Summary:
Oxford Bank is among the oldest commercial banks in Oakland County, Michigan—in fact, they recently celebrated 139 years in business!
Today, with seven full-service bank branches and four customer-focused remote offices, the bank continually strives to provide leading-edge service to its personal and business banking customers while contributing in meaningful ways to its communities throughout Michigan and the country.
As the bank has continued to grow and evolve, so has its marketing needs. To keep pace with these increasing demands, the bank’s CEO, COO, and other leadership quickly recognized that they required more specialized marketing expertise and leadership.
Specifically, they sought an experienced marketing expert to help support and promote the bank’s unique brand story and strengths through a strategic approach that would resonate and connect with its diverse and growing array of customers.
Oxford Bank enlisted the help of Fractional CMO Stacy Kamigaki for comprehensive assistance. From the start, Stacy worked closely with the bank’s existing marketing team to understand the key pain points that would need to be addressed.
Learn how Stacy has been delivering wins for her client:
Oxford Bank Crunches the Numbers on Strategic Marketing