Tue.Nov 01, 2022

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Stop Blogging & Start Generating Leads

Aspiration Marketing

Blog content is essential to lead visitors to your website, help engage unknown visitors and facilitate the growth of potential new customers. Blogging helps all businesses with getting found online, converting visitors to leads, nurturing those leads to sales, and delighting customers. Writing blogs helps to establish a more personal brand and build trust and should be an essential part of your Content Marketing Strategy.

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Create Ads From a Facebook Page

Calvyn Lee Blog

As we using social medial platform like Facebook, businesses can create posts related to their services or product at Facebook Page to create their brands awareness online and to promote their product. This content is displayed to their Page’s fans or followers. When businesses want to reach more people who are not already familiar with their products and services, they can leverage on ads, to advertise on Facebook.

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Trending Sources

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Another Google Search Ranking Algorithm Update / Adjustment On October 28th?

Search Engine Roundtable

Some SEOs are noticing a possible Google search ranking algorithm update on or around October 28th where sites hit by the unconfirmed October 13ish update and even the spam update (amongst others) are noticing big swings the other way in terms of their Google rankings and traffic.

SEO 143
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Does Your Blog Need Proofreading and Editing?

CopyBlogger

You might think that I’d recommend a thorough proofreading and editing process for every blog. But that’s not the case. Continue Reading. The post Does Your Blog Need Proofreading and Editing? appeared first on Copyblogger.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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7 best YouTube automation tools to grow your channel in 2023

AWeber

Creating and growing a YouTube channel is no small thing. Between recording, production, editing, and promotion, it can take seven hours to create just 1-5 minutes of video. So any part of the YouTube process you can automate will help. In this post we’ll cover seven of the best YouTube automation tools to save you time and help increase your views.

Promotion 127
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Soundrise connects advertisers to podcast creators with shared values

Martech

Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and operational support to premium independent and non-profit podcast networks. Why we care.

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TikTok Trends B2B and B2C Marketers Should Watch in 2022

Hubspot Marketing

According to Hubspot Blog Research, 44% of marketers currently leverage TikTok. As the short-form video platform continues to grow, some brands are struggling to figure out where they fit in. In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform. In this article, we’ll cover the top TikTok trends at a brand marketing level, how to find trends on the platform, and tips for joining them.

Gen Z 120
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Survey finds gamers prefer native ads

Martech

Native, or intrinsic, game ads are the top format to drive gamers to action, according to a new Frameplay survey of over 1,200 gamers. That means the ads are part of the gameplay environment, as opposed to more distracting or disruptive ad formats like interstitial, adjacent or audio ads. Why we care. Frameplay is an intrinsic ads platform, but the worldwide growth of gaming and in-game ads is real.

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Google: No, Your Website Doesn't Need 200,000 Words To Be Considered Authoritative

Search Engine Roundtable

Google's John Mueller said a website does not need to have 200,000 words to be considered authoritative. This comes after a Twitter thread said "You need around 200,000 words on your website to be considered authoritative by Google." John replied, "I don't know who made up that 200,000-word number, it's definitely not from Google.

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Webinar: Deliver consistent customer experiences and deeper engagement

Martech

Managing consistent experiences across multiple websites – whether it’s 5 or 500 — is an increasingly important part of modern business. Why? Because humans expect consistency in the digital-first world but don’t want to see the same thing over and over again. This panel explores the ins and outs of multi-site management at scale. Register today for “Your Guide to Creating Consistent Experiences Across Multiple Websites,” presented by Acquia.

Customer 120
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Website Performance & Health Monitoring: Tips & Best Practices

Search Engine Journal

Discover what makes a healthy (and secure) website. Learn about technical metrics and improve on them to improve your site's performance. The post Website Performance & Health Monitoring: Tips & Best Practices appeared first on Search Engine Journal.

Health 110
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How to avoid the martech black hole and ride the crest of change

Martech

Whether a glass half-full or half-empty person, you must admit it’s been a wild couple of years. To add to the usual list of challenges marketers and their technology counterparts deal with regularly, we’ve been saddled with: A pandemic. A looming recession. Inflation at levels the U.S. has not seen for 40 years. And ongoing labor and supply chain issues.

CMO 117
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How to Get Buy-In from Some of the Top Marketing Leaders: 3 Execs Discuss What KPIs Matter to Them

Hubspot Marketing

Whether you're creating a new content campaign, launching a YouTube series, or revising your social strategy, you're going to be asked the same question by leadership before getting their support: "How will this impact our company's bottom line?". That can be a difficult question to answer — which is why it's critical you know your key performance indicators (KPIs) to: a) measure the success of your program, and. b) receive executive buy-in — which is typically a prerequisite for getting the bud

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The static homepage is dead by Intellimize

Martech

While most people associate first impressions with meeting someone in person, the same phenomenon occurs when someone lands on your website for the first time. Sometimes you know who they are, but often they are anonymous. In fact, 67% of the buyer’s journey is done before they indicate any buying signal, and about two-thirds of potential buyers walk away after a bad experience.

Promotion 115
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Google adds Google Lens button to home page search box

Search Engine Land

Google has added the Google Lens button to the Google home page, by the search box. Google Lens allows you to search by uploading a photo to Google Search and then Google matches visually similar search results for you. What it looks like. Here is a screenshot of the Google Lens button on the Google home page for desktop: Mobile. Well, Google had the Google Lens button on mobile for a while, but has now added it to the desktop Google.com home page.

