virtual food brands and delivery-only food brands. This would be for businesses that re-package a local restaurant's food but technically does not have its own location or business in that area. Kind of like MrBeast Burgers as Joy Hawkins explained.
Sprout Social
MAY 9, 2022
May 1, National College Decision Day, is one of the biggest days in higher education admissions. The US deadline for college commitment is exciting, promising and a little stressful—the perfect precursor to the college experience. As high school seniors look toward the future, they’re also looking to social media to share their excitement and celebrate their success—and their future alma maters are joining in on the fun.
Search Engine Roundtable
MAY 9, 2022
Google Search Console's crawl stats report has a data gap, a missing day, of metrics again. This has happened numerous times, often this is fixed by itself after a few days. So I would check back in a few days - I doubt Google is missing data, it just has a processing issue and hopefully that processing will kick back in soon.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Litmus
MAY 9, 2022
Here’s a look at the most popular email clients of April 2022, plus the shifts that took place with email client market share between March through April 2022. Top email clients. Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens).
Search Engine Roundtable
MAY 9, 2022
Google's John Mueller talked about how Google may perceive the practice of using your own content you already wrote on one site, and then copying it over to another site or two, with some tweaks to fit that site. Is this considered plagiarizing content? Is this doorway pages? Will the content do well?
Martech
MAY 9, 2022
As a startup founder in the martech industry, I’m routinely asked by other founders what should be in their marketing stack. It was also a topic of discussion during a birds-of-a-feather session at the MarTech Conference. It would be nice to respond with “acquire these ten products, and then you’ll be all set,” but unfortunately, that’s not how marketing works.
Search Engine Roundtable
MAY 9, 2022
Microsoft Bing is testing the "see results for" feature on the left hand side. The same place we saw the "on this page" feature that would jump you to the right part of the page. The "see results for" take you to a new query and do not keep you on the page.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
CMO Network
MAY 9, 2022
How can CMOs be more impactful participants in their companies’ strategic planning processes? New research from Forrester shows the keys to getting a seat at the table.
Search Engine Roundtable
MAY 9, 2022
In part one with Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company, we spoke about the IDF and how paid search has changed. In part two we spoke about his company.
CMO Network
MAY 9, 2022
Corporate Purpose Isn’t A Race To Be First McDonald’s, Coca-Cola, and Starbucks are a few of the many who pulled out of the region for now and suspended operations.
Search Engine Roundtable
MAY 9, 2022
Google hosted the 2022 edition of the Search Central Virtual Unconference on April 27, making it the third global Google Unconference and fourth such event so far (counting the Japanese one that took place a few weeks earlier).
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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