Dreamgrow
JUNE 17, 2022
Are you looking for the ideal email marketing and automation tool for your business? Well, Read more The post ActiveCampaign Review: Still Worth It in 2022? appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
Search Engine Roundtable
JUNE 17, 2022
An SEO asked Google's John Mueller if it is okay or even a good idea to publish blank or empty pages so Google can find those URLs? John Mueller said no, don't publish empty pages to the web.
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Content Marketing Institute
JUNE 17, 2022
Business leaders think about content strategy the way fish think about water. They don’t – until someone points it out to them. Here’s how to help them make the connection between strategic content and business value.
Martech
JUNE 17, 2022
Earlier this month, Scott Brinker revealed the 2022 Stackie Award Winners. The Stackies are a contest for organizations to submit a visual illustration of their martech stack. This year, five different winners were selected. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
JUNE 17, 2022
A new generation of web users is utilizing TikTok as a search engine. What does that mean for marketers and publishers? The post Could TikTok Be A Search Engine? For Many Users, It Already Is appeared first on Search Engine Journal.
Search Engine Roundtable
JUNE 17, 2022
Microsoft Advertising now requires advertiser identity verification to ensure that customers see ads from trusted sources, which improves customer experiences, the company said. "As part of this program, advertisers will be required to undergo a verification process to establish their legal identity," Microsoft added.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Zumvu
JUNE 17, 2022
Animation has been a popular technique in the past few years. As online platforms are on the rise, video animation consumption has seen a surge in numbers.
Search Engine Journal
JUNE 17, 2022
Introduced in 2019, the before: and after: search operators help you find webpages that were published during a specific time period. The post Get To Know Google’s Before: and After: Search Operators appeared first on Search Engine Journal.
Martech
JUNE 17, 2022
An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. But how do you decide which platform is the right one for your organization? For starters, once you have determined that enterprise identity resolution software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Create a
Search Engine Journal
JUNE 17, 2022
A new feature for YouTube creators will make it possible to add corrections to videos after they go live. The post Now You Can Add Corrections To YouTube Videos After Publishing appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Roundtable
JUNE 17, 2022
Google is holding an SEO meetup, a NYC Search Central meetup, on June 27th at 4:30pm, at the Google New York office. I believe this is a 3 hour event, one of the first in-person SEO events Google has held in a while, and it will take place in my neck of the woods - New York.
Search Engine Journal
JUNE 17, 2022
Google announced a breakthrough that it calls a step toward achieving the goal of a single AI model that handles multiple tasks. The post Google LIMoE – A Step Towards Goal Of A Single AI appeared first on Search Engine Journal.
Search Engine Roundtable
JUNE 17, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Microsoft Advertising is now instituting an advertiser verification program.
Search Engine Journal
JUNE 17, 2022
Meta CEO Mark Zuckerberg announced that Instagram will soon begin testing a full screen redesign of its main feed. The post Instagram’s Main Feed Is Going Full Screen appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Roundtable
JUNE 17, 2022
I found a super interesting question on Twitter the other day where someone asked, would it be possible for Google Search to use Microsoft Bing's index when Google has no results for a query. Like Bing would be Google's supplemental index. The answer is no, obviously but it was a new question I've never seen asked before.
Search Engine Journal
JUNE 17, 2022
Non-profits can benefit greatly from SEO when focusing resources on content, relationships, and the goals for specific stakeholders to further their missions. Here's how. The post SEO For Non-Profits: 7 Tips To Help Your Organization Get Found appeared first on Search Engine Journal.
CMO Network
JUNE 17, 2022
Over the past five years, AMD has increased its market value to $150 billion from $10 billion. John Taylor, the firm's CMO, discusses the transformation that made that happen.
Search Engine Journal
JUNE 17, 2022
While TikTok continues to launch its in-app shopping experience in more countries, prepare yourself with these quick tips to maximize your success on TikTok Shop. The post TikTok Shopping 101: Everything You Need To Know appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
CMO Network
JUNE 17, 2022
The Cannes Lions team did a study to determine the most pressing themes that will define what’s next and landed on a wide-ranging agenda which will cover: Sustainability, Diversity, Equity, Inclusion (DEI), Data Technology, Brand Creativity Effectiveness, Talent, and Business Transformation.
Search Engine Roundtable
JUNE 17, 2022
We have seen Google tests various labels for its Google Ads in search, including "Ads," "Sponsored," and of course "Advertisement." But now we are seeing the full written out "Advertisement" label in the local pack ads as well. And we are seeing a "promoted" label in the search ads.
Litmus
JUNE 17, 2022
A sure-fire way to engage email subscribers is with dynamic email content. Tailoring an email to the subscribers’ wants, likes, and needs will encourage them to engage with the content more, as it’s something they will be interested in, making them more likely to convert. Read on to discover how you can harness the power of dynamic email content to create the most engaging and personalized emails to keep your customers coming back for more.
Search Engine Roundtable
JUNE 17, 2022
Just when you thought the Google core update was done, we have been seeing big tremors this week that make us question if it was really done. Google product reviews update is still only rolled out for English content.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Digital Marketer
JUNE 17, 2022
The social network landscape is constantly changing, and Instagram is currently the fastest growing social network. There are 1 billion active users on Instagram, so it’s no surprise that marketers should take part in this growing phenomenon. While Facebook, Twitter, and LinkedIn are still great ways to connect with customers and build relationships, Instagram is quickly becoming one of the most important social media channels for businesses.
CMO Network
JUNE 17, 2022
For 18 years, Spencer Stuart, the executive search giant has released a CMO Tenure Study, which has become a de facto State of the Union of chief marketing officer job security and, implicitly, a story about CMO performance. But is it an accurate reflection of the industry it purports to represent?
Martech
JUNE 17, 2022
Experience improvement platform InMoment has announced the acquisition of ReviewTrackers which offers a set of solutions to analyze and amplify customer voices. The new capabilities will help InMoment users to manage solicited feedback, such as direct surveys, as well as social feedback and reviews and ratings all in one platform. Experience improvement (XI) is understood by InMoment as the project of better anticipating and meeting both customer and employee needs through active listening, anal
The Next CMO
JUNE 17, 2022
If we’ve learned anything over the past few years, it’s that we need to plan for the unexpected. For marketing professionals, this uncertainty increases the complexity of an already demanding job. So how can you achieve marketing excellence in 2022? Have an operational marketing plan.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
yorCMO
JUNE 17, 2022
Join us from 12 - 1 pm CT on Wednesday, June 22nd for a moderated, open conversation with your peers focused on experiences and benefits in going the fractional professional route vs hiring full time or outsourcing to agencies. The post Executive Leadership Roundtable appeared first on yorCMO.
Zumvu
JUNE 17, 2022
The software streamlines the operations of a business by providing exceptional services to its users, whether customers or business owners.
Hubspot Marketing
JUNE 17, 2022
Be honest, does your professional bio make a statement? If you have your doubts, it’s likely time to update your bio, and we have some of the best professional bio examples to get you started. Your professional bio is not only relevant when applying for jobs, seeking new clients, or networking — it also gives the world a brief snapshot of who you are and your professional ideals.
Digital Marketer
JUNE 17, 2022
Social media is a great way to generate traffic and brand awareness but it is not so easy for instant conversions or lead generation. Inherently, social media platforms are tough for marketing because people use social media to get entertained and distracted from work. They may not be too willing to think about their business, even if they are decision makers.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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