Tue.Apr 26, 2022

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SEO Glossary: 100+ Essential SEO Terms Marketers Should Know in 2022

Hubspot Marketing

Do you want to optimize your website but have trouble communicating with the technical folks running it? Then, you need an SEO glossary. Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. This is a list of the most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. # | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | W | X |. 40 S

SEO 139
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It's Gone: The Google Search Console URL Parameter Tool Is Now Offline

Search Engine Roundtable

As expected, the Google Search Console URL Parameter Tool is no longer available. If you try to access it for a specific property, you get a message that reads "this report is no longer available here." It links you to the announcement that the tool was being decommissioned today.

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25 Free or Cheap Ways to Build an Email List from Scratch

AWeber

Building an engaged audience is one of the best marketing strategies around. And email is one of the most effective channels. But what's the best way to get started? How do you grow an email list without an existing audience to market to? If you’re starting from scratch — or are looking to boost your list growth — we’ve got a slew of list building ideas for you.

Promotion 125
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The HubSpot Blog's Instagram Shopping Report: Data from 500+ Instagram Marketers

Hubspot Marketing

In 2022, it's clear that Instagram is no longer just a photo-sharing app. Not only has Instagram become a thriving social media channel with all sorts of video, Story, and even live stream features, but it's even evolving into a shopping platform that fuses e-commerce and social media together. And, our recent survey of 580 Instagram marketers found that using the app’s shopping tools enables the highest ROI of any Instagram strategy.

Marketing 126
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Google AdWords API Shutting Down Tomorrow, April 27th

Search Engine Roundtable

The time has come for the Google AdWords API to officially shutdown tomorrow, April 27th. Google warned us this would happen over a year ago and now the day has come where the legacy Google AdWords API will sunset and be fully replaced by the Google Ads API.

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How artificial intelligence impacts B2C marketing

Quikly

As a newbie in marketing technology, many concepts are still, well, new to me. I may have heard of them in passing or experienced them firsthand as a consumer, but it isn’t until I sit down with an expert that I truly know how something works.

B2C 119

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Irrelevant marketing has consumers turning off brands

Martech

Getting personalization wrong drives away customers, according to a new report. Nearly half of all U.S. consumers said they were targeted with irrelevant marketing in the past six months, according to the report, The Emotional Shipping Experience, from Parcellabs (Parcellabs primarily offers services designed to enhance the post-purchase experience).

Branding 115
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Google Business Profile Adds Products Performance Metrics

Search Engine Roundtable

Google has added a section to the Google Business Profile Performance Metrics (formerly Google My Business Insights) for products. This section shows you how your products performed in Google Maps and local search. It shows you how many people viewed your products and what your top products are.

Product 122
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How to drive email innovation with programmatic coverage

Martech

“The consumer is something we’re trying to figure out,” said Ryan Phelan, managing director of RPE Origin, in his presentation at The MarTech Conference. “They consume everything that we do. The email marketer is sending out promotional campaigns, triggered campaigns –all kinds of different things to get a conversion.” “Whether you’re on the B2B side or the B2C side, what you experience in email is trying to get that consumer to do what you want th

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Google Local Business Listing Deals Tab

Search Engine Roundtable

Google is showing a "deals" tab on some local business listings. I am not sure if this is new or not, I know I covered deal labels in the local business listings but I am not sure if I saw a tab devoted to just deals?

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Martech is consolidating, but what will the 2022 landscape reveal?

Chief Martec

Next Tuesday, May 3 — Martech Day ! — we’ll release the 2022 marketing technology landscape, along with a State of Martech report. You can be one of the first to see it and learn about the major trends it reveals by joining Frans Riemersma and me for a live webinar at 11am Eastern. You can register for free here. You might already be leaping to a conclusion. “It seems like every other week, I read about a major acquisition.

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The deprecation of Google Analytics (as we’ve known it)

Martech

It’s time to be excited about the great migration. The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers). There were mixed responses, to say the least – conflicting tweets, memes and disappointed forum posts were generally the first reactions to the news, and it proves that this drastic move needed to happen at some point.

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Top 10 SEO Priorities For Your First Week As A New Marketing Manager via @sejournal, @drumming

Search Engine Journal

New jobs can seem like a whirlwind. Set the foundation for your longer-term SEO success with these 10 steps and start your first month strong. The post Top 10 SEO Priorities For Your First Week As A New Marketing Manager appeared first on Search Engine Journal.

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How To Target CPG Customers Through YouTube's Custom Intent Audiences

ConsumerTalk

You already know that social media ads need to include CTAs to let consumers know what you want them to do after viewing them. Did you know that you can target ads to customized audiences on YouTube who show intent to buy products like yours?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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8 Reasons To Hire A Marketing Agency

Set Up

Rather Than Adding To Your Marketing Team. This post was written by Joe Koufman , the Founder & CEO of Set up. Finding the best marketing talent right now is a huge challenge. At the onset of the pandemic in early 2020, many companies cut their marketing budgets and laid off members of their marketing team, and now as the economy heats up, it is hard to fill open roles.

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How To Automate Google Ads – No Coding Required via @sejournal, @brookeosmundson

Search Engine Journal

Here are three different areas where you can embrace automation and use it in your favor for Google Ads – with no coding skills required! The post How To Automate Google Ads – No Coding Required appeared first on Search Engine Journal.

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Good morning: An organization without sergeants is an organization without a clue

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, may you always do for others and let others do for you. Strange fact of the day: The Russian Army has no sergeants.

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WP Engine Ending Support for.htaccess via @sejournal, @martinibuster

Search Engine Journal

WP Engine announced that.htaccess will no longer be supported. Believe it or not, this might be the future of web hosting. The post WP Engine Ending Support for.htaccess appeared first on Search Engine Journal.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Google Search Console’s URL parameter tool is officially not working

Search Engine Land

Google will not use any of the legacy rules in the tool, so make sure to watch your site’s SEO health over the next days and weeks. Please visit Search Engine Land for the full article.

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You’re interested in ABM but what will it cost?

Martech

You’ve heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. In particular, will it fit in your budget? Like any digital marketing campaign, the cost of running ABM campaigns consists of multiple components with multiple line items within each component. ABM components include your tech stack, assets, channels, and the expertise to execute and orchestrate everything.

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8 Ways to Improve Your Customer Service in 2022

Zumvu

In this article, I’ll walk you through 8 proven ways to improve your customer service for a higher customer loyalty rate, profitability, and conversions.

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Video Marketing Strategies That Actually Work

Kuno Creative

Video marketing entails much more than just creating a video and posting it on your website. The digital marketing strategy behind the video is just as important as the creation of it. When you put time and money into producing a video, you also want to maximize its chances for ROI — and with the right blend of video marketing strategies, you can do just that.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Forbes Entrepreneurial CMO List: 2022

CMO Network

Recognizing 50 Of The Most Entrepreneurial CMOs In Marketing Today.

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Improve Rankings With This Off-Page SEO Checklist For Restaurants via @sejournal, @andreeaa_voicu

Search Engine Journal

Tick all the items on this off-page SEO checklist for restaurants to increase your eatery's online visibility and rank higher in search. The post Improve Rankings With This Off-Page SEO Checklist For Restaurants appeared first on Search Engine Journal.

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From Clog Collabs To The Metaverse, Heidi Cooley Is Making Crocs Cool Again

CMO Network

One of 50 chief marketers named to the 2022 Forbes Entrepreneurial CMOs list, she's led collaborations with dozens of brands while also experimenting with augmented reality, avatars and NFTs.

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Twitter Bans Climate Change Denial Advertising via @sejournal, @BrianFr07823616

Search Engine Journal

Twitter announces a sitewide ban on ads denying the scientific consensus around climate change. The post Twitter Bans Climate Change Denial Advertising appeared first on Search Engine Journal.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How the Google Ads extensions upgrade may impact your accounts

Search Engine Land

All Google Ads accounts are being migrated to upgraded extensions. Here’s a guide to what’s new and what’s going away. Please visit Search Engine Land for the full article.

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Marketing When The Eyes Of The World Are On You

CMO Network

For Savage X Fenty’s Natalie Guzman, risk taking is in her blood, part of why she's recognized on this year's Forbes Entrepreneurial CMO list.

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Performance Max campaigns gain New Customer Acquisition goals

Search Engine Land

A handful of new updates should help make Google’s Performance Max campaigns more effective. Please visit Search Engine Land for the full article.

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YouTube Super Thanks Rolls Out To All Monetized Channels via @sejournal, @MattGSouthern

Search Engine Journal

A YouTube monetization tool called Super Thanks, which allows creators to make money directly from viewers, is now available to all eligible channels. The post YouTube Super Thanks Rolls Out To All Monetized Channels appeared first on Search Engine Journal.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.