Aligned Marketing and Sales Teams? Master 5 of the Biggest Challenges
Aspiration Marketing
SEPTEMBER 20, 2022
There’s a reason why marketing and sales team alignment is all the rage right now. It is the basis of so many important and emergent marketing and sales trends – the move from lead gen to demand gen, the shift to Rev Ops from siloed ops, selling to a committee vs. an individual with account-based marketing (ABM), and making a move towards asynchronous selling.
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