Tue.Nov 22, 2022

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How UX Sold 5,000 NFTs in Less Than a Minute

Jeff Bullas

In today’s global marketplace, the battle for a customer’s attention has never been more challenging. Attention spans are shrinking, customer’s demands and expectations are going up and the margin for error is minuscule. The user experience is so important because it is the gateway between person and product. Whether you use a website, app, software, or sell human-to-human, UX is the most important factor that influences a sale.

Product 278
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How to Choose Content for Your Conversion Funnels in B2B-Marketing

Aspiration Marketing

Nurturing a website visitor into a happy customer is no easy task. Conversion funnels look to support a buyer's journey in the B2B environment, moving from the awareness to the decision-making stage. A core issue a marketer must address is choosing the right content for each stage.

Marketing 161
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Use this SEO forecasting template to gain insights for 2023

Search Engine Land

Even in boom times, marketing budgets are divided among a range of teams, channels, and initiatives. Going into 2023, with a shaky economy likely to cap many budgets and headcounts far below optimal levels, it will be especially important for marketers to articulate a compelling case for why their area of expertise should get a fair share of resources.

SEO 142
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Google Documents Search Ranking Updates As Systems; Labels Live Or Archived Notable Algorithms

Search Engine Roundtable

Google has published a new document named a guide to Google search ranking system. That document outlines the "notable" ranking updates that are currently live and running for Google Search and also some of the historical updates that are either no longer in use or incorporated into other algorithms.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Content Series Guide: Turn One Idea Into a Fascinating 4-Part Story

CopyBlogger

Whether you’re a beginner blogger or a seasoned pro, at some point you’ll want (or need) to write a content. Continue Reading. The post Content Series Guide: Turn One Idea Into a Fascinating 4-Part Story appeared first on Copyblogger.

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Google's New Spam Policy: Policy Circumvention

Search Engine Roundtable

Google has added a new spam policy for policy circumvention. The new section was added to the Google spam policies document and basically says if you try to go around the Google spam policies, you can be penalized.

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More Trending

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Emplifi CEO Mark Zablan: ‘companies must lead with empathy, honesty and transparency’

Econsultancy

Mark Zablan is the CEO of Emplifi, a unified platform for social marketing, social commerce and customer care. We asked him about the role of data and automation in CX, as well as what makes for a successful rebrand (following the merger of Astute and Socialbakers – to become Emplifi – last year). Today’s consumers have greater choice and higher expectations than ever before.

Customer 114
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Social Proof: The Golden Rules of Personal Branding (According to Experts)

Buffer Marketing

We’re super into helping people grow on social media, including individuals who want to boost their online presence. So we’ve created Social Proof, our series on personal branding. The series chronicles how amazing individuals with different goals grew on social media to further their career and business prospects. Each interviewee so far has shared amazing insights into their process and mindset around personal branding, so you should definitely check out the full interviews.

Branding 121
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28 Instagram Tools for Ecommerce Marketing

Practical eCommerce - Marketing

Instagram is a proven engagement and revenue generator for ecommerce. These 28 tools — free and premium — streamline creating, posting, monitoring, and more. The post 28 Instagram Tools for Ecommerce Marketing appeared first on Practical Ecommerce.

eCommerce 113
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How to Go Live on TikTok + Top Features You Should Use

Hubspot Marketing

Are you interested in going live on TikTok but have a few reservations? If you are curious about TikTok LIVE, its features, and how to go live — this article is for you! To help you navigate TikTok LIVE, we'll dive into the top TikTok LIVE features, the requirements to go live, and a few tips to keep in mind before you start your first broadcast. What is TikTok LIVE?

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Meet Manychat’s new brand identity

Many Chat

It’s been seven years since Manychat was founded. In that time, we have powered billions of conversations between brands and customers; added support for the world’s leading messaging apps, including WhatsApp, Facebook Messenger, Instagram, Telegram, and more; built a global team and company, with 140 teammates across four offices in San Francisco, New York, Barcelona, and Yerevan.

Branding 105
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A Nonprofits Guide To Using LinkedIn

Hubspot Marketing

Your nonprofit likely takes up a lot of your time, and you might not have a huge staff to delegate responsibilities to. So, taking the time to use online platforms might not seem like the best use of your time. However, platforms like LinkedIn can be great for nonprofits, especially for connecting with people interested in your cause, inspiring them to take action, and even hiring new employees.

Food 106
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Macy’s Thanksgiving Day Parade is a Content Marketer’s Dream: 7 Inspiring Lessons

Content Marketing Institute

Millions gather to view your content marketing. It’s the stuff of your professional dreams. And it’s the reality for marketers at Macy’s every U.S. Thanksgiving Day. Here are seven inspiring content marketing lessons from the fun event.

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How brands are using CTV and OTT for the 2022 FIFA World Cup

Martech

The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to watch the tournament, which runs through December 18. Many advertisers are integrating connected TV (CTV) and over-the-top TV (OTT) into their omnichannel approach, in order to reach the many younger viewers who will be streaming the content, according to Bridget Hall, planning director, Americas for M&C Saatchi Performance.

Branding 114
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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From A Disney Star To A Theranos Villain: Heroic CEOs And The Boards That Breed Them

CMO Network

Just as we were getting over a crypto boy king who dazzled us with mythical money and a girl boss inventor who dazzled us with mythical technology, another larger-than-life figure galloped into the spotlight this week: Disney CEO Bob Iger.

CMO 98
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What Will Marketing Look Like in a World Without Third-Party Cookies?

Power Digital Marketing

As expected, Google delayed their deprecation of cookies (again). Fortunately, most of the market is moving beyond cookies, so the perceived impact is less doom and gloom and more of an inevitable nuisance. Despite the additional time with cookies, clever marketers should continue to invest in modern measurement and data integrity best practices. The pendulum has swung away from deterministic, one-to-one attributable interactions, and toward incremental outcome-based relationships.

Fashion 98
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YouTube Brings Photo Editing & Quizzes To Community Posts via @sejournal, @MattGSouthern

Search Engine Journal

YouTube is giving creators new tools to work with when publishing community posts, with the addition of photo editing features and interactive quizzes. The post YouTube Brings Photo Editing & Quizzes To Community Posts appeared first on Search Engine Journal.

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How to start and grow a social media marketing agency

Sprout Social

The demand for social media and content outsourcing is growing. In 2021, agencies in the US experienced the fastest growth in revenue in the past 20 years. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. And creators and influencers are working with larger clientele, creating ad-hoc agencies to keep up with the demand.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Competitor Mapping: What Is It & How To Do It

Search Engine Journal

Not sure where to start? Automate your competitor mapping process in 5 easy steps. The post Competitor Mapping: What Is It & How To Do It appeared first on Search Engine Journal.

SEO 95
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Google is testing new Rewarded Ad Gate beta program for publishers

Search Engine Land

Google has just started testing a new rewarded ad beta program for publishers to serve their players long-form, playable ads. How it works. As described by WebmasterWorld.com, “The Rewarded Ad Gate beta program will give you an opportunity to monetize your most engaged users. If a user frequently visits your site, you’ll have a way to collect additional ad revenue.” 1.

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9 Types of Digital Marketing

InTouch Marketing

Digital marketing is any form of marketing that exists online. Yet that’s often where any similarities end when comparing different types of digital marketing.

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Zoos And Aquariums May Play Key Role In Teaching Future Sustainability Practices

CMO Network

While animal welfare rightfully remains the highest priority, zoos and aquariums are expanding their conservation efforts and investments beyond the walls of their own facilities.

CMO 86
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Using LinkedIn Document Ads: What You Need to Know

Social Media Examiner

Wondering how to improve LinkedIn lead generation? Looking for a way to develop warmer targeting audiences on LinkedIn? In this article, you’ll discover how to use LinkedIn document ads to put downloadable lead magnets in front of the right people on LinkedIn. 3 Tips to Improve ROI From LinkedIn Document Ads Campaigns A LinkedIn document […]. The post Using LinkedIn Document Ads: What You Need to Know appeared first on Social Media Examiner.

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Google AdSense Rewarded Ad Gate Beta

Search Engine Roundtable

Google AdSense is testing a new ad type for publishers named Rewarded Ad Gate beta program. This program is something Google has in AdMob and basically lets you serve some of your more "loyal" visitors with longer-form ads, even playable ads.

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Is IGTV Gone?

Hubspot Marketing

I remember recording a 20-minute video I intended to upload to Instagram as IGTV content. The video was a collaboration with a few of my content creator friends, and I was so excited to share it. Imagine my surprise — and confusion — when I logged into Instagram and couldn't find the IGTV feature! I remember thinking, "Is IGTV gone?". The simple answer is yes, but don't worry — there are still ways to share long-form content on Instagram.

Place 88
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Google Wants Examples Of URLs That Should Be Indexed But Are Discovered - Currently Not Indexed

Search Engine Roundtable

Gary Illyes is back on social, not Twitter, but on Mastodon and he asked for examples of URLs that you think should be indexed but instead give you the status Discovered, currently not indexed in Google Search Console.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Leverage Keyword Research for Product Naming

Neil Patel

Naming products is no easy task. You’ve got your product and a whiteboard full of random phrases and ideas being tossed around. Some names sound ok, maybe a few seem like a good fit, but no one on your team can agree on a winner. So how do you choose the right name for your product? Here’s where keyword research comes into play! By understanding what people are searching for, you can optimize your product name to better meet their needs.

Product 84
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Google: Last Batch Of Sites Moving To Mobile-First Indexing Coming Soon, Again

Search Engine Roundtable

Once again, Google's John Mueller said the last batch of sites still being indexed using desktop indexing is going to be moved over to mobile-first indexing "soon." John said this on Twitter this morning, saying "The last batches of sites are afaik coming soon.

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The State of SEO With SEJ’s Ben Steele - Ep. 293 via @sejournal, @lorenbaker

Search Engine Journal

If you're planning your 2023 SEO strategy, you need to know what's coming. SEJ Senior Editor Ben Steele shares insights on the State of SEO. The post The State of SEO With SEJ’s Ben Steele [Podcast] appeared first on Search Engine Journal.

SEO 77
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Fulfilment and delivery trends in grocery and FMCG

Econsultancy

From order picking to last mile delivery, grocery retailers and FMCG brands are increasingly looking for ways to improve speed and efficiency in omnichannel fulfilment. With rising consumer expectations, the goal is to give customers what they want, exactly when they want it, even amid wider challenges in the supply chain. A large number of […].

Retail 75
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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.