Jeff Bullas
FEBRUARY 6, 2023
Considering an Instagram growth service to take some work off of your plate? Being a social media manager looks like a fun job to many people, and at times, it can be – but as you know, it’s also no walk in the park. From analyzing the demographics of your followers to creating high-quality visual content to strategizing how to get more growth , you have a lot to keep up with.
Practical eCommerce - Marketing
FEBRUARY 6, 2023
First impressions are important for dating and for recipients of marketing emails. Three email components — "From," subject line, preheader — are critical. The post Email Marketing Is Like Dating appeared first on Practical Ecommerce.
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Jeff Bullas
FEBRUARY 6, 2023
Amazon is one of the world’s biggest online stores. There are 353 million products available, it ships to 100 countries and has 1.2 million employees. It also has over 185 fulfillment centers around the world. Why it matters Amazon’s expertise and resources are available to anyone who wants to start an online store. By using Amazon as your chosen platform, you can start your own online side hustle without spending the big bucks!
Search Engine Journal
FEBRUARY 6, 2023
Microsoft Bing powered by ChatGPT may offer more personalized results and features, with a chatbox replacing the search bar, summarized responses, and conversational search. The post Microsoft Bing & ChatGPT: 5 Possible Features At Launch appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Social Media Examiner
FEBRUARY 6, 2023
Wondering how to use hashtags on Instagram? Want to know which Instagram hashtags to use and how many to add? In this article, you’ll learn how to use Instagram hashtags in 2023 and learn additional ways to drive discovery. Should You Add Hashtags to Instagram Content in 2023? In short, yes, Instagram hashtags continue to […] The post How to Use Instagram Hashtags for Business: A Guide for Marketers appeared first on Social Media Examiner.
Search Engine Journal
FEBRUARY 6, 2023
Find out why site architecture is essential for SEO, see examples of organizing your site, and learn tips to make your site structure as SEO-friendly. The post How To Optimize Website Architecture For SEO appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
FEBRUARY 6, 2023
Google announces new AI-powered features in search results and introduces an experimental conversational AI service, Bard, powered by LaMDA. The post Google CEO Confirms AI Features Coming To Search “Soon” appeared first on Search Engine Journal.
Search Engine Land
FEBRUARY 6, 2023
Google is now testing Bard, its answer to OpenAI’s ChatGPT. We also have gotten our first look at AI-powered features in Google Search. Google CEO Sundar Pichai today announced the soft launch of Bard to a set “trusted testers,” showcasing what this early experimental release looks like with some examples. We knew this was coming because Pichai mentioned it on the latest Google earnings call.
Search Engine Journal
FEBRUARY 6, 2023
YouTube Shorts creators can now join YouTube's Partner Program and earn money with their content. Learn about the requirements and how the revenue-sharing model works. The post YouTube Shorts Monetization: How Revenue Sharing Works appeared first on Search Engine Journal.
Many Chat
FEBRUARY 6, 2023
Broadcasting is back! Previously on Messenger, businesses were restricted to Meta’s 24-hour rule, which meant they could not re-engage customers on Messenger using automation tools after the initial 24 hours had passed. Now, thanks to Meta’s Recurring Notifications feature, you can use Manychat’s broadcasting feature to communicate with customers 24 hours after the last interaction on a daily, weekly, or monthly basis – as long as you have a customer’s prior permission.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
FEBRUARY 6, 2023
Google updated the structured data guidance to clarify why JSON-LD is preferred and to confirm that Microdata & RDFa are fine The post Google Updates Structured Data Guidance To Clarify Supported Formats appeared first on Search Engine Journal.
Customers.ai
FEBRUARY 6, 2023
Today, I’m excited to announce that MobileMonkey has been recognized by ICONIQ Capital and G2 as one of the fastest growing go-to-market tools for 2022. This recognition is a testament to the hard work and dedication of our team and the value we bring to our customers. ICONIQ Capital is the family office of tech giants Mark Zuckerberg, Sheryl Sandberg, and Jack Dorsey, and has made many notable investments in top companies such as Airbnb, Dropbox, and Instacart.
Search Engine Journal
FEBRUARY 6, 2023
Chrome 110 introduces a "potentially breaking change" to third-party embedding. This is why it's actually a good thing. The post Chrome 110 Changes How Web Share API Embeds Third Party Content appeared first on Search Engine Journal.
Customers.ai
FEBRUARY 6, 2023
Today, I’m excited to announce that Customers.ai has been recognized by ICONIQ Capital and G2 as one of the fastest growing go-to-market tools for 2022. This recognition is a testament to the hard work and dedication of our team and the value we bring to our customers. ICONIQ Capital is the family office of tech giants Mark Zuckerberg, Sheryl Sandberg, and Jack Dorsey, and has made many notable investments in top companies such as Airbnb, Dropbox, and Instacart.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Land
FEBRUARY 6, 2023
If you’re intimidated by writing any piece of content longer than 1,000 words, don’t be. Long-form content can be just as straightforward as dashing off a 500-word piece. It will take you slightly longer to do it, but there are huge benefits to reap from spending time creating long-form pieces. For one thing, longer content tends to perform better than short content.
Search Engine Journal
FEBRUARY 6, 2023
Getty Images sues Stability AI for allegedly copying over 12 million photos, captions, and metadata without permission. The post Getty Images Sues Stability AI For Copyright Infringement appeared first on Search Engine Journal.
Search Engine Roundtable
FEBRUARY 6, 2023
Google has confirmed that its latest efforts to filter out local reviews against its policies and guidelines went too far. Google, over the next few weeks, is working to restore the policy-abiding reviews that were removed by its automated systems as false positives.
Marketing Insider Group
FEBRUARY 6, 2023
A very young Wayne Gretzky was taught by his first hockey coach, his father Walter Gretzky , several important lessons. For those who are not hockey fans – Wayne is the all-time leader in NHL scoring and owner of 61 records, most will probably never be broken, and is called by many the greatest hockey player of all time. “You miss 100 percent of the shots you never take” is one lesson.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Roundtable
FEBRUARY 6, 2023
There may have been another unconfirmed Google search ranking algorithm update - this one also on the weekend, around February 4th, maybe kicking off on February 3rd. I am seeing signs from both chatter within the SEO community, and also, some of the tools are showing big swings around February 4th.
Hubspot Marketing
FEBRUARY 6, 2023
Facebook engagement is something marketers shouldn't overlook when crafting a social media strategy. Facebook engagement can expand organic reach and place your brand higher in Facebook's News Feed. Your brand can also reach your audience's extended network through likes, comments, and shares. But what is Facebook engagement, and how can you boost your brand's engagement to reach a broader audience?
Search Engine Roundtable
FEBRUARY 6, 2023
Google's John Mueller was asked again about if you should translate the content of the URL itself to the language of the content used on that page. John this time said, "translating parts of the URL per language is less critical for search.
CMO Network
FEBRUARY 6, 2023
Booking.com's 2023 Super Bowl ad is reviewed, featuring an interview with Arjan Dijk, Senior Vice President and Chief Marketing Officer, Booking.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Land
FEBRUARY 6, 2023
Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Was it Matt Cutts, John Mueller, or another prominent Googler who said this?
Quikly
FEBRUARY 6, 2023
Social media platforms are great places for brands to connect with consumers. They’re also solid tools for leveraging consumer psychology.
Martech
FEBRUARY 6, 2023
2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. At CabinetM, we’ve built a marketing technology directory of 15,000+ products to drive our marketing technology management tools. Managing a directory of this size means keeping track of new products, new categories, acquisitions and their associated name changes, as well as unfortunate company and
Litmus
FEBRUARY 6, 2023
The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. We dig in to where they got their start, where they are now, and explore their challenges and passions in email. This month, we’re chatting with Crystal Ledesma—design systems expert, fashion aficionado, and long-time email geek.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Roundtable
FEBRUARY 6, 2023
Google has clarified in its search developer documents that JSON-LD, Microdata and RDFa are all fully supported forms for structured data and Google Search. Google wrote, "all three supported formats are equally fine for Google, as long as they are valid and implemented properly per the feature's documentation.
Vertical Response
FEBRUARY 6, 2023
Did you know that in 2022, Valentine’s Day spending hit a record-breaking $23.9 billion? It’s no wonder that Valentine’s Day sends business owners’ hearts aflutter. According to a study by Prosper Insights & Analytics for the National Retail Federation , the average person planned to shell out more than $140 on traditional Valentine’s Day merchandise, with customers aged 25 to 34 being the biggest spenders.
Search Engine Roundtable
FEBRUARY 6, 2023
Google is testing a new design for the mobile search result snippets. Google is boxing in the snippet, the description text, of a specific listing in a gray-shaded curved box.
Ariyh
FEBRUARY 6, 2023
New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 15,839 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Content at Scale Generate an SEO-optimized piece of content in minutes, with no AI content detection. Content at Scale ’s AI is purpose-built for blog content.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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