Fri.Dec 23, 2022

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Why SEO Pros Need To Master Prompts: The ChatGPT Revolution via @sejournal, @VincentTerrasi

Search Engine Journal

Generate images and text to scale your content by writing great prompts. Tackle each issue with text and image using this comprehensive guide. The post Why SEO Pros Need To Master Prompts: The ChatGPT Revolution appeared first on Search Engine Journal.

SEO 142
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15 of the Best Productivity Blogs To Read

Hubspot Marketing

Staying productive is a goal many of us have, but finding a strategy that works can be challenging. We can also have certain periods where staying focused isn’t an issue, but others where it can feel impossible to stay on task. This is why reading about productivity is helpful, especially when the content helps you develop your own tactics for dealing with it.

Product 135
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Trending Sources

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Google Search Testing New Desktop Search User Interface Design

Search Engine Roundtable

We've been covering a lot of Google user interface tests but here is a look at a revamped Google Search desktop interface including some of the tests we covered before. You see the new site links tests, the new people also ask tests, four rows of the Twitter carousel, related searches in three rows and more.

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Snapchat Marketing: An In-Depth Guide via @sejournal, @BrianFr07823616

Search Engine Journal

This guide to Snapchat marketing, is an overview of an often misunderstood channel for marketers and how to start using it effectively. The post Snapchat Marketing: An In-Depth Guide appeared first on Search Engine Journal.

Marketing 120
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Google Tests Sponsored Label On Desktop Search Ads

Search Engine Roundtable

Google is testing displaying the new "sponsored" ad label on the desktop search results. Google launched the new sponsored ad label on mobile search two months ago and tested it also on Discover recently, and is now also testing it on the desktop interface.

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What Is The Risk Of Focusing On Competitors SEO Strategies? via @sejournal, @rollerblader

Search Engine Journal

Keeping an eye on your competitor? Learn from their mistakes and take advantage of the opportunity to rank with examples from expert Adam Riemer. The post What Is The Risk Of Focusing On Competitors SEO Strategies? appeared first on Search Engine Journal.

SEO 120

More Trending

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Google Tests About Carousel For Websites

Search Engine Roundtable

Google is testing a new search feature to tell you more about a website. This is an "about" carousel that shows more information about a site, including information from the site itself and third-party sites.

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‘Twas the Night Before Break – 2022 Edition [Rose-Colored Glasses]

Content Marketing Institute

Relive the highs and lows of content, marketing, social media, and pop culture news from 2022 in Robert Rose's lighthearted reimagining of a holiday classic.

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Google: Ignore Spammy Links Even When A Whole Penalized Site Is Redirected To You

Search Engine Roundtable

Google's advice since Penguin 4.0 was that you don't need to disavow links since the links are neutralized and don't end up helping or hurting you. In short, Google ignores those links. This even applies to when someone redirects a site that was penalized for spammy links to your site, said John Mueller of Google.

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Retail media in 2023: What do the experts predict?

Econsultancy

News and developments in retail media dominated 2022. “ Everything is an ad network“, summarised analyst and investor Eric Seufert. As online continues to represent an increased proportion of shopper spend in the wake of Covid-19, retailers (and beyond) are increasingly waking up to the advertising opportunities that this presents – while brands are seeking new ways to target.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Google Testing Displaying Local Business Profiles In Google Discover

Search Engine Roundtable

Google is testing including the local business profile listings in Google Discover. There is this new section named "mentioned in this article" where Google can show the local business listing of companies that were noted in the article.

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Using NFTs for Fundraising: What Businesses Need to Know

Social Media Examiner

Want to raise funds for a business idea? Wondering how NFTs could help you, without having to give away a portion of your business? In this article, you’ll discover how to use NFTs to fund a business venture. #1: Using NFTs for Fundraising: Unique Advantages Fundraising via NFTs offers distinct advantages to parties on both […]. The post Using NFTs for Fundraising: What Businesses Need to Know appeared first on Social Media Examiner.

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Search News Buzz Video Recap: No More Google Core Updates In 2022, Helpful Content Update Taking Longer, The Impact Of These Updates & More

Search Engine Roundtable

Google told us that we should not expect another Core update in 2022, so you can relax about that. Google said the helpful content update would take longer to roll out.

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FTC’s Mastercard Ruling Is A Victory For Merchants, Consumers And Dodd-Frank

CMO Network

A 12-year-old Dodd-Frank amendment is forcing Mastercard to let in more competition—and could be the foundation for more laws to come.

Law 92
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Differentiated Marketing: Comprehensive Guide

Neil Patel

What is differentiated marketing, and why does it matter? Differentiated marketing could be the way to go if you want to niche down (focus on your ideal buyers) or target a new segment of customers. While it’s often more expensive than mass advertising, using customer segmentation to break down your audience can help you target your buyers more effectively.

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Daily Search Forum Recap: December 23, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today.

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Scalability Strategies: Exploring Cloud-Based Phone Solutions

Six & Flow

When running a business, reliability and efficiency are of paramount importance. A cloud-based telephone system is integral to your go-to-market tech stack, especially when looking to take that next growth step. It can help ensure that internal and external communication is swift and reliable.

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5 Best Google News API Alternatives For 2023

Zumvu

Google News is a popular news aggregation service that uses algorithms to curate articles from various news sources.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Rusty Google Room

Search Engine Roundtable

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On The Year That Was—And The One That May Be.

CMO Network

Some thoughts on 2022 and 2023 as relates to CMOs, marketing, and business at large.

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How Google Autocomplete works

Search Engine Land

When you go to the Google homepage, you’ll most likely know what you’re about to type into the search box – whether you’re checking in on the weather forecast, looking for a business or service, or want to find out where you recognize that actor from. (Unless you’re “ feeling lucky ,” that is.). You enter a word or a single letter, and Google will populate the search box with a list of “predictions” before you’ve even finished typing.