Hubspot Marketing

MARCH 21, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. A potential TikTok ban is looming in the U.S. After the app has been banned on government devices and some college campuses, the Biden Administration threatened a nationwide ban if ByteDance, the China-based company that owns TikTok, doesn’t sell its stakes in the platform.

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Customers.ai

MARCH 21, 2023

Are your Facebook Ads not converting as well as you’d hoped? You’re not alone! The overall Facebook ads average conversion rate is 9.21%. That’s more than 9 out of 10 people that you painstakingly drive into the final stages of your advertising funnel bouncing away to donkeyland. Worse than that, Facebook Ads are getting more expensive and less effective.

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Real Estate Food Finance Key Performance Indicator 109

Search Engine Journal

MARCH 21, 2023

Should you be worried that ChatGPT taking over your SEO job? Here's what to expect about the hot topic in this week's Ask An SEO. The post Will AI Kill SEO? We Asked ChatGPT appeared first on Search Engine Journal.

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SEO 136

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective. A nd what better way to inspire our readers to do the same than to share some of the best content marketing TED talks ever given?

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

MARCH 21, 2023

The race to create quality, insightful content is only becoming more difficult for marketers. It's already a challenge to secure a high-ranking article on Google — and it's even harder when your business is newer or lacks authority on the search engine. In 2023, many businesses are looking to leverage more tools to increase content output and improve SEO, and AI-generated content is a popular solution.

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Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Scheduled posts. Marketers can now schedule the specific date and time for posts to run on their organization’s LinkedIn page. This is a new capability, allowing users to schedule content within the LinkedIn platform, instead of depending on a third-party marketing or publishing tool.

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Search Engine Land

MARCH 21, 2023

As reports circulate that AI research lab OpenAI uses news stories from media outlets like the Wall Street Journal and CNN to train its ChatGPT chatbot, an even greater challenge emerges: How do media outlets retain traffic, revenue and relevancy in the generative AI era? AI-generated news has long inspired fear among journalists. In 2016, for example, the U.K.’s Press Association signaled its intent to use AI for some sports and election stories.

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SEO User-Generated Management Digital Marketing 101

Content Marketing Institute

MARCH 21, 2023

Can you create remarkable content without a process (and people who create and follow processes)? Robert Rose says you can't – no matter what Steve Jobs once claimed. Here's why.

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Search Engine Land

MARCH 21, 2023

Google might have stumbled in its Bard announcement , but it made up some goodwill (for me, at least) with another early-February release – its new search guidelines on AI-generated content. Google seems to support what many good SEOs have argued for some time: It doesn’t matter what you use to create content as long as you’re producing something valuable for people – and not gaming the search engine.

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SEO User-Generated Search Marketers Product 99

Social Media Examiner

MARCH 21, 2023

Looking for ways to save time and still maintain a strong social media presence? Wondering how to make video content repurposing part of your strategy? In this article, you’ll discover 10 ways to repurpose your videos for top social media platforms. Why Marketers Should Care About Repurposing Social Media Content Producing content for social media […] The post How to Repurpose Video for Maximum Social Media Impact appeared first on Social Media Examiner.

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Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

MARCH 21, 2023

Google is adding a new “ranking” section to the Google Search Status dashboard it launched last December. The new ranking section will include active and historical Google algorithm updates , so that you can see what changed with Google Search related to ranking, not just crawling, indexing or serving. New dashboard. Here is what the new dashboard looks like, Google added a “ranking” section: Here is what it looked like previously, with only crawling, indexing and serving

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SEO 96

Martech

MARCH 21, 2023

Adobe Summit 2023, Las Vegas “Our belief is that generative AI will enhance human ingenuity, not replace it,” said Shantanu Narayen introducing Adobe Firefly at Adobe Summit today. Firefly is a new group of generative AI models focused on creating images, video and text effects. Firefly uses generative AI with graphics tools like brushes, color gradients and video tools to speed up production and make it easier for creators to make high quality content.

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Search Engine Land

MARCH 21, 2023

Google opened its Bard waitlist today. Hopefully, you get access soon. While you wait, you can get a taste of how Bard works and behaves. Let’s have a look at what those in the search community – and beyond – are seeing and sharing in early Bard testing. No links/citations initially. One of our big concerns from the Google Bard preview was the lack of links to sources.

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SEO 92

Search Engine Journal

MARCH 21, 2023

TikTok updated its Community Guidelines to include new rules related to AI-generated content and how public figures can be used for artistic and educational content. The post TikTok Updated Community Guidelines To Include AI Content appeared first on Search Engine Journal.

