Aspiration Marketing

OCTOBER 4, 2022

“Turn your website into your best sales agent.” “Your website needs to generate leads.” “You need to engage your visitors and nurture them into prospects”…. Today’s demands on a website and a digital marketing team are no small expectations to deliver against. Let’s look into some learnings, tips and tricks we’ve run into when setting this up. This article looks at a key component in the engagement process, Calls-To-Action, CTAs.

Digital Marketing 192

Digital Marketing Inbound Marketing Marketing Marketers 192

Search Engine Roundtable

OCTOBER 4, 2022

Danny Sullivan from Google provided some advice and took some feedback on a specific example of when an original piece of research from a website was being outranked by a site copying its information.

142

142

CopyBlogger

OCTOBER 4, 2022

If your goal is to get someone to keep reading your blog post, think back to the last time you. Continue Reading. The post Want Someone to Keep Reading Your Blog Post? Get Readers Glued to the Screen with These 3 Types of Action appeared first on Copyblogger.

Content Marketing 134

Content Marketing Marketing Marketers 134

Search Engine Roundtable

OCTOBER 4, 2022

Google's John Mueller said it again, he said on Twitter "anything that talks about "link juice" should be ignored." Instead, he said you should "go and make awesome websites with content that's useful and inspirational to real people.

141

141

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Journal

OCTOBER 4, 2022

Learn how to show that SEO is a necessary investment with the best strategic actions to keep clients and stakeholders happy and prove SEO ROI. The post 4 SEO Experts Share Key Actions To Raise Client Satisfaction appeared first on Search Engine Journal.

SEO 128

SEO Marketing Marketers 128

Search Engine Roundtable

OCTOBER 4, 2022

With all these different Google search ranking algorithm updates over the past several weeks, it has been a very busy time for SEOs. While most sites probably don't see huge swings. Glenn Gabe documented a site that didn't just see one big ranking change but several!

SEO 140

SEO 140

Sprout Social

OCTOBER 4, 2022

If you’re looking to step up your content marketing and reach on LinkedIn, then creator mode may be the solution you’re looking for. Simply put, this relatively new feature from LinkedIn gives individuals a boosted platform to share their content. So if you’re looking for ways to improve your LinkedIn marketing strategy , read on to learn how to use LinkedIn creator mode for your brand.

Thought Leadership 124

Thought Leadership Analytics Branding Promotion 124

Internet Marketing Ninjas

OCTOBER 4, 2022

The majority of business sites have blogs that are updated on a semi-regular basis. But very few of those blogs have a well-defined buying journey a reader could take should they land on a blog post with a buying intent. In most cases, blogs have very little planning behind them. Businesses have blogs because they have heard they should regularly updated content being published on their sites.

SEO 122

SEO Product Marketing Marketers 122

Hubspot Marketing

OCTOBER 4, 2022

We've all had days when we've needed a little extra motivation, but when you're always on the go, it can be challenging to take time and find the inspiration you need. Fortunately, I've put together a list of 15 of the best motivational podcasts you can listen to anytime you need affirmations, advice, or words of wisdom. Best Motivation Podcasts. Too Smart for This.

Food 119

Food Health Education Communications 119

Search Engine Journal

OCTOBER 4, 2022

TikTok is moving forward with plans to launch live shopping in the United States, despite an unsuccessful launch in the UK this summer. The post TikTok Moves Forward With Live Shopping In US appeared first on Search Engine Journal.

117

117

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Roundtable

OCTOBER 4, 2022

There are some reports that in some industries, like the auto dealership industry, there is a bug with Google Business Profile insights reporting. There shows a large and unaccounted-for spike in traffic from Google Local and Google Maps for some of these businesses in these Google reports.

116

116

Search Engine Land

OCTOBER 4, 2022

Imagine you’re on vacation, it’s approaching noon and you’re starting to feel hungry. You’re eager to enjoy the best local cuisine your destination has to offer. So you go to Google Maps and search for “best lunch restaurant near me”, a topic that’s more than doubled in search volume on Google in the last three years alone. Over 80% of searches worldwide occur on Google based on the latest search engine market share data.

Shoppers 116

Shoppers Retail Finance User-Generated 116

Practical eCommerce - Marketing

OCTOBER 4, 2022

A modern sales funnel necessarily includes social media. It also involves multiple progessions and touchpoints. We explain. The post The 5-part Social Media Sales Funnel appeared first on Practical Ecommerce.

eCommerce 116

eCommerce 116

Martech

OCTOBER 4, 2022

Martech capabilities are increasing but marketers are making less use of them. Just 42% of marketers say they are utilizing all the capabilities of their martech stack, according to a new report from Gartner. That’s a 16% drop from 2020, when 58% said they were maximizing their stacks’ capabilities. Dig deeper: The secret to building a useful martech stack.

CRM 122

CRM Customer Journey Marketing Marketers 122

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

CXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Martech

OCTOBER 4, 2022

The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. There are links to all the parts at the end of this post.

