Fri.Nov 18, 2022

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In remembrance of Twitter. Let’s never forget

Businesses Grow

As I write this, rumors are rampant that Twitter has cut so much staff that the app is disintegrating and may not survive. I think there is a chance Twitter could go away. Even if it survives, it’s not going to be in a form that captures the spirit and joy and potential of the early days. I miss that. Many years ago, I wrote a book called The Tao of Twitter , which became the best-selling book on Twitter (over four editions).

Education 145
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Beware Of Fake Ownership Requests From Google Business Profiles

Search Engine Roundtable

I am sure many of you have received one or two (or more) requests from Google Business Profiles saying the owner is requested access to maintain your business. I just delete them but I am hearing from Local SEOs that this is becoming more and more of an issue.

SEO 135
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Trending Sources

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Benefits of Influencer Marketing [Data + Expert Insight]

Hubspot Marketing

The creator economy is built around influencers and their audiences. As audiences put a significant amount of trust in their favorite influencers, it makes sense that marketers would want to pay more attention to influencer marketing than before. This post will go over the data-backed benefits of using influencer marketing, along with insight from a HubSpot social media expert. 7 Benefits of Influencer Marketing. 1.

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The best customer is a repeat customer: How to keep clients engaged with personalised email

Econsultancy

In markets where consumers have a wide range of choices, and your competitors are just a few clicks away, customer retention is a superpower. Businesses with good customer retention rates enjoy more reliable revenue streams and greater brand sentiment, so they are less vulnerable to shocks. Conversely, businesses that lack a strategy for retention risk losing their best purchasers.

Customer 128
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Marketing in a recession: How to avoid 5 common mistakes

Search Engine Land

It’s hard not to be anxious about the macroeconomy right now. Unless you’re a brand marketer in a thoroughly recession-proof industry or an agency marketer with a portfolio of clients in recession-proof industries, you’re working against an undercurrent of stress and performance pressure. These emotions may help some marketers achieve hyper-focus.

CRM 127
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HubSpot to Continue Delivering the Promise of Connection

Hubspot Marketing

Platform solutions have always been known as a one-stop shop for all of a marketer’s needs. At their core, platforms are meant to help marketers, whether that’s understanding their customers’ journeys, optimizing the path to purchase, or quantifying the revenue that a campaign produces. And, as I discussed last year, HubSpot delivered on the promise of platform through our world-class solution that doesn’t sacrifice power for ease of use.

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How a Spoonful of Story Helps Even ‘Boring’ Content Go Down [Rose-Colored Glasses]

Content Marketing Institute

Mary Poppins had it almost right ¬¬– just find the story and –snap – the content’s job’s a game. Then even the boring tasks you undertake become – well, if not a piece of cake, a more creative endeavor rather than a mundane construction project.

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Daily Search Forum Recap: November 18, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google launched a ton of new features across search, maps.

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Innovation vs. rebranding: How to choose the best change for your business

Martech

Change in a business is inevitable. A lack of it indicates stagnation and decline. Only dead things don’t change. However, while a living organization must evolve, not all types of change are ideal. Two common types of business evolution today are innovation and rebranding. Although they both indicate change, they are remarkably dissimilar. Understanding what each term implies is critical before deciding on a path for your brand.

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Google: Redirects From Non Relevant Pages Won't Cause The Destination Page To Be Less Relevant

Search Engine Roundtable

Dawn Anderson asked Google's John Mueller if redirecting a non-relevant page would cause the destination page (where the redirect it going towards) to be less relevant and cause any ranking issues for its relevant queries. John said no, "I can't think of a way that would have a negative effect there," he added.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Ad spend projected to grow 5.9% in 2023

Martech

Media ad spend in 2023 will grow 5.9% overall, year-over-year, according to IAB’s ad budget outlook. IAB highlights several high-growth categories, led by B2B (up 20.8%), travel (20.6%), restaurants/beer/wine/liquor (17.1%) and financial services (11.1%). CTV is expected to be the fastest-growing channel, with projected sales up 14.4%. All other digital channels are expected to see some increase in spend, while traditional channels will decline in 2023.

Transform 120
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Google: Don't Randomly Change The Author Name, Use Author Annotations & Updated Content Use New Author

Search Engine Roundtable

Google's John Mueller was asked about the impact of changing the author's name on an article. John gave three pieces of advice in response to the question, (1) use author annotations, (2) rewritten content should use the new author's name and (3) do not randomly change author names.

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HubSpot to Continue Delivering the Promise of Connection

Hubspot Marketing

Platform solutions have always been known as a one-stop shop for all of a marketer’s needs. At their core, platforms are meant to help marketers, whether that’s understanding their customers’ journeys, optimizing the path to purchase, or quantifying the revenue that a campaign produces. And, as I discussed last year, HubSpot delivered on the promise of platform through our world-class solution that doesn’t sacrifice power for ease of use.

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Google Rolls Out Multisearch, Lens, AR, Maps & Other Expanded Search Features

Search Engine Roundtable

Google announced a bunch of features around Google Search, Google Maps, Google Lens and more that are now rolling out in the US and some other regions. This goes across new features for Multisearch, Google Lens, AR, Maps and much more.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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5 Ways Social Media Helps Build Brand Loyalty

ConsumerTalk

Social media has existed for less than two decades, but it's had a powerful effect on brand marketing. Today, most people will look up a brand on social media while making buying decisions and post about their preferred brands on social pages, testifying to their network of friends about the positives of their favorite brands.

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Google’s formula for navigating economic uncertainty involves “doubling down”

Search Engine Land

Google’s formula for success requires a balance of doubling down on what’s working, and “placing calculated bets to unlock future growth.” The formula comes directly from Google’s best practices playbook. 1. Directly connect your marketing goals to real business outcomes. To maximize ROI, start with defining the value of different conversions based on what they’re really worth to your business.

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Why Bulk Content Creating For Social Media Saves You Time via @sejournal, @infinityjstyler

Search Engine Journal

Social media managers can save time by adapting these content calendar templates for clients. Learn the why, how, and when to use them. The post Why Bulk Content Creating For Social Media Saves You Time appeared first on Search Engine Journal.

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Don’t fall for fake ownership requests for your Google Business Profile

Search Engine Land

Google Business Profiles can be claimed by the owner or business manager in Google Maps or in Google Search. When someone makes a claim for ownership of a Google Business Profile listing and if that business was already claimed by someone, the current owners will get an email asking if they approve or deny the new ownership request. Increase in fake claims.

SEO 100
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Users Lose Confidence That Twitter Will Survive via @sejournal, @martinibuster

Search Engine Journal

Millions of tweets signal perception that Twitter is ending soon as mass resignations inspire users to lose confidence that it will stay online. The post Users Lose Confidence That Twitter Will Survive appeared first on Search Engine Journal.

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YouTube just announced its 2023 class of #YouTubeBlack Voices Fund creators

Search Engine Land

As a part of the program, grant recipients will be offered dedicated partner support, seed funding invested into the development of their channels, and the opportunity to participate in bespoke training, workshops and networking programs. Meet the class. One of the creators from the 2023 class is Jasmine Taylor from Baddies & Budgets. Taylor shares the highs and lows of becoming financially free as someone who grew up in poverty and wasn’t taught financial literacy.

Finance 99
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Creating Sustainable Businesses With Web3

Social Media Examiner

Do you want to create a business that embraces Web3? Wondering what types of businesses are possible? In this article, you’ll discover examples of Web3 business models and learn how to draw customers to your business using decentralized autonomous organizations and tokens or NFTs. What Web3 Makes Possible for Business Models There are two important […].

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Email Client Market Share: Trends from August to October 2022

Litmus

We’re back—this time with our three-month update on email client popularity! We analyzed nearly five billion email opens around the world with Litmus Email Analytics from August to October 2022. Let’s take a look at the shifts that took place since our last update. Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Is The Future Of Cinema Fully Immersive And Multi-Sensory?

CMO Network

Positron's VR Voyager Motion Chair is usering in a new era in immersive film viewing with VR, haptics and scent to create more exhilarating and memorable experiences.

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What are FMCG brands doing to make sure online shoppers convert?

Econsultancy

Since the onset of the Covid-19 pandemic, ecommerce demand and activity have been elevated – something that comes as no news to anyone working in the retail or digital marketing industries. CBRE Group’s Global E-commerce Outlook Update report, published in June 2022, found that 20% of global retail sales were carried out online in 2021, compared with 9% in 2016 – representing an increase of 133%.

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Top 7 Tips To Rank On the First Page Of Google

OnPassive Marketing

There are a lot of steps involved in ranking on the first page of Google and finding success online. You have to have a solid website, know how to optimize your site to rank higher, and understand how to promote your business so that people will return. This blog post has seven tips that can help you every step of the way. Top 7 Tips To Rank On The First Page Of Google.

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Search News Buzz Video Recap: Google Coati Update, More Weekend Tremors, Local Reviews Bug, Google Ads Bribe, Apple Search Delayed & More

Search Engine Roundtable

This week, we learned that Google's Panda update at one point in time evolved into what was called the Google Coati update. Google also had another weekend update last week. Google Search Console added a new shopping tab with more.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Why Qatar’s About Face On Beer Sales At The World Cup Is Problematic

CMO Network

The implications of Qatar's decision to ban most alcohol sales at World Cup 2022 matches and its impact on Budweiser as analyzed.

CMO 91
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How To Build A Winning MarTech Stack In 2023 via @sejournal, @hethr_campbell

Search Engine Journal

Learn how to choose the right MarTech stack to help you automate tasks and streamline your workflow for better performance. The post How To Build A Winning MarTech Stack In 2023 appeared first on Search Engine Journal.

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Exclusive: Top Pollster: This Is Why Biden Should Not Seek A Second Term

CMO Network

Harris Poll chairman and veteran political strategist Mark Penn talks to Forbes Newsroom about why President Joe Biden should not seek a second term in 2024.

CMO 72
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B2B commerce and content management: pushing boundless digital innovation

Welcome Software

Are you looking for a solution that allows you to build stronger relationships with B2B buyers? How about making data-driven content decisions and implementing personalization at scale? Is it important to you to provide consistent delivery of rich and engaging product information across all touchpoints? If you’ve answered yes to the questions above, Optimizely is positioned to help you succeed!

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.