Aspiration Marketing

SEPTEMBER 6, 2022

The simple landing page is often maligned yet seemingly never truly understood. There are technically as many types of landing as there are reasons for their use. In an effort to clear up some of the mystery surrounding these powerful marketing tools, here’s a round-up of the top 9 varieties we see in use today. They’re ordered roughly from most to least common (at least in terms of effective use by digital marketers in our experience).

Inbound Marketing 215

Inbound Marketing Marketing Marketers Digital Marketing 215

CopyBlogger

SEPTEMBER 6, 2022

I watch a lot of YouTube videos about the best ways to clean your bathroom, which doesn’t sound like it. Continue Reading. The post 40 Quick Editing Tips for Writers appeared first on Copyblogger.

Content Marketing 127

Content Marketing Marketers Marketing 127

Hubspot Marketing

SEPTEMBER 6, 2022

82% of marketers planned to continue investing the same amount or increase their investments in podcasts and other audio content for 2022. This means that all marketers, from those just getting started to those with established shows, are likely looking for ways to monetize their content. In this post, we’ll cover 10 strategies that will help you monetize your podcasts and achieve high ROI.

Affiliate Marketing 127

Affiliate Marketing Advertising Advertisers Promotion 127

Buffer Marketing

SEPTEMBER 6, 2022

In 2018, YouTuber Elle Mills posted a video detailing how burnout had impacted her ability to share content with her millions of YouTube subscribers. Since then, it’s become common to see videos, tweets, and posts announcing a break due to burnout. Burnout is quite severe — 61 percent of creators are facing burnout, according to ConvertKit’s 2022 State of the Creator Economy report.

Price 126

Price Product Branding Management 126

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Content Marketing Institute

SEPTEMBER 6, 2022

Engaging and persuasive language is a powerful tool for content marketers. By bringing some science into the art of writing, you can better influence your audience and get them to take your preferred actions.

Content Marketing 124

Content Marketing Marketing Marketers 124

Practical eCommerce - Marketing

SEPTEMBER 6, 2022

Facebook remains a massive platform for engaging with customers and prospects. The key is having the right tools to track performance. Here are 14 choices. The post 14 Tools for Facebook, Social Analytics appeared first on Practical Ecommerce.

Analytics 115

Analytics eCommerce Customer 115

Hubspot Marketing

SEPTEMBER 6, 2022

73% of people say customer experience impacts their purchasing decisions. Which means, nowadays, companies are looking for fresh ways to keep their customers happy. Many companies are doing this by launching customer education programs and online learning academies that give their customers access to resources, blog posts, webinars, knowledge centers, and certification courses that help them learn about their product, troubleshoot problems, and ultimately realize product value.

Customer 101

Customer Inbound Marketing CRM Communications 101

Hootsuite

SEPTEMBER 6, 2022

If you’re being a hero with your TikTok content and insisting on organic reach… stop it. There’s no shame at all in boosting a post with the TikTok promotion feature. Even the best of us need a helping hand sometimes, like that time I got stuck inside a pair of jorts at the Gap. Not to be all “peer pressure” on you, but every social media platform today features some sort of paid boosting option.

Promotion 100

Promotion Analytics Advertising Advertisers 100

Search Engine Roundtable

SEPTEMBER 6, 2022

Google's Gary Illyes was on Reddit offering advice to one SEO who simply does not want traffic from Google from users in specific regions. The reason is, that they don't ship to all locations and they don't want a ton of abandoned carts. So if they can avoid getting traffic from the places they do not ship to, that can help reduce those issues.

Shipping 96

Shipping SEO Place 96

CMO Network

SEPTEMBER 6, 2022

The Metaverse is so much more than video games and entertainment. Medicine, travel, education and training, retail and fitness are exploding and distrupting their sectors.

Entertainment 96

Entertainment Retail Education CMO 96

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Journal

SEPTEMBER 6, 2022

Learn more about the types of social media networks and identify which ones benefit your brand. The post 5 Types Of Social Media Networks And The Benefits Of Each One appeared first on Search Engine Journal.

Branding 91

Branding SEO 91

CMO Network

SEPTEMBER 6, 2022

Despite some signs of a slowing economy, the e-commerce driving growth we experienced during the Covid-19 pandemic is likely to remain and greater automation of warehouses and supply chains are going to be critical to meeting customer demand and managing operating costs.

Management 90

Management Customer CMO 90

Litmus

SEPTEMBER 6, 2022

With summer drawing to a conclusion (unfortunately) brands are gearing up for the last quarter of 2022, which includes the busiest and most anticipated time of the year… the holidays ! But just because email marketers are busy preparing all things festive, it doesn’t mean they haven’t been sending some dynamic summer emails! Check out the Litmus team’s favorite emails from August—including the simplest, yet very effective plain text email you’ve ever seen, brightly colored footwear, and even an

Email Marketing 80

Email Marketing Product Branding Customer 80

CMO Network

SEPTEMBER 6, 2022

As populations increase and sustainability becomes more important for the planet’s health, cities must act as change agents. Sustainable cities see many advantages as they adopt more plant-friendly features, but becoming a leader in sustainability still comes with challenges.