Analytics 123

Analytics Customer Advertising Advertisers 123

Search Engine Roundtable

OCTOBER 4, 2022

Google has confirmed that some data may be missing in the Google Search Console Search Performance report on September 21, 2022. If you log in and view that report, you should see an annotation on that day, that explained more.

106

106

Martech

OCTOBER 4, 2022

Live TV streaming company FuboTV announced ad performance results from using open-source identity solution Unified ID 2.0. The company is the first CTV partner for Unified ID 2.0, and they use it through The Trade Desk’s programmatic platform. As one of the leading alternative identifiers in adtech, Unified ID 2.0 was developed by The Trade Desk and handed off to non-profit Prebid.org as an open-source tool.

Non-Profit 116

Non-Profit CRM Retail Advertising 116

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Journal

OCTOBER 4, 2022

The world of pay-per-click advertising depends on traffic to keep it running. But almost as long as there have been PPC ads, there have been bots to “click” them and game the system. An open secret, this problem is much more widespread than many digital marketers might assume, with some estimates claiming fake users make up almost 40% of all web traffic.

Advertising 105

Advertising Advertisers Digital Marketing Marketing 105

Search Engine Roundtable

OCTOBER 4, 2022

This is just a programming note that I will be 100% offline starting Tuesday night (October 4th) through Wednesday night (October 5th) for Yom Kippur. I am not scheduling any stories on Yom Kippur.

100

100

Martech

OCTOBER 4, 2022

Online events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Mining data from online events, however, requires specific strategies to measure intent and move prospects through the funnel. “Online events tend to draw larger audiences than in-person events — at least that’s our experience — and they’re less expensive and time consuming to produce and attend,” said Marc Sirkin, Third Door Media’s E

Whitepaper 109

Whitepaper CRM Education Place 109

Search Engine Roundtable

OCTOBER 4, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Just a quick heads up, I am offline for Yom Kippur tonight/tomorrow, no stories will be posted on Wednesday.

99

99

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Hubspot Marketing

OCTOBER 4, 2022

Are you interested in earning money on Instagram but not sure how to start? We’ve got you covered. Although people first think of influencer marketing, that’s not Instagram’s sole monetization opportunity. In this article, we’ll dive into the current features the social app offers. Although monetization on the platform can involve promoting products and/or services to increase sales, that’s not what it always looks like.

Influencer Marketing 97

Influencer Marketing Price Promotion Product 97

Quikly

OCTOBER 4, 2022

As a relatively new player in the B2C marketing space, my eyes and ears are open to learning everything I can about the field. That often means I am curious about trends and patterns that are typically labeled as traditional marketing methods.

B2C 96

B2C Traditional Marketing Marketing Marketers 96

Hubspot Marketing

OCTOBER 4, 2022

The past two years have brought on changes in the workforce, especially when it comes to how people do their jobs and where they do their jobs. In this post, we’ll discuss new data from HubSpot’s State of Consumer Trends Report that shows exactly how consumers feel about work in 2022 and what they expect from their employers. How Consumers Feel About Work in 2022.

Management 97

Management Marketing Marketers 97

Search Engine Land

OCTOBER 4, 2022

What if you could automatically turn off bidding on your brand terms when no other rivals are in the picture, and you’re already positioned number one organically? The savings could be substantial. It all starts with Lone Rangers. Who is that masked figure? Lone Rangers defined: A ‘Lone Ranger’ is a brand search term for which you are the sole paid search bidder and for which you have the #1 organic position.

Branding 94

Branding Analytics Marketing Marketers 94

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Hootsuite

OCTOBER 4, 2022

It’s no secret that too much social media takes a huge psychological toll. And for social media professionals who are on it practically 24/7, this toll becomes exponential. That’s why it’s so important to take care of your mental health. In this blog, we’ll break down the different ways overwork and overexposure to social media can affect your brain.

Health 96

Health Energy Management Social Media Marketing 96

Search Engine Land

OCTOBER 4, 2022

The search performance report in Google Search Console had a data logging issue on September 21, 2022. This caused some data to not be presented in the search performance report on that date, potentially making it appear that you had fewer visitors from Google Search on that day. Google said it is working on replacing most of the data in the near future.

Communications 91

Communications Management SEO 91

Search Engine Journal

OCTOBER 4, 2022

Craig Campbell shares his insights on past and future SEO trends, common SEO mistakes to avoid, career growth hacks, and a lot more. The post Craig Campbell Talks SEO Trends, Organic Growth & Personal Branding appeared first on Search Engine Journal.

SEO 91

SEO Branding 91

Econsultancy

OCTOBER 4, 2022

In an increasingly privacy-conscious web, contextual ad targeting is having a moment. Discussion website and self-proclaimed ‘front page of the internet’, Reddit, recently announced the acquisition of Spiketrap, an audience contextualisation company. As well as further building out Reddit’s advertising offering, the move to acquire Spiketrap highlights Reddit’s intention to capitalise on.

Advertising 90

Advertising Advertisers Branding 90

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding