Aspiration Marketing
NOVEMBER 10, 2022
Adopting a conversational voice (or tone) in your writing is characterized by the way you address your audience – more informally – to make your words stand out and spark some kind of meaningful connection with them. You write the same way that you would talk to your reader if you were face to face, and it should come off as authentic and trustworthy.
CopyBlogger
NOVEMBER 10, 2022
We sometimes talk about copywriting strategies and content marketing like they’re the same, but they aren’t — they complement each. Continue Reading. The post 7 Copywriting Strategies the Great Copywriters Wish You Knew appeared first on Copyblogger.
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David Meerman Scott
NOVEMBER 10, 2022
With Elon Musk’s recent purchase of Twitter, some advertisers have reportedly left the platform and a small percentage of people have been deleting their accounts. Many are flocking to Mastodon as an alternative.
Search Engine Journal
NOVEMBER 10, 2022
Learn how you can gain your ultimate SEO advantage by accurately predicting future SERPs so you can truly rank higher. The post 8 SEO Software Problems Solved By This SEO Artificial Intelligence Tool appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
NOVEMBER 10, 2022
There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. One important area where AI and ML can be put to good use is in market data management. “This is basically turning AI and ML into a useful tool for marketing itself,” said Theresa Kushner, head of North American Innovation Center, NTT DATA Services, at The MarTech Conference.
Content Marketing Institute
NOVEMBER 10, 2022
Mark Levy knows a thing or two about helping people and brands find content differentiators, which he describes as the “big sexy idea.” Try his process to create one for yourself or your company.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
NOVEMBER 10, 2022
Offline conversion tracking could help improve your PPC efforts. Learn the three ways that you can start incorporating offline conversions in your Google Ads account. The post How To Track Offline Conversions From Your Google Ads appeared first on Search Engine Journal.
Chief Martec
NOVEMBER 10, 2022
2023 will be a fascinating but challenging year for marketing. Macroeconomic headwinds are colliding with rising customer expectations for better digital experiences. Martech stacks are consolidating under economic pressure. Yet at the same time, major innovations with generative AI, first-party/second-party data, ecosystem strategies, and fragmenting media channels are driving important changes to marketing’s digital capabilities.
Search Engine Journal
NOVEMBER 10, 2022
Utilize this 4-step strategy to help SEO managers, the C-Suite, and marketers meet eye-to-eye when it comes to content strategies. The post CMO vs SEO: How To Balance SEO And B2B Marketing Goals appeared first on Search Engine Journal.
Search Engine Land
NOVEMBER 10, 2022
Advertisers will now have the option to select “Action – Online Conversions” as a goal when setting up your plans in Reach Planner and can also add Video Action Campaigns to existing plans. What is the Reach Planner. The Google Ads Reach Planner makes it easier for advertisers to plan for Conversions, Views, Reach, and Impressions-based metrics.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Roundtable
NOVEMBER 10, 2022
Yesterday, a number of advertisers were asking why there Google Ads were being disapproved. The disapproval was due to the ad using the word "get" in the ad text and extension. It turned out it was a bug, a weird bug, that Ginny Marvin, Google's Ads Liasion, said is being investigated.
Search Engine Journal
NOVEMBER 10, 2022
Google's John Mueller offers explanation for a rankings drop after search console flagged problems with mobile usability. The post Google: Rankings Drop After Mobile Usability Fail? appeared first on Search Engine Journal.
Search Engine Roundtable
NOVEMBER 10, 2022
Yes, Google can pass PageRank and other link signals from an HTTP non-secure URL to HTTPS secure URL through redirects. John Mueller from Google said this is how Google does canonicalization and that there is "no special "security dust" involved.
Martech
NOVEMBER 10, 2022
Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. Driven in part by generous discounts, especially in electronics and toys, economic pressures did not depress consumer online spending YoY. Spending as discounts kick in. Consumers went on a $72 billion online spree in the month of October, an increase of around 11% on September but on par with October 2021.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Roundtable
NOVEMBER 10, 2022
Generally, Google says you should never let Google index your internal search result pages. But John Mueller of Google said you shouldn't even be considering going against Google's advice here, if you have good category pages, you won't even need to test this out.
Search Engine Land
NOVEMBER 10, 2022
YouTube has just announced an expansion of its comment translation tools, as well as broader access to Smart Replies, its streamlined, template response option which allows fast replies on videos. Comment translations. Last year YouTube announced the availability to comment translations within the app via a Google Translate integration. YouTube said the feature became so popular that it has now added comment translations to Studio Mobile as well.
SMA Marketing
NOVEMBER 10, 2022
This post is meant to help protect your business. Read it fully and take note. This could save you time and money! It was a familiar conversion that I've had many times. Another business owner was promised tons of traffic and hig h search rankings, o nly to find out that they had flushed thousands of dollars down the drain with no results. Additionally, the work done on the site by an “SEO Expert” caused more damage to their rankings than helped them.
Search Engine Land
NOVEMBER 10, 2022
Google just announced the rollout of Ads Editor v2.2. This version adds 12 new features and also eliminates one. Let’s take a look. Asset library. The new version includes added support for enhanced leveraging of images in asset libraries. It also includes: Adding, removing, and renaming images Assigning images to folders Integrating asset library features into the image picker, for example, filtering by folder and searching by asset name.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Roundtable
NOVEMBER 10, 2022
Mastodon is surging with Twitter in chaos, but traffic from the social network will be hard to track. That's because Mastodon is using rel noferrer on outbound links causing visits to appear as Direct Traffic in Google Analytics.
Slick Text
NOVEMBER 10, 2022
Text promotions, or promotional texts, create urgency or interest with the end goal of driving traffic or sales. Also referred to as message promos, text promotions are great for meeting short-term business goals — like promoting a new product, reducing […]. The post What Are Text Promotions? 8 Message Promos and Examples appeared first on SlickText.
Social Media Examiner
NOVEMBER 10, 2022
Is your Instagram marketing working? Are you using outdated strategies and tactics? In this article, you’ll discover how to audit and improve your existing Instagram strategy. Why Audit Your Instagram Strategy? Social media marketers don’t like to live in the past. Instead, we’re always thinking ahead: the next post, the next campaign, the latest trend, […].
Search Engine Land
NOVEMBER 10, 2022
YouTube now has a global Target frequency goal option for video campaigns. The new goal allows advertisers to select a frequency goal (up to four per week), which YouTube will optimize towards. What YouTube says. “Now advertisers can select the frequency target and our systems will optimize towards maximum unique reach at the frequency goal. With our built-in capping, campaigns deliver within a tight distribution range so viewers don’t see the ads too many times.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Sprout Social
NOVEMBER 10, 2022
In a nutshell, your social media bio is your brand’s most basic elevator pitch—a snapshot of what you do, who you are and how you meet customers’ needs. Alfred Nobel, the renowned Swedish chemist, inventor of dynamite and patron of the Nobel Prize, once said “For me, writing biographies is impossible, unless they are brief and concise, and these are, I feel, the most eloquent.
Search Engine Land
NOVEMBER 10, 2022
Google has posted about another data issue with the Search Console reports, this one impacted the Discover reporting in the performance report section on October 23, 2022. This was a data logging issue that only impacted reporting, the Google Discover results were not directly impacted by this reporting bug. What was the issue. Google said there was a “logging error” on October 23, 2022 specific to tracking and logging the Discover performance metrics in Search Console.
Search Engine Roundtable
NOVEMBER 10, 2022
Google has done something unusual, it has removed one of the confirmed data anomalies notes about a search features bug, and added a new note confirming a bug with Google Discover logging resulting in a data drop in the Search Console Discover performance reports on October 23rd.
Search Engine Land
NOVEMBER 10, 2022
All parties involved in the content creation process know just how much time, effort and financial resources go into it. Writing a piece of content with a chance of ranking at the top of the search results takes up a good chunk of those resources. As companies grow and develop, the resources available for projects (especially time) can diminish. In this article, we will discuss how to leverage content research and automation tools to cut corners and preserve valuable resources.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Journal
NOVEMBER 10, 2022
With this detailed guide, automate many important campaign decisions and optimizations like budget, placement and creative with Meta Advantage and Advantage+. The post Meta Ads Automation: An Advertiser’s Guide appeared first on Search Engine Journal.
Duct Tape Marketing
NOVEMBER 10, 2022
Why Email Marketing Is (Still) Important In 2022 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Goldberg. In this episode of the Duct Tape Marketing Podcast , I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. Before Constant Contact, she served as a Chief Revenue Officer for Cabbage, a leading cash flow management and data platform for small businesses acquired by American Express.
Search Engine Journal
NOVEMBER 10, 2022
Discover the top reasons why SEO candidates and content marketing talent may accept an offer letter from your competitor instead of you. The post How To Hire Top SEO & Content Marketing Talent In 2023 appeared first on Search Engine Journal.
Litmus
NOVEMBER 10, 2022
Every ending—like a project or a year—is a time for reflection. However, reviewing something as significant as your marketing program can be daunting. What should you include, how do you present it, and what do you want to say? To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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