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Education 92

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Branding

Martech

MARCH 21, 2023

Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. But this data is worthless if it can’t be collected, organized and put to use. That’s where data management platforms (DMPs) come in. DMPs allow marketers to understand customers and their purchasing behaviors better.

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Management Law Digital Marketing Advertising 90

Quikly

MARCH 21, 2023

From burgers and fries to soft drinks and shakes, fast-food menu items are staples in the quick-service experience. And they have a major impact on consumers.

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Food Marketing Marketers 92

Martech

MARCH 21, 2023

Businesses are under increasing pressure to optimize expenses and find ways to do more with less. Tech stacks , which have grown from a small portion of the budget a decade ago to a significant piece of the pie, are often the first to go under scrutiny. As marketers, we need to get more out of our current tech stack, whether through consolidation or more strategic use of existing tools.

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Search Engine Land

MARCH 21, 2023

Determining how much you should be compensated can be challenging, awkward, and sometimes even intimidating, as it requires balancing personal expectations with industry standards and organizational constraints. However, a recent PPC salary survey might offer some insights, enabling you to decide whether to negotiate a pay raise or explore new opportunities.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Scoop.it!

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. Search engines get smarter every day: Behavioral factors and user search intent call the shots, and today SEO writers take a step further to bring their content to the next level if they want it to rank higher than the competition.

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Rock Content

MARCH 21, 2023

Ask anyone who has a business website what their goals are, and you’ll likely get an answer that includes more website visitors. While there are tons of metrics you’ll want to follow regarding the growth of your site, the truth is that most people hinge success or failure on the number of people who see their page each month. This is why learning how to check how much traffic your website gets is an important skill you’ll use again and again as you start to implement new tactics.

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Digital Marketing Analytics Health SEO 76

yorCMO

MARCH 21, 2023

The post Unlocking Success: How a Fractional CMO Can Help Build and Strengthen Your Marketing Team appeared first on yorCMO.

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Rock Content

MARCH 21, 2023

Content internationalization is now a common strategy in all enterprises. In this digital era it is totally normal to find companies working with content, writing for blogs and creating websites in several languages, in order to talk with different countries. Today, we are no longer speaking about the importance of dominating the common language, which means, that unique language to communicate with people from different parts of the world.

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Global Marketing Marketing Strategy SEO User-Generated 75

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Search Engine Land

MARCH 21, 2023

Google has begun opening up Google Bard , its answer to ChatGPT and other AI chat solutions, to the public. There is now a way to sign up for a waitlist at bard.google.com if you are based in the US or UK. I signed up, but note, that you cannot use your Google Workspace account to sign up; you need to use a personal Google account to sign up. Bard not Search.

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CMO Network

MARCH 21, 2023

Company cultures will need to change if AI is to thrive in them. After all, powerful AI can ultimately upend work practices and jobs.

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CMO 78

Ariyh

MARCH 21, 2023

New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 16,646 evidence-based marketers that grow using science, not opinions 📈 Subscribe now. Today’s insight is brought to you by… Everyone Hates Marketers You know that making your businesses different is vital — but no one easily explains how to actually do it in practice.

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Price B2C Fashion Promotion 62

CMO Network

MARCH 21, 2023

Patient experience can be hijacked by marketers pitching services and products to a captive audience.

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Marketing Marketers Product CMO 89

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Customers.ai

MARCH 21, 2023

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman Today we’re bringing you a guide to help you write the best email opening lines for all professional tasks to be done. Email is one of the prominent, universal ways of staying in touch. Whether you want to address an existing customer, a new lead , employees, a new boss, or a business correspondence, emails are a fantastic re-engagement communication channel, alongside other re-

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CMO Network

MARCH 21, 2023

With the rise of social media, and the gig economy, it has become increasingly important to establish a strong personal brand that sets you apart from the competition.

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Rock Content

MARCH 21, 2023

A blog is a web page frequently updated with fresh, helpful content. Most blogs feature a friendly, conversational style that engages readers and delivers valuable information they might be looking for. Well-run blogs are also effective, essential ways to supply your site with quality content that helps boost your SERP rankings. You don’t need to be an experienced writer or digital marketer to start a blog that delights audiences, makes money, and helps you achieve your content marketing goals.

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SEO Market Research Promotion Digital Marketing 52

Set Up

MARCH 21, 2023

The Set up Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders in companies such as Aflac, Mizuno, Great Clips, Lionsgate, Blackbaud, and Regal Cinemas. The takeaways from these blogs are not only informative, but incredibly insightful for any marketer on their career path. The contributors’ powerful stories and advice led to our all-women networking group: In This Dame and Age , where we host discussions and connect women marketing leader

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding