Hubspot Marketing

JULY 20, 2022

As a leader, you have expectations for your team. You want to see a specific level of performance and efficiency, and using a management by objectives (MBO) approach can help you manage your team effectively. When organizational goals are not communicated to employees, they can’t meet expectations. This leads to micromanaging and instills the belief in your employees that you don’t trust them or their ability to achieve results.

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Management Communications Health Customer 143

Search Engine Journal

JULY 20, 2022

Google Ads is launching a handful of new features, including an easy way for businesses to create video ads. The post Google Makes It Easy To Create Video Ads appeared first on Search Engine Journal.

Advertising 140

Advertising Advertisers 140

Econsultancy

JULY 20, 2022

Genefa Murphy is CMO of Five9 – a cloud-based contact centre solution. I recently chatted with Genefa to find out more about her role, Five9, and the impact of AI on customer service. Tell us about your role… what does a typical day look like? Leading marketing provides an opportunity to address all aspects of the business and technology domain, and as a CMO, no two days are the same.

CMO 121

CMO Customer Marketing Marketers 121

Search Engine Journal

JULY 20, 2022

Analyze these seven ecommerce metrics to keep your head above water and stay on top of your entire business. The post 7 Crucial Ecommerce Metrics You Should Be Tracking Right Now appeared first on Search Engine Journal.

eCommerce 134

eCommerce SEO 134

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Martech

JULY 20, 2022

Email may have been around since the dawn of the internet, but the space doesn’t stand still. Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Developments in the email marketing platform environment, especially consolidation and integrations between parts of the tech stack, mean that the practice of

Email Marketing 119

Email Marketing Marketing Marketers Digital Marketing 119

Content Marketing Institute

JULY 20, 2022

Stop wasting time on the basic metrics. Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement.

Content Marketing 116

Content Marketing Marketing Marketers Branding 116

Search Engine Roundtable

JULY 20, 2022

Google has this weird Google Search rendering bug where it is showing only one search result to some users. This seems like a super limited bug, impacting a limited number of users. But for Google, even one percent of searchers are a lot of searches. Google said they will investigate these reports.

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CMO Network

JULY 20, 2022

In the last 18 months, the shelf life of advertising executives started expiring at an alarming rate: More than 40 major agencies – creative, media or digital – have replaced their top dogs.

Advertising 101

Advertising Advertisers CMO 101

Search Engine Roundtable

JULY 20, 2022

The other day we covered a knowledge panel box card layout, but now Google is testing a more interactive version of this card layout. When you click on the cards they expand and show more details.

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Exposure Ninja

JULY 20, 2022

This guide was originally written by Andy Tuxford in 2017, and updated by Jess Percival in 2022. You’ve probably heard of anchor text : the visible, clickable words used to link one page to another. It’s the visible part of a hyperlink. Hopefully, you’re using anchor text within internal and external links. You may even be using it in guest posts or outreach articles.

Price 98

Price SEO Branding 98

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Quikly

JULY 20, 2022

Social media marketing (SMM) regularly takes on different forms, as brands figure out the best ways to communicate with customers. It can be a lot to keep up with and also comes with many learning opportunities.

Social Media Marketing 97

Social Media Marketing Branding Marketing Marketers 97

Search Engine Journal

JULY 20, 2022

A new report finds almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites. And that's not all. The post $115M In Ad Spend Lost To Clickbait Sites, Report Finds appeared first on Search Engine Journal.

Advertising 92

Advertising Advertisers Analytics Marketing 92

Search Engine Roundtable

JULY 20, 2022

Google is doing a lot of product result testing, as you'd expect. Here are some new features we spotted Google testing for products in the search results. They include showing customer favorites, most mentions of, and more label attributes on the products.

Product 92

Product Customer 92

Search Engine Journal

JULY 20, 2022

Instagram’s location maps are now searchable, making it easier to discover places and businesses in your geographic area. The post Instagram Makes It Easier To Discover Local Businesses appeared first on Search Engine Journal.

Place 90

Place 90

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Branding

Search Engine Roundtable

JULY 20, 2022

Google announced this morning that they have added a new way to verify your domain name and properties in Google Search Console. You can now do so through or via DNS CNAME.

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CMO Network

JULY 20, 2022

“As the population grows we're going to need every form of protein we can produce, whether it's animal based, plant base, cultured, mushroom. I'm excited to really contribute to the solutions out there of how we feed everybody and do it in a way that really meets people's tastes.”.

Food 89

Food CMO 89

Martech

JULY 20, 2022

Great customer experiences are easier to imagine than to actually understand and deliver. That’s why tools that help marketers analyze the customer journey and act on the insights gained — customer journey orchestration (CJO) software — are finding a spot in businesses’ technology stacks. Basic CJO categories. Customer journey orchestration isn’t as precisely defined as other marketing technology categories.

Customer Journey 85

Customer Journey Customer Analytics Digital Marketing 85

CMO Network

JULY 20, 2022

With consumers at risk of trading down to private label brands, brands must use speed and smarts to prove to consumers that their brands are worth the extra costs.

Branding 85

Branding CMO 85

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Litmus

JULY 20, 2022

This piece originally appeared in TechCrunch. Early 2020 saw commerce transform as people transitioned to online shopping by necessity. But the trend was already starting. The pandemic merely accelerated it. In fact, by 2025, global ecommerce will generate over $7 trillion , contributing to over 24% of total global retail shares. What does that double-digit growth mean for retailers?

Shoppers 82

Shoppers Transform Retail CRM 82

Search Engine Roundtable

JULY 20, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is going to be testing new AR prototypes, like eyewear.

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Search Engine Journal

JULY 20, 2022

Are you ready to upgrade your Instagram Reels? Here's what you need to know about Instagram Reels Insights, plus best practices and recommended video editors. The post How To Measure Instagram Reels Performance appeared first on Search Engine Journal.

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Search Engine Roundtable

JULY 20, 2022

Google announced it will begin testing new AR, augmented reality, experiences in the public with a limited number of Googlers and trusted testers. These include in-lens displays, microphones, and cameras, that Google will start to test next month in the real world.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Influence & Co

JULY 20, 2022

This article was co-authored by Jeremy Doherty and Taylor Todd. SEO is no longer a nice-to-have for businesses — it's a must. If your company allocates its resources to create better content that's optimized for search engines, you'll see an impressive return on that investment. This proved to be the case for our client Digilant.

SEO 77

SEO Content Marketing Marketing Marketers 77

Digital Marketer

JULY 20, 2022

Our brand new eCommerce Mastery Certification is available now: [link]. We want to help you take your tiny eCommerce store to a MASSIVE conglomerate! Here are three email automations you can set up to make your customers need more from you! Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer’s—NEW for 2022—Ecommerce Marketing Mastery certification course.

eCommerce 76

eCommerce Branding Customer Product Marketing 76

Search Engine Journal

JULY 20, 2022

Are you eligible to use responsive display ads? From requirements to proper placements, here's what you need to know in this month's Ask The PPC. The post What Are The Creative Requirements For Responsive Display Ads? appeared first on Search Engine Journal.

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Duct Tape Marketing

JULY 20, 2022

A Guide To The Future Of Virtual Meetings And Events written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mark Kilens. In this episode of the Duct Tape Marketing Podcast , I interview Mark Kilens. Mark is the CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing.

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CMO Global Marketing Education SEO 80

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Buffer Marketing

JULY 20, 2022

If you ask Instagram influencer Ambar Driscoll about her organization, “ Bamby Collective ,” she’ll make it clear that while the group does have some of the makings of a small business – they’ve launched a signature product, their brand revolves around a central tenet, and their following consists of many who love their mission  –  it’s really about creating a safe space for young women everywhere.

Health 70

Health Product Place Branding 70

CMO Network

JULY 20, 2022

Jeff Fromm: How can brands best reach Gen Z?

Gen Z 104

Gen Z Marketing Marketers Branding 104

Exposure Ninja

JULY 20, 2022

Getting visitors to your website is one thing, but keeping them there is another. Average engagement time , previously known as session duration, is a measurement in Google Analytics 4 that shows how long visitors are spending on your website. There are multiple ways you can increase this number, and you might be surprised at how much impact some simple changes can have.

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Analytics User-Generated SEO Product 52

yorCMO

JULY 20, 2022

As a new addition to a team, getting up to speed with the company culture can be a challenge. When you’re a fractional CMO, that challenge is compounded. Harrison Ryder is an innovative industry mind, a highly skilled strategist, and an outsourced VP of Sales at Sales Xceleration. Harrison joins Joe to talk about some of the challenges the sales force faces in the new hybrid landscape, and how fractional CMOs can overcome the cultural challenges they face when joining a new team.

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CMO 52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding