Aspiration Marketing

OCTOBER 11, 2022

If you’re a small business owner or if you work for a startup or if you simply haven’t been living under a rock for the past few years, you’ve likely heard the buzz words “inbound marketing”. It’s hard to believe that inbound marketing is a relatively new marketing strategy because its popularity has grown exponentially since it was introduced. Almost everyone implements inbound marketing as part of their marketing strategy.

Inbound Marketing 197

Inbound Marketing Marketing Marketers Marketing Strategy 197

Search Engine Roundtable

OCTOBER 11, 2022

Google's John Mueller recently confirmed again that Google Search does not use the HTML lang attribute. He said many screen readers do and Microsoft Bing might use it as well, but Google Search still does not.

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136

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. This year, Sprout Social expects to reach 10 million impressions from our Employee Advocacy platform alone.

Thought Leadership 132

Thought Leadership Education Communications User-Generated 132

Search Engine Journal

OCTOBER 11, 2022

Use anchor text to help your content rank in the search engines result pages. Learn why it's important plus the best practices from Google. The post Anchor Text: What Is It & How To Optimize It? appeared first on Search Engine Journal.

SEO 129

SEO 129

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Martech

OCTOBER 11, 2022

The CEO and CMO are talking about investing in the marketing team to develop their skills. The CEO asks, “What if we invest in our people, and they leave?” The CMO replies, “What if we don’t and they stay?” Legend has it that this conversation is real and may have even happened at your company. Marketing is about people.

Transform 135

Transform CMO Marketing Marketers 135

Search Engine Roundtable

OCTOBER 11, 2022

Google is testing a clock/timer type of icon on the sitelinks within Google Search. That icon apparently is designed to communicate that you previously visited that page from Google Search.

Communications 125

Communications 125

Search Engine Roundtable

OCTOBER 11, 2022

Google's John Mueller said Google Search does not care one way or another if you use premium security plugins or not. The answer is, Google probably doesn't care if you use any premium plugin or not for any purpose.

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121

Search Engine Land

OCTOBER 11, 2022

Facebook has rolled out a new Pages experience they say is ideal for small and medium-sized businesses to build connections with customers and other businesses. The new Pages layout. The new Pages experience has a more “streamlined layout, easier navigation between your personal profile and business pages, a Professional Dashboard to manage all of your activities quickly in one central location and access to a dedicated Feed to more seamlessly interact with people on Facebook as your busin

Management 121

Management Customer Social Media Marketing Marketing 121

CopyBlogger

OCTOBER 11, 2022

Content marketing mistakes are easy to spot on the web these days, because the concept of content marketing is under. Continue Reading. The post Top 5 Content Marketing Mistakes You’ll Wish You Fixed Sooner appeared first on Copyblogger.

Content Marketing 121

Content Marketing Marketing Marketers 121

David Meerman Scott

OCTOBER 11, 2022

We have a Speed Queen washing machine and we love it because it is so darned simple! There are no stupid touch screens with a bunch of silly options. There’s no smartphone app. It’s just a reliable and easy to use washer.

Product 120

Product Marketing Marketers 120

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Hootsuite

OCTOBER 11, 2022

If you say “Instagram shadowban” in the mirror three times, Head of Instagram Adam Mosseri appears and tells you it isn’t real. “But then why am I only getting 20 likes per post when I used to get 250+?” you ask, frantically coming up with hashtags to find The One that will put you back on the map. Well… maybe it’s not about the hashtags you’re choosing.

Law 117

Law Education Promotion Social Media Marketing 117

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. As is understanding the stakes your brand has in significant cultural moments. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate.

User-Generated 115

User-Generated Communications PR Health 115

Content Marketing Institute

OCTOBER 11, 2022

Was that post from a CEO crying as he talked about laying off employees too personal for a platform like LinkedIn? Use that incident to trigger a conversation about who you want to be and what you want to post on the platform.

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114

CMO Network

OCTOBER 11, 2022

The metaverse represents the next version of the web, creating immersive 3D experiences that evolve traditional 2D websites into a connected series of virtual worlds. Here's how companies can create real value.

CMO 109

CMO 109

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Roundtable

OCTOBER 11, 2022

Google's John Mueller said if you see the Google search results being shuffled around after they are loaded, then it is not Google Search doing that. Google does not "shuffle the search results after they're loaded," he said on Twitter.

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106

Search Engine Journal

OCTOBER 11, 2022

Google has unified all its business intelligence tools under the Looker brand, seeking to allow companies to bring more data into their workflows. The post Google Cloud Rebrands Data Studio As “Looker Studio” appeared first on Search Engine Journal.

Branding 105

Branding 105

Hubspot Marketing

OCTOBER 11, 2022

In June 2022, Mozilla Firefox 102 was released with a feature that strips query parameters from URLs that track users as they navigate the web. The feature is called "Query Parameter Stripping," and the purpose is to protect the privacy of users who don't want to be trailed online. Now that Firefox has given its users the ability to strip query parameters, here's what marketers need to know.

Marketing 104

Marketing Marketers Product Branding 104

Search Engine Land

OCTOBER 11, 2022

Search engine optimization requires an investment. Look at it as an investment with an expectation of a return on that investment. SEO is a long-term discipline and process. It demands a robust plan for strategy development and implementation in the technical, on-page and off-page areas of optimization. Not all sites are equal. Goals, conversions, starting points, opportunities, and organizational structures are some factors that determine how easy or hard it will be to reach SEO goals.

SEO 104

SEO Communications Price Management 104

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Hubspot Marketing

OCTOBER 11, 2022

Social media is the top-used channel among marketers and is an ever-evolving space for brands, businesses, and creators to be part of. As a result, social-led brands have become more popular, as consumers expect relevancy and trendy conversations on social media. In this post, we’ll explain what a social-led brand is and what it takes to become one.

Branding 100

Branding Promotion Customer Product 100

Search Engine Land

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). While these changes will benefit the average user without any noticeable difference in how they search and browse online, the switch will require significant changes for marketers and businesses.

Analytics 101

Analytics Marketing Marketers Customer Journey 101

Lynton Web

OCTOBER 11, 2022

HubSpot’s workflow tool is powerful, but coming up with ideas for different workflows can be daunting. In Part 1 of this workflow series, we’ll discuss what HubSpot workflows are, the importance of marketing automation, and how to create your own workflow in HubSpot. What is a HubSpot Workflow? A workflow is a certain set of automated actions triggered by an event or specified date and executed when those enrollment triggers are met.

eBook 98

eBook CRM Marketing Marketers 98

Hootsuite

OCTOBER 11, 2022

The Snapchat Ads Manager is a valuable tool for any business wanting to create self-service ads on Snapchat. While you may be hearing less about Snapchat these days, the platform’s audience continues to grow, with a total potential ad reach of 616.9 million users — that’s 20% year-on-year growth. Learn more about Snapchat Ads Manager: what it is, how to navigate it, and how to use it to make effective Snapchat ads.

Management 98

Management Social Media Marketing Place Customer 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Search Engine Journal

OCTOBER 11, 2022

YouTube has a new way for users to find and engage with content creators directly by tagging them. The post YouTube Launches @username Handles To Help Drive Traffic appeared first on Search Engine Journal.

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97

Martech

OCTOBER 11, 2022

When implementing a new CDP, companies need a practical plan to identify and organize the data ingested into it. “The CDP is great, but it’s not magic,” said Amanda Cardona, owner of ALC Renaissance Consulting at The MarTech Conference. “So, it needs to have a clear ingestion process in order for it to be able to help you activate in an efficient and clean way.”.

Customer Journey 109

Customer Journey Transform Customer Place 109

Search Engine Land

OCTOBER 11, 2022

Alexa users are suing Amazon over claims that the voice assistant app is targeting users with ads relevant to private recordings of users’ conversations. The central complaint. The main complaint of Alexa users is that the voice assistant is wrongly using voice recordings captured by Alexa to target ads. “The central theory of this lawsuit is that Amazon uses Alexa voice recordings (i.e., the captured sound of a user’s voice) to serve interest-based ads to that user.

User-Generated 96

User-Generated Advertising Advertisers Place 96

AWeber

OCTOBER 11, 2022

More than 330 billion emails are sent around the world every day. And over 77% of the professionals sending those messages use email marketing templates. That's a lot of competition. So how do you make sure your emails stand out in subscribers' inboxes when you're competing with so many other emails? Having great content helps, of course. But email design is also a key factor.

Email Marketing 97

Email Marketing Marketing Marketers Entertainment 97

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

CXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. But getting customers in at the expense of keeping them is the equivalent of filling a leaky bucket : You can keep filling it, but you’re much better off stopping the leak. The more you put into retaining customers, the less you have to worry about acquiring new ones.

eCommerce 92

eCommerce Customer loyalty User-Generated Price 92

Digital Marketer

OCTOBER 11, 2022

Earlier in the Tiktok platform, I learned that creating content was one thing; having more people see and engage with your content was another. So, I dug deeper into the culture of the Tiktok platform, its algorithm and I’ve discovered hacks that I am delighted to share with you…. 5 Tiktok hacks that helped me get more views. 1. Engage to similar content creators.

Social Media Marketing 92

Social Media Marketing Video Marketing Content Marketing Marketing 92

Search Engine Journal

OCTOBER 11, 2022

Making the switch from Universal isn't easy, but you can make it easier for clients. Navigate through the transition with advice from three GA4 professionals. The post 12 GA4 Expectations You Need To Have As It Replaces Universal Analytics appeared first on Search Engine Journal.

Analytics 91

Analytics SEO Marketing Marketers 91

Econsultancy

OCTOBER 11, 2022

Influencer marketing has become an integral part of the marketing mix for many brands today. But how can brands ensure that they forge successful influencer partnerships in a crowded and evolving creator economy? At ‘AUTHENTIC: Marketing in the Creator Economy’ – an event hosted by creator management platform GRIN – brand representatives spoke about their various approaches to influencer.

Marketing Mix 91

Marketing Mix Influencer Marketing Management Branding 91

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding