Aspiration Marketing
APRIL 20, 2022
Remember the days before social media? When Pew Research started tracking social media use back in 2005, only 5% of American adults used at least one platform. How things have changed! Today, 72% of the population uses social media--and there are more platforms to choose from. As a marketer, it can be difficult to decide where--and how--to focus your marketing efforts and resources.
Search Engine Land
APRIL 20, 2022
How do you go about knowing who and how to ask for a review? Here are some top tips on how to secure reviews for local SEO. Please visit Search Engine Land for the full article.
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Martech
APRIL 20, 2022
“The past two years have wreaked havoc on [marketing] pipelines and exacerbation around getting clean, intelligent data, and passing that data to sales,” said Stephanie Swinyer, head of revenue marketing at Integrate, in her presentation at The MarTech Conference. “If we’re not going to pivot and change based on the buyer, then our competition will.” Despite the challenges the pandemic introduced, it’s also opened up brands’ eyes to gaps in the buyer exp
Sprout Social
APRIL 20, 2022
Creating fresh and fun content on Instagram takes time and as some like to say, “time is money.” To support creators and businesses, Instagram offers them several ways to monetize their accounts. Social media networks are heavily investing in the creator economy. Meta announced that it plans to invest $1 billion into the creator economy by the end of 2022.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Orbit Media Studios
APRIL 20, 2022
What goes on in the mind of the social media user? I’ve often wondered. I look at a social account and think about the psychology behind the actions we’re all hoping for, as marketers. Why do people follow? Why do they share? So when QuestionPro offered to collaborate on a quick survey, I jumped at the chance. The next day I had my questions written.
Content Marketing Institute
APRIL 20, 2022
Agile marketing practices keep the focus on high-priority projects and audience satisfaction. That may explain its increasing popularity among content teams. Read this guide to find out if Agile marketing makes sense for your team – and how to get started.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
APRIL 20, 2022
Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Also, only 8% say they’re most worried about products or websites they’ve viewed online being tracked.
Search Engine Journal
APRIL 20, 2022
Brave aims to rid AMP from its web browser with a new feature called De-AMP, which ensures users visit a publisher’s URLs instead of Google’s. The post Brave Browser Now Bypasses Google’s AMP Pages appeared first on Search Engine Journal.
Hubspot Marketing
APRIL 20, 2022
Structured data is the code on your website that explains and organizes the content on the page. The image below is an example of structured data. Image Source. Structured data relates to SEO and marketing because it helps search engines understand your content and website. When your website content is optimized using structured data, you’ll gain more visibility for your site pages in SERPs.
Search Engine Journal
APRIL 20, 2022
Struggling to get found in local search results and drive more business in-store and online? Put these proven tactics SMBs to work. The post 50+ Business-Building Local SEO Tactics For SMBs appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
APRIL 20, 2022
Learn when to use three types of breadcrumb trails, the SEO benefits of breadcrumbs and best practices for UX and mobile. Please visit Search Engine Land for the full article.
Search Engine Journal
APRIL 20, 2022
How can video help convert your audience of B2B decision-makers to loyal customers? A new industry survey reveals key insights. The post Video Aids 95% Of Enterprise B2B Buyers In Conversion [Survey Results] appeared first on Search Engine Journal.
Search Engine Land
APRIL 20, 2022
Brave Search Discussions come from Reddit and StackExchange and are meant to provide alternative or complementary viewpoints. Please visit Search Engine Land for the full article.
Search Engine Journal
APRIL 20, 2022
Learn how to use use the latest updates to Google Ads custom columns to monitor the metrics that matter most for your company. The post There’s A New Way To Create Custom Columns In Google Ads appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Land
APRIL 20, 2022
The two new additions to Google’s featured snippets are ‘From the web’ and ‘Other sites say’ Here’s what they look like. Please visit Search Engine Land for the full article.
CMO Network
APRIL 20, 2022
The agendas for CMOs continue to be full of challenges that they have been managing for years. But new hot topics are being brought into their domains. Here are five of them.
Search Engine Journal
APRIL 20, 2022
Check out these TikTok ad basics, best practices, and tips for success including step-by-step guidance on setting up your first campaign. The post TikTok Ads For Beginners: A Complete Guide & Steps To Success appeared first on Search Engine Journal.
GrowMatik
APRIL 20, 2022
It’s only been two months since our last update of Growmatik features and we’re back with another round of exciting new features and additions. This update represents a fundamental improvement to Growmatik as a marketing automation tool. If there are two principal features to every marketing automation, it’s automation and segmentation. The next generation of Automations and People page will dramatically transform your experience building rich marketing campaigns, helping you target your audienc
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
APRIL 20, 2022
Learn 200 of the most common SEO terms you will encounter in your career as an SEO expert. The post SEO Glossary: 200+ Terms & Definitions You Need to Know appeared first on Search Engine Journal.
Quikly
APRIL 20, 2022
As the Brand Journalist at Quikly, I feel it’s my duty to take you along with me as I learn the ins and outs of marketing psychology. In a way, we’ve learned a lot together and I’m proud to say I’ve made a major accomplishment in my career recently: I held my very first Quikly webinar on "The Psychology of Urgency Marketing: How to Motivate Consumers to Take Action.".
Martech
APRIL 20, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, it’s not what you know, it’s who you know. That’s an old truism, but it gains new meaning when it comes to privacy and data-driven marketing.
Search Engine Land
APRIL 20, 2022
The deadline for the depreciation of expanded text ads in Microsoft Advertising has been pushed back 2 months. Please visit Search Engine Land for the full article.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Roundtable
APRIL 20, 2022
The AMP cache URL is the URL that looks like [link] followed by your site's details. You do not have fully control over that URL, so there is really no need to worry about having that URL redirect to your site. Google's John Mueller said on Reddit "It'll fix itself automatically, you don't need to do anything special with it & you can't redirect it.".
Search Engine Journal
APRIL 20, 2022
Expanding into new markets is a massive investment, and it's essential that your website gets found. These 4 foundational international search optimizations can help. The post 4 Key Areas Of International SEO Focus For Entering A New Market appeared first on Search Engine Journal.
Buffer Marketing
APRIL 20, 2022
Question: I’ve noticed some Instagram posts no longer have the number of likes visible anymore. I’ve been considering hiding my likes too, but I’m not sure if that’s a good idea from a marketing perspective. Would doing so impact the way advertisers or customers view me and my business? Anyone who has ever posted a photo or Reel on Instagram before probably knows the thrill of watching the likes trickle in.
Search Engine Roundtable
APRIL 20, 2022
It looks like Google Site Kit, the Google plugin for WordPress, has bridged in another Google data platform named Google Question Hub. This is in addition to Google Search Console, Google Analytics, Google AdSense and PageSpeed Insights.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Duct Tape Marketing
APRIL 20, 2022
Rolling Out The Red Carpet For Your Employees written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Donna Cutting. In this episode of the Duct Tape Marketing Podcast , I interview Donna Cutting. Donna is the Founder and CEO of Red-Carpet Learning Worldwide and works with mission-driven leaders to help them create cultures of happy, engaged people who deliver exceptional customer service.
Search Engine Roundtable
APRIL 20, 2022
Google Local listings has a feature that shows what else is in that venue, it is called "at this place." This reminds me of Google showing mall directories and what businesses are near other businesses in the local listings.
OnPassive Marketing
APRIL 20, 2022
This article will teach you how to cross-promote your business and increase your sales growth. The result breaks down the factors contributing to this growth, such as low competition, affordable pricing, high product demand, and advanced marketing tactics. Where to s tart with Cross-Promotion. Cross-promotion has become increasingly popular in recent years to expand sales.
Search Engine Roundtable
APRIL 20, 2022
Google seems to be testing a new search feature set that is named "what people are saying." This shows search results primarily from online discussion forums on the topic.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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