Search Engine Journal
JULY 1, 2022
Want to create a content strategy aligned with search intent at every stage of the funnel? Here's what you need to know. The post Creating Content That Satisfies Search Intent & Meets Customer Needs appeared first on Search Engine Journal.
Search Engine Roundtable
JULY 1, 2022
For the past few hours, the Google Analytics (Universal Analytics 3) home view where it shows the "audience overview" is not counting. You need to filter the results to show today and you will see that around 2/3pm ET it stopped counting. This is not impacting all accounts, most of mine work but it is impacting some.
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Search Engine Journal
JULY 1, 2022
Content marketing is a marathon, not a sprint. Learn how a long-term content strategy can help you outpace even tough competitors. The post 10 Reasons You Need A Long-Term Content Strategy appeared first on Search Engine Journal.
Many Chat
JULY 1, 2022
One way to increase engagement with your Instagram Story is by using Instagram polls to ask your audience questions that they’ll want to answer. First introduced in 2017, Instagram polls are popular with Instagram users and are a great marketing strategy. Benefits of social media polls. A smart brand knows how Instagram polls can help their business.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Roundtable
JULY 1, 2022
Google Search has a knowledge panel for automobile and car related searches. If you search for a vehicle where there is an electric and/or hybrid option available, Google will say "hybrid available" and put that font in green.
Search Engine Journal
JULY 1, 2022
When it comes to free survey makers, you have plenty of options. Here are the six of your best options and why they rock. The post Top 6 Free Survey Maker Tools For Marketers appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
OnDemand CMO
JULY 1, 2022
We kick off ONDEMAND CMO’s 7 STEPS OF MARKETING series with branding because it is the lifeblood of a company. We talk about why branding is important, and how to start with the Fundamentals! Remember, a brand sets the tone, unifies a company, and acts as a perpetual north star — and our guide will help you ask the hard questions to see if your brand is reflecting the best of your company.
Search Engine Journal
JULY 1, 2022
Former Google CEO Eric Schmidt shares details about the “brutal” review process employees had to go through when pitching ideas for new products. The post Former Google CEO Describes ‘Brutal’ Review Process For New Projects appeared first on Search Engine Journal.
Martech
JULY 1, 2022
Mission-critical components of the martech stack were among the most replaced by marketing organizations over the last year. MA and CRM lead the pack. That’s one of the standout findings of the 2022 MarTech Replacement Survey. Despite the implications of ripping out a solution likely at, or near, the center of your marketing operations, we found teams swapping out their marketing automation and CRM platforms at a higher rate than anything else, and at a rate comparable with the previous ye
Search Engine Journal
JULY 1, 2022
Simple translations won't do. Venture out into German-speaking markets with these 5 tried-and-tested SEO tactics and gain more visibility in their local SERPs. The post SEO Tips For Expanding Into German-Speaking Markets appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Content Marketing Institute
JULY 1, 2022
Content marketers often lament the difficulty of doing something new because it requires stopping or changing something old. Robert Rose shares four questions to ask to keep your content strategy from running aground.
Econsultancy
JULY 1, 2022
Charlie Johnson is VP International at global geo-location data and services company, Digital Element. I recently chatted with Charlie to find out more about her role and expertise, as well as her thoughts on how privacy regulations are impacting the digital ad industry. I begin my working day focusing on China, looking at international business on the commercial side of things.
Search Engine Roundtable
JULY 1, 2022
Google seems to be testing or slowly rolling out a new local search feature in the main web search results named Find places through reviews. Google will show a review carousel for select local businesses that match your query in this web search feature.
Digital Marketer
JULY 1, 2022
What Does a Content Marketing Career Path Look Like? Are you looking to pursue a content marketing career path? You’re in a good place. Content marketing is blowing up, set to be worth $600 billion in 2024 (Technavio research). What’s more, 89% of companies that hire content marketers plan to either continue or increase their current investments throughout 2022.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Roundtable
JULY 1, 2022
Over the past few months Google has been auto-selecting background colors not just for image search results and not just for shading Google Shopping Ads but also for images added to the search result snippets in Google Search.
Sachs Marketing Group
JULY 1, 2022
Instagram is continuing to grow and dominate its niche as an image-sharing platform. Capitalizing on its audience, Instagram also continues to add to its feature list, attempting at times to coopt ideas from other platforms (such as Reels, part of an ongoing trend to dominate the short video market), or expand its existing features. . Its most recent update allows users to customize their profiles even further, highlighting specific posts or curating certain posts by pinning them at the top of y
Search Engine Roundtable
JULY 1, 2022
Google has recently added a new "Discover" filter to the Google Shopping search side bar to filter shopping results by Black-owned, Latino-owned, Veteran-owned or Women-owned businesses. I think this was added at least a few months ago when Google added the smaller stores filter but I am not 100% sure on timing.
CMO Network
JULY 1, 2022
Kids are out of school and families are home together.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Roundtable
JULY 1, 2022
We may have had another update, an unconfirmed Google Search algorithm update on June 27th and 28th. Google's Danny Sullivan talked about how Google communicates about Google algorithm updates at the Google NYC SEO.
Quikly
JULY 1, 2022
There’s no shortage of information out there on how to acquire new customers — and why should there be? It takes a lot of knowledge and skill to find the perfect customer and convince them that you’re the best brand to fulfill their needs.
CMO Network
JULY 1, 2022
It's called Amazon Connect. And by most accounts, it's pretty darn good.
Search Engine Roundtable
JULY 1, 2022
Here is a recap of what happened in the search forums today.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Customers.ai
JULY 1, 2022
Have you ever seen Instagram Story filters that made you think, “Where on earth did they find that?”. Over 500 million people use Instagram Stories every day. That means there’s a lot of people looking at branded Stories — including yours. There are a lot more Story filters out there than just Instagram’s presets. These unique filters are extra valuable because they command attention.
Hubspot Marketing
JULY 1, 2022
Finding the time to blog is a frequent challenge for many marketers. Marketers often wear many hats and it can be difficult to focus long enough to churn out quality articles when you’re pressed for time. How to blog when you have no time? We spoke with author and marketing expert David Meerman Scott on how to avoid common time management mistakes by developing a routine.
Martech
JULY 1, 2022
A customer data platform (CDP) centralizes an organization’s customer data, providing a single 360-view of each consumer that engages with the company. Yet there are still data-related considerations that organizations have to make beyond what the CDP does. “[CDPs] were designed to fill a need – to enable a marketer to easily get to the data they need to create their segmentation and then go on and mark it from that point,” said George Corugedo, CTO of data management company Redpoint Global, at
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Litmus
JULY 1, 2022
We’re at the halfway point of 2022 and marketers aren’t slowing down. With the summer weather in full swing, brands are using vacations and the climbing temperatures to their advantage to really catch subscribers’ attention. Whether it was a clever subject line, the perfect timing of a triggered email, or some amazing examples of personalization —read on to see the emails that caught our eyes this month.
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