Tue.Sep 20, 2022

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Aligned Marketing and Sales Teams? Master 5 of the Biggest Challenges 

Aspiration Marketing

There’s a reason why marketing and sales team alignment is all the rage right now. It is the basis of so many important and emergent marketing and sales trends – the move from lead gen to demand gen, the shift to Rev Ops from siloed ops, selling to a committee vs. an individual with account-based marketing (ABM), and making a move towards asynchronous selling.

Marketing 218
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Anatomy of an email marketing strategy: from discovery to conversion

Econsultancy

Content continues to prove itself as an invaluable part of a marketing strategy, for B2Cs and B2Bs alike. Brands that make it their business to create and serve engaging, useful content can keep their audience interested, gain their trust, and establish themselves as an authority in their field. Content strategy can be a major part of reaching business objectives – according to Semrush’s 2022.

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Trending Sources

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3 things customers expect from marketers to prove that they’re human

Martech

Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. There are three main values that customers expect at every touchpoint, according to CEO and founder of B2B marketing consultancy Simple Strat, Ali Schwanke, who spoke at The MarTech Conference.

Customer 143
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New Google Site Verifier User Agent

Search Engine Roundtable

Google has added a new Google crawler, a new user agent, to the Google spider list. Its name is Google Site Verifier User Agent. This user agent ignores robots.txt rules, by the way, and I assume it is used for verifying sites with Search Console and other Google tools and services.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Important Announcement from Mike Yan

Many Chat

Back in the summer of 2015, Antony Gorin and I co-founded ManyChat with a vision to transform how businesses communicate with their customers. We believed that messaging apps created an opportunity to connect customers and businesses in a radically new way and bring the speed, convenience, and interactivity of chat not only to our personal conversations but also to our conversations with brands.

Transform 119
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Channel, partner, and ecosystem tech is one of the hottest categories in martech today

Chief Martec

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape. He recently released his 2022 Channels Ecosystem Landscape , shown in the image above but discussed in more detail in his accompanying release write-up.

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More Trending

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Google Unleashes Fifth Product Reviews Update Before Core Update Is Done

Search Engine Roundtable

Google, at about 4 am ET today, September 20, 2022, has unleashed the fifth product reviews update. This was released prior to the September 2022 core update being completed, which was not excepted and Google's Danny Sullivan said likely would not happen - but it did happen.

Product 105
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The Ultimate Email Checklist: 29 Things to Check Before You Send

Litmus

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? In this blog post, we dive into the what and whys of email campaign checklists, the six phases to sending the perfect email, and 29 of the most common (and critical) checkpoints—all in one place.

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The Difference Between a Campaign and a Channel

The Next CMO

Commonly confused, here's the difference between campaigns and channels. Marketing channels are a way to reach a target audience, the people, organizations, and activities that make goods and services available for use by consumers. Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or service.

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How to build your DAM foundation

Martech

Selecting a digital asset management (DAM) vendor and an implementation partner puts in place the foundation you’ll use to grow your DAM. You want that foundation to be as strong and as sturdy as possible. But what do you base your decisions on? How can you be confident you’re making the right selections for your business? There are a few key factors to keep in mind as you navigate the decision process.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Embrace Bad Writing to Master Great Writing

CopyBlogger

It’s always a good time to reevaluate your habits and goals, especially if you think bad writing is holding you. Continue Reading. The post Embrace Bad Writing to Master Great Writing appeared first on Copyblogger.

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13 Google Shopping Ad Strategies Thatamp;#039;ll Increase Sales (2022)

Zumvu

Are your Google Shopping ads not bringing in enough sales? Wondering what to do? We have 13 Google Shopping Ads strategies today that will help you skyrocket your sales!

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How To Use HARO For Link Building And PR via @sejournal, @ronlieback

Search Engine Journal

Build relationships with reporters and bloggers by using HARO correctly. Follow these steps to build your brand awareness with this useful PR/link building tool. The post How To Use HARO For Link Building And PR appeared first on Search Engine Journal.

PR 96
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Marketers likely to return to in-person events in 2023

Martech

Marketers are looking forward to returning to in-person events in the first half, and especially the second half, of 2023. As far as the rest of 2022 goes, they are split down the middle. The Event Participation Index, which we last fielded at the end of 2021, asks our readers to rate their likelihood of returning to in-person events in the near and medium-future.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Competitive Analysis: A Comprehensive 9-Step Guide via @sejournal, @JoelMesherghi

Search Engine Journal

Stay ahead of your competitors. Learn how to do a complete competitive analysis, including an accompanying checklist of things to look at. The post Competitive Analysis: A Comprehensive 9-Step Guide appeared first on Search Engine Journal.

SEO 93
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Where There’s a Goal, There’s a Way: 4 Strategy-Led Content Programs

Content Marketing Institute

Once you nail down your content’s driving purpose, creative and tactical decision-making gets easier. Let this collection of winners and finalists from the 2022 Content Marketing Awards strategy categories serve as compelling proof.

