Content Marketing Institute
DECEMBER 5, 2022
Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where to focus if you're not).
Sprout Social
DECEMBER 5, 2022
Ah social media. As the old saying goes, “can’t live with it, can’t live without it.” As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. But times have changed. Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events a
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Search Engine Land
DECEMBER 5, 2022
Google is now rolling out continuous scroll on the desktop search results. Google initially brought continuous scroll to mobile search in October 2021 and now it is here for the desktop search results. Continous scroll is like infinite scroll but it does not go on infinitely, it stops after a few pages or so – which is why Google does not call it infinite scroll but rather continuous scroll.
Hubspot Marketing
DECEMBER 5, 2022
When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat. But what if I told you data privacy changes are actually having a positive impact on marketers? I get it - you’re probably used to hearing about how the loss of third-party cookies , GDPR, and iOS privacy changes spell certain doom for the marketing ind
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
DECEMBER 5, 2022
Email marketing isn’t easy. There are so many moving parts — personalization, permissions, frequency, readability, mail transfer agents, engagement, sender reputation, segmentation and much, much more. A mistake on any one of these and it doesn’t matter how good the rest are. Worse yet, today’s mistake may have been yesterday’s right thing to do. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments.
Search Engine Journal
DECEMBER 5, 2022
Here are 4 pro strategies to breathe new life into your evergreen PPC campaigns so they're never stale. The post Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
DECEMBER 5, 2022
Is TikTok taking over the world? With over one billion monthly active users , it definitely feels like this video-based social networking platform has reached global domination status. If you haven’t joined in yet, it’s time to get on board. We’ve gathered up a list of the best TikTok tips and tricks: think getting views, increasing engagement, monitoring comments and using TikTok Live.
Hubspot Marketing
DECEMBER 5, 2022
Marketers and third-party cookies -- can you name a better combo? A few years ago, you really couldn’t. But with Google phasing out third-party cookies in 2024, marketers are busy searching for new strategies to collect user data. While 2024 might seem far down the road, over half of marketers say their company is already exploring alternative targeting solutions.
Businesses Grow
DECEMBER 5, 2022
My friend Valentina Escobar-Gonzalez dreams of giving a TED talk of her own some day. She asked me how I prepared to give my speech, and I told her I would write a post about it for her because indeed, I am a full-service blogger! Today, How to Create Your TED Talk! I gave my TED talk in the summer of 2022, but the preparation really started years in advance.
Search Engine Journal
DECEMBER 5, 2022
Google is making desktop search results more like mobile with an update that lets users continuously scroll through multiple pages. . The post Google’s Desktop Search Results Are Now Continuously Scrollable appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Spiralytics
DECEMBER 5, 2022
Human beings are known to be “rational” or “logical” beings, but that is not the case when it comes to marketing. For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. What better way to evoke strong emotions than letting them reminisce about the simple and stress-free life they experienced before through nostalgic interpretations?
Search Engine Journal
DECEMBER 5, 2022
WordPress recommends immediate action to fix multiple vulnerabilities discovered in versions prior to 6.0.3. The post WordPress Hit With Multiple Vulnerabilities In Versions Prior To 6.0.3 appeared first on Search Engine Journal.
Practical eCommerce - Marketing
DECEMBER 5, 2022
The dark mode feature has become increasingly popular on the web and mobile devices. Ensuring emails render in dark mode is essential for successful marketing. The post How to Design Emails for Dark Mode appeared first on Practical Ecommerce.
Search Engine Roundtable
DECEMBER 5, 2022
Every Monday, I end up covering an unconfirmed Google search ranking algorithm update but this past week, going into the weekend, was even more volatile than the others. I am seeing way more chatter, and even the tools are showing heavier volatility than the normal high volatility.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
DECEMBER 5, 2022
Learn how to speed up your website & rank higher on SERPs. Hint: Largest Contentful Paint is the most important site speed metric for Google. The post How To Optimize The Largest Contentful Paint & Rank Higher In Google appeared first on Search Engine Journal.
Hootsuite
DECEMBER 5, 2022
This past November, I decided to do an experiment. I wanted to see if LinkedIn pods actually worked or if they were just a waste of time. For those of you who don’t know what a LinkedIn pod is, it’s basically a group of people who agree to like, comment and engage with each other’s posts. The theory is that by doing this, your content will be boosted by the LinkedIn algorithm.
Search Engine Land
DECEMBER 5, 2022
If your content isn’t performing as well as you expected, or old pieces you published a few years ago are no longer relevant or pulling their weight, it’s time for an update. Specifically, it’s time to optimize your underperforming content. This is the process of updating, tweaking, editing, and rewriting old content that’s not pulling in ROI.
Zumvu
DECEMBER 5, 2022
Who knows your target audience better than your team? Your clients themselves. Users with their demands, likings, and desires are mostly the voices that go unnoticed as companies seek to have a smooth user experience.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Quikly
DECEMBER 5, 2022
Every so often, B2C marketers come across innovative techniques that resonate strongly with consumers and help drive significant results. And when most marketers are battling against a noisy market , having resources available to combat overwhelmed or distracted consumers is a must.
Social Media Examiner
DECEMBER 5, 2022
Looking for solutions to manage your Facebook page and your Instagram business account? Curious how to get the most out of the free Meta Business Suite? In this article, you’ll learn how to use 10 valuable tools in Meta Business Suite to manage content, engagement, analytics, and more across Facebook and Instagram. How Has Meta […]. The post 10 Free Tools to Easily Manage Instagram and Facebook appeared first on Social Media Examiner.
Search Engine Roundtable
DECEMBER 5, 2022
Gary Illyes from Google posted a PSA (public service announcement) of sorts on Mastodon and LinkedIn for sites that are heavy with JavaScript. He said that you should try to load the content, including the "marginal boilerplate" content, first when you have a JavaScript-heavy site.
Search Engine Journal
DECEMBER 5, 2022
Ensure your customers leave happy, with your products in their shopping baskets. Check out 6 examples, their websites' pros and cons, including a checklist. The post 6 Checkout Page Examples And How To Optimize Them appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Econsultancy
DECEMBER 5, 2022
In the midst of a mounting cost of living crisis, consumers are more aware of their financial wellbeing than ever – making straightforward, accessible financial services absolutely paramount. According to research conducted by Legal & General, also known as L&G, 75% of its customer base expect 10 specific top tasks to be simple, intuitive, and available online.
AWeber
DECEMBER 5, 2022
Email is your most powerful digital tool for sales. Wait, really? Yes! 60% percent of consumers have made a purchase as a result of an email they received from a brand. That beats out sales from social and direct mail, making email your most effective sales tool. But there’s more to it than just sending an email with a product or service you want to sell.
Marketing Insider Group
DECEMBER 5, 2022
Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. We are all tuning out advertising. And we are all consuming more information online. We spend our time getting informed and also looking to be entertained.
Zumvu
DECEMBER 5, 2022
More than 90% of Australian higher education digital marketers believe they’re investing in and building digital elements for their institution.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Roundtable
DECEMBER 5, 2022
On Friday, Lizzi Sassman from Google updated the crawl budget management help document with two more topics. Specifically, Google added two new myths to the crawl budget documentation.
Search Engine Land
DECEMBER 5, 2022
Holiday shoppers aren’t the only ones who wait until the last minute. . If you need some optimization tips to boost your Amazon sales before the end of the year, we have some suggestions to help make an impact. Why product optimization is worth the effort. Many ecommerce players fight tooth and nail to get their products listed on Amazon, only to take a step back once they’ve been granted the keys to the kingdom.
Search Engine Roundtable
DECEMBER 5, 2022
Google has updated its Google Crawler / User Agent help document with a new section for "Retired Google crawlers." With that, Google announced the retirement of the short-lived DuplexWeb-Google User Agent.
Martech
DECEMBER 5, 2022
Any customer data platform (CDP) must nestle nicely into your martech stack, including your customer data ecosystem. Like many architectural choices, you face few absolute rights and wrongs here, but you have options worth considering. . At Real Story Group, we’ve seen three broad approaches, including variants of each: Licensing a CDP from your anchor martech suite.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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