SEO 122
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71% Of Marketers Are Struggling To Meet Customer Expectations via @sejournal, @MattGSouthern

Search Engine Journal

A majority of marketers say they're struggling to meet customer expectations, and a new report on the current marketing landscape reveals why. The post 71% Of Marketers Are Struggling To Meet Customer Expectations appeared first on Search Engine Journal.

Customer 104
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Meta earns MRC accreditation for content-level brand safety on Facebook

Search Engine Land

The Media Rating Council (MRC), has just given Facebook’s parent company Meta accreditation for their brand-safety efforts on Facebook In-Stream Video and Instant Articles in desktop, mobile web and mobile in-app. This accreditation is of Meta’s Partner Monetization Policies , Content Monetization Policies and associated content-level brand safety and suitability controls for the placements mentioned above.

Branding 120
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The consumer problem known as "choice overload" — and how your brand can help

Quikly

What happens when consumers feel brands are offering too many valuable options? While this might sound like a good problem to have, brain science says otherwise. Psychologists refer to this as choice overload and it can have a major impact on how consumers make decisions.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Google is getting rid of similar audiences segments

Search Engine Land

Starting in May 2023, similar audiences segments will stop being generated, and existing similar audiences segments will no longer be added to campaigns and ad groups on Google Ads and Display & Video 360. In August 2023, similar audiences segments will be removed from all ad groups and campaigns. What this means. More automation. Google says that similar audiences segments will transition to “more powerful, tested, privacy-centric automated solutions.

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Google Business Profile Photo Insights Will Go Away

Search Engine Roundtable

Google is not going to be migrating the Google Business Profile photo analytics section, known as "Insights" from the Business Profile manager to the new performance dashboard in search. Joy Hawkins, a Google top contributor, and local SEO, confirmed this on Friday.

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Apple Offers New Ad Placements In App Store via @sejournal, @brookeosmundson

Search Engine Journal

Apple officially announced two new ad placements on the Today tab and product pages. This controversial move comes on the heels of enhanced privacy measures. The post Apple Offers New Ad Placements In App Store appeared first on Search Engine Journal.

Product 92
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Features to Add in Your Mobile Wallet Application

Zumvu

EWallet App Development is growing quite popular. As per the recent reports, it is predicted that mobile wallet market is experiencing a growth of 28.2% CAGR.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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13 Excellent BFCM Campaigns, to Inspire

Practical eCommerce - Marketing

Black Friday and Cyber Monday campaigns can promote not just products but also social and environmental initiatives. Here is a list of past campaigns to inspire your marketing efforts this November. The post 13 Excellent BFCM Campaigns, to Inspire appeared first on Practical Ecommerce.

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Webinar: Deliver consistent customer experiences and deeper engagement by Cynthia Ramsaran

Search Engine Land

Managing consistent experiences across multiple websites – whether it’s 5 or 500 — is an increasingly important part of modern business. Why? Because humans expect consistency in the digital-first world but don’t want to see the same thing over and over again. This panel explores the ins and outs of multi-site management at scale. Register today for “Your Guide to Creating Consistent Experiences Across Multiple Websites,” presented by Acquia.

Customer 103
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Google Introduces New Search Labels For Coupons & Promos via @sejournal, @MattGSouthern

Search Engine Journal

Google is updating shopping search results with new labels highlighting coupons and promotions and the ability to compare prices from multiple retailers. The post Google Introduces New Search Labels For Coupons & Promos appeared first on Search Engine Journal.

Retail 87
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How seasonality affects the SERPs and what it means for SEO

Search Engine Land

As we head into another seasonal period, it’s time to prepare our holiday strategies to maximize client visibility for the deal-getters and the peak shoppsouing period. During the next quarter, many of us acknowledge that we’re likely to see a change in traffic levels as we attribute this to seasonality. This does not affect all business models.

SEO 102
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How SEO Experts Predict & Fix Surprise Demand Shifts With Search Data via @sejournal, @seomonitor

Search Engine Journal

Learn SEO tips to help you spot a sudden change in keyword search volume trends before it throws your SEO campaigns off the rails. The post How SEO Experts Predict & Fix Surprise Demand Shifts With Search Data appeared first on Search Engine Journal.

SEO 86
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The static homepage is dead by Intellimize

Search Engine Land

While most people associate first impressions with meeting someone in person, the same phenomenon occurs when someone lands on your website for the first time. Sometimes you know who they are, but often they are anonymous. In fact, 67% of the buyer’s journey is done before they indicate any buying signal, and about two-thirds of potential buyers walk away after a bad experience.

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Why Small Business Owners Need Support Systems, With Examples From 6 Small Business Owners

Buffer Marketing

Starting and running your own business can be incredibly stressful. One survey of small business owners from Capital One found that 42 percent of them are currently experiencing burnout or have experienced it within the past month. This is why having a good support system is invaluable for entrepreneurs. Having a space to share the ups and downs of small business ownership and having people around you who understand your challenges can help make you more resilient and able to weather the storm t

Health 92
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Microsoft credit card ads are now available globally, plus 11 other new product updates

Search Engine Land

Microsoft has just announced a slew of new product updates, including the global adoption of credit card ads. Let’s dive in. 1. Credit card ads. Credit card ads were launched last year to advertisers in the US and Canada. Now, they’re available globally. Credit card ads appear on the right rail of Bing search results and run alongside mainline text ad placements.

Product 99
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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.