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Google September 2022 Product Review Algorithm Update Rolling Out Now via @sejournal, @MattGSouthern

Search Engine Journal

Google confirms the September 2022 product review update, the fifth in a series of updates targeting low quality reviews, is now rolling out. The post Google September 2022 Product Review Algorithm Update Rolling Out Now appeared first on Search Engine Journal.

Product 92
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How To Be a Good Interviewer

Hubspot Marketing

Having a good conversation with a candidate helps you understand who they are, their skill set, and what they’d bring to your team. So, being a good interviewer goes hand-in-hand with hiring successful talent that can contribute to meeting your business goals. Read on to learn everything you need to know about becoming an effective interviewer. Why is it important to be a good interviewer?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Google: 5 Ways To Prepare For Site Closure via @sejournal, @MattGSouthern

Search Engine Journal

Are you planning to close your website for a day or longer? According to advice from Google’s John Mueller, here are five ways to prepare. The post Google: 5 Ways To Prepare For Site Closure appeared first on Search Engine Journal.

SEO 91
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Location and Proximity: How to Rank Your Business for Multiple Location-Based Queries with Ben Fisher

Internet Marketing Ninjas

Location is the strongest local ranking factor, so is there any way to rank for multiple locations? To discuss local rankings, Jim Boykin, founder and CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, were joined by Ben Fisher, Google’s trusted Business Profile Product Expert. Ben Fisher is Co-Founder of Steady Demand and Diamond Google Product Expert with over 25 years of experience in Internet Marketing. ?.

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Climate Solutions: How Eden Reforestation Projects Has Planted And Restored Nearly A Billion Trees – And Is Looking For Companies To Partner With

CMO Network

As the world tackles climate change, one of the most tried and true technologies is planting trees. While goals like planting a trillion trees seem incredibly ambitious, one non profit has already planted and restored nearly one billion trees - a milestone worth celebrating.

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We Took a Week Off to Build Features That Weren’t on Our Roadmap

Buffer Marketing

A few weeks back we did something a little different. Everyone across the company dropped their work, canceled all meetings, and spent a week working on projects that weren’t on our roadmap. We called it Build Week. It’s officially Build Week at Buffer! 🛠️🚧 We’re taking this week to step away from our normal duties and work together on new ideas.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Google Streamlines Ad Creation Process via @sejournal, @MattGSouthern

Search Engine Journal

Google is rolling out several updates designed to streamline the process of creating ads with multiple extensions. The post Google Streamlines Ad Creation Process appeared first on Search Engine Journal.

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What skills do I need for digital marketing In 2022?

OnPassive Marketing

Everyone is aware of the technology surge since the pandemic. We have witnessed how closely tied to technology our lives are during the past few years. According to numerous research, digital marketing is essentially the way of the future. Being a great digital marketing specialist may not be simple, but the rewards can be enormous. This blog will cover all the methods for developing the skills necessary to become a digital marketing professional.

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WordPress Drops Security Support for Older Installations via @sejournal, @martinibuster

Search Engine Journal

WordPress announced that it is dropping security updates for versions 3.7 - 4.0 beginning on December 1, 2022. The post WordPress Drops Security Support for Older Installations appeared first on Search Engine Journal.

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Bing Tests New Video Length Filter In Web Search

Search Engine Roundtable

Microsoft Bing has been doing a lot of user experience features around search refinements and filters dynamically within various search feature boxes. Here is one more showing a filter option for the length of a video next to the video box.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Financial concerns threaten the 2023 holiday shopping season

Martech

The economy has finally replaced COVID as the main source of anxiety for consumers as brands prepare for the holiday shopping season. In fact, financial concerns have surged more than 150% YoY, while concerns about COVID have declined from 52% to 16%. These financial concerns might actually be more pressing than fear of the virus, with those expecting to have a normal holiday shopping season dropping from 60% in 2022 to 49% this year.

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Jewish High Holy Days Approaching: Google Shares Tips On How To Temporarily Close Your Site

Search Engine Roundtable

Next week the High Holy Days begin for the Jewish people and some of us will be offline (I will be offline) and some more righteous folks actually disable functionally, like checkout processes, on their sites on the holidays and even on Shabbat (Saturday). With these days approaching, John Mueller of Google reshared some tips on how to temporarily close your site on specific days.

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9 Effortless Ways to Write Creative Product Descriptions That Sell

Digital Marketer

The first contact any potential customer has with a product is the description. It’s hard to oversell how significant good product descriptions are for an eCommerce business. Without a physical product to pick up and look at, the product will not fully exist in the mind of the potential shopper. All they have to engage with and be won over by are some words and images on a screen.

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How to Successfully Integrate Multimedia Into Your Blog

Kuno Creative

We often think of the word blog as a way to deliver words. And we associate vlogging with a way to deliver content via video. Today, delivering both – and more – to your audience is not just recommended, but essential.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.