Health 83

Health CMO 83

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Hubspot Marketing

SEPTEMBER 6, 2022

An effective B2B SaaS sales funnel is critical for your brand to drive conversions. But 68% of companies say they haven’t attempted to evaluate the impact of their sales funnel and 79% say that marketing leads are never converted. The result is a growing need for in-depth sales funnel optimization: Companies need to consider how current funnels are performing, where they need to improve, and what steps they can take to achieve this goal.

Branding 79

Branding Thought Leadership Promotion Customer 79

Search Engine Roundtable

SEPTEMBER 6, 2022

Google has quietly announced that on September 30th, Book on Google for flights will be discontinued in most countries or regions outside the United States.

84

84

Digital Marketer

SEPTEMBER 6, 2022

Does your Tiktok audience have a different avatar from other social media? Before I answer this question, be reminded that avatar here refers to buyer persona, a figment of your ideal audience. When I started on TikTok, I enjoyed significant engagement after months of dedication and consistency, which intrigued me. Then, it prompted my research into audience segmentation, strategies, and analytics.

Gen Z 77

Gen Z Millennials Entertainment User-Generated 77

Search Engine Roundtable

SEPTEMBER 6, 2022

Microsoft Advertising announced a lot of new features today including the ability to import from Pinterest, Google Import to for Performance Max campaigns, Microsoft Advertising Editor support for multimedia ads, cruise ads, tours, and activity ads now available, and subdomain support for dynamic search ads.

Advertisers 76

Advertisers Advertising 76

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Digital Marketer

SEPTEMBER 6, 2022

As a small business owner, you are probably always looking for new ways to reach potential customers and grow your business. Chances are you’re utilizing one or more of the usual channels to try and attract new customers, but there’s probably 1 channel you’ve overlooked: TikTok. With over 1 billion monthly active users and growing, TikTok is a powerful platform that can help you engage and attract new customers.

User-Generated 73

User-Generated Entertainment Food Promotion 73

Search Engine Roundtable

SEPTEMBER 6, 2022

The Google Home Hub display can show users an "about reviews" disclaimer or notice that talks about how the review may not be verified by a confirmed visit or experience.

76

76

The Next CMO

SEPTEMBER 6, 2022

What is a Marketing Funnel? Some people call it a marketing funnel, others call it a sales funnel. So what is the difference? Simply, if you are only tracking marketing’s responsibility to pipeline generation and revenue then it is a marketing funnel. If you are tracking the entire company’s funnel performance then it is a sales funnel. The fact of the matter is you can do both by creating multiple funnels.

B2C 52

B2C Marketing Marketers Finance 52

Search Engine Roundtable

SEPTEMBER 6, 2022

I am not 100% if this "learn something new" feature in Google Search is actually new but I have never reported on it before. Google Search shows a box named "learn something new" that takes you into a web story format in Google Search on mobile.

67

67

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

CMO Network

SEPTEMBER 6, 2022

Yanni Hufnagel’s started with a dream of disrupting the way that the US drinks beverages and. lemons.

Marketing 71

Marketing Marketers CMO 71

Digital Marketer

SEPTEMBER 6, 2022

Related Article s. How to Sell Your Business with Kurian Tharakan [VIDEO]. How to get free leads and sales with social [VIDEO]. Building a Successful Business: 5 Foundational Metrics [VIDEO]. 1. 2. 3. … 16. Next Page. Want to get certified in Content Marketing? Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.?

Digital Marketing 70

Digital Marketing Management Email Marketing Content Marketing 70

Search Engine Roundtable

SEPTEMBER 6, 2022

Here is a recap of what happened in the search forums today.

71

71

The Next CMO

SEPTEMBER 6, 2022

CMO 52

CMO 52

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Search Engine Roundtable

SEPTEMBER 6, 2022

74

74

The Next CMO

SEPTEMBER 6, 2022

CMO 52

CMO 52

Businesses Grow

SEPTEMBER 6, 2022

How to use AI to create illustrations for your content. by Frank Prendergast, {grow} Community Member. You’ve probably heard this advice about building your personal brand…. “Write long-form content to show the depth and breadth of your knowledge to your dream clients” they say. So you spend ages writing your 1,000-word article. “But you can’t just publish a big block of text,” they say.

Branding 130

Branding Price Place Marketing Strategy 130

Sprout Social

SEPTEMBER 6, 2022

Great videos don’t happen by accident. Maybe they did once upon a time when candid shots turned into viral sensations in the earlier days of YouTube and Vine. Things have changed since, and you need to be more strategic with your YouTube content. That’s where YouTube analytics comes in. It pinpoints exactly what’s working and what’s not, so you can keep producing awesome videos consistently.

Analytics 110

Analytics Key Performance Indicator Influencer Marketing Marketing 